Arizona
United StatesThe Hartford leads both the organic results and the AI citations in Arizona, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 87.5% of the 24 searches tracked here, citing an average of 5.2 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive Commercial | 98 |
| 03 | NEXT Insurance | 54.6 |
| 04 | GEICO | 31.3 |
| 05 | Travelers | 24.4 |
| 06 | Nationwide | 24 |
| 07 | biBERK | 23.8 |
| 08 | Chubb | 12.1 |
| 09 | Hiscox | 8.1 |
| 10 | Allstate | 6.6 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 24.6% |
| 02 | Progressive Commercial | 17.5% |
| 03 | GEICO | 10.5% |
| 04 | NEXT Insurance | 8.8% |
| 05 | Allstate | 7% |
| 06 | Nationwide | 5.3% |
| 07 | Chubb | 3.5% |
| 08 | Hiscox | 3.5% |
| 09 | State Farm | 3.5% |
| 10 | Travelers | 3.5% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 51.8% |
| 02 | forum | 18.2% |
| 03 | publisher | 8.2% |
| 04 | aggregator | 6.4% |
| 05 | agency | 3.6% |
| 06 | payroll | 2.7% |
| 07 | unknown | 2.7% |
| 08 | financial institution | 1.8% |
| 09 | social | 1.8% |
| 10 | association | 0.9% |
| 11 | regulator | 0.9% |
| 12 | search | 0.9% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 18.7% |
| 02 | Progressive | 13.3% |
| 03 | GEICO | 12% |
| 04 | Progressive Commercial | 12% |
| 05 | NEXT Insurance | 9.3% |
| 06 | Allstate | 6.7% |
| 07 | biBERK | 5.3% |
| 08 | Nationwide | 5.3% |
| 09 | Chubb | 4% |
| 10 | Hiscox | 4% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| line specific | 71.4% |
| near me | 50% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Arizona and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Chandler | Fast Insurance | 27% | 9 | 4.8 |
| 02 | Mesa | Acceptance Insurance | 22.2% | 10 | 4.8 |
| 03 | Phoenix | Acceptance Insurance | 36.1% | 13 | 4.9 |
| 04 | Tucson | Central Auto Insurance Tucson | 25% | 13 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Arizona, insurers are 51.8% of cited sources and comparison sites are 6.4%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 17.3% |
| 02 | The Hartford thehartford.com | Insurers | 12.7% |
| 03 | Progressive Commercial progressivecommercial.com | Insurers | 9.1% |
| 04 | GEICO geico.com | Insurers | 5.5% |
| 05 | NEXT Insurance nextinsurance.com | Insurers | 4.5% |
| 06 | Allstate allstate.com | Insurers | 3.6% |
| 07 | US News usnews.com | Publishers | 3.6% |
| 08 | Nationwide nationwide.com | Insurers | 2.7% |
| 09 | Paychex paychex.com | Payroll platforms | 2.7% |
| 10 | azica.gov azica.gov | unknown | 1.8% |
| 11 | biBERK biberk.com | Insurers | 1.8% |
| 12 | Chubb chubb.com | Insurers | 1.8% |
| 13 | Forbes Advisor forbes.com | Publishers | 1.8% |
| 14 | Hiscox hiscox.com | Insurers | 1.8% |
| 15 | Inszone Insurance inszoneinsurance.com | Agencies | 1.8% |
| 16 | NerdWallet nerdwallet.com | Comparison sites | 1.8% |
| 17 | State Farm statefarm.com | Insurers | 1.8% |
| 18 | TechInsurance techinsurance.com | Comparison sites | 1.8% |
| 19 | Travelers travelers.com | Insurers | 1.8% |
| 20 | AmTrust amtrustfinancial.com | Insurers | 0.9% |
| 21 | Bankers Insurance bankersinsurance.com | Insurers | 0.9% |
| 22 | Business News Daily businessnewsdaily.com | Publishers | 0.9% |
| 23 | Compare the Market comparethemarket.com | Comparison sites | 0.9% |
| 24 | completepayrollsolutions.com completepayrollsolutions.com | unknown | 0.9% |
| 25 | Construction Coverage constructioncoverage.com | Publishers | 0.9% |
| 26 | Facebook facebook.com | Social | 0.9% |
| 27 | Farmer Brown Insurance farmerbrown.com | Agencies | 0.9% |
| 28 | Google google.com | Search | 0.9% |
| 29 | HUB International hubinternational.com | Agencies | 0.9% |
| 30 | Hudson Valley Credit Union hvcu.org | Banks | 0.9% |
| 31 | Instagram instagram.com | Social | 0.9% |
| 32 | Insureon insureon.com | Comparison sites | 0.9% |
| 33 | Liberty Mutual libertymutual.com | Insurers | 0.9% |
| 34 | Nav nav.com | Banks | 0.9% |
| 35 | Policygenius policygenius.com | Comparison sites | 0.9% |
| 36 | Progressive progressive.com | Insurers | 0.9% |
| 37 | Reddit reddit.com | Forums | 0.9% |
| 38 | Sentry Insurance sentry.com | Insurers | 0.9% |
| 39 | Sonoma County sonomacounty.gov | Regulators | 0.9% |
| 40 | ThinkAdvisor thinkadvisor.com | Publishers | 0.9% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Arizona leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.