New Jersey
United StatesAllstate leads the organic results in New Jersey. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 93.3% of the 15 searches tracked here, citing an average of 8.3 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 55.7 |
| 03 | GEICO | 34.5 |
| 04 | Liberty Mutual | 25.6 |
| 05 | State Farm | 19.7 |
| 06 | Mercury Insurance | 15.8 |
| 07 | AAA | 12.8 |
| 08 | Kin Insurance | 12.4 |
| 09 | Nationwide | 6.4 |
| 10 | NJM | 5.8 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive | 19.3% |
| 02 | Kin Insurance | 15.8% |
| 03 | Allstate | 12.3% |
| 04 | GEICO | 10.5% |
| 05 | Liberty Mutual | 8.8% |
| 06 | Mercury Insurance | 5.3% |
| 07 | State Farm | 5.3% |
| 08 | Nationwide | 3.5% |
| 09 | The Hartford | 3.5% |
| 10 | Travelers | 3.5% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 49.1% |
| 02 | publisher | 16.4% |
| 03 | aggregator | 15.5% |
| 04 | forum | 11.2% |
| 05 | regulator | 4.3% |
| 06 | agency | 0.9% |
| 07 | financial institution | 0.9% |
| 08 | law firm | 0.9% |
| 09 | social | 0.9% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 21.3% |
| 02 | Allstate | 12.8% |
| 03 | GEICO | 12.8% |
| 04 | State Farm | 10.6% |
| 05 | Nationwide | 8.5% |
| 06 | USAA | 6.4% |
| 07 | Amica | 4.3% |
| 08 | Lemonade | 4.3% |
| 09 | Travelers | 4.3% |
| 10 | Chubb | 2.1% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in New Jersey and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Newark | Halsey Street Agency Inc. | 32.4% | 9 | 4.3 |
| 02 | Jersey City | Freeway Insurance | 33.3% | 9 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in New Jersey, insurers are 49.1% of cited sources and comparison sites are 15.5%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Progressive progressive.com | Insurers | 9.5% |
| 02 | YouTube youtube.com | Forums | 9.5% |
| 03 | US News usnews.com | Publishers | 8.6% |
| 04 | Kin Insurance kin.com | Insurers | 7.8% |
| 05 | Allstate allstate.com | Insurers | 6% |
| 06 | GEICO geico.com | Insurers | 5.2% |
| 07 | NerdWallet nerdwallet.com | Comparison sites | 5.2% |
| 08 | Liberty Mutual libertymutual.com | Insurers | 4.3% |
| 09 | The Zebra thezebra.com | Comparison sites | 3.4% |
| 10 | Forbes Advisor forbes.com | Publishers | 2.6% |
| 11 | Mercury Insurance mercuryinsurance.com | Insurers | 2.6% |
| 12 | Policygenius policygenius.com | Comparison sites | 2.6% |
| 13 | State Farm statefarm.com | Insurers | 2.6% |
| 14 | Investopedia investopedia.com | Comparison sites | 1.7% |
| 15 | Louisiana Dept. of Insurance ldi.la.gov | Regulators | 1.7% |
| 16 | Matic matic.com | Comparison sites | 1.7% |
| 17 | Nationwide nationwide.com | Insurers | 1.7% |
| 18 | Reddit reddit.com | Forums | 1.7% |
| 19 | The Hartford thehartford.com | Insurers | 1.7% |
| 20 | Travelers travelers.com | Insurers | 1.7% |
| 21 | American Family amfam.com | Insurers | 0.9% |
| 22 | Andover Companies andovercompanies.com | Insurers | 0.9% |
| 23 | Bravera Bank bravera.bank | Banks | 0.9% |
| 24 | Consumer Reports consumerreports.org | Publishers | 0.9% |
| 25 | COUNTRY Financial countryfinancial.com | Insurers | 0.9% |
| 26 | NY Dept. of Financial Services dfs.ny.gov | Regulators | 0.9% |
| 27 | South Carolina DOI doi.sc.gov | Regulators | 0.9% |
| 28 | Facebook facebook.com | Social | 0.9% |
| 29 | Yahoo Finance finance.yahoo.com | Publishers | 0.9% |
| 30 | Homesite go.homesite.com | Insurers | 0.9% |
| 31 | Insurance Information Institute iii.org | Publishers | 0.9% |
| 32 | Insurance.com insurance.com | Comparison sites | 0.9% |
| 33 | Kiplinger kiplinger.com | Publishers | 0.9% |
| 34 | KIRO 7 kiro7.com | Publishers | 0.9% |
| 35 | NCMIC ncmic.com | Insurers | 0.9% |
| 36 | NJM njm.com | Insurers | 0.9% |
| 37 | Plymouth Rock plymouthrock.com | Insurers | 0.9% |
| 38 | SoFi sofi.com | Publishers | 0.9% |
| 39 | Star West Insurance starwestinsurance.com | Agencies | 0.9% |
| 40 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 0.9% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the New Jersey leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.