Massachusetts
United StatesProgressive Commercial leads both the organic results and the AI citations in Massachusetts, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 95.8% of the 24 searches tracked here, citing an average of 4.9 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | The Hartford | 71 |
| 03 | NEXT Insurance | 65.3 |
| 04 | Hiscox | 24.1 |
| 05 | GEICO | 21 |
| 06 | biBERK | 15.9 |
| 07 | Travelers | 14.5 |
| 08 | AmTrust | 12.5 |
| 09 | Farmers | 12.5 |
| 10 | Allstate | 9.8 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive Commercial | 26.7% |
| 02 | The Hartford | 23.3% |
| 03 | NEXT Insurance | 10% |
| 04 | GEICO | 6.7% |
| 05 | Allstate | 5% |
| 06 | Nationwide | 5% |
| 07 | Travelers | 5% |
| 08 | Hiscox | 3.3% |
| 09 | Liberty Mutual | 3.3% |
| 10 | State Farm | 3.3% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 53.6% |
| 02 | forum | 15.2% |
| 03 | aggregator | 8% |
| 04 | publisher | 5.4% |
| 05 | agency | 4.5% |
| 06 | payroll | 2.7% |
| 07 | security vendor | 2.7% |
| 08 | association | 1.8% |
| 09 | regulator | 1.8% |
| 10 | social | 1.8% |
| 11 | financial institution | 0.9% |
| 12 | search | 0.9% |
| 13 | unknown | 0.9% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 20% |
| 02 | Progressive | 12.5% |
| 03 | Progressive Commercial | 11.2% |
| 04 | NEXT Insurance | 10% |
| 05 | GEICO | 8.8% |
| 06 | Hiscox | 7.5% |
| 07 | Nationwide | 5% |
| 08 | Allstate | 3.8% |
| 09 | Travelers | 3.8% |
| 10 | biBERK | 2.5% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| line specific | 100% |
| quote | 100% |
| near me | 50% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Massachusetts and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Worcester | A-Affordable Insurance Agency, Inc. | 30.3% | 8 | 4.8 |
| 02 | Boston | State Fund Insurance | 33.3% | 8 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Massachusetts, insurers are 53.6% of cited sources and comparison sites are 8%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 15.2% |
| 02 | Progressive Commercial progressivecommercial.com | Insurers | 14.3% |
| 03 | The Hartford thehartford.com | Insurers | 12.5% |
| 04 | NEXT Insurance nextinsurance.com | Insurers | 5.4% |
| 05 | GEICO geico.com | Insurers | 3.6% |
| 06 | US News usnews.com | Publishers | 3.6% |
| 07 | Allstate allstate.com | Insurers | 2.7% |
| 08 | Insureon insureon.com | Comparison sites | 2.7% |
| 09 | Nationwide nationwide.com | Insurers | 2.7% |
| 10 | Paychex paychex.com | Payroll platforms | 2.7% |
| 11 | Travelers travelers.com | Insurers | 2.7% |
| 12 | Hiscox hiscox.com | Insurers | 1.8% |
| 13 | Inszone Insurance inszoneinsurance.com | Agencies | 1.8% |
| 14 | Liberty Mutual libertymutual.com | Insurers | 1.8% |
| 15 | NerdWallet nerdwallet.com | Comparison sites | 1.8% |
| 16 | State Farm statefarm.com | Insurers | 1.8% |
| 17 | US Chamber of Commerce uschamber.com | Associations | 1.8% |
| 18 | Bankers Insurance bankersinsurance.com | Insurers | 0.9% |
| 19 | biBERK biberk.com | Insurers | 0.9% |
| 20 | BlueVoyant bluevoyant.com | Security vendors | 0.9% |
| 21 | Business News Daily businessnewsdaily.com | Publishers | 0.9% |
| 22 | Chubb chubb.com | Insurers | 0.9% |
| 23 | Compare the Market comparethemarket.com | Comparison sites | 0.9% |
| 24 | Cynet cynet.com | Security vendors | 0.9% |
| 25 | Facebook facebook.com | Social | 0.9% |
| 26 | Farmer Brown Insurance farmerbrown.com | Agencies | 0.9% |
| 27 | Fortinet fortinet.com | Security vendors | 0.9% |
| 28 | Federal Trade Commission ftc.gov | Regulators | 0.9% |
| 29 | Google google.com | Search | 0.9% |
| 30 | HUB International hubinternational.com | Agencies | 0.9% |
| 31 | Hudson Valley Credit Union hvcu.org | Banks | 0.9% |
| 32 | Instagram instagram.com | Social | 0.9% |
| 33 | Insurance Brokers of Arizona insurancebrokersofaz.com | Agencies | 0.9% |
| 34 | mass.gov mass.gov | unknown | 0.9% |
| 35 | Pie Insurance pieinsurance.com | Insurers | 0.9% |
| 36 | Policygenius policygenius.com | Comparison sites | 0.9% |
| 37 | Progressive progressive.com | Insurers | 0.9% |
| 38 | Simply Business simplybusiness.com | Comparison sites | 0.9% |
| 39 | TechInsurance techinsurance.com | Comparison sites | 0.9% |
| 40 | ThinkAdvisor thinkadvisor.com | Publishers | 0.9% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Massachusetts leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.