Indiana
United StatesThe Hartford leads both the organic results and the AI citations in Indiana, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 75% of the 24 searches tracked here, citing an average of 8.4 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive Commercial | 79.5 |
| 03 | GEICO | 47.6 |
| 04 | NEXT Insurance | 45 |
| 05 | Nationwide | 21.7 |
| 06 | Hiscox | 16.6 |
| 07 | Allstate | 13.9 |
| 08 | biBERK | 12.1 |
| 09 | Travelers | 10.3 |
| 10 | Chubb | 7.6 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 27.2% |
| 02 | Progressive Commercial | 21% |
| 03 | NEXT Insurance | 19.8% |
| 04 | GEICO | 7.4% |
| 05 | Hiscox | 6.2% |
| 06 | Nationwide | 4.9% |
| 07 | Travelers | 2.5% |
| 08 | biBERK | 2.5% |
| 09 | Allstate | 1.2% |
| 10 | Federated Insurance | 1.2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 50.3% |
| 02 | forum | 13.7% |
| 03 | aggregator | 9.9% |
| 04 | agency | 6.8% |
| 05 | payroll | 5% |
| 06 | publisher | 5% |
| 07 | regulator | 4.3% |
| 08 | unknown | 3.1% |
| 09 | association | 0.6% |
| 10 | financial institution | 0.6% |
| 11 | security vendor | 0.6% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Hiscox | 14.8% |
| 02 | The Hartford | 14.8% |
| 03 | GEICO | 13% |
| 04 | Progressive | 11.1% |
| 05 | Progressive Commercial | 11.1% |
| 06 | Nationwide | 7.4% |
| 07 | NEXT Insurance | 7.4% |
| 08 | Travelers | 5.6% |
| 09 | Allstate | 3.7% |
| 10 | biBERK | 1.9% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 75% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Indiana and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Indianapolis | Acceptance Insurance | 33.3% | 9 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Indiana, insurers are 50.3% of cited sources and comparison sites are 9.9%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | The Hartford thehartford.com | Insurers | 13.7% |
| 02 | YouTube youtube.com | Forums | 12.4% |
| 03 | Progressive Commercial progressivecommercial.com | Insurers | 10.6% |
| 04 | NEXT Insurance nextinsurance.com | Insurers | 9.9% |
| 05 | GEICO geico.com | Insurers | 3.7% |
| 06 | Hiscox hiscox.com | Insurers | 3.1% |
| 07 | Nationwide nationwide.com | Insurers | 2.5% |
| 08 | Forbes Advisor forbes.com | Publishers | 1.9% |
| 09 | Simply Business simplybusiness.com | Comparison sites | 1.9% |
| 10 | biBERK biberk.com | Insurers | 1.2% |
| 11 | Insurance Brokers of Arizona insurancebrokersofaz.com | Agencies | 1.2% |
| 12 | InsuredBetter insuredbetter.com | Comparison sites | 1.2% |
| 13 | Insureon insureon.com | Comparison sites | 1.2% |
| 14 | Investopedia investopedia.com | Comparison sites | 1.2% |
| 15 | Lennox Insurance lennoxinsurancenea.com | Agencies | 1.2% |
| 16 | Paychex paychex.com | Payroll platforms | 1.2% |
| 17 | Reddit reddit.com | Forums | 1.2% |
| 18 | US Small Business Administration sba.gov | Regulators | 1.2% |
| 19 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.2% |
| 20 | TechInsurance techinsurance.com | Comparison sites | 1.2% |
| 21 | Travelers travelers.com | Insurers | 1.2% |
| 22 | US News usnews.com | Publishers | 1.2% |
| 23 | Acrisure acrisure.com | Agencies | 0.6% |
| 24 | ADP adp.com | Payroll platforms | 0.6% |
| 25 | Allstate allstate.com | Insurers | 0.6% |
| 26 | barrettlaw.com barrettlaw.com | unknown | 0.6% |
| 27 | business.libertymutual.com business.libertymutual.com | unknown | 0.6% |
| 28 | Business News Daily businessnewsdaily.com | Publishers | 0.6% |
| 29 | Colonial Insurance colonialinsurance.net | Agencies | 0.6% |
| 30 | Cynet cynet.com | Security vendors | 0.6% |
| 31 | Darden Miranda dardenmiranda.com | Agencies | 0.6% |
| 32 | DC DISB disb.dc.gov | Regulators | 0.6% |
| 33 | Wikipedia en.wikipedia.org | Publishers | 0.6% |
| 34 | Federated Insurance federatedinsurance.com | Insurers | 0.6% |
| 35 | FPA Insurance fpa.insure | Agencies | 0.6% |
| 36 | Federal Trade Commission ftc.gov | Regulators | 0.6% |
| 37 | GoCompare gocompare.com | Comparison sites | 0.6% |
| 38 | Gusto gusto.com | Payroll platforms | 0.6% |
| 39 | HUB International hubinternational.com | Agencies | 0.6% |
| 40 | Hudson Valley Credit Union hvcu.org | Banks | 0.6% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Indiana leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.