Arizona
United StatesThe Hartford leads the organic results in Arizona. Progressive Commercial is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 79.2% of the 24 searches tracked here, citing an average of 7.5 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive Commercial | 84.9 |
| 03 | NEXT Insurance | 52 |
| 04 | GEICO | 43 |
| 05 | Hiscox | 17.5 |
| 06 | Nationwide | 17.3 |
| 07 | Allstate | 15.6 |
| 08 | Travelers | 10.5 |
| 09 | biBERK | 8.7 |
| 10 | Chubb | 7 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive Commercial | 26.2% |
| 02 | The Hartford | 21.2% |
| 03 | NEXT Insurance | 15% |
| 04 | GEICO | 5% |
| 05 | Nationwide | 5% |
| 06 | Travelers | 5% |
| 07 | Hiscox | 3.8% |
| 08 | Thimble | 3.8% |
| 09 | Allstate | 2.5% |
| 10 | Liberty Mutual | 2.5% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 53.3% |
| 02 | forum | 12.7% |
| 03 | agency | 8.7% |
| 04 | aggregator | 8.7% |
| 05 | publisher | 4.7% |
| 06 | regulator | 4.7% |
| 07 | payroll | 2.7% |
| 08 | unknown | 2.7% |
| 09 | directory | 0.7% |
| 10 | financial institution | 0.7% |
| 11 | security vendor | 0.7% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 13.5% |
| 02 | GEICO | 11.5% |
| 03 | Hiscox | 11.5% |
| 04 | Progressive Commercial | 11.5% |
| 05 | Nationwide | 9.6% |
| 06 | The Hartford | 9.6% |
| 07 | Allstate | 5.8% |
| 08 | NEXT Insurance | 5.8% |
| 09 | Thimble | 5.8% |
| 10 | Travelers | 5.8% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 79.2% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Arizona and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Mesa | Acceptance Insurance | 27% | 11 | 4.8 |
| 02 | Chandler | Acceptance Insurance | 25% | 9 | 4.8 |
| 03 | Phoenix | Acceptance Insurance | 61.1% | 10 | 4.9 |
| 04 | Tucson | Acceptance Insurance | 25% | 8 | 4.8 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Arizona, insurers are 53.3% of cited sources and comparison sites are 8.7%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Progressive Commercial progressivecommercial.com | Insurers | 14% |
| 02 | The Hartford thehartford.com | Insurers | 11.3% |
| 03 | YouTube youtube.com | Forums | 11.3% |
| 04 | NEXT Insurance nextinsurance.com | Insurers | 8% |
| 05 | GEICO geico.com | Insurers | 2.7% |
| 06 | Insurance Brokers of Arizona insurancebrokersofaz.com | Agencies | 2.7% |
| 07 | Nationwide nationwide.com | Insurers | 2.7% |
| 08 | Travelers travelers.com | Insurers | 2.7% |
| 09 | Hiscox hiscox.com | Insurers | 2% |
| 10 | Simply Business simplybusiness.com | Comparison sites | 2% |
| 11 | Thimble thimble.com | Insurers | 2% |
| 12 | Allstate allstate.com | Insurers | 1.3% |
| 13 | biBERK biberk.com | Insurers | 1.3% |
| 14 | Forbes Advisor forbes.com | Publishers | 1.3% |
| 15 | InsuredBetter insuredbetter.com | Comparison sites | 1.3% |
| 16 | Investopedia investopedia.com | Comparison sites | 1.3% |
| 17 | Liberty Mutual libertymutual.com | Insurers | 1.3% |
| 18 | Reddit reddit.com | Forums | 1.3% |
| 19 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.3% |
| 20 | aall.net aall.net | unknown | 0.7% |
| 21 | Acrisure acrisure.com | Agencies | 0.7% |
| 22 | Baldwin Risk Partners baldwin.com | Agencies | 0.7% |
| 23 | Business News Daily businessnewsdaily.com | Publishers | 0.7% |
| 24 | Cynet cynet.com | Security vendors | 0.7% |
| 25 | Darden Miranda dardenmiranda.com | Agencies | 0.7% |
| 26 | DC DISB disb.dc.gov | Regulators | 0.7% |
| 27 | Wikipedia en.wikipedia.org | Publishers | 0.7% |
| 28 | Federated Insurance federatedinsurance.com | Insurers | 0.7% |
| 29 | FPA Insurance fpa.insure | Agencies | 0.7% |
| 30 | Federal Trade Commission ftc.gov | Regulators | 0.7% |
| 31 | GoCompare gocompare.com | Comparison sites | 0.7% |
| 32 | Gusto gusto.com | Payroll platforms | 0.7% |
| 33 | hirechore.com hirechore.com | unknown | 0.7% |
| 34 | Hudson Valley Credit Union hvcu.org | Banks | 0.7% |
| 35 | Insurance Navy insurancenavy.com | Agencies | 0.7% |
| 36 | Insurance Training Center insurancetrainingcenter.com | Publishers | 0.7% |
| 37 | Insurify insurify.com | Comparison sites | 0.7% |
| 38 | Illinois IWCC iwcc.illinois.gov | Regulators | 0.7% |
| 39 | Homebase joinhomebase.com | Payroll platforms | 0.7% |
| 40 | Lennox Insurance lennoxinsurancenea.com | Agencies | 0.7% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Arizona leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.