Indiana
United StatesLiberty Mutual leads both the organic results and the AI citations in Indiana, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 93.3% of the 15 searches tracked here, citing an average of 4.9 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Liberty Mutual | 100 |
| 02 | Progressive | 28.5 |
| 03 | Allstate | 24.8 |
| 04 | Hippo | 24.3 |
| 05 | Plymouth Rock | 21.7 |
| 06 | Auto-Owners | 21.7 |
| 07 | NJM | 18.1 |
| 08 | Lemonade | 14.5 |
| 09 | GEICO | 8 |
| 10 | The Hartford | 7.1 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Liberty Mutual | 20% |
| 02 | Progressive | 16% |
| 03 | Allstate | 12% |
| 04 | GEICO | 8% |
| 05 | Kin Insurance | 8% |
| 06 | State Farm | 8% |
| 07 | Farm Bureau Financial Services | 4% |
| 08 | Grange Insurance | 4% |
| 09 | Nationwide | 4% |
| 10 | Travelers | 4% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 36.8% |
| 02 | aggregator | 17.6% |
| 03 | forum | 10.3% |
| 04 | publisher | 8.8% |
| 05 | unknown | 8.8% |
| 06 | social | 7.4% |
| 07 | regulator | 4.4% |
| 08 | agency | 2.9% |
| 09 | contractor | 1.5% |
| 10 | financial institution | 1.5% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | State Farm | 13.3% |
| 02 | USAA | 13.3% |
| 03 | Allstate | 10% |
| 04 | Progressive | 10% |
| 05 | Nationwide | 8.3% |
| 06 | GEICO | 5% |
| 07 | Lemonade | 5% |
| 08 | Liberty Mutual | 5% |
| 09 | Auto-Owners | 5% |
| 10 | AAA | 3.3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Indiana and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Indianapolis | SR-22 Insurance Partners of Indianapolis | 25% | 10 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Indiana, insurers are 36.8% of cited sources and comparison sites are 17.6%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NerdWallet nerdwallet.com | Comparison sites | 10.3% |
| 02 | YouTube youtube.com | Forums | 10.3% |
| 03 | Liberty Mutual libertymutual.com | Insurers | 7.4% |
| 04 | Facebook facebook.com | Social | 5.9% |
| 05 | Progressive progressive.com | Insurers | 5.9% |
| 06 | Allstate allstate.com | Insurers | 4.4% |
| 07 | US News usnews.com | Publishers | 4.4% |
| 08 | Forbes Advisor forbes.com | Publishers | 2.9% |
| 09 | GEICO geico.com | Insurers | 2.9% |
| 10 | Kin Insurance kin.com | Insurers | 2.9% |
| 11 | Georgia OCI oci.georgia.gov | Regulators | 2.9% |
| 12 | State Farm statefarm.com | Insurers | 2.9% |
| 13 | The Zebra thezebra.com | Comparison sites | 2.9% |
| 14 | Bolt Insurance agency.boltinsurance.com | Agencies | 1.5% |
| 15 | Allied Insurance alliedpa.com | Agencies | 1.5% |
| 16 | Bravera Bank bravera.bank | Banks | 1.5% |
| 17 | cali-energy.com cali-energy.com | unknown | 1.5% |
| 18 | Compare.com compare.com | Comparison sites | 1.5% |
| 19 | coverage.com coverage.com | unknown | 1.5% |
| 20 | cwsiding.com cwsiding.com | unknown | 1.5% |
| 21 | South Carolina DOI doi.sc.gov | Regulators | 1.5% |
| 22 | Farm Bureau Financial Services fbfs.com | Insurers | 1.5% |
| 23 | gabi.com gabi.com | unknown | 1.5% |
| 24 | Grange Insurance grangeinsurance.com | Insurers | 1.5% |
| 25 | Infinity Roofing infinityroofer.com | contractor | 1.5% |
| 26 | Insurance.com insurance.com | Comparison sites | 1.5% |
| 27 | jamanetwork.com jamanetwork.com | unknown | 1.5% |
| 28 | LinkedIn linkedin.com | Social | 1.5% |
| 29 | Nationwide nationwide.com | Insurers | 1.5% |
| 30 | AM Best news.ambest.com | Publishers | 1.5% |
| 31 | Policygenius policygenius.com | Comparison sites | 1.5% |
| 32 | rocketmortgage.com rocketmortgage.com | unknown | 1.5% |
| 33 | Travelers travelers.com | Insurers | 1.5% |
| 34 | TruStage trustage.com | Insurers | 1.5% |
| 35 | Universal Property universalproperty.com | Insurers | 1.5% |
| 36 | USAA usaa.com | Insurers | 1.5% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Indiana leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.