New Mexico
United StatesThe Hartford leads both the organic results and the AI citations in New Mexico, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 91.7% of the 24 searches tracked here, citing an average of 8.8 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive Commercial | 92.7 |
| 03 | NEXT Insurance | 70.9 |
| 04 | GEICO | 48.2 |
| 05 | biBERK | 40.8 |
| 06 | Farm Bureau Financial Services | 22.3 |
| 07 | Hiscox | 19.5 |
| 08 | Chubb | 16 |
| 09 | Allstate | 10.4 |
| 10 | Thimble | 7.4 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 25.3% |
| 02 | Progressive Commercial | 19.5% |
| 03 | NEXT Insurance | 16.1% |
| 04 | GEICO | 9.2% |
| 05 | Allstate | 4.6% |
| 06 | Hiscox | 4.6% |
| 07 | Nationwide | 4.6% |
| 08 | biBERK | 4.6% |
| 09 | State Farm | 2.3% |
| 10 | Travelers | 2.3% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 42.9% |
| 02 | aggregator | 15.8% |
| 03 | forum | 10.3% |
| 04 | unknown | 6.9% |
| 05 | publisher | 6.4% |
| 06 | agency | 4.9% |
| 07 | payroll | 4.9% |
| 08 | regulator | 2% |
| 09 | security vendor | 1.5% |
| 10 | social | 1.5% |
| 11 | association | 1% |
| 12 | financial institution | 1% |
| 13 | law firm | 0.5% |
| 14 | software | 0.5% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 17.4% |
| 02 | The Hartford | 15.2% |
| 03 | Hiscox | 8.7% |
| 04 | Nationwide | 8.7% |
| 05 | Progressive | 8.7% |
| 06 | Progressive Commercial | 8.7% |
| 07 | Allstate | 6.5% |
| 08 | biBERK | 6.5% |
| 09 | Travelers | 6.5% |
| 10 | NEXT Insurance | 4.3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| line specific | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in New Mexico and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Albuquerque | Albuquerque Auto Insurance | 22.2% | 9 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in New Mexico, insurers are 42.9% of cited sources and comparison sites are 15.8%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | The Hartford thehartford.com | Insurers | 10.8% |
| 02 | Progressive Commercial progressivecommercial.com | Insurers | 8.4% |
| 03 | YouTube youtube.com | Forums | 8.4% |
| 04 | NEXT Insurance nextinsurance.com | Insurers | 6.9% |
| 05 | GEICO geico.com | Insurers | 3.9% |
| 06 | Insureon insureon.com | Comparison sites | 3% |
| 07 | Simply Business simplybusiness.com | Comparison sites | 2.5% |
| 08 | TechInsurance techinsurance.com | Comparison sites | 2.5% |
| 09 | Allstate allstate.com | Insurers | 2% |
| 10 | biBERK biberk.com | Insurers | 2% |
| 11 | Hiscox hiscox.com | Insurers | 2% |
| 12 | Nationwide nationwide.com | Insurers | 2% |
| 13 | NerdWallet nerdwallet.com | Comparison sites | 2% |
| 14 | Business Insurance Cost businessinsurancecost.com | Comparison sites | 1.5% |
| 15 | Facebook facebook.com | Social | 1.5% |
| 16 | Forbes Advisor forbes.com | Publishers | 1.5% |
| 17 | Homebase joinhomebase.com | Payroll platforms | 1.5% |
| 18 | Paychex paychex.com | Payroll platforms | 1.5% |
| 19 | Reddit reddit.com | Forums | 1.5% |
| 20 | US News usnews.com | Publishers | 1.5% |
| 21 | ADP adp.com | Payroll platforms | 1% |
| 22 | Compare Small Business Insurance comparesmallbusinessinsurance.com | Comparison sites | 1% |
| 23 | Construction Coverage constructioncoverage.com | Publishers | 1% |
| 24 | California Dept. of Industrial Relations dir.ca.gov | Regulators | 1% |
| 25 | Wikipedia en.wikipedia.org | Publishers | 1% |
| 26 | Investopedia investopedia.com | Comparison sites | 1% |
| 27 | Nav nav.com | Banks | 1% |
| 28 | State Farm statefarm.com | Insurers | 1% |
| 29 | Travelers travelers.com | Insurers | 1% |
| 30 | US Chamber of Commerce uschamber.com | Associations | 1% |
| 31 | WorkCompOne workcompone.com | Comparison sites | 1% |
| 32 | Acrisure acrisure.com | Agencies | 0.5% |
| 33 | ccisbonds.com ccisbonds.com | unknown | 0.5% |
| 34 | Cynet cynet.com | Security vendors | 0.5% |
| 35 | dwd.wisconsin.gov dwd.wisconsin.gov | unknown | 0.5% |
| 36 | e360insurance.com e360insurance.com | unknown | 0.5% |
| 37 | EDG Law edglaw.com | Law firms | 0.5% |
| 38 | farahandfarah.com farahandfarah.com | unknown | 0.5% |
| 39 | Fortinet fortinet.com | Security vendors | 0.5% |
| 40 | Fortune fortune.com | Publishers | 0.5% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the New Mexico leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.