New Mexico
United StatesThe Hartford leads the organic results in New Mexico. Progressive Commercial is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 87.5% of the 24 searches tracked here, citing an average of 8 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive Commercial | 86.6 |
| 03 | GEICO | 48.4 |
| 04 | NEXT Insurance | 45.2 |
| 05 | Allstate | 17.2 |
| 06 | Hiscox | 16.9 |
| 07 | Nationwide | 15.6 |
| 08 | biBERK | 13.3 |
| 09 | Travelers | 11 |
| 10 | Thimble | 8.2 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive Commercial | 24% |
| 02 | NEXT Insurance | 21.2% |
| 03 | The Hartford | 17.3% |
| 04 | GEICO | 9.6% |
| 05 | Hiscox | 4.8% |
| 06 | Liberty Mutual | 3.8% |
| 07 | Nationwide | 3.8% |
| 08 | Allstate | 1.9% |
| 09 | Travelers | 1.9% |
| 10 | Vouch | 1.9% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 57.8% |
| 02 | forum | 9.4% |
| 03 | aggregator | 8.9% |
| 04 | agency | 5% |
| 05 | publisher | 4.4% |
| 06 | regulator | 4.4% |
| 07 | payroll | 3.9% |
| 08 | unknown | 3.3% |
| 09 | security vendor | 1.7% |
| 10 | financial institution | 0.6% |
| 11 | social | 0.6% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 16.2% |
| 02 | Progressive | 11.8% |
| 03 | Hiscox | 10.3% |
| 04 | Progressive Commercial | 10.3% |
| 05 | The Hartford | 10.3% |
| 06 | NEXT Insurance | 8.8% |
| 07 | Nationwide | 7.4% |
| 08 | Allstate | 5.9% |
| 09 | Travelers | 4.4% |
| 10 | biBERK | 2.9% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 87.5% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in New Mexico and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Albuquerque | Freeway Insurance | 21.2% | 10 | 4.6 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in New Mexico, insurers are 57.8% of cited sources and comparison sites are 8.9%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Progressive Commercial progressivecommercial.com | Insurers | 13.9% |
| 02 | NEXT Insurance nextinsurance.com | Insurers | 12.2% |
| 03 | The Hartford thehartford.com | Insurers | 10% |
| 04 | YouTube youtube.com | Forums | 8.9% |
| 05 | GEICO geico.com | Insurers | 5.6% |
| 06 | Hiscox hiscox.com | Insurers | 2.8% |
| 07 | Forbes Advisor forbes.com | Publishers | 2.2% |
| 08 | Liberty Mutual libertymutual.com | Insurers | 2.2% |
| 09 | Nationwide nationwide.com | Insurers | 2.2% |
| 10 | Insurance Brokers of Arizona insurancebrokersofaz.com | Agencies | 1.7% |
| 11 | Insureon insureon.com | Comparison sites | 1.7% |
| 12 | US Small Business Administration sba.gov | Regulators | 1.7% |
| 13 | Simply Business simplybusiness.com | Comparison sites | 1.7% |
| 14 | TechInsurance techinsurance.com | Comparison sites | 1.7% |
| 15 | Allstate allstate.com | Insurers | 1.1% |
| 16 | biBERK biberk.com | Insurers | 1.1% |
| 17 | NerdWallet nerdwallet.com | Comparison sites | 1.1% |
| 18 | OnPay onpay.com | Payroll platforms | 1.1% |
| 19 | Paychex paychex.com | Payroll platforms | 1.1% |
| 20 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.1% |
| 21 | Travelers travelers.com | Insurers | 1.1% |
| 22 | Vouch vouch.us | Insurers | 1.1% |
| 23 | 1800insurance.com 1800insurance.com | unknown | 0.6% |
| 24 | BlueVoyant bluevoyant.com | Security vendors | 0.6% |
| 25 | business.libertymutual.com business.libertymutual.com | unknown | 0.6% |
| 26 | Business News Daily businessnewsdaily.com | Publishers | 0.6% |
| 27 | cerity.com cerity.com | unknown | 0.6% |
| 28 | cfins.com cfins.com | unknown | 0.6% |
| 29 | Chubb chubb.com | Insurers | 0.6% |
| 30 | Colonial Insurance colonialinsurance.net | Agencies | 0.6% |
| 31 | Cynet cynet.com | Security vendors | 0.6% |
| 32 | Darden Miranda dardenmiranda.com | Agencies | 0.6% |
| 33 | DC DISB disb.dc.gov | Regulators | 0.6% |
| 34 | Wikipedia en.wikipedia.org | Publishers | 0.6% |
| 35 | Facebook facebook.com | Social | 0.6% |
| 36 | Fortinet fortinet.com | Security vendors | 0.6% |
| 37 | FPA Insurance fpa.insure | Agencies | 0.6% |
| 38 | Federal Trade Commission ftc.gov | Regulators | 0.6% |
| 39 | GoCompare gocompare.com | Comparison sites | 0.6% |
| 40 | Gusto gusto.com | Payroll platforms | 0.6% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the New Mexico leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.