Massachusetts
United StatesThe Hartford leads both the organic results and the AI citations in Massachusetts, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 91.7% of the 24 searches tracked here, citing an average of 9 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive Commercial | 87.7 |
| 03 | NEXT Insurance | 54.2 |
| 04 | Nationwide | 39.7 |
| 05 | GEICO | 33.1 |
| 06 | Travelers | 26.9 |
| 07 | Hiscox | 12.4 |
| 08 | biBERK | 11 |
| 09 | Chubb | 9 |
| 10 | State Farm | 8.6 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 23.7% |
| 02 | NEXT Insurance | 19.3% |
| 03 | Progressive Commercial | 19.3% |
| 04 | GEICO | 8.8% |
| 05 | Allstate | 5.3% |
| 06 | Hiscox | 4.4% |
| 07 | Nationwide | 4.4% |
| 08 | biBERK | 3.5% |
| 09 | Travelers | 2.6% |
| 10 | Chubb | 0.9% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 54.3% |
| 02 | aggregator | 11.9% |
| 03 | forum | 9% |
| 04 | agency | 5.7% |
| 05 | publisher | 4.8% |
| 06 | payroll | 4.3% |
| 07 | unknown | 4.3% |
| 08 | regulator | 1.9% |
| 09 | association | 1.4% |
| 10 | security vendor | 1.4% |
| 11 | financial institution | 0.5% |
| 12 | social | 0.5% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 18.8% |
| 02 | GEICO | 14.1% |
| 03 | NEXT Insurance | 9.4% |
| 04 | Allstate | 7.8% |
| 05 | Hiscox | 7.8% |
| 06 | Nationwide | 7.8% |
| 07 | Progressive | 7.8% |
| 08 | Progressive Commercial | 7.8% |
| 09 | Travelers | 6.2% |
| 10 | biBERK | 3.1% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| line specific | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Massachusetts and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Boston | Bender Hatch Insurance | 27.8% | 8 | 5 |
| 02 | Worcester | A-Affordable Insurance Agency, Inc. | 27.8% | 8 | 4.8 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Massachusetts, insurers are 54.3% of cited sources and comparison sites are 11.9%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | The Hartford thehartford.com | Insurers | 12.9% |
| 02 | NEXT Insurance nextinsurance.com | Insurers | 10.5% |
| 03 | Progressive Commercial progressivecommercial.com | Insurers | 10.5% |
| 04 | YouTube youtube.com | Forums | 7.6% |
| 05 | GEICO geico.com | Insurers | 4.8% |
| 06 | Allstate allstate.com | Insurers | 2.9% |
| 07 | Hiscox hiscox.com | Insurers | 2.4% |
| 08 | Insureon insureon.com | Comparison sites | 2.4% |
| 09 | Nationwide nationwide.com | Insurers | 2.4% |
| 10 | Simply Business simplybusiness.com | Comparison sites | 2.4% |
| 11 | biBERK biberk.com | Insurers | 1.9% |
| 12 | Forbes Advisor forbes.com | Publishers | 1.9% |
| 13 | TechInsurance techinsurance.com | Comparison sites | 1.9% |
| 14 | ADP adp.com | Payroll platforms | 1.4% |
| 15 | Investopedia investopedia.com | Comparison sites | 1.4% |
| 16 | Homebase joinhomebase.com | Payroll platforms | 1.4% |
| 17 | Reddit reddit.com | Forums | 1.4% |
| 18 | Travelers travelers.com | Insurers | 1.4% |
| 19 | US Chamber of Commerce uschamber.com | Associations | 1.4% |
| 20 | NerdWallet nerdwallet.com | Comparison sites | 1% |
| 21 | Paychex paychex.com | Payroll platforms | 1% |
| 22 | US News usnews.com | Publishers | 1% |
| 23 | Acrisure acrisure.com | Agencies | 0.5% |
| 24 | affordablememphisinsurance.com affordablememphisinsurance.com | unknown | 0.5% |
| 25 | Bates Insurance Agency batesia.com | Agencies | 0.5% |
| 26 | Business Insurance Cost businessinsurancecost.com | Comparison sites | 0.5% |
| 27 | charlesriverinsurance.com charlesriverinsurance.com | unknown | 0.5% |
| 28 | Chubb chubb.com | Insurers | 0.5% |
| 29 | concentra.com concentra.com | unknown | 0.5% |
| 30 | Confused.com confused.com | Comparison sites | 0.5% |
| 31 | Construction Coverage constructioncoverage.com | Publishers | 0.5% |
| 32 | Contractors Liability contractorsliability.com | Comparison sites | 0.5% |
| 33 | Cynet cynet.com | Security vendors | 0.5% |
| 34 | California Dept. of Industrial Relations dir.ca.gov | Regulators | 0.5% |
| 35 | dwd.wisconsin.gov dwd.wisconsin.gov | unknown | 0.5% |
| 36 | Wikipedia en.wikipedia.org | Publishers | 0.5% |
| 37 | Facebook facebook.com | Social | 0.5% |
| 38 | Farmer Brown Insurance farmerbrown.com | Agencies | 0.5% |
| 39 | feingoldco.com feingoldco.com | unknown | 0.5% |
| 40 | Fortinet fortinet.com | Security vendors | 0.5% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Massachusetts leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.