The Hartford leads the organic results in Massachusetts. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 87.5% of the 24 searches tracked here, citing an average of 7.9 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive | 83.4 |
| 03 | GEICO | 45.5 |
| 04 | NEXT Insurance | 20.9 |
| 05 | Nationwide | 17.2 |
| 06 | Hiscox | 15.4 |
| 07 | Allstate | 13.9 |
| 08 | Travelers | 10.5 |
| 09 | Liberty Mutual | 7.6 |
| 10 | Thimble | 7.5 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive | 23.9% |
| 02 | The Hartford | 23.9% |
| 03 | NEXT Insurance | 13.6% |
| 04 | GEICO | 6.8% |
| 05 | Hiscox | 5.7% |
| 06 | Nationwide | 5.7% |
| 07 | Liberty Mutual | 4.5% |
| 08 | Allstate | 3.4% |
| 09 | Travelers | 2.3% |
| 10 | Federated Insurance | 1.1% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 53.3% |
| 02 | forum | 13.9% |
| 03 | agency | 9.7% |
| 04 | aggregator | 5.5% |
| 05 | publisher | 5.5% |
| 06 | vendor | 4.8% |
| 07 | regulator | 4.2% |
| 08 | unknown | 3% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 16.7% |
| 02 | Progressive | 14.8% |
| 03 | The Hartford | 13% |
| 04 | Hiscox | 13% |
| 05 | NEXT Insurance | 11.1% |
| 06 | Nationwide | 9.3% |
| 07 | Allstate | 7.4% |
| 08 | biBERK | 3.7% |
| 09 | USAA | 1.9% |
| 10 | Farmers | 1.9% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| line specific | 100% |
| quote | 100% |
| informational | 75% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Massachusetts and send you all three scores.
What is on this page position-weighted organic visibility indexed to the Massachusetts leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. Same 24 searches for all four, captured July 2026.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.