Rhode Island
United StatesProgressive Commercial leads the organic results in Rhode Island. The Hartford is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 87.5% of the 24 searches tracked here, citing an average of 8.1 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | The Hartford | 98.3 |
| 03 | GEICO | 33.7 |
| 04 | NEXT Insurance | 33.5 |
| 05 | Nationwide | 20.7 |
| 06 | Allstate | 15.1 |
| 07 | biBERK | 13 |
| 08 | Vouch | 12.8 |
| 09 | Hiscox | 12.8 |
| 10 | Travelers | 12.8 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 26.8% |
| 02 | NEXT Insurance | 16.9% |
| 03 | Progressive Commercial | 16.9% |
| 04 | GEICO | 11.3% |
| 05 | Allstate | 5.6% |
| 06 | Nationwide | 4.2% |
| 07 | Hiscox | 2.8% |
| 08 | Liberty Mutual | 2.8% |
| 09 | State Farm | 2.8% |
| 10 | Travelers | 2.8% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 40.1% |
| 02 | aggregator | 16.4% |
| 03 | forum | 13% |
| 04 | unknown | 7.3% |
| 05 | agency | 6.2% |
| 06 | publisher | 6.2% |
| 07 | payroll | 5.1% |
| 08 | security vendor | 1.7% |
| 09 | association | 1.1% |
| 10 | social | 1.1% |
| 11 | financial institution | 0.6% |
| 12 | law firm | 0.6% |
| 13 | regulator | 0.6% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 23.9% |
| 02 | GEICO | 15.2% |
| 03 | NEXT Insurance | 10.9% |
| 04 | Hiscox | 8.7% |
| 05 | Allstate | 6.5% |
| 06 | Nationwide | 6.5% |
| 07 | Progressive | 6.5% |
| 08 | Progressive Commercial | 6.5% |
| 09 | Travelers | 4.3% |
| 10 | Chubb | 2.2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| line specific | 85.7% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Rhode Island and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Providence | Cross Insurance | 30.6% | 9 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Rhode Island, insurers are 40.1% of cited sources and comparison sites are 16.4%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | The Hartford thehartford.com | Insurers | 10.7% |
| 02 | YouTube youtube.com | Forums | 10.7% |
| 03 | NEXT Insurance nextinsurance.com | Insurers | 6.8% |
| 04 | Progressive Commercial progressivecommercial.com | Insurers | 6.8% |
| 05 | GEICO geico.com | Insurers | 4.5% |
| 06 | Simply Business simplybusiness.com | Comparison sites | 3.4% |
| 07 | Insureon insureon.com | Comparison sites | 2.8% |
| 08 | TechInsurance techinsurance.com | Comparison sites | 2.8% |
| 09 | Allstate allstate.com | Insurers | 2.3% |
| 10 | Reddit reddit.com | Forums | 2.3% |
| 11 | Forbes Advisor forbes.com | Publishers | 1.7% |
| 12 | Nationwide nationwide.com | Insurers | 1.7% |
| 13 | US News usnews.com | Publishers | 1.7% |
| 14 | Wirefly wirefly.com | Comparison sites | 1.7% |
| 15 | ADP adp.com | Payroll platforms | 1.1% |
| 16 | Business Insurance Cost businessinsurancecost.com | Comparison sites | 1.1% |
| 17 | Wikipedia en.wikipedia.org | Publishers | 1.1% |
| 18 | Facebook facebook.com | Social | 1.1% |
| 19 | Hiscox hiscox.com | Insurers | 1.1% |
| 20 | Investopedia investopedia.com | Comparison sites | 1.1% |
| 21 | Homebase joinhomebase.com | Payroll platforms | 1.1% |
| 22 | Liberty Mutual libertymutual.com | Insurers | 1.1% |
| 23 | Paychex paychex.com | Payroll platforms | 1.1% |
| 24 | State Farm statefarm.com | Insurers | 1.1% |
| 25 | Travelers travelers.com | Insurers | 1.1% |
| 26 | US Chamber of Commerce uschamber.com | Associations | 1.1% |
| 27 | WorkCompOne workcompone.com | Comparison sites | 1.1% |
| 28 | Acrisure acrisure.com | Agencies | 0.6% |
| 29 | amtrustfinancial.com amtrustfinancial.com | unknown | 0.6% |
| 30 | Bates Insurance Agency batesia.com | Agencies | 0.6% |
| 31 | Chubb chubb.com | Insurers | 0.6% |
| 32 | colemanagencyfl.com colemanagencyfl.com | unknown | 0.6% |
| 33 | Compare Small Business Insurance comparesmallbusinessinsurance.com | Comparison sites | 0.6% |
| 34 | Contractors Liability contractorsliability.com | Comparison sites | 0.6% |
| 35 | cromwellney.com cromwellney.com | unknown | 0.6% |
| 36 | Cynet cynet.com | Security vendors | 0.6% |
| 37 | dlt.ri.gov dlt.ri.gov | unknown | 0.6% |
| 38 | EDG Law edglaw.com | Law firms | 0.6% |
| 39 | Farmer Brown Insurance farmerbrown.com | Agencies | 0.6% |
| 40 | Farmers farmers.com | Insurers | 0.6% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Rhode Island leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.