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NE
Business insurance board · November 2026

Nebraska

United States
Searches tracked
24
AI Overview rate
91.7%
Sources per answer
6
Locator United States

Business insurance in Nebraska: who ranks, and who gets cited

Progressive Commercial leads the organic results in Nebraska. The Hartford is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 91.7% of the 24 searches tracked here, citing an average of 6 sources.

Discipline 01 · Best insurance SEO Progressive Commercial Organic visibility 100 / 100
Discipline 02 · Best insurance GEO The Hartford Cited in 25.7% of carrier citations
Discipline 03 · Best local SEO Alvarez Insurance Agency 30.6% of map slots across 1 metro

Organic visibility

Indexed to the Nebraska leader
Organic visibility by carrier in Nebraska, commercial insurance, November 2026
#CarrierVisibility index
01 Progressive Commercial 100
02 The Hartford 76.4
03 GEICO 32
04 NEXT Insurance 31.4
05 biBERK 20.6
06 Thimble 11.2
07 Chubb 11.2
08 AmTrust 10.1
09 Nationwide 6.7
10 Hiscox 6.5

AI citation share

Share of carrier citations
Share of AI Overview citations by carrier in Nebraska, commercial insurance, November 2026
#CarrierShare of carrier citations
01 The Hartford 25.7%
02 Progressive Commercial 20%
03 NEXT Insurance 11.4%
04 Allstate 8.6%
05 GEICO 8.6%
06 Nationwide 5.7%
07 biBERK 4.3%
08 Hiscox 2.9%
09 Travelers 2.9%
10 Bankers Insurance 1.4%

Who Google cites

All sources, not only carriers
Types of source cited in AI Overviews in Nebraska, commercial insurance, November 2026
#Source typeShare of citations
01 carrier 53%
02 forum 15.9%
03 aggregator 6.8%
04 unknown 5.3%
05 agency 4.5%
06 payroll 4.5%
07 publisher 3.8%
08 security vendor 2.3%
09 financial institution 1.5%
10 regulator 1.5%
11 software 0.8%

Named in the answer

Mentions, not citations
Carriers named in AI Overview text in Nebraska, commercial insurance, November 2026
#CarrierShare of mentions
01 The Hartford 23.4%
02 Progressive 11.7%
03 Progressive Commercial 11.7%
04 NEXT Insurance 10.4%
05 GEICO 9.1%
06 Allstate 6.5%
07 biBERK 6.5%
08 Nationwide 6.5%
09 Hiscox 3.9%
10 Travelers 3.9%

Being described in the answer and being cited as a source are different things.

What these searches return

By intent, 24 searches
AI Overview presence by search intent in Nebraska, November 2026
Search intentReturned an AI Overview
comparison 100%
cost 100%
head 100%
informational 100%
line specific 100%
quote 100%
near me 0%
Nebraska · Auto · 24 captures · Jul 2026

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Local pack by metro

1 metro measured in Nebraska
Local pack leader in each Nebraska metro, November 2026
#MetroLeading business Share of slotsBusinessesRating
01 Omaha Alvarez Insurance Agency 30.6% 8 4.2

Near-me searches are measured per metro, not per state. Each metro has its own board.

Every source the AI cites

40 domains · not only insurers

The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Nebraska, insurers are 53% of cited sources and comparison sites are 6.8%.

Every domain cited in AI answers for Nebraska, November 2026
#SourceType Share of citations
01 YouTube
youtube.com
Forums
15.9%
02 The Hartford
thehartford.com
Insurers
13.6%
03 Progressive Commercial
progressivecommercial.com
Insurers
10.6%
04 NEXT Insurance
nextinsurance.com
Insurers
6.1%
05 Allstate
allstate.com
Insurers
4.5%
06 GEICO
geico.com
Insurers
4.5%
07 Nationwide
nationwide.com
Insurers
3%
08 NerdWallet
nerdwallet.com
Comparison sites
3%
09 US News
usnews.com
Publishers
3%
10 biBERK
biberk.com
Insurers
2.3%
11 Paychex
paychex.com
Payroll platforms
2.3%
12 Harbour Insurance Agency
harbourinsuranceagency.com
Agencies
1.5%
13 Hiscox
hiscox.com
Insurers
1.5%
14 Insureon
insureon.com
Comparison sites
1.5%
15 Homebase
joinhomebase.com
Payroll platforms
1.5%
16 Simply Business
simplybusiness.com
Comparison sites
1.5%
17 Travelers
travelers.com
Insurers
1.5%
18 Bankers Insurance
bankersinsurance.com
Insurers
0.8%
19 BlueVoyant
bluevoyant.com
Security vendors
0.8%
20 Maryland Business Express
businessexpress.maryland.gov
Regulators
0.8%
21 Business News Daily
businessnewsdaily.com
Publishers
0.8%
22 Chubb
chubb.com
Insurers
0.8%
23 communitysure.com
communitysure.com
unknown
0.8%
24 Compare the Market
comparethemarket.com
Comparison sites
0.8%
25 Cynet
cynet.com
Security vendors
0.8%
26 ehealthinsurance.com
ehealthinsurance.com
unknown
0.8%
27 employers.com
employers.com
unknown
0.8%
28 Farmer Brown Insurance
farmerbrown.com
Agencies
0.8%
29 Farmers
farmers.com
Insurers
0.8%
30 Fortinet
fortinet.com
Security vendors
0.8%
31 Federal Trade Commission
ftc.gov
Regulators
0.8%
32 getjones.com
getjones.com
unknown
0.8%
33 HireChore
hirechore.com
software
0.8%
34 Hudson Valley Credit Union
hvcu.org
Banks
0.8%
35 Insurance Brokers of Arizona
insurancebrokersofaz.com
Agencies
0.8%
36 Inszone Insurance
inszoneinsurance.com
Agencies
0.8%
37 National Indemnity
nationalindemnity.com
Insurers
0.8%
38 Nav
nav.com
Banks
0.8%
39 newcc.gov
newcc.gov
unknown
0.8%
40 Progressive
progressive.com
Insurers
0.8%

Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.

Where this board sits

Every board is free and public

What is on this page position-weighted organic visibility indexed to the Nebraska leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.

Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.

Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.