Alberta
CanadaIntact leads both the organic results and the AI citations in Alberta, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 87.5% of the 24 searches tracked here, citing an average of 3.9 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Intact | 100 |
| 02 | TD Insurance | 25 |
| 03 | Federated Insurance Canada | 23.1 |
| 04 | RBC Insurance | 22.4 |
| 05 | Vouch | 22.2 |
| 06 | Co-operators | 18.5 |
| 07 | iA Financial | 13 |
| 08 | Desjardins | 11.1 |
| 09 | Mutual Benefit Group | 11.1 |
| 10 | Foxquilt | 8 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Intact | 28.6% |
| 02 | Co-operators | 14.3% |
| 03 | RBC Insurance | 14.3% |
| 04 | Desjardins | 9.5% |
| 05 | Federated Insurance Canada | 9.5% |
| 06 | Allstate | 4.8% |
| 07 | Chubb | 4.8% |
| 08 | GEICO | 4.8% |
| 09 | TD Insurance | 4.8% |
| 10 | The Hartford | 4.8% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 25.9% |
| 02 | aggregator | 16% |
| 03 | agency | 14.8% |
| 04 | unknown | 14.8% |
| 05 | regulator | 8.6% |
| 06 | forum | 6.2% |
| 07 | search | 3.7% |
| 08 | association | 2.5% |
| 09 | payroll | 2.5% |
| 10 | security vendor | 2.5% |
| 11 | publisher | 1.2% |
| 12 | social | 1.2% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Intact | 25% |
| 02 | Allstate | 14.3% |
| 03 | Co-operators | 10.7% |
| 04 | Desjardins | 10.7% |
| 05 | TD Insurance | 10.7% |
| 06 | Chubb | 7.1% |
| 07 | GEICO | 7.1% |
| 08 | Federated Insurance | 3.6% |
| 09 | RBC Insurance | 3.6% |
| 10 | The Hartford | 3.6% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| line specific | 71.4% |
| near me | 50% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Alberta and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Calgary | Affordable Insurance Quotes | 32.4% | 10 | 4.8 |
| 02 | Edmonton | Sharp Insurance - Edmonton | 29.7% | 9 | 4.5 |
Near-me searches are measured per metro, not per province. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Alberta, insurers are 25.9% of cited sources and comparison sites are 16%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Intact intact.ca | Insurers | 7.4% |
| 02 | YouTube youtube.com | Forums | 6.2% |
| 03 | Zensurance zensurance.com | Comparison sites | 6.2% |
| 04 | Ratehub ratehub.ca | Comparison sites | 4.9% |
| 05 | Western Financial Group westernfinancialgroup.ca | Agencies | 4.9% |
| 06 | Aligned Insurance alignedinsurance.com | Agencies | 3.7% |
| 07 | BrokerLink brokerlink.ca | Agencies | 3.7% |
| 08 | Co-operators cooperators.ca | Insurers | 3.7% |
| 09 | Google google.com | Search | 3.7% |
| 10 | Rates.ca rates.ca | Comparison sites | 3.7% |
| 11 | RBC Insurance rbcinsurance.com | Insurers | 3.7% |
| 12 | Desjardins desjardins.com | Insurers | 2.5% |
| 13 | Federated Insurance Canada federated.ca | Insurers | 2.5% |
| 14 | Insurance Bureau of Canada ibc.ca | Regulators | 2.5% |
| 15 | Alberta WCB wcb.ab.ca | Regulators | 2.5% |
| 16 | ACERA acera.ca | Associations | 1.2% |
| 17 | ADP adp.com | Payroll platforms | 1.2% |
| 18 | advisorcovered.com advisorcovered.com | unknown | 1.2% |
| 19 | Allstate allstate.com | Insurers | 1.2% |
| 20 | apollocover.com apollocover.com | unknown | 1.2% |
| 21 | bdc.ca bdc.ca | unknown | 1.2% |
| 22 | BlueVoyant bluevoyant.com | Security vendors | 1.2% |
| 23 | canadalife.com canadalife.com | unknown | 1.2% |
| 24 | cfib-fcei.ca cfib-fcei.ca | unknown | 1.2% |
| 25 | Chubb chubb.com | Insurers | 1.2% |
| 26 | commercialinsurancecalgary.ca commercialinsurancecalgary.ca | unknown | 1.2% |
| 27 | Facebook facebook.com | Social | 1.2% |
| 28 | Fortinet fortinet.com | Security vendors | 1.2% |
| 29 | Federal Trade Commission ftc.gov | Regulators | 1.2% |
| 30 | GEICO geico.com | Insurers | 1.2% |
| 31 | HUB International hubinternational.com | Agencies | 1.2% |
| 32 | California Dept. of Insurance insurance.ca.gov | Regulators | 1.2% |
| 33 | IRMI irmi.com | Publishers | 1.2% |
| 34 | Homebase joinhomebase.com | Payroll platforms | 1.2% |
| 35 | knightarcher.com knightarcher.com | unknown | 1.2% |
| 36 | lloydsadd.com lloydsadd.com | unknown | 1.2% |
| 37 | navacord.com navacord.com | unknown | 1.2% |
| 38 | Ontario Nurses Association ona.ca | Associations | 1.2% |
| 39 | pib.com pib.com | unknown | 1.2% |
| 40 | Surex surex.com | Comparison sites | 1.2% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Alberta leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.