New York
United StatesAllstate leads both the organic results and the AI citations in New York, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 80% of the 15 searches tracked here, citing an average of 7.5 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 48.8 |
| 03 | GEICO | 43.5 |
| 04 | State Farm | 22.7 |
| 05 | Liberty Mutual | 20.7 |
| 06 | Mercury Insurance | 15.4 |
| 07 | Kin Insurance | 12.8 |
| 08 | Travelers | 10.4 |
| 09 | Hippo | 6.5 |
| 10 | AAA | 4.6 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 15.6% |
| 02 | GEICO | 15.6% |
| 03 | Progressive | 13.3% |
| 04 | Liberty Mutual | 6.7% |
| 05 | Mercury Insurance | 6.7% |
| 06 | American Family | 4.4% |
| 07 | Hippo | 4.4% |
| 08 | Kin Insurance | 4.4% |
| 09 | Plymouth Rock | 4.4% |
| 10 | State Farm | 4.4% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 50% |
| 02 | aggregator | 21.1% |
| 03 | publisher | 20% |
| 04 | forum | 4.4% |
| 05 | unknown | 2.2% |
| 06 | financial institution | 1.1% |
| 07 | regulator | 1.1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Allstate | 16.3% |
| 02 | GEICO | 14.3% |
| 03 | Progressive | 14.3% |
| 04 | State Farm | 12.2% |
| 05 | Hippo | 8.2% |
| 06 | Amica | 6.1% |
| 07 | USAA | 6.1% |
| 08 | Chubb | 4.1% |
| 09 | NJM | 4.1% |
| 10 | Andover Companies | 2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 80% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in New York and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Albany | Brick House Insurance Agency | 33.3% | 7 | 4.9 |
| 02 | Buffalo | Willoughby Insurance | 33.3% | 7 | 4.8 |
| 03 | New York | Silverline Insurance | 27.8% | 13 | 4.8 |
| 04 | Rochester | Freeway Insurance | 27.8% | 10 | 4.6 |
| 05 | Syracuse | MY Agency of CNY, Inc | 30.6% | 6 | 4.5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in New York, insurers are 50% of cited sources and comparison sites are 21.1%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NerdWallet nerdwallet.com | Comparison sites | 12.2% |
| 02 | US News usnews.com | Publishers | 11.1% |
| 03 | Allstate allstate.com | Insurers | 7.8% |
| 04 | GEICO geico.com | Insurers | 7.8% |
| 05 | Progressive progressive.com | Insurers | 6.7% |
| 06 | Forbes Advisor forbes.com | Publishers | 4.4% |
| 07 | Insurify insurify.com | Comparison sites | 3.3% |
| 08 | Liberty Mutual libertymutual.com | Insurers | 3.3% |
| 09 | Mercury Insurance mercuryinsurance.com | Insurers | 3.3% |
| 10 | American Family amfam.com | Insurers | 2.2% |
| 11 | Hippo hippo.com | Insurers | 2.2% |
| 12 | Kin Insurance kin.com | Insurers | 2.2% |
| 13 | LendingTree lendingtree.com | Comparison sites | 2.2% |
| 14 | Plymouth Rock plymouthrock.com | Insurers | 2.2% |
| 15 | Reddit reddit.com | Forums | 2.2% |
| 16 | State Farm statefarm.com | Insurers | 2.2% |
| 17 | YouTube youtube.com | Forums | 2.2% |
| 18 | Andover Companies andovercompanies.com | Insurers | 1.1% |
| 19 | Bravera Bank bravera.bank | Banks | 1.1% |
| 20 | COUNTRY Financial countryfinancial.com | Insurers | 1.1% |
| 21 | Experian experian.com | Publishers | 1.1% |
| 22 | Farmers farmers.com | Insurers | 1.1% |
| 23 | Yahoo Finance finance.yahoo.com | Publishers | 1.1% |
| 24 | Insurance.com insurance.com | Comparison sites | 1.1% |
| 25 | Lemonade lemonade.com | Insurers | 1.1% |
| 26 | Matic matic.com | Comparison sites | 1.1% |
| 27 | Money money.com | Publishers | 1.1% |
| 28 | NJM njm.com | Insurers | 1.1% |
| 29 | nnins.com nnins.com | unknown | 1.1% |
| 30 | premier-roofing.com premier-roofing.com | unknown | 1.1% |
| 31 | RBC Insurance rbcinsurance.com | Insurers | 1.1% |
| 32 | SoFi sofi.com | Publishers | 1.1% |
| 33 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.1% |
| 34 | The Hartford thehartford.com | Insurers | 1.1% |
| 35 | The Zebra thezebra.com | Comparison sites | 1.1% |
| 36 | TruStage trustage.com | Insurers | 1.1% |
| 37 | Westfield Insurance westfieldinsurance.com | Insurers | 1.1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the New York leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.