Massachusetts
United StatesAllstate leads the organic results in Massachusetts. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 93.3% of the 15 searches tracked here, citing an average of 8.3 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 56.5 |
| 03 | GEICO | 36.8 |
| 04 | Liberty Mutual | 26.9 |
| 05 | State Farm | 21.5 |
| 06 | Mercury Insurance | 14.7 |
| 07 | AAA | 13.1 |
| 08 | Kin Insurance | 12.7 |
| 09 | Nationwide | 6.5 |
| 10 | Travelers | 5.1 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive | 20.7% |
| 02 | GEICO | 13.8% |
| 03 | Allstate | 12.1% |
| 04 | Kin Insurance | 8.6% |
| 05 | Liberty Mutual | 8.6% |
| 06 | Mercury Insurance | 5.2% |
| 07 | Nationwide | 5.2% |
| 08 | Travelers | 5.2% |
| 09 | State Farm | 3.4% |
| 10 | American Family | 1.7% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 50% |
| 02 | aggregator | 19% |
| 03 | publisher | 14.7% |
| 04 | forum | 9.5% |
| 05 | regulator | 3.4% |
| 06 | agency | 0.9% |
| 07 | financial institution | 0.9% |
| 08 | law firm | 0.9% |
| 09 | unknown | 0.9% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 21.2% |
| 02 | GEICO | 15.4% |
| 03 | Allstate | 13.5% |
| 04 | Nationwide | 7.7% |
| 05 | State Farm | 7.7% |
| 06 | Travelers | 5.8% |
| 07 | USAA | 5.8% |
| 08 | Amica | 3.8% |
| 09 | Lemonade | 3.8% |
| 10 | Chubb | 1.9% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Massachusetts and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Boston | Bender Hatch Insurance | 27.8% | 8 | 5 |
| 02 | Worcester | A-Affordable Insurance Agency, Inc. | 27.8% | 8 | 4.8 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Massachusetts, insurers are 50% of cited sources and comparison sites are 19%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Progressive progressive.com | Insurers | 10.3% |
| 02 | YouTube youtube.com | Forums | 8.6% |
| 03 | US News usnews.com | Publishers | 7.8% |
| 04 | GEICO geico.com | Insurers | 6.9% |
| 05 | Allstate allstate.com | Insurers | 6% |
| 06 | The Zebra thezebra.com | Comparison sites | 5.2% |
| 07 | Kin Insurance kin.com | Insurers | 4.3% |
| 08 | Liberty Mutual libertymutual.com | Insurers | 4.3% |
| 09 | NerdWallet nerdwallet.com | Comparison sites | 4.3% |
| 10 | Forbes Advisor forbes.com | Publishers | 2.6% |
| 11 | Mercury Insurance mercuryinsurance.com | Insurers | 2.6% |
| 12 | Nationwide nationwide.com | Insurers | 2.6% |
| 13 | Policygenius policygenius.com | Comparison sites | 2.6% |
| 14 | Travelers travelers.com | Insurers | 2.6% |
| 15 | Insurify insurify.com | Comparison sites | 1.7% |
| 16 | Investopedia investopedia.com | Comparison sites | 1.7% |
| 17 | Matic matic.com | Comparison sites | 1.7% |
| 18 | State Farm statefarm.com | Insurers | 1.7% |
| 19 | American Family amfam.com | Insurers | 0.9% |
| 20 | Andover Companies andovercompanies.com | Insurers | 0.9% |
| 21 | Boston 25 News boston25news.com | Publishers | 0.9% |
| 22 | Bravera Bank bravera.bank | Banks | 0.9% |
| 23 | COUNTRY Financial countryfinancial.com | Insurers | 0.9% |
| 24 | NY Dept. of Financial Services dfs.ny.gov | Regulators | 0.9% |
| 25 | South Carolina DOI doi.sc.gov | Regulators | 0.9% |
| 26 | Farmers farmers.com | Insurers | 0.9% |
| 27 | Yahoo Finance finance.yahoo.com | Publishers | 0.9% |
| 28 | Homesite go.homesite.com | Insurers | 0.9% |
| 29 | Insurance Information Institute iii.org | Publishers | 0.9% |
| 30 | Insurance.com insurance.com | Comparison sites | 0.9% |
| 31 | Kiplinger kiplinger.com | Publishers | 0.9% |
| 32 | Louisiana Dept. of Insurance ldi.la.gov | Regulators | 0.9% |
| 33 | Lemonade lemonade.com | Insurers | 0.9% |
| 34 | LendingTree lendingtree.com | Comparison sites | 0.9% |
| 35 | NCMIC ncmic.com | Insurers | 0.9% |
| 36 | Newsweek newsweek.com | Publishers | 0.9% |
| 37 | NJM njm.com | Insurers | 0.9% |
| 38 | Plymouth Rock plymouthrock.com | Insurers | 0.9% |
| 39 | Reddit reddit.com | Forums | 0.9% |
| 40 | safetyinsurance.com safetyinsurance.com | unknown | 0.9% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Massachusetts leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.