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Business insurance board · September 2026

West Virginia

United States
Searches tracked
24
AI Overview rate
91.7%
Sources per answer
7.3
Locator United States

Business insurance in West Virginia: who ranks, and who gets cited

The Hartford leads both the organic results and the AI citations in West Virginia, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 91.7% of the 24 searches tracked here, citing an average of 7.3 sources.

Discipline 01 · Best insurance SEO The Hartford Organic visibility 100 / 100
Discipline 02 · Best insurance GEO The Hartford Cited in 21.5% of carrier citations
Discipline 03 · Best local SEO No local pack

Organic visibility

Indexed to the West Virginia leader
Organic visibility by carrier in West Virginia, commercial insurance, September 2026
#CarrierVisibility index
01 The Hartford 100
02 Progressive Commercial 89
03 biBERK 72.4
04 NEXT Insurance 60.7
05 Nationwide 55.1
06 GEICO 37.2
07 Farm Bureau Financial Services 30.8
08 Chubb 26
09 Allstate 14.1
10 Thimble 11.3

AI citation share

Share of carrier citations
Share of AI Overview citations by carrier in West Virginia, commercial insurance, September 2026
#CarrierShare of carrier citations
01 The Hartford 21.5%
02 Progressive Commercial 18.5%
03 NEXT Insurance 15.4%
04 GEICO 12.3%
05 Allstate 4.6%
06 Hiscox 4.6%
07 Nationwide 4.6%
08 State Farm 3.1%
09 Travelers 3.1%
10 biBERK 3.1%

Who Google cites

All sources, not only carriers
Types of source cited in AI Overviews in West Virginia, commercial insurance, September 2026
#Source typeShare of citations
01 carrier 39.2%
02 aggregator 15.1%
03 forum 11.4%
04 unknown 8.4%
05 publisher 7.8%
06 agency 7.2%
07 payroll 6%
08 association 1.8%
09 security vendor 1.2%
10 financial institution 0.6%
11 law firm 0.6%
12 social 0.6%

Named in the answer

Mentions, not citations
Carriers named in AI Overview text in West Virginia, commercial insurance, September 2026
#CarrierShare of mentions
01 GEICO 20.5%
02 The Hartford 18.2%
03 Hiscox 9.1%
04 Nationwide 9.1%
05 Allstate 6.8%
06 Progressive 6.8%
07 Progressive Commercial 6.8%
08 NEXT Insurance 4.5%
09 Travelers 4.5%
10 biBERK 2.3%

Being described in the answer and being cited as a source are different things.

What these searches return

By intent, 24 searches
AI Overview presence by search intent in West Virginia, September 2026
Search intentReturned an AI Overview
comparison 100%
cost 100%
head 100%
informational 100%
line specific 100%
quote 100%
near me 0%
West Virginia · Auto · 24 captures · Jul 2026

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Every source the AI cites

40 domains · not only insurers

The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in West Virginia, insurers are 39.2% of cited sources and comparison sites are 15.1%.

Every domain cited in AI answers for West Virginia, September 2026
#SourceType Share of citations
01 YouTube
youtube.com
Forums
9%
02 The Hartford
thehartford.com
Insurers
8.4%
03 Progressive Commercial
progressivecommercial.com
Insurers
7.2%
04 NEXT Insurance
nextinsurance.com
Insurers
6%
05 GEICO
geico.com
Insurers
4.8%
06 TechInsurance
techinsurance.com
Comparison sites
3.6%
07 Simply Business
simplybusiness.com
Comparison sites
3%
08 Allstate
allstate.com
Insurers
1.8%
09 Hiscox
hiscox.com
Insurers
1.8%
10 Nationwide
nationwide.com
Insurers
1.8%
11 Paychex
paychex.com
Payroll platforms
1.8%
12 Reddit
reddit.com
Forums
1.8%
13 US Chamber of Commerce
uschamber.com
Associations
1.8%
14 US News
usnews.com
Publishers
1.8%
15 Wirefly
wirefly.com
Comparison sites
1.8%
16 ADP
adp.com
Payroll platforms
1.2%
17 biBERK
biberk.com
Insurers
1.2%
18 Business Insurance Cost
businessinsurancecost.com
Comparison sites
1.2%
19 Construction Coverage
constructioncoverage.com
Publishers
1.2%
20 Wikipedia
en.wikipedia.org
Publishers
1.2%
21 Forbes Advisor
forbes.com
Publishers
1.2%
22 Insureon
insureon.com
Comparison sites
1.2%
23 Homebase
joinhomebase.com
Payroll platforms
1.2%
24 State Farm
statefarm.com
Insurers
1.2%
25 Terrapin Insurance
terrapininsurance.com
Agencies
1.2%
26 Travelers
travelers.com
Insurers
1.2%
27 WorkCompOne
workcompone.com
Comparison sites
1.2%
28 aciai.co
aciai.co
unknown
0.6%
29 Acrisure
acrisure.com
Agencies
0.6%
30 Bates Insurance Agency
batesia.com
Agencies
0.6%
31 BlueVoyant
bluevoyant.com
Security vendors
0.6%
32 code.wvlegislature.gov
code.wvlegislature.gov
unknown
0.6%
33 Compare Small Business Insurance
comparesmallbusinessinsurance.com
Comparison sites
0.6%
34 davidkelleyins.com
davidkelleyins.com
unknown
0.6%
35 donneinsurance.com
donneinsurance.com
unknown
0.6%
36 EDG Law
edglaw.com
Law firms
0.6%
37 excavatinginsurancepartners.com
excavatinginsurancepartners.com
unknown
0.6%
38 Facebook
facebook.com
Social
0.6%
39 FirstHR
firsthr.app
Payroll platforms
0.6%
40 Fortinet
fortinet.com
Security vendors
0.6%

Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.

Where this board sits

Every board is free and public

What is on this page position-weighted organic visibility indexed to the West Virginia leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.

Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.

Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.