Massachusetts
United StatesLiberty Mutual leads the organic results in Massachusetts. Allstate is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 84.2% of the 19 searches tracked here, citing an average of 5.1 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Liberty Mutual | 100 |
| 02 | Progressive | 74.4 |
| 03 | GEICO | 57.8 |
| 04 | Allstate | 47.2 |
| 05 | Plymouth Rock | 20.3 |
| 06 | AAA | 12.4 |
| 07 | State Farm | 10.1 |
| 08 | AssuranceAmerica | 5.1 |
| 09 | Farmers | 4.8 |
| 10 | Travelers | 3.4 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 19% |
| 02 | Liberty Mutual | 19% |
| 03 | Progressive | 16.7% |
| 04 | GEICO | 14.3% |
| 05 | State Farm | 4.8% |
| 06 | Travelers | 4.8% |
| 07 | AAA | 2.4% |
| 08 | Amica | 2.4% |
| 09 | Farmers | 2.4% |
| 10 | Lemonade | 2.4% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 51.9% |
| 02 | forum | 14.8% |
| 03 | aggregator | 13.6% |
| 04 | publisher | 11.1% |
| 05 | unknown | 3.7% |
| 06 | regulator | 2.5% |
| 07 | agency | 1.2% |
| 08 | social | 1.2% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 20.6% |
| 02 | GEICO | 15.9% |
| 03 | Allstate | 12.7% |
| 04 | Travelers | 7.9% |
| 05 | Liberty Mutual | 4.8% |
| 06 | State Farm | 4.8% |
| 07 | USAA | 4.8% |
| 08 | AAA | 3.2% |
| 09 | Amica | 3.2% |
| 10 | Erie Insurance | 3.2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| head | 50% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Massachusetts and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Worcester | A-Affordable Insurance Agency, Inc. | 30.3% | 8 | 4.8 |
| 02 | Boston | State Fund Insurance | 33.3% | 8 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Massachusetts, insurers are 51.9% of cited sources and comparison sites are 13.6%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 12.3% |
| 02 | Allstate allstate.com | Insurers | 9.9% |
| 03 | Liberty Mutual libertymutual.com | Insurers | 9.9% |
| 04 | Progressive progressive.com | Insurers | 8.6% |
| 05 | GEICO geico.com | Insurers | 7.4% |
| 06 | US News usnews.com | Publishers | 4.9% |
| 07 | Consumer Reports consumerreports.org | Publishers | 2.5% |
| 08 | Matic matic.com | Comparison sites | 2.5% |
| 09 | NerdWallet nerdwallet.com | Comparison sites | 2.5% |
| 10 | Reddit reddit.com | Forums | 2.5% |
| 11 | State Farm statefarm.com | Insurers | 2.5% |
| 12 | The Zebra thezebra.com | Comparison sites | 2.5% |
| 13 | Travelers travelers.com | Insurers | 2.5% |
| 14 | WalletHub wallethub.com | Comparison sites | 2.5% |
| 15 | AAA ace.aaa.com | Insurers | 1.2% |
| 16 | Amica amica.com | Insurers | 1.2% |
| 17 | Experian experian.com | Publishers | 1.2% |
| 18 | Farmers farmers.com | Insurers | 1.2% |
| 19 | foxbusiness.com foxbusiness.com | unknown | 1.2% |
| 20 | Illinois DOI idoi.illinois.gov | Regulators | 1.2% |
| 21 | InsureOne insureone.com | Agencies | 1.2% |
| 22 | Insurify insurify.com | Comparison sites | 1.2% |
| 23 | joinroot.com joinroot.com | unknown | 1.2% |
| 24 | Lemonade lemonade.com | Insurers | 1.2% |
| 25 | LendingTree lendingtree.com | Comparison sites | 1.2% |
| 26 | LinkedIn linkedin.com | Social | 1.2% |
| 27 | MAPFRE mapfreinsurance.com | Insurers | 1.2% |
| 28 | MarketWatch marketwatch.com | Publishers | 1.2% |
| 29 | Mercury Insurance mercuryinsurance.com | Insurers | 1.2% |
| 30 | Michigan DIFS michigan.gov | Regulators | 1.2% |
| 31 | Nationwide nationwide.com | Insurers | 1.2% |
| 32 | Nsure nsure.com | Comparison sites | 1.2% |
| 33 | Prestige Luxury Rentals prestigeluxuryrentals.com | unknown | 1.2% |
| 34 | Pronto Insurance prontoinsurance.com | Insurers | 1.2% |
| 35 | SoFi sofi.com | Publishers | 1.2% |
| 36 | The General thegeneral.com | Insurers | 1.2% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Massachusetts leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.