New York
United StatesAllstate leads the organic results in New York. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 86.7% of the 15 searches tracked here, citing an average of 8.9 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 56.5 |
| 03 | GEICO | 34.9 |
| 04 | Liberty Mutual | 26.9 |
| 05 | State Farm | 21.5 |
| 06 | Mercury Insurance | 14.7 |
| 07 | AAA | 13.1 |
| 08 | Kin Insurance | 9.6 |
| 09 | Nationwide | 6.5 |
| 10 | Travelers | 4.9 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive | 17% |
| 02 | GEICO | 12.8% |
| 03 | Kin Insurance | 12.8% |
| 04 | Allstate | 10.6% |
| 05 | Liberty Mutual | 10.6% |
| 06 | Mercury Insurance | 6.4% |
| 07 | State Farm | 4.3% |
| 08 | Travelers | 4.3% |
| 09 | AAA | 2.1% |
| 10 | Andover Companies | 2.1% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 40.5% |
| 02 | aggregator | 27.6% |
| 03 | publisher | 12.9% |
| 04 | forum | 12.1% |
| 05 | regulator | 3.4% |
| 06 | financial institution | 1.7% |
| 07 | agency | 0.9% |
| 08 | law firm | 0.9% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 17.4% |
| 02 | Allstate | 13% |
| 03 | GEICO | 13% |
| 04 | State Farm | 8.7% |
| 05 | USAA | 8.7% |
| 06 | Amica | 4.3% |
| 07 | Chubb | 4.3% |
| 08 | Cincinnati Insurance | 4.3% |
| 09 | Lemonade | 4.3% |
| 10 | Nationwide | 4.3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| head | 50% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in New York and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Albany | Brick House Insurance Agency | 33.3% | 6 | 4.9 |
| 02 | Buffalo | New Buffalo Insurance Agency, Inc. | 33.3% | 6 | 5 |
| 03 | New York | Silverline Insurance | 27.8% | 17 | 4.8 |
| 04 | Rochester | Freeway Insurance | 25% | 12 | 4.5 |
| 05 | Syracuse | MY Agency of CNY, Inc | 25% | 7 | 4.5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in New York, insurers are 40.5% of cited sources and comparison sites are 27.6%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 11.2% |
| 02 | NerdWallet nerdwallet.com | Comparison sites | 8.6% |
| 03 | US News usnews.com | Publishers | 7.8% |
| 04 | Progressive progressive.com | Insurers | 6.9% |
| 05 | GEICO geico.com | Insurers | 5.2% |
| 06 | Kin Insurance kin.com | Insurers | 5.2% |
| 07 | Allstate allstate.com | Insurers | 4.3% |
| 08 | Liberty Mutual libertymutual.com | Insurers | 4.3% |
| 09 | Policygenius policygenius.com | Comparison sites | 4.3% |
| 10 | Insurify insurify.com | Comparison sites | 3.4% |
| 11 | Matic matic.com | Comparison sites | 3.4% |
| 12 | The Zebra thezebra.com | Comparison sites | 3.4% |
| 13 | Mercury Insurance mercuryinsurance.com | Insurers | 2.6% |
| 14 | Forbes Advisor forbes.com | Publishers | 1.7% |
| 15 | Insurance.com insurance.com | Comparison sites | 1.7% |
| 16 | State Farm statefarm.com | Insurers | 1.7% |
| 17 | Travelers travelers.com | Insurers | 1.7% |
| 18 | Andover Companies andovercompanies.com | Insurers | 0.9% |
| 19 | Bravera Bank bravera.bank | Banks | 0.9% |
| 20 | COUNTRY Financial countryfinancial.com | Insurers | 0.9% |
| 21 | NY Dept. of Financial Services dfs.ny.gov | Regulators | 0.9% |
| 22 | South Carolina DOI doi.sc.gov | Regulators | 0.9% |
| 23 | Farmers farmers.com | Insurers | 0.9% |
| 24 | Yahoo Finance finance.yahoo.com | Publishers | 0.9% |
| 25 | Homesite go.homesite.com | Insurers | 0.9% |
| 26 | Insurance Information Institute iii.org | Publishers | 0.9% |
| 27 | Investopedia investopedia.com | Comparison sites | 0.9% |
| 28 | KIRO 7 kiro7.com | Publishers | 0.9% |
| 29 | Louisiana Dept. of Insurance ldi.la.gov | Regulators | 0.9% |
| 30 | Lemonade lemonade.com | Insurers | 0.9% |
| 31 | LendingTree lendingtree.com | Comparison sites | 0.9% |
| 32 | Liberty Bank libertybank.com | Banks | 0.9% |
| 33 | Money money.com | Publishers | 0.9% |
| 34 | AAA mwg.aaa.com | Insurers | 0.9% |
| 35 | Nationwide nationwide.com | Insurers | 0.9% |
| 36 | NCMIC ncmic.com | Insurers | 0.9% |
| 37 | Nsure nsure.com | Comparison sites | 0.9% |
| 38 | Reddit reddit.com | Forums | 0.9% |
| 39 | Star West Insurance starwestinsurance.com | Agencies | 0.9% |
| 40 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 0.9% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the New York leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.