Vermont
United StatesThe Hartford leads both the organic results and the AI citations in Vermont, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 91.7% of the 24 searches tracked here, citing an average of 8.3 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive Commercial | 80 |
| 03 | biBERK | 47.7 |
| 04 | GEICO | 44.2 |
| 05 | NEXT Insurance | 30.2 |
| 06 | Thimble | 20.7 |
| 07 | Hiscox | 19.6 |
| 08 | Allstate | 17.5 |
| 09 | Nationwide | 17.5 |
| 10 | Chubb | 15.2 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 23.6% |
| 02 | Progressive Commercial | 19.4% |
| 03 | NEXT Insurance | 13.9% |
| 04 | GEICO | 9.7% |
| 05 | Hiscox | 8.3% |
| 06 | Allstate | 5.6% |
| 07 | Nationwide | 2.8% |
| 08 | Thimble | 2.8% |
| 09 | Travelers | 2.8% |
| 10 | biBERK | 2.8% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 38.1% |
| 02 | aggregator | 14.8% |
| 03 | forum | 11.1% |
| 04 | unknown | 9.5% |
| 05 | agency | 9% |
| 06 | payroll | 6.3% |
| 07 | publisher | 5.8% |
| 08 | association | 1.6% |
| 09 | security vendor | 1.6% |
| 10 | social | 1.1% |
| 11 | financial institution | 0.5% |
| 12 | law firm | 0.5% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 17.6% |
| 02 | GEICO | 13.7% |
| 03 | Hiscox | 11.8% |
| 04 | Progressive | 9.8% |
| 05 | Progressive Commercial | 9.8% |
| 06 | Allstate | 7.8% |
| 07 | Nationwide | 7.8% |
| 08 | Travelers | 5.9% |
| 09 | NEXT Insurance | 3.9% |
| 10 | Thimble | 3.9% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| line specific | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Vermont and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Vermont, insurers are 38.1% of cited sources and comparison sites are 14.8%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 9.5% |
| 02 | The Hartford thehartford.com | Insurers | 9% |
| 03 | Progressive Commercial progressivecommercial.com | Insurers | 7.4% |
| 04 | NEXT Insurance nextinsurance.com | Insurers | 5.3% |
| 05 | GEICO geico.com | Insurers | 3.7% |
| 06 | Hiscox hiscox.com | Insurers | 3.2% |
| 07 | Simply Business simplybusiness.com | Comparison sites | 2.6% |
| 08 | TechInsurance techinsurance.com | Comparison sites | 2.6% |
| 09 | Allstate allstate.com | Insurers | 2.1% |
| 10 | Insureon insureon.com | Comparison sites | 2.1% |
| 11 | ADP adp.com | Payroll platforms | 1.6% |
| 12 | Forbes Advisor forbes.com | Publishers | 1.6% |
| 13 | Homebase joinhomebase.com | Payroll platforms | 1.6% |
| 14 | NerdWallet nerdwallet.com | Comparison sites | 1.6% |
| 15 | Paychex paychex.com | Payroll platforms | 1.6% |
| 16 | Reddit reddit.com | Forums | 1.6% |
| 17 | US Chamber of Commerce uschamber.com | Associations | 1.6% |
| 18 | US News usnews.com | Publishers | 1.6% |
| 19 | biBERK biberk.com | Insurers | 1.1% |
| 20 | Business Insurance Cost businessinsurancecost.com | Comparison sites | 1.1% |
| 21 | Construction Coverage constructioncoverage.com | Publishers | 1.1% |
| 22 | Facebook facebook.com | Social | 1.1% |
| 23 | Investopedia investopedia.com | Comparison sites | 1.1% |
| 24 | Nationwide nationwide.com | Insurers | 1.1% |
| 25 | slukalaw.com slukalaw.com | unknown | 1.1% |
| 26 | Thimble thimble.com | Insurers | 1.1% |
| 27 | Travelers travelers.com | Insurers | 1.1% |
| 28 | Wirefly wirefly.com | Comparison sites | 1.1% |
| 29 | WorkCompOne workcompone.com | Comparison sites | 1.1% |
| 30 | Acrisure acrisure.com | Agencies | 0.5% |
| 31 | allcoinsurance.com allcoinsurance.com | unknown | 0.5% |
| 32 | Bates Insurance Agency batesia.com | Agencies | 0.5% |
| 33 | blockadvisors.com blockadvisors.com | unknown | 0.5% |
| 34 | BlueVoyant bluevoyant.com | Security vendors | 0.5% |
| 35 | bmbinc.com bmbinc.com | unknown | 0.5% |
| 36 | Chubb chubb.com | Insurers | 0.5% |
| 37 | Compare Small Business Insurance comparesmallbusinessinsurance.com | Comparison sites | 0.5% |
| 38 | CoverLink Insurance coverlink.com | Agencies | 0.5% |
| 39 | EDG Law edglaw.com | Law firms | 0.5% |
| 40 | Wikipedia en.wikipedia.org | Publishers | 0.5% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Vermont leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.