Alberta
CanadaIntact leads the organic results in Alberta. TD Insurance is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 83.3% of the 24 searches tracked here, citing an average of 7.2 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Intact | 100 |
| 02 | TD Insurance | 61.3 |
| 03 | Co-operators | 34.5 |
| 04 | The Hartford | 13 |
| 05 | Travelers | 12.7 |
| 06 | Desjardins | 7.7 |
| 07 | RBC Insurance | 6.8 |
| 08 | SGI Canada | 5.2 |
| 09 | Nationwide | 3.7 |
| 10 | Chubb | 2.8 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | TD Insurance | 33.3% |
| 02 | Chubb | 20% |
| 03 | Intact | 20% |
| 04 | Co-operators | 13.3% |
| 05 | Desjardins | 13.3% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | aggregator | 25.7% |
| 02 | agency | 21.5% |
| 03 | unknown | 16.7% |
| 04 | regulator | 11.8% |
| 05 | carrier | 10.4% |
| 06 | forum | 6.2% |
| 07 | association | 5.6% |
| 08 | publisher | 2.1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Chubb | 21.4% |
| 02 | Intact | 21.4% |
| 03 | TD Insurance | 21.4% |
| 04 | Desjardins | 14.3% |
| 05 | Co-operators | 7.1% |
| 06 | NEXT Insurance | 7.1% |
| 07 | Thimble | 7.1% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 83.3% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Alberta and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Calgary | Sharp Insurance | 30.6% | 7 | 4.4 |
| 02 | Edmonton | Sharp Insurance - Edmonton | 30.6% | 14 | 4.5 |
Near-me searches are measured per metro, not per province. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Alberta, insurers are 10.4% of cited sources and comparison sites are 25.7%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Western Financial Group westernfinancialgroup.ca | Agencies | 8.3% |
| 02 | Zensurance zensurance.com | Comparison sites | 8.3% |
| 03 | Westland Insurance westlandinsurance.ca | Agencies | 6.9% |
| 04 | Ratehub ratehub.ca | Comparison sites | 6.2% |
| 05 | ACERA acera.ca | Associations | 5.6% |
| 06 | Rates.ca rates.ca | Comparison sites | 5.6% |
| 07 | Alberta WCB wcb.ab.ca | Regulators | 4.2% |
| 08 | YouTube youtube.com | Forums | 4.2% |
| 09 | TD Insurance tdinsurance.com | Insurers | 3.5% |
| 10 | BrokerLink brokerlink.ca | Agencies | 2.8% |
| 11 | Insurance Bureau of Canada ibc.ca | Regulators | 2.8% |
| 12 | WorkSafeBC worksafebc.com | Regulators | 2.8% |
| 13 | alignedinsurance.com alignedinsurance.com | unknown | 2.1% |
| 14 | Chubb chubb.com | Insurers | 2.1% |
| 15 | Intact intact.ca | Insurers | 2.1% |
| 16 | Investopedia investopedia.com | Comparison sites | 2.1% |
| 17 | Reddit reddit.com | Forums | 2.1% |
| 18 | Aon aon.com | Agencies | 1.4% |
| 19 | Co-operators cooperators.ca | Insurers | 1.4% |
| 20 | Desjardins desjardins.com | Insurers | 1.4% |
| 21 | Panda7 panda7.ca | Comparison sites | 1.4% |
| 22 | Nova Scotia WCB wcb.ns.ca | Regulators | 1.4% |
| 23 | ajg.com ajg.com | unknown | 0.7% |
| 24 | awcbc.org awcbc.org | unknown | 0.7% |
| 25 | bdc-canada.com bdc-canada.com | unknown | 0.7% |
| 26 | begininsurance.ca begininsurance.ca | unknown | 0.7% |
| 27 | butlerbyers.com butlerbyers.com | unknown | 0.7% |
| 28 | canadalife.com canadalife.com | unknown | 0.7% |
| 29 | ccohs.ca ccohs.ca | unknown | 0.7% |
| 30 | ClicAssure clicassure.com | Comparison sites | 0.7% |
| 31 | cornerstoneins.ca cornerstoneins.ca | unknown | 0.7% |
| 32 | deel.com deel.com | unknown | 0.7% |
| 33 | Wikipedia en.wikipedia.org | Publishers | 0.7% |
| 34 | Federal Trade Commission ftc.gov | Regulators | 0.7% |
| 35 | Insurance Training Center insurancetrainingcenter.com | Publishers | 0.7% |
| 36 | IRMI irmi.com | Publishers | 0.7% |
| 37 | kaseinsurance.com kaseinsurance.com | unknown | 0.7% |
| 38 | KBD Insurance kbdinsurance.com | Agencies | 0.7% |
| 39 | lloydsadd.com lloydsadd.com | unknown | 0.7% |
| 40 | LowestRates lowestrates.ca | Comparison sites | 0.7% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Alberta leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.