Vermont
United StatesAllstate leads the organic results in Vermont. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 89.5% of the 19 searches tracked here, citing an average of 7.2 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | GEICO | 58.9 |
| 03 | Progressive | 42.6 |
| 04 | Liberty Mutual | 34 |
| 05 | AAA | 30.9 |
| 06 | Lemonade | 18.3 |
| 07 | Mercury Insurance | 18.3 |
| 08 | The General | 12.8 |
| 09 | State Farm | 8.7 |
| 10 | Direct Auto | 5.1 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive | 20.5% |
| 02 | GEICO | 17.9% |
| 03 | Liberty Mutual | 15.4% |
| 04 | Allstate | 12.8% |
| 05 | Nationwide | 7.7% |
| 06 | State Farm | 7.7% |
| 07 | Dairyland | 5.1% |
| 08 | Mercury Insurance | 5.1% |
| 09 | Amica | 2.6% |
| 10 | Direct Auto | 2.6% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 32% |
| 02 | aggregator | 29.5% |
| 03 | publisher | 14.8% |
| 04 | forum | 9% |
| 05 | unknown | 5.7% |
| 06 | agency | 2.5% |
| 07 | search | 2.5% |
| 08 | law firm | 1.6% |
| 09 | regulator | 1.6% |
| 10 | social | 0.8% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 22.2% |
| 02 | GEICO | 20.4% |
| 03 | Allstate | 13% |
| 04 | USAA | 13% |
| 05 | State Farm | 11.1% |
| 06 | Nationwide | 9.3% |
| 07 | Travelers | 7.4% |
| 08 | Amica | 1.9% |
| 09 | Liberty Mutual | 1.9% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| cost | 100% |
| head | 100% |
| quote | 100% |
| informational | 100% |
| comparison | 75% |
| near me | 50% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Vermont and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Vermont, insurers are 32% of cited sources and comparison sites are 29.5%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Insurify insurify.com | Comparison sites | 7.4% |
| 02 | Progressive progressive.com | Insurers | 6.6% |
| 03 | GEICO geico.com | Insurers | 5.7% |
| 04 | Compare.com compare.com | Comparison sites | 4.9% |
| 05 | Liberty Mutual libertymutual.com | Insurers | 4.9% |
| 06 | NerdWallet nerdwallet.com | Comparison sites | 4.9% |
| 07 | Allstate allstate.com | Insurers | 4.1% |
| 08 | The Zebra thezebra.com | Comparison sites | 4.1% |
| 09 | US News usnews.com | Publishers | 4.1% |
| 10 | YouTube youtube.com | Forums | 3.3% |
| 11 | Experian experian.com | Publishers | 2.5% |
| 12 | Google google.com | Search | 2.5% |
| 13 | Nationwide nationwide.com | Insurers | 2.5% |
| 14 | State Farm statefarm.com | Insurers | 2.5% |
| 15 | ChooseFI choosefi.com | Forums | 1.6% |
| 16 | CNBC cnbc.com | Publishers | 1.6% |
| 17 | Dairyland dairylandinsurance.com | Insurers | 1.6% |
| 18 | Insure.com insure.com | Comparison sites | 1.6% |
| 19 | Mercury Insurance mercuryinsurance.com | Insurers | 1.6% |
| 20 | MoneyGeek moneygeek.com | Comparison sites | 1.6% |
| 21 | Quora quora.com | Forums | 1.6% |
| 22 | SoFi sofi.com | Publishers | 1.6% |
| 23 | A-MAX Auto Insurance amaxinsurance.com | Agencies | 0.8% |
| 24 | Amica amica.com | Insurers | 0.8% |
| 25 | AOL aol.com | Publishers | 0.8% |
| 26 | billcoatslaw.com billcoatslaw.com | unknown | 0.8% |
| 27 | Bogleheads bogleheads.org | Forums | 0.8% |
| 28 | ClubLexus clublexus.com | Forums | 0.8% |
| 29 | coverageadvisor.com coverageadvisor.com | unknown | 0.8% |
| 30 | Direct Auto directauto.com | Insurers | 0.8% |
| 31 | eInsurance einsurance.com | Comparison sites | 0.8% |
| 32 | expertinsurancereviews.com expertinsurancereviews.com | unknown | 0.8% |
| 33 | Facebook facebook.com | Social | 0.8% |
| 34 | Yahoo Finance finance.yahoo.com | Publishers | 0.8% |
| 35 | FinanceBuzz financebuzz.com | Publishers | 0.8% |
| 36 | Forbes Advisor forbes.com | Publishers | 0.8% |
| 37 | Gallon Law gallonlaw.com | Law firms | 0.8% |
| 38 | Illinois DOI idoi.illinois.gov | Regulators | 0.8% |
| 39 | Insurance.com insurance.com | Comparison sites | 0.8% |
| 40 | InsureOne insureone.com | Agencies | 0.8% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Vermont leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.