Indiana
United StatesAllstate leads the organic results in Indiana. GEICO is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 93.3% of the 15 searches tracked here, citing an average of 9.6 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 52.6 |
| 03 | GEICO | 44.7 |
| 04 | Liberty Mutual | 26.5 |
| 05 | State Farm | 20.4 |
| 06 | Mercury Insurance | 14.7 |
| 07 | AAA | 13.1 |
| 08 | Kin Insurance | 12.9 |
| 09 | Travelers | 5.1 |
| 10 | Hippo | 4 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | GEICO | 13.8% |
| 02 | Progressive | 13.8% |
| 03 | Allstate | 12.1% |
| 04 | Kin Insurance | 8.6% |
| 05 | Liberty Mutual | 8.6% |
| 06 | Mercury Insurance | 8.6% |
| 07 | Lemonade | 6.9% |
| 08 | Nationwide | 6.9% |
| 09 | State Farm | 5.2% |
| 10 | Farmers | 3.4% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 43% |
| 02 | aggregator | 26.7% |
| 03 | publisher | 13.3% |
| 04 | forum | 9.6% |
| 05 | regulator | 2.2% |
| 06 | agency | 1.5% |
| 07 | financial institution | 1.5% |
| 08 | law firm | 0.7% |
| 09 | social | 0.7% |
| 10 | unknown | 0.7% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 16.3% |
| 02 | GEICO | 14.3% |
| 03 | Allstate | 12.2% |
| 04 | Nationwide | 12.2% |
| 05 | State Farm | 10.2% |
| 06 | Lemonade | 8.2% |
| 07 | USAA | 6.1% |
| 08 | Amica | 4.1% |
| 09 | Farmers | 4.1% |
| 10 | Travelers | 4.1% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Indiana and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Indianapolis | Core Insurance Solutions | 19.4% | 13 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Indiana, insurers are 43% of cited sources and comparison sites are 26.7%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 8.9% |
| 02 | NerdWallet nerdwallet.com | Comparison sites | 6.7% |
| 03 | US News usnews.com | Publishers | 6.7% |
| 04 | GEICO geico.com | Insurers | 5.9% |
| 05 | Progressive progressive.com | Insurers | 5.9% |
| 06 | The Zebra thezebra.com | Comparison sites | 5.9% |
| 07 | Allstate allstate.com | Insurers | 5.2% |
| 08 | Kin Insurance kin.com | Insurers | 3.7% |
| 09 | Liberty Mutual libertymutual.com | Insurers | 3.7% |
| 10 | Mercury Insurance mercuryinsurance.com | Insurers | 3.7% |
| 11 | Policygenius policygenius.com | Comparison sites | 3.7% |
| 12 | Insurify insurify.com | Comparison sites | 3% |
| 13 | Lemonade lemonade.com | Insurers | 3% |
| 14 | Nationwide nationwide.com | Insurers | 3% |
| 15 | State Farm statefarm.com | Insurers | 2.2% |
| 16 | Farmers farmers.com | Insurers | 1.5% |
| 17 | Yahoo Finance finance.yahoo.com | Publishers | 1.5% |
| 18 | Forbes Advisor forbes.com | Publishers | 1.5% |
| 19 | Insurance.com insurance.com | Comparison sites | 1.5% |
| 20 | Investopedia investopedia.com | Comparison sites | 1.5% |
| 21 | LendingTree lendingtree.com | Comparison sites | 1.5% |
| 22 | Matic matic.com | Comparison sites | 1.5% |
| 23 | The Hartford thehartford.com | Insurers | 1.5% |
| 24 | Travelers travelers.com | Insurers | 1.5% |
| 25 | American Express americanexpress.com | Banks | 0.7% |
| 26 | Andover Companies andovercompanies.com | Insurers | 0.7% |
| 27 | Bravera Bank bravera.bank | Banks | 0.7% |
| 28 | COUNTRY Financial countryfinancial.com | Insurers | 0.7% |
| 29 | NY Dept. of Financial Services dfs.ny.gov | Regulators | 0.7% |
| 30 | South Carolina DOI doi.sc.gov | Regulators | 0.7% |
| 31 | Facebook facebook.com | Social | 0.7% |
| 32 | Homesite go.homesite.com | Insurers | 0.7% |
| 33 | housingwire.com housingwire.com | unknown | 0.7% |
| 34 | Insurance Information Institute iii.org | Publishers | 0.7% |
| 35 | Money money.com | Publishers | 0.7% |
| 36 | Newsweek newsweek.com | Publishers | 0.7% |
| 37 | Rate rate.com | Comparison sites | 0.7% |
| 38 | Reddit reddit.com | Forums | 0.7% |
| 39 | SelectQuote selectquote.com | Comparison sites | 0.7% |
| 40 | SoFi sofi.com | Publishers | 0.7% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Indiana leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.