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Business insurance board · August 2026

West Virginia

United States
Searches tracked
24
AI Overview rate
79.2%
Sources per answer
8.1
Locator United States

Business insurance in West Virginia: who ranks, and who gets cited

The Hartford leads the organic results in West Virginia. Progressive Commercial is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 79.2% of the 24 searches tracked here, citing an average of 8.1 sources.

Discipline 01 · Best insurance SEO The Hartford Organic visibility 100 / 100
Discipline 02 · Best insurance GEO Progressive Commercial Cited in 22.1% of carrier citations
Discipline 03 · Best local SEO No local pack

Organic visibility

Indexed to the West Virginia leader
Organic visibility by carrier in West Virginia, commercial insurance, August 2026
#CarrierVisibility index
01 The Hartford 100
02 Progressive Commercial 75.2
03 GEICO 46.6
04 NEXT Insurance 41.2
05 Nationwide 21.5
06 Allstate 17
07 Hiscox 14.5
08 biBERK 11.6
09 Travelers 10.2
10 Thimble 7.6

AI citation share

Share of carrier citations
Share of AI Overview citations by carrier in West Virginia, commercial insurance, August 2026
#CarrierShare of carrier citations
01 Progressive Commercial 22.1%
02 The Hartford 20%
03 NEXT Insurance 16.8%
04 GEICO 8.4%
05 Nationwide 8.4%
06 Hiscox 5.3%
07 Allstate 3.2%
08 Travelers 3.2%
09 Liberty Mutual 2.1%
10 Vouch 2.1%

Who Google cites

All sources, not only carriers
Types of source cited in AI Overviews in West Virginia, commercial insurance, August 2026
#Source typeShare of citations
01 carrier 58.3%
02 forum 11%
03 aggregator 8%
04 agency 6.1%
05 publisher 4.9%
06 regulator 3.7%
07 unknown 3.1%
08 payroll 1.8%
09 security vendor 1.8%
10 financial institution 0.6%
11 social 0.6%

Named in the answer

Mentions, not citations
Carriers named in AI Overview text in West Virginia, commercial insurance, August 2026
#CarrierShare of mentions
01 GEICO 14.9%
02 The Hartford 11.9%
03 Hiscox 10.4%
04 Progressive 10.4%
05 Nationwide 9%
06 Progressive Commercial 9%
07 Allstate 6%
08 NEXT Insurance 6%
09 Travelers 4.5%
10 Vouch 4.5%

Being described in the answer and being cited as a source are different things.

What these searches return

By intent, 24 searches
AI Overview presence by search intent in West Virginia, August 2026
Search intentReturned an AI Overview
unclassified 79.2%
West Virginia · Auto · 24 captures · Jul 2026

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Every source the AI cites

40 domains · not only insurers

The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in West Virginia, insurers are 58.3% of cited sources and comparison sites are 8%.

Every domain cited in AI answers for West Virginia, August 2026
#SourceType Share of citations
01 Progressive Commercial
progressivecommercial.com
Insurers
12.9%
02 The Hartford
thehartford.com
Insurers
11.7%
03 YouTube
youtube.com
Forums
10.4%
04 NEXT Insurance
nextinsurance.com
Insurers
9.8%
05 GEICO
geico.com
Insurers
4.9%
06 Nationwide
nationwide.com
Insurers
4.9%
07 Hiscox
hiscox.com
Insurers
3.1%
08 Forbes Advisor
forbes.com
Publishers
2.5%
09 Allstate
allstate.com
Insurers
1.8%
10 Investopedia
investopedia.com
Comparison sites
1.8%
11 TechInsurance
techinsurance.com
Comparison sites
1.8%
12 Travelers
travelers.com
Insurers
1.8%
13 biBERK
biberk.com
Insurers
1.2%
14 InsuredBetter
insuredbetter.com
Comparison sites
1.2%
15 Lennox Insurance
lennoxinsurancenea.com
Agencies
1.2%
16 Liberty Mutual
libertymutual.com
Insurers
1.2%
17 US Small Business Administration
sba.gov
Regulators
1.2%
18 Texas Dept. of Insurance
tdi.texas.gov
Regulators
1.2%
19 US News
usnews.com
Publishers
1.2%
20 Vouch
vouch.us
Insurers
1.2%
21 Baldwin Risk Partners
baldwin.com
Agencies
0.6%
22 berkley.com
berkley.com
unknown
0.6%
23 BlueVoyant
bluevoyant.com
Security vendors
0.6%
24 business.libertymutual.com
business.libertymutual.com
unknown
0.6%
25 business4.wv.gov
business4.wv.gov
unknown
0.6%
26 Chubb
chubb.com
Insurers
0.6%
27 coalitioninc.com
coalitioninc.com
unknown
0.6%
28 code.wvlegislature.gov
code.wvlegislature.gov
unknown
0.6%
29 Colonial Insurance
colonialinsurance.net
Agencies
0.6%
30 Cynet
cynet.com
Security vendors
0.6%
31 Darden Miranda
dardenmiranda.com
Agencies
0.6%
32 DC DISB
disb.dc.gov
Regulators
0.6%
33 Wikipedia
en.wikipedia.org
Publishers
0.6%
34 Facebook
facebook.com
Social
0.6%
35 Fortinet
fortinet.com
Security vendors
0.6%
36 FPA Insurance
fpa.insure
Agencies
0.6%
37 Federal Trade Commission
ftc.gov
Regulators
0.6%
38 GoCompare
gocompare.com
Comparison sites
0.6%
39 Gusto
gusto.com
Payroll platforms
0.6%
40 Higginbotham
higginbotham.com
Agencies
0.6%

Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.

Where this board sits

Every board is free and public

What is on this page position-weighted organic visibility indexed to the West Virginia leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.

Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.

Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.