Arizona
United StatesThe Hartford leads both the organic results and the AI citations in Arizona, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 91.7% of the 24 searches tracked here, citing an average of 8.1 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive Commercial | 92.4 |
| 03 | NEXT Insurance | 66.8 |
| 04 | GEICO | 31.2 |
| 05 | Travelers | 22.9 |
| 06 | Farm Bureau Financial Services | 22.9 |
| 07 | Farmers | 22.9 |
| 08 | Vouch | 22.9 |
| 09 | Allstate | 16.8 |
| 10 | Hiscox | 11.5 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 25.6% |
| 02 | Progressive Commercial | 19.5% |
| 03 | NEXT Insurance | 17.1% |
| 04 | GEICO | 9.8% |
| 05 | biBERK | 7.3% |
| 06 | Hiscox | 3.7% |
| 07 | Nationwide | 3.7% |
| 08 | Allstate | 2.4% |
| 09 | State Farm | 2.4% |
| 10 | Travelers | 2.4% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 43.6% |
| 02 | aggregator | 16.5% |
| 03 | forum | 12.2% |
| 04 | unknown | 7.4% |
| 05 | agency | 6.9% |
| 06 | payroll | 4.3% |
| 07 | publisher | 3.7% |
| 08 | security vendor | 1.6% |
| 09 | association | 1.1% |
| 10 | software | 1.1% |
| 11 | financial institution | 0.5% |
| 12 | law firm | 0.5% |
| 13 | social | 0.5% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 16% |
| 02 | The Hartford | 16% |
| 03 | NEXT Insurance | 10% |
| 04 | Progressive | 10% |
| 05 | Progressive Commercial | 10% |
| 06 | Nationwide | 8% |
| 07 | biBERK | 6% |
| 08 | Hiscox | 6% |
| 09 | Travelers | 6% |
| 10 | Allstate | 4% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| line specific | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Arizona and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Chandler | Taylor Insurance Brokers | 25% | 8 | 5 |
| 02 | Mesa | AALL Insurance | 30.6% | 11 | 4.9 |
| 03 | Phoenix | Contractors Insurance Agency Inc | 22.2% | 14 | 4.9 |
| 04 | Tucson | ABC Insurance | 27.3% | 7 | 4.8 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Arizona, insurers are 43.6% of cited sources and comparison sites are 16.5%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | The Hartford thehartford.com | Insurers | 11.2% |
| 02 | Progressive Commercial progressivecommercial.com | Insurers | 8.5% |
| 03 | YouTube youtube.com | Forums | 8% |
| 04 | NEXT Insurance nextinsurance.com | Insurers | 7.4% |
| 05 | GEICO geico.com | Insurers | 4.3% |
| 06 | biBERK biberk.com | Insurers | 3.2% |
| 07 | Simply Business simplybusiness.com | Comparison sites | 3.2% |
| 08 | TechInsurance techinsurance.com | Comparison sites | 3.2% |
| 09 | Insureon insureon.com | Comparison sites | 2.7% |
| 10 | Quora quora.com | Forums | 2.7% |
| 11 | NerdWallet nerdwallet.com | Comparison sites | 2.1% |
| 12 | copelandins.com copelandins.com | unknown | 1.6% |
| 13 | Forbes Advisor forbes.com | Publishers | 1.6% |
| 14 | Hiscox hiscox.com | Insurers | 1.6% |
| 15 | Insurance Brokers of Arizona insurancebrokersofaz.com | Agencies | 1.6% |
| 16 | Homebase joinhomebase.com | Payroll platforms | 1.6% |
| 17 | Nationwide nationwide.com | Insurers | 1.6% |
| 18 | Reddit reddit.com | Forums | 1.6% |
| 19 | ADP adp.com | Payroll platforms | 1.1% |
| 20 | Allstate allstate.com | Insurers | 1.1% |
| 21 | Business Insurance Cost businessinsurancecost.com | Comparison sites | 1.1% |
| 22 | Investopedia investopedia.com | Comparison sites | 1.1% |
| 23 | State Farm statefarm.com | Insurers | 1.1% |
| 24 | Travelers travelers.com | Insurers | 1.1% |
| 25 | US Chamber of Commerce uschamber.com | Associations | 1.1% |
| 26 | US News usnews.com | Publishers | 1.1% |
| 27 | Vouch vouch.us | Insurers | 1.1% |
| 28 | WorkCompOne workcompone.com | Comparison sites | 1.1% |
| 29 | Acrisure acrisure.com | Agencies | 0.5% |
| 30 | azica.gov azica.gov | unknown | 0.5% |
| 31 | Bates Insurance Agency batesia.com | Agencies | 0.5% |
| 32 | bene-kelly.com bene-kelly.com | unknown | 0.5% |
| 33 | bethanyins.com bethanyins.com | unknown | 0.5% |
| 34 | Compare Small Business Insurance comparesmallbusinessinsurance.com | Comparison sites | 0.5% |
| 35 | Construction Coverage constructioncoverage.com | Publishers | 0.5% |
| 36 | Cynet cynet.com | Security vendors | 0.5% |
| 37 | EDG Law edglaw.com | Law firms | 0.5% |
| 38 | Wikipedia en.wikipedia.org | Publishers | 0.5% |
| 39 | Facebook facebook.com | Social | 0.5% |
| 40 | Farmer Brown Insurance farmerbrown.com | Agencies | 0.5% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Arizona leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.