Vermont
United StatesAllstate leads the organic results in Vermont. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 68.4% of the 19 searches tracked here, citing an average of 6.9 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 72.3 |
| 03 | GEICO | 37.5 |
| 04 | AAA | 29.9 |
| 05 | Liberty Mutual | 29.6 |
| 06 | The General | 23.7 |
| 07 | State Farm | 17.9 |
| 08 | Mercury Insurance | 13.2 |
| 09 | SafeAuto | 8.3 |
| 10 | Farmers | 6.2 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive | 23.5% |
| 02 | Liberty Mutual | 17.6% |
| 03 | Allstate | 14.7% |
| 04 | GEICO | 11.8% |
| 05 | Farmers | 8.8% |
| 06 | Mercury Insurance | 5.9% |
| 07 | State Farm | 5.9% |
| 08 | AAA | 2.9% |
| 09 | Lemonade | 2.9% |
| 10 | The General | 2.9% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 37.8% |
| 02 | aggregator | 24.4% |
| 03 | publisher | 15.6% |
| 04 | forum | 12.2% |
| 05 | agency | 3.3% |
| 06 | regulator | 3.3% |
| 07 | law firm | 1.1% |
| 08 | social | 1.1% |
| 09 | unknown | 1.1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 20.8% |
| 02 | Progressive | 16.7% |
| 03 | Allstate | 10.4% |
| 04 | State Farm | 10.4% |
| 05 | USAA | 10.4% |
| 06 | Travelers | 8.3% |
| 07 | Farmers | 6.2% |
| 08 | AAA | 4.2% |
| 09 | Erie Insurance | 4.2% |
| 10 | Nationwide | 4.2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 68.4% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Vermont and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Vermont, insurers are 37.8% of cited sources and comparison sites are 24.4%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NerdWallet nerdwallet.com | Comparison sites | 10% |
| 02 | Progressive progressive.com | Insurers | 8.9% |
| 03 | Liberty Mutual libertymutual.com | Insurers | 6.7% |
| 04 | YouTube youtube.com | Forums | 6.7% |
| 05 | Allstate allstate.com | Insurers | 5.6% |
| 06 | Reddit reddit.com | Forums | 5.6% |
| 07 | GEICO geico.com | Insurers | 4.4% |
| 08 | LendingTree lendingtree.com | Comparison sites | 4.4% |
| 09 | US News usnews.com | Publishers | 4.4% |
| 10 | Compare.com compare.com | Comparison sites | 3.3% |
| 11 | Farmers farmers.com | Insurers | 3.3% |
| 12 | Experian experian.com | Publishers | 2.2% |
| 13 | Forbes Advisor forbes.com | Publishers | 2.2% |
| 14 | Insurify insurify.com | Comparison sites | 2.2% |
| 15 | MarketWatch marketwatch.com | Publishers | 2.2% |
| 16 | Mercury Insurance mercuryinsurance.com | Insurers | 2.2% |
| 17 | State Farm statefarm.com | Insurers | 2.2% |
| 18 | AAA ace.aaa.com | Insurers | 1.1% |
| 19 | Baldwin Risk Partners baldwin.com | Agencies | 1.1% |
| 20 | Chandler Law chandlerlaw.com | Law firms | 1.1% |
| 21 | CNBC cnbc.com | Publishers | 1.1% |
| 22 | Consumer Reports consumerreports.org | Publishers | 1.1% |
| 23 | EverQuote everquote.com | Comparison sites | 1.1% |
| 24 | Facebook facebook.com | Social | 1.1% |
| 25 | hhinsurance.com hhinsurance.com | unknown | 1.1% |
| 26 | California Dept. of Insurance insurance.ca.gov | Regulators | 1.1% |
| 27 | InsuredBetter insuredbetter.com | Comparison sites | 1.1% |
| 28 | Insure On The Spot insureonthespot.com | Agencies | 1.1% |
| 29 | Leavitt Group leavitt.com | Agencies | 1.1% |
| 30 | Lemonade lemonade.com | Insurers | 1.1% |
| 31 | Money money.com | Publishers | 1.1% |
| 32 | Georgia OCI oci.georgia.gov | Regulators | 1.1% |
| 33 | SoFi sofi.com | Publishers | 1.1% |
| 34 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.1% |
| 35 | The General thegeneral.com | Insurers | 1.1% |
| 36 | The Zebra thezebra.com | Comparison sites | 1.1% |
| 37 | Travelers travelers.com | Insurers | 1.1% |
| 38 | WalletHub wallethub.com | Comparison sites | 1.1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Vermont leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.