The Visibility Index
New York · home August 2026 edition Captured Jul 14–16 Next refresh Aug 1 15 searches
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Home insurance in New York: who ranks, and who gets cited

Allstate leads both the organic results and the AI citations in New York, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 80% of the 15 searches tracked here, citing an average of 7.5 sources.

Discipline 01 · Best insurance SEO Allstate Organic visibility 100 / 100
Discipline 02 · Best insurance GEO Allstate Cited in 15.9% of carrier citations
Discipline 03 · Best local SEO No local pack

Organic visibility

Indexed to the New York leader
Organic visibility by carrier in New York, home insurance, August 2026
#CarrierVisibility index
01 Allstate 100
02 Progressive 48.8
03 GEICO 43.5
04 State Farm 22.7
05 Liberty Mutual 20.7
06 Mercury Insurance 15.4
07 Kin Insurance 12.8
08 Travelers 10.4
09 Hippo 6.5
10 AAA 4.6

AI citation share

Share of carrier citations
Share of AI Overview citations by carrier in New York, home insurance, August 2026
#CarrierShare of carrier citations
01 Allstate 15.9%
02 GEICO 15.9%
03 Progressive 13.6%
04 Liberty Mutual 6.8%
05 Mercury Insurance 6.8%
06 American Family 4.5%
07 Hippo 4.5%
08 Kin Insurance 4.5%
09 Plymouth Rock 4.5%
10 State Farm 4.5%

Who Google cites

All sources, not only carriers
Types of source cited in AI Overviews in New York, home insurance, August 2026
#Source typeShare of citations
01 carrier 48.9%
02 aggregator 20%
03 publisher 20%
04 forum 4.4%
05 unknown 3.3%
06 agency 2.2%
07 regulator 1.1%

Named in the answer

Mentions, not citations
Carriers named in AI Overview text in New York, home insurance, August 2026
#CarrierShare of mentions
01 Allstate 17.4%
02 GEICO 15.2%
03 Progressive 15.2%
04 State Farm 13%
05 Hippo 8.7%
06 USAA 6.5%
07 Amica 6.5%
08 Chubb 4.3%
09 Farmers 2.2%
10 Travelers 2.2%

Being described in the answer and being cited as a source are different things.

What these searches return

By intent, 15 searches
AI Overview presence by search intent in New York, August 2026
Search intentReturned an AI Overview
comparison 100%
cost 100%
informational 100%
quote 100%
head 0%
near me 0%
New York · Auto · 15 captures · Jul 2026

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What is on this page position-weighted organic visibility indexed to the New York leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. Same 15 searches for all four, captured July 2026.

Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.

Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.