Indiana
United StatesThe Hartford leads both the organic results and the AI citations in Indiana, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 87.5% of the 24 searches tracked here, citing an average of 7.8 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive Commercial | 80.2 |
| 03 | NEXT Insurance | 45.5 |
| 04 | GEICO | 31.1 |
| 05 | Nationwide | 26.7 |
| 06 | Travelers | 26.1 |
| 07 | biBERK | 17.7 |
| 08 | Hiscox | 16.7 |
| 09 | Farm Bureau Financial Services | 14.9 |
| 10 | Thimble | 14.9 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 20.7% |
| 02 | NEXT Insurance | 18.4% |
| 03 | Progressive Commercial | 16.1% |
| 04 | GEICO | 10.3% |
| 05 | biBERK | 6.9% |
| 06 | Allstate | 4.6% |
| 07 | Hiscox | 3.4% |
| 08 | Nationwide | 3.4% |
| 09 | Travelers | 3.4% |
| 10 | Liberty Mutual | 2.3% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 49.7% |
| 02 | aggregator | 16.6% |
| 03 | forum | 9.7% |
| 04 | agency | 5.7% |
| 05 | publisher | 5.7% |
| 06 | payroll | 4% |
| 07 | unknown | 3.4% |
| 08 | security vendor | 1.7% |
| 09 | association | 1.1% |
| 10 | financial institution | 0.6% |
| 11 | law firm | 0.6% |
| 12 | regulator | 0.6% |
| 13 | social | 0.6% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 20.9% |
| 02 | The Hartford | 11.6% |
| 03 | Allstate | 7% |
| 04 | biBERK | 7% |
| 05 | Hiscox | 7% |
| 06 | NEXT Insurance | 7% |
| 07 | Travelers | 7% |
| 08 | Nationwide | 4.7% |
| 09 | Progressive | 4.7% |
| 10 | Progressive Commercial | 4.7% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| line specific | 100% |
| head | 66.7% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Indiana and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Indianapolis | Core Insurance Solutions | 19.4% | 13 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Indiana, insurers are 49.7% of cited sources and comparison sites are 16.6%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | The Hartford thehartford.com | Insurers | 10.3% |
| 02 | NEXT Insurance nextinsurance.com | Insurers | 9.1% |
| 03 | YouTube youtube.com | Forums | 8.6% |
| 04 | Progressive Commercial progressivecommercial.com | Insurers | 8% |
| 05 | GEICO geico.com | Insurers | 5.1% |
| 06 | biBERK biberk.com | Insurers | 3.4% |
| 07 | Simply Business simplybusiness.com | Comparison sites | 2.9% |
| 08 | Allstate allstate.com | Insurers | 2.3% |
| 09 | Insureon insureon.com | Comparison sites | 2.3% |
| 10 | NerdWallet nerdwallet.com | Comparison sites | 2.3% |
| 11 | TechInsurance techinsurance.com | Comparison sites | 2.3% |
| 12 | Forbes Advisor forbes.com | Publishers | 1.7% |
| 13 | Hiscox hiscox.com | Insurers | 1.7% |
| 14 | Nationwide nationwide.com | Insurers | 1.7% |
| 15 | Travelers travelers.com | Insurers | 1.7% |
| 16 | US News usnews.com | Publishers | 1.7% |
| 17 | ADP adp.com | Payroll platforms | 1.1% |
| 18 | Business Insurance Cost businessinsurancecost.com | Comparison sites | 1.1% |
| 19 | Investopedia investopedia.com | Comparison sites | 1.1% |
| 20 | Liberty Mutual libertymutual.com | Insurers | 1.1% |
| 21 | LogRock logrock.com | Security vendors | 1.1% |
| 22 | Paychex paychex.com | Payroll platforms | 1.1% |
| 23 | Pie Insurance pieinsurance.com | Insurers | 1.1% |
| 24 | Reddit reddit.com | Forums | 1.1% |
| 25 | US Chamber of Commerce uschamber.com | Associations | 1.1% |
| 26 | WorkCompOne workcompone.com | Comparison sites | 1.1% |
| 27 | Acrisure acrisure.com | Agencies | 0.6% |
| 28 | amtrustfinancial.com amtrustfinancial.com | unknown | 0.6% |
| 29 | Bates Insurance Agency batesia.com | Agencies | 0.6% |
| 30 | Chubb chubb.com | Insurers | 0.6% |
| 31 | Confused.com confused.com | Comparison sites | 0.6% |
| 32 | Construction Coverage constructioncoverage.com | Publishers | 0.6% |
| 33 | Contractors Liability contractorsliability.com | Comparison sites | 0.6% |
| 34 | Cornerstone Insurance coveredbycornerstone.com | Agencies | 0.6% |
| 35 | Cynet cynet.com | Security vendors | 0.6% |
| 36 | donneinsurance.com donneinsurance.com | unknown | 0.6% |
| 37 | EDG Law edglaw.com | Law firms | 0.6% |
| 38 | Wikipedia en.wikipedia.org | Publishers | 0.6% |
| 39 | Facebook facebook.com | Social | 0.6% |
| 40 | Farmers farmers.com | Insurers | 0.6% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Indiana leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.