Nebraska
United StatesThe Hartford leads the organic results in Nebraska. Progressive Commercial is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 87.5% of the 24 searches tracked here, citing an average of 7.7 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | biBERK | 90.4 |
| 03 | Progressive Commercial | 80.7 |
| 04 | NEXT Insurance | 59.3 |
| 05 | GEICO | 58.9 |
| 06 | Nationwide | 31.2 |
| 07 | Chubb | 20.4 |
| 08 | Allstate | 14 |
| 09 | Hiscox | 10 |
| 10 | Thimble | 8.7 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive Commercial | 22.6% |
| 02 | The Hartford | 22.6% |
| 03 | NEXT Insurance | 12.9% |
| 04 | GEICO | 11.3% |
| 05 | Hiscox | 6.5% |
| 06 | Allstate | 4.8% |
| 07 | Nationwide | 3.2% |
| 08 | State Farm | 3.2% |
| 09 | Travelers | 3.2% |
| 10 | Foxquilt | 1.6% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 37.6% |
| 02 | aggregator | 15.2% |
| 03 | forum | 14.5% |
| 04 | agency | 9.1% |
| 05 | unknown | 6.7% |
| 06 | payroll | 6.1% |
| 07 | publisher | 6.1% |
| 08 | association | 1.2% |
| 09 | security vendor | 1.2% |
| 10 | law firm | 0.6% |
| 11 | regulator | 0.6% |
| 12 | social | 0.6% |
| 13 | software | 0.6% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 21.3% |
| 02 | GEICO | 17% |
| 03 | Progressive | 10.6% |
| 04 | Progressive Commercial | 10.6% |
| 05 | Hiscox | 8.5% |
| 06 | Allstate | 6.4% |
| 07 | Nationwide | 6.4% |
| 08 | NEXT Insurance | 6.4% |
| 09 | Travelers | 4.3% |
| 10 | Cincinnati Insurance | 2.1% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| line specific | 85.7% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Nebraska and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Omaha | Alvarez Insurance Agency | 27.8% | 11 | 4.2 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Nebraska, insurers are 37.6% of cited sources and comparison sites are 15.2%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 9.1% |
| 02 | Progressive Commercial progressivecommercial.com | Insurers | 8.5% |
| 03 | The Hartford thehartford.com | Insurers | 8.5% |
| 04 | NEXT Insurance nextinsurance.com | Insurers | 4.8% |
| 05 | GEICO geico.com | Insurers | 4.2% |
| 06 | Quora quora.com | Forums | 3% |
| 07 | Wexford Insurance wexfordins.com | Agencies | 3% |
| 08 | Hiscox hiscox.com | Insurers | 2.4% |
| 09 | Insureon insureon.com | Comparison sites | 2.4% |
| 10 | Reddit reddit.com | Forums | 2.4% |
| 11 | Simply Business simplybusiness.com | Comparison sites | 2.4% |
| 12 | TechInsurance techinsurance.com | Comparison sites | 2.4% |
| 13 | Wirefly wirefly.com | Comparison sites | 2.4% |
| 14 | ADP adp.com | Payroll platforms | 1.8% |
| 15 | Allstate allstate.com | Insurers | 1.8% |
| 16 | Construction Coverage constructioncoverage.com | Publishers | 1.8% |
| 17 | Homebase joinhomebase.com | Payroll platforms | 1.8% |
| 18 | Forbes Advisor forbes.com | Publishers | 1.2% |
| 19 | Investopedia investopedia.com | Comparison sites | 1.2% |
| 20 | Nationwide nationwide.com | Insurers | 1.2% |
| 21 | Paychex paychex.com | Payroll platforms | 1.2% |
| 22 | State Farm statefarm.com | Insurers | 1.2% |
| 23 | Travelers travelers.com | Insurers | 1.2% |
| 24 | US Chamber of Commerce uschamber.com | Associations | 1.2% |
| 25 | US News usnews.com | Publishers | 1.2% |
| 26 | WorkCompOne workcompone.com | Comparison sites | 1.2% |
| 27 | Acrisure acrisure.com | Agencies | 0.6% |
| 28 | artisanins.com artisanins.com | unknown | 0.6% |
| 29 | Business Insurance Cost businessinsurancecost.com | Comparison sites | 0.6% |
| 30 | Confused.com confused.com | Comparison sites | 0.6% |
| 31 | Cynet cynet.com | Security vendors | 0.6% |
| 32 | EDG Law edglaw.com | Law firms | 0.6% |
| 33 | Wikipedia en.wikipedia.org | Publishers | 0.6% |
| 34 | ericluebbe.com ericluebbe.com | unknown | 0.6% |
| 35 | Facebook facebook.com | Social | 0.6% |
| 36 | Fortinet fortinet.com | Security vendors | 0.6% |
| 37 | Foxquilt foxquilt.com | Insurers | 0.6% |
| 38 | Federal Trade Commission ftc.gov | Regulators | 0.6% |
| 39 | HireChore hirechore.com | software | 0.6% |
| 40 | ibusinesslender.com ibusinesslender.com | unknown | 0.6% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Nebraska leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.