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Business insurance board · November 2026

Rhode Island

United States
Searches tracked
24
AI Overview rate
83.3%
Sources per answer
5.8
Locator United States

Business insurance in Rhode Island: who ranks, and who gets cited

Progressive Commercial leads both the organic results and the AI citations in Rhode Island, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 83.3% of the 24 searches tracked here, citing an average of 5.8 sources.

Discipline 01 · Best insurance SEO Progressive Commercial Organic visibility 100 / 100
Discipline 02 · Best insurance GEO Progressive Commercial Cited in 22% of carrier citations
Discipline 03 · Best local SEO Cross Insurance 30.6% of map slots across 1 metro

Organic visibility

Indexed to the Rhode Island leader
Organic visibility by carrier in Rhode Island, commercial insurance, November 2026
#CarrierVisibility index
01 Progressive Commercial 100
02 NEXT Insurance 42.3
03 The Hartford 42
04 GEICO 23.8
05 Allstate 15.2
06 Hiscox 13.3
07 AmTrust 12
08 Travelers 10.8
09 biBERK 9.1
10 Thimble 9.1

AI citation share

Share of carrier citations
Share of AI Overview citations by carrier in Rhode Island, commercial insurance, November 2026
#CarrierShare of carrier citations
01 Progressive Commercial 22%
02 The Hartford 20.3%
03 NEXT Insurance 11.9%
04 GEICO 10.2%
05 Allstate 8.5%
06 Travelers 6.8%
07 Hiscox 3.4%
08 Nationwide 3.4%
09 biBERK 3.4%
10 Bankers Insurance 1.7%

Who Google cites

All sources, not only carriers
Types of source cited in AI Overviews in Rhode Island, commercial insurance, November 2026
#Source typeShare of citations
01 carrier 50.4%
02 forum 15.4%
03 aggregator 8.5%
04 unknown 7.7%
05 agency 4.3%
06 payroll 3.4%
07 publisher 3.4%
08 security vendor 2.6%
09 financial institution 1.7%
10 association 0.9%
11 regulator 0.9%
12 software 0.9%

Named in the answer

Mentions, not citations
Carriers named in AI Overview text in Rhode Island, commercial insurance, November 2026
#CarrierShare of mentions
01 The Hartford 22.2%
02 Allstate 9.7%
03 GEICO 9.7%
04 Progressive 9.7%
05 Progressive Commercial 9.7%
06 NEXT Insurance 8.3%
07 biBERK 6.9%
08 Travelers 6.9%
09 Hiscox 5.6%
10 Farmers 2.8%

Being described in the answer and being cited as a source are different things.

What these searches return

By intent, 24 searches
AI Overview presence by search intent in Rhode Island, November 2026
Search intentReturned an AI Overview
comparison 100%
cost 100%
head 100%
informational 100%
quote 100%
line specific 71.4%
near me 0%
Rhode Island · Auto · 24 captures · Jul 2026

Not on these boards?

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Local pack by metro

1 metro measured in Rhode Island
Local pack leader in each Rhode Island metro, November 2026
#MetroLeading business Share of slotsBusinessesRating
01 Providence Cross Insurance 30.6% 9 4.9

Near-me searches are measured per metro, not per state. Each metro has its own board.

Every source the AI cites

40 domains · not only insurers

The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Rhode Island, insurers are 50.4% of cited sources and comparison sites are 8.5%.

Every domain cited in AI answers for Rhode Island, November 2026
#SourceType Share of citations
01 YouTube
youtube.com
Forums
13.7%
02 Progressive Commercial
progressivecommercial.com
Insurers
11.1%
03 The Hartford
thehartford.com
Insurers
10.3%
04 NEXT Insurance
nextinsurance.com
Insurers
6%
05 GEICO
geico.com
Insurers
5.1%
06 Allstate
allstate.com
Insurers
4.3%
07 Insureon
insureon.com
Comparison sites
3.4%
08 Travelers
travelers.com
Insurers
3.4%
09 NerdWallet
nerdwallet.com
Comparison sites
2.6%
10 Paychex
paychex.com
Payroll platforms
2.6%
11 biBERK
biberk.com
Insurers
1.7%
12 dlt.ri.gov
dlt.ri.gov
unknown
1.7%
13 Hiscox
hiscox.com
Insurers
1.7%
14 Nationwide
nationwide.com
Insurers
1.7%
15 Reddit
reddit.com
Forums
1.7%
16 ASCE Insurance
asceinsurance.com
Associations
0.9%
17 Bankers Insurance
bankersinsurance.com
Insurers
0.9%
18 BlueVoyant
bluevoyant.com
Security vendors
0.9%
19 Business News Daily
businessnewsdaily.com
Publishers
0.9%
20 cebuanalhuillier.com
cebuanalhuillier.com
unknown
0.9%
21 Compare the Market
comparethemarket.com
Comparison sites
0.9%
22 Construction Coverage
constructioncoverage.com
Publishers
0.9%
23 contractorsinsurancecompany.com
contractorsinsurancecompany.com
unknown
0.9%
24 Cynet
cynet.com
Security vendors
0.9%
25 ehealthinsurance.com
ehealthinsurance.com
unknown
0.9%
26 Farmer Brown Insurance
farmerbrown.com
Agencies
0.9%
27 Farmers
farmers.com
Insurers
0.9%
28 Forbes Advisor
forbes.com
Publishers
0.9%
29 Fortinet
fortinet.com
Security vendors
0.9%
30 Federal Trade Commission
ftc.gov
Regulators
0.9%
31 gettia.com
gettia.com
unknown
0.9%
32 Harbour Insurance Agency
harbourinsuranceagency.com
Agencies
0.9%
33 HireChore
hirechore.com
software
0.9%
34 Hudson Valley Credit Union
hvcu.org
Banks
0.9%
35 Insurance Brokers of Arizona
insurancebrokersofaz.com
Agencies
0.9%
36 Inszone Insurance
inszoneinsurance.com
Agencies
0.9%
37 jfshawinsurance.com
jfshawinsurance.com
unknown
0.9%
38 Homebase
joinhomebase.com
Payroll platforms
0.9%
39 killionhall.com
killionhall.com
unknown
0.9%
40 Nav
nav.com
Banks
0.9%

Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.

Where this board sits

Every board is free and public

What is on this page position-weighted organic visibility indexed to the Rhode Island leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.

Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.

Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.