Vermont
United StatesThe Hartford leads the organic results in Vermont. NEXT Insurance is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 91.7% of the 24 searches tracked here, citing an average of 7.9 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive Commercial | 85.1 |
| 03 | NEXT Insurance | 55.8 |
| 04 | GEICO | 50.7 |
| 05 | biBERK | 18 |
| 06 | Nationwide | 16.2 |
| 07 | Hiscox | 15.6 |
| 08 | Allstate | 14 |
| 09 | Chubb | 11.9 |
| 10 | Travelers | 10.2 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | NEXT Insurance | 21.8% |
| 02 | The Hartford | 21.8% |
| 03 | Progressive Commercial | 19.8% |
| 04 | GEICO | 9.9% |
| 05 | Nationwide | 5% |
| 06 | Hiscox | 4% |
| 07 | Allstate | 3% |
| 08 | Liberty Mutual | 2% |
| 09 | Travelers | 2% |
| 10 | Vouch | 2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 54.6% |
| 02 | forum | 11.4% |
| 03 | aggregator | 8.1% |
| 04 | agency | 6.5% |
| 05 | publisher | 5.4% |
| 06 | regulator | 5.4% |
| 07 | payroll | 2.7% |
| 08 | unknown | 2.7% |
| 09 | security vendor | 1.6% |
| 10 | association | 0.5% |
| 11 | financial institution | 0.5% |
| 12 | law firm | 0.5% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 14.5% |
| 02 | Progressive | 13% |
| 03 | Progressive Commercial | 11.6% |
| 04 | The Hartford | 10.1% |
| 05 | Hiscox | 8.7% |
| 06 | Allstate | 7.2% |
| 07 | Nationwide | 7.2% |
| 08 | NEXT Insurance | 7.2% |
| 09 | biBERK | 2.9% |
| 10 | Thimble | 2.9% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 91.7% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Vermont and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Vermont, insurers are 54.6% of cited sources and comparison sites are 8.1%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NEXT Insurance nextinsurance.com | Insurers | 11.9% |
| 02 | The Hartford thehartford.com | Insurers | 11.9% |
| 03 | Progressive Commercial progressivecommercial.com | Insurers | 10.8% |
| 04 | YouTube youtube.com | Forums | 10.8% |
| 05 | GEICO geico.com | Insurers | 5.4% |
| 06 | Nationwide nationwide.com | Insurers | 2.7% |
| 07 | Forbes Advisor forbes.com | Publishers | 2.2% |
| 08 | Hiscox hiscox.com | Insurers | 2.2% |
| 09 | Allstate allstate.com | Insurers | 1.6% |
| 10 | Insureon insureon.com | Comparison sites | 1.6% |
| 11 | Investopedia investopedia.com | Comparison sites | 1.6% |
| 12 | US Small Business Administration sba.gov | Regulators | 1.6% |
| 13 | biBERK biberk.com | Insurers | 1.1% |
| 14 | Insurance Brokers of Arizona insurancebrokersofaz.com | Agencies | 1.1% |
| 15 | Liberty Mutual libertymutual.com | Insurers | 1.1% |
| 16 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.1% |
| 17 | TechInsurance techinsurance.com | Comparison sites | 1.1% |
| 18 | Travelers travelers.com | Insurers | 1.1% |
| 19 | Vouch vouch.us | Insurers | 1.1% |
| 20 | AAV Law Firm aavlawfirm.com | Law firms | 0.5% |
| 21 | amtrustfinancial.com amtrustfinancial.com | unknown | 0.5% |
| 22 | Baldwin Risk Partners baldwin.com | Agencies | 0.5% |
| 23 | BlueVoyant bluevoyant.com | Security vendors | 0.5% |
| 24 | Maryland Business Express businessexpress.maryland.gov | Regulators | 0.5% |
| 25 | Business News Daily businessnewsdaily.com | Publishers | 0.5% |
| 26 | Chubb chubb.com | Insurers | 0.5% |
| 27 | Colonial Insurance colonialinsurance.net | Agencies | 0.5% |
| 28 | Construction Coverage constructioncoverage.com | Publishers | 0.5% |
| 29 | Contractors Liability contractorsliability.com | Comparison sites | 0.5% |
| 30 | Cynet cynet.com | Security vendors | 0.5% |
| 31 | Darden Miranda dardenmiranda.com | Agencies | 0.5% |
| 32 | DC DISB disb.dc.gov | Regulators | 0.5% |
| 33 | employers.com employers.com | unknown | 0.5% |
| 34 | Wikipedia en.wikipedia.org | Publishers | 0.5% |
| 35 | Farmers farmers.com | Insurers | 0.5% |
| 36 | Fortinet fortinet.com | Security vendors | 0.5% |
| 37 | FPA Insurance fpa.insure | Agencies | 0.5% |
| 38 | Federal Trade Commission ftc.gov | Regulators | 0.5% |
| 39 | GoCompare gocompare.com | Comparison sites | 0.5% |
| 40 | Gusto gusto.com | Payroll platforms | 0.5% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Vermont leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.