Massachusetts
United StatesLiberty Mutual leads both the organic results and the AI citations in Massachusetts, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 86.7% of the 15 searches tracked here, citing an average of 5.2 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Liberty Mutual | 100 |
| 02 | Allstate | 48.9 |
| 03 | Progressive | 31.2 |
| 04 | Travelers | 26.3 |
| 05 | GEICO | 24.4 |
| 06 | Plymouth Rock | 23 |
| 07 | Mercury Insurance | 17.1 |
| 08 | Nationwide | 14.1 |
| 09 | Hippo | 7.5 |
| 10 | Kin Insurance | 7.2 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Liberty Mutual | 27.3% |
| 02 | Progressive | 15.2% |
| 03 | Kin Insurance | 9.1% |
| 04 | Allstate | 6.1% |
| 05 | GEICO | 6.1% |
| 06 | Nationwide | 6.1% |
| 07 | State Farm | 6.1% |
| 08 | Travelers | 6.1% |
| 09 | Farmers | 3% |
| 10 | Grange Insurance | 3% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 49.3% |
| 02 | aggregator | 16.4% |
| 03 | forum | 13.4% |
| 04 | publisher | 13.4% |
| 05 | social | 4.5% |
| 06 | agency | 1.5% |
| 07 | regulator | 1.5% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Allstate | 11.9% |
| 02 | Progressive | 11.9% |
| 03 | Liberty Mutual | 10.4% |
| 04 | State Farm | 10.4% |
| 05 | USAA | 9% |
| 06 | Amica | 7.5% |
| 07 | Nationwide | 7.5% |
| 08 | GEICO | 6% |
| 09 | Travelers | 6% |
| 10 | Auto-Owners | 6% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| head | 50% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Massachusetts and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Worcester | A-Affordable Insurance Agency, Inc. | 30.3% | 8 | 4.8 |
| 02 | Boston | State Fund Insurance | 33.3% | 8 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Massachusetts, insurers are 49.3% of cited sources and comparison sites are 16.4%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Liberty Mutual libertymutual.com | Insurers | 13.4% |
| 02 | YouTube youtube.com | Forums | 10.4% |
| 03 | NerdWallet nerdwallet.com | Comparison sites | 7.5% |
| 04 | Progressive progressive.com | Insurers | 7.5% |
| 05 | US News usnews.com | Publishers | 7.5% |
| 06 | Kin Insurance kin.com | Insurers | 4.5% |
| 07 | Allstate allstate.com | Insurers | 3% |
| 08 | Facebook facebook.com | Social | 3% |
| 09 | GEICO geico.com | Insurers | 3% |
| 10 | Nationwide nationwide.com | Insurers | 3% |
| 11 | Ramsey Solutions ramseysolutions.com | Publishers | 3% |
| 12 | Reddit reddit.com | Forums | 3% |
| 13 | State Farm statefarm.com | Insurers | 3% |
| 14 | The Zebra thezebra.com | Comparison sites | 3% |
| 15 | Travelers travelers.com | Insurers | 3% |
| 16 | South Carolina DOI doi.sc.gov | Regulators | 1.5% |
| 17 | Farmers farmers.com | Insurers | 1.5% |
| 18 | Forbes Advisor forbes.com | Publishers | 1.5% |
| 19 | Grange Insurance grangeinsurance.com | Insurers | 1.5% |
| 20 | Hutchinson Insurance hutins.com | Agencies | 1.5% |
| 21 | Insurance.com insurance.com | Comparison sites | 1.5% |
| 22 | Insurify insurify.com | Comparison sites | 1.5% |
| 23 | LinkedIn linkedin.com | Social | 1.5% |
| 24 | Mercury Insurance mercuryinsurance.com | Insurers | 1.5% |
| 25 | AM Best news.ambest.com | Publishers | 1.5% |
| 26 | Policygenius policygenius.com | Comparison sites | 1.5% |
| 27 | Rate rate.com | Comparison sites | 1.5% |
| 28 | TruStage trustage.com | Insurers | 1.5% |
| 29 | Universal Property universalproperty.com | Insurers | 1.5% |
| 30 | USAA usaa.com | Insurers | 1.5% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Massachusetts leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.