Newfoundland And Labrador
United StatesRBC Insurance leads the organic results in Newfoundland And Labrador. TD Insurance is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 93.3% of the 15 searches tracked here, citing an average of 4.3 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | RBC Insurance | 100 |
| 02 | Square One | 98.6 |
| 03 | Co-operators | 89.8 |
| 04 | Intact | 81.6 |
| 05 | TD Insurance | 45.4 |
| 06 | Hippo | 20.4 |
| 07 | PolicyMe | 10.9 |
| 08 | Desjardins | 10.2 |
| 09 | CAA | 8.2 |
| 10 | iA Financial | 8.2 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | TD Insurance | 16.7% |
| 02 | Allstate | 11.1% |
| 03 | GEICO | 11.1% |
| 04 | Liberty Mutual | 11.1% |
| 05 | RBC Insurance | 11.1% |
| 06 | Square One | 11.1% |
| 07 | CAA | 5.6% |
| 08 | Intact | 5.6% |
| 09 | Kin Insurance | 5.6% |
| 10 | Progressive | 5.6% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 30% |
| 02 | aggregator | 21.7% |
| 03 | agency | 18.3% |
| 04 | unknown | 11.7% |
| 05 | forum | 8.3% |
| 06 | regulator | 5% |
| 07 | association | 1.7% |
| 08 | publisher | 1.7% |
| 09 | social | 1.7% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Allstate | 9.4% |
| 02 | Co-operators | 9.4% |
| 03 | Intact | 9.4% |
| 04 | Belairdirect | 6.2% |
| 05 | GEICO | 6.2% |
| 06 | Progressive | 6.2% |
| 07 | RBC Insurance | 6.2% |
| 08 | Square One | 6.2% |
| 09 | TD Insurance | 6.2% |
| 10 | CAA | 6.2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Newfoundland And Labrador and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Newfoundland And Labrador, insurers are 30% of cited sources and comparison sites are 21.7%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Ratehub ratehub.ca | Comparison sites | 10% |
| 02 | Rates.ca rates.ca | Comparison sites | 6.7% |
| 03 | YouTube youtube.com | Forums | 6.7% |
| 04 | BrokerLink brokerlink.ca | Agencies | 5% |
| 05 | TD Insurance tdinsurance.com | Insurers | 5% |
| 06 | Allstate allstate.com | Insurers | 3.3% |
| 07 | GEICO geico.com | Insurers | 3.3% |
| 08 | Insurance Bureau of Canada ibc.ca | Regulators | 3.3% |
| 09 | Liberty Mutual libertymutual.com | Insurers | 3.3% |
| 10 | RBC Insurance rbcinsurance.com | Insurers | 3.3% |
| 11 | Square One squareone.ca | Insurers | 3.3% |
| 12 | Western Financial Group westernfinancialgroup.ca | Agencies | 3.3% |
| 13 | Armour Insurance armourinsurance.ca | Agencies | 1.7% |
| 14 | bakerhomeexteriors.com bakerhomeexteriors.com | unknown | 1.7% |
| 15 | CAA caasco.com | Insurers | 1.7% |
| 16 | Government of Canada canada.ca | Regulators | 1.7% |
| 17 | cibc.com cibc.com | unknown | 1.7% |
| 18 | Facebook facebook.com | Social | 1.7% |
| 19 | faze.ca faze.ca | unknown | 1.7% |
| 20 | godfreyroofing.com godfreyroofing.com | unknown | 1.7% |
| 21 | Insurance Business insurancebusinessmag.com | Publishers | 1.7% |
| 22 | InsureBC insurebc.ca | Agencies | 1.7% |
| 23 | Intact intact.ca | Insurers | 1.7% |
| 24 | Kin Insurance kin.com | Insurers | 1.7% |
| 25 | LowestRates lowestrates.ca | Comparison sites | 1.7% |
| 26 | Matic matic.com | Comparison sites | 1.7% |
| 27 | McDougall Insurance mcdougallinsurance.com | Agencies | 1.7% |
| 28 | Mitch Insurance mitchinsurance.com | Agencies | 1.7% |
| 29 | Ontario Nurses Association ona.ca | Associations | 1.7% |
| 30 | Panda7 panda7.ca | Comparison sites | 1.7% |
| 31 | PC Insurance pcinsurance.ca | Agencies | 1.7% |
| 32 | Progressive progressive.com | Insurers | 1.7% |
| 33 | Reddit reddit.com | Forums | 1.7% |
| 34 | schillinsurance.com schillinsurance.com | unknown | 1.7% |
| 35 | State Farm statefarm.com | Insurers | 1.7% |
| 36 | vancity.com vancity.com | unknown | 1.7% |
| 37 | Westland Insurance westlandinsurance.ca | Agencies | 1.7% |
| 38 | zolo.ca zolo.ca | unknown | 1.7% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Newfoundland And Labrador leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.