Massachusetts
United StatesAllstate leads both the organic results and the AI citations in Massachusetts, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 66.7% of the 15 searches tracked here, citing an average of 7.8 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 53.4 |
| 03 | GEICO | 50 |
| 04 | State Farm | 21.4 |
| 05 | Liberty Mutual | 18.5 |
| 06 | Kin Insurance | 17.2 |
| 07 | Mercury Insurance | 13.1 |
| 08 | Travelers | 12.4 |
| 09 | Hippo | 5.5 |
| 10 | TruStage | 4.4 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 17.6% |
| 02 | Progressive | 17.6% |
| 03 | American Family | 5.9% |
| 04 | GEICO | 5.9% |
| 05 | Kin Insurance | 5.9% |
| 06 | Liberty Mutual | 5.9% |
| 07 | Mercury Insurance | 5.9% |
| 08 | Plymouth Rock | 5.9% |
| 09 | Andover Companies | 2.9% |
| 10 | COUNTRY Financial | 2.9% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 43.6% |
| 02 | aggregator | 24.4% |
| 03 | publisher | 17.9% |
| 04 | forum | 10.3% |
| 05 | regulator | 2.6% |
| 06 | financial institution | 1.3% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Allstate | 17.1% |
| 02 | Progressive | 14.6% |
| 03 | State Farm | 12.2% |
| 04 | USAA | 7.3% |
| 05 | Amica | 4.9% |
| 06 | Chubb | 4.9% |
| 07 | GEICO | 4.9% |
| 08 | Hippo | 4.9% |
| 09 | TruStage | 4.9% |
| 10 | American Family | 2.4% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 66.7% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Massachusetts and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Boston | Bender Hatch Insurance | 30.6% | 6 | 5 |
| 02 | Worcester | Zawada Insurance Agency | 33.3% | 6 | 4.8 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Massachusetts, insurers are 43.6% of cited sources and comparison sites are 24.4%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NerdWallet nerdwallet.com | Comparison sites | 10.3% |
| 02 | US News usnews.com | Publishers | 9% |
| 03 | Allstate allstate.com | Insurers | 7.7% |
| 04 | Progressive progressive.com | Insurers | 7.7% |
| 05 | YouTube youtube.com | Forums | 6.4% |
| 06 | Forbes Advisor forbes.com | Publishers | 5.1% |
| 07 | Insurify insurify.com | Comparison sites | 3.8% |
| 08 | Reddit reddit.com | Forums | 3.8% |
| 09 | American Family amfam.com | Insurers | 2.6% |
| 10 | GEICO geico.com | Insurers | 2.6% |
| 11 | Insurance.com insurance.com | Comparison sites | 2.6% |
| 12 | Kin Insurance kin.com | Insurers | 2.6% |
| 13 | LendingTree lendingtree.com | Comparison sites | 2.6% |
| 14 | Liberty Mutual libertymutual.com | Insurers | 2.6% |
| 15 | Mercury Insurance mercuryinsurance.com | Insurers | 2.6% |
| 16 | Plymouth Rock plymouthrock.com | Insurers | 2.6% |
| 17 | Andover Companies andovercompanies.com | Insurers | 1.3% |
| 18 | Bravera Bank bravera.bank | Banks | 1.3% |
| 19 | COUNTRY Financial countryfinancial.com | Insurers | 1.3% |
| 20 | South Carolina DOI doi.sc.gov | Regulators | 1.3% |
| 21 | Yahoo Finance finance.yahoo.com | Publishers | 1.3% |
| 22 | Hippo hippo.com | Insurers | 1.3% |
| 23 | Investopedia investopedia.com | Comparison sites | 1.3% |
| 24 | Lemonade lemonade.com | Insurers | 1.3% |
| 25 | MarketWatch marketwatch.com | Publishers | 1.3% |
| 26 | Matic matic.com | Comparison sites | 1.3% |
| 27 | Nationwide nationwide.com | Insurers | 1.3% |
| 28 | Policygenius policygenius.com | Comparison sites | 1.3% |
| 29 | SoFi sofi.com | Publishers | 1.3% |
| 30 | State Farm statefarm.com | Insurers | 1.3% |
| 31 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.3% |
| 32 | The Hartford thehartford.com | Insurers | 1.3% |
| 33 | The Zebra thezebra.com | Comparison sites | 1.3% |
| 34 | Travelers travelers.com | Insurers | 1.3% |
| 35 | TruStage trustage.com | Insurers | 1.3% |
| 36 | Westfield Insurance westfieldinsurance.com | Insurers | 1.3% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Massachusetts leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.