12 near-me searches, run in the Buffalo metro. A Local Pack appeared on 100% of them and an AI Overview on 8.3%. The map is shared by 7 businesses at a median rating of 4.8.
| # | Business | Appearances | Average slot | Rating |
|---|---|---|---|---|
| 01 | Willoughby Insurance | 12 | 1.5 | 4.8 |
| 02 | New Buffalo Insurance Agency, Inc. | 8 | 1.2 | 5 |
| 03 | Freeway Insurance | 8 | 2.8 | 4.8 |
| 04 | Henry Auto Insurance Agency: Progressive | 5 | 2.6 | 5 |
| 05 | Full Shield Insurance | 1 | 3 | 5 |
| 06 | NYCM Insurance Agency - Home, Auto & Business | 1 | 3 | 4.9 |
| 07 | Toni DuBois Agency, LLC | 1 | 3 | 4.3 |
Columns: appearances, average slot held, Google rating. Businesses are public results on public searches.
| # | Domain or brand | Visibility index |
|---|---|---|
| 01 | State Farm | 100 |
| 02 | newbuffaloinsurance.com | 92.6 |
| 03 | Yelp | 77.3 |
| 04 | Nationwide | 64.1 |
| 05 | willoughbyinsurance.com | 46.3 |
| 06 | Travelers | 36.7 |
| 07 | The Zebra | 36 |
| 08 | deckeragency.com | 35.5 |
| 09 | Freeway Insurance | 33.9 |
| 10 | lawleyinsurance.com | 21.7 |
We run your brand against these 12 searches in your metros, show which slots you hold, and where your rating sits against the field.
What is on this page 12 near-me insurance searches geo-targeted to the Buffalo metro, August 2026. Local Pack occupancy, average slot and Google rating, plus position-weighted organic visibility for the same searches.
Coverage 109 metros across the United States and Canada, same 12 searches.
Single capture August 2026 is one capture per metro. Three-capture medians with a published spread begin in September.