Alberta
CanadaTD Insurance leads the organic results in Alberta. Desjardins is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 91.7% of the 24 searches tracked here, citing an average of 8.2 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | TD Insurance | 100 |
| 02 | Co-operators | 74.1 |
| 03 | Intact | 47.8 |
| 04 | Desjardins | 12.3 |
| 05 | The Hartford | 7.4 |
| 06 | Nationwide | 7.4 |
| 07 | Coalition | 5.3 |
| 08 | Definity | 5.3 |
| 09 | Foxquilt | 4.6 |
| 10 | Progressive Commercial | 4.6 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Desjardins | 17.6% |
| 02 | Chubb | 11.8% |
| 03 | Co-operators | 11.8% |
| 04 | Coalition | 11.8% |
| 05 | Intact | 11.8% |
| 06 | The Hartford | 11.8% |
| 07 | Definity | 5.9% |
| 08 | GEICO | 5.9% |
| 09 | Nationwide | 5.9% |
| 10 | TD Insurance | 5.9% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | unknown | 34.3% |
| 02 | agency | 17.7% |
| 03 | aggregator | 17.1% |
| 04 | carrier | 9.4% |
| 05 | forum | 7.7% |
| 06 | regulator | 6.6% |
| 07 | association | 5% |
| 08 | publisher | 1.1% |
| 09 | payroll | 0.6% |
| 10 | security vendor | 0.6% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Desjardins | 30% |
| 02 | Chubb | 20% |
| 03 | Intact | 20% |
| 04 | Co-operators | 10% |
| 05 | GEICO | 10% |
| 06 | Nationwide | 10% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| line specific | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Alberta and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Calgary | Sharp Insurance | 27.8% | 8 | 4.4 |
| 02 | Edmonton | Sharp Insurance - Edmonton | 30.6% | 10 | 4.5 |
Near-me searches are measured per metro, not per province. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Alberta, insurers are 9.4% of cited sources and comparison sites are 17.1%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Alberta WCB wcb.ab.ca | Regulators | 5% |
| 02 | Zensurance zensurance.com | Comparison sites | 5% |
| 03 | Quora quora.com | Forums | 3.9% |
| 04 | ACERA acera.ca | Associations | 3.3% |
| 05 | Rates.ca rates.ca | Comparison sites | 3.3% |
| 06 | Western Financial Group westernfinancialgroup.ca | Agencies | 3.3% |
| 07 | YouTube youtube.com | Forums | 3.3% |
| 08 | Ratehub ratehub.ca | Comparison sites | 2.8% |
| 09 | AMC Insurance amcinsurance.ca | Agencies | 1.7% |
| 10 | BrokerLink brokerlink.ca | Agencies | 1.7% |
| 11 | Desjardins desjardins.com | Insurers | 1.7% |
| 12 | HUB International hubinternational.com | Agencies | 1.7% |
| 13 | lloydsadd.com lloydsadd.com | unknown | 1.7% |
| 14 | Westland Insurance westlandinsurance.ca | Agencies | 1.7% |
| 15 | alberta.ca alberta.ca | unknown | 1.1% |
| 16 | Aligned Insurance alignedinsurance.com | Agencies | 1.1% |
| 17 | Aon aon.com | Agencies | 1.1% |
| 18 | apollocover.com apollocover.com | unknown | 1.1% |
| 19 | Armour Insurance armourinsurance.ca | Agencies | 1.1% |
| 20 | Chubb chubb.com | Insurers | 1.1% |
| 21 | Coalition coalitioninc.com | Insurers | 1.1% |
| 22 | constructionbond.ca constructionbond.ca | unknown | 1.1% |
| 23 | Co-operators cooperators.ca | Insurers | 1.1% |
| 24 | getcertain.ca getcertain.ca | unknown | 1.1% |
| 25 | Insureon insureon.com | Comparison sites | 1.1% |
| 26 | Intact intact.ca | Insurers | 1.1% |
| 27 | Investopedia investopedia.com | Comparison sites | 1.1% |
| 28 | iShopRates ishoprates.ca | Comparison sites | 1.1% |
| 29 | mcdougallinsurance.com mcdougallinsurance.com | unknown | 1.1% |
| 30 | sharpinsurance.ca sharpinsurance.ca | unknown | 1.1% |
| 31 | standrewsinsurance.com standrewsinsurance.com | unknown | 1.1% |
| 32 | AIM theaim.ca | Associations | 1.1% |
| 33 | The Hartford thehartford.com | Insurers | 1.1% |
| 34 | WorkSafeBC worksafebc.com | Regulators | 1.1% |
| 35 | xero.com xero.com | unknown | 1.1% |
| 36 | aaxel.ca aaxel.ca | unknown | 0.6% |
| 37 | Acumen Insurance acumeninsurance.com | Agencies | 0.6% |
| 38 | affolderinsurance.com affolderinsurance.com | unknown | 0.6% |
| 39 | ajg.com ajg.com | unknown | 0.6% |
| 40 | Akan Insurance akaninsurance.ca | Agencies | 0.6% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Alberta leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.