The Visibility Index
Boards: Business insuranceCar insuranceHome insuranceNear-me and map packSpecialty commercial · United StatesCanadaInteractive map
Home / The Index / United States / West Virginia / home
Car insurance Home insurance Business insurance Same geography, three lines
WV
Home insurance board · November 2026

West Virginia

United States
Searches tracked
15
AI Overview rate
93.3%
Sources per answer
4.4
Locator United States

Home insurance in West Virginia: who ranks, and who gets cited

Liberty Mutual leads both the organic results and the AI citations in West Virginia, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 93.3% of the 15 searches tracked here, citing an average of 4.4 sources.

Discipline 01 · Best insurance SEO Liberty Mutual Organic visibility 100 / 100
Discipline 02 · Best insurance GEO Liberty Mutual Cited in 40.7% of carrier citations
Discipline 03 · Best local SEO No local pack

Organic visibility

Indexed to the West Virginia leader
Organic visibility by carrier in West Virginia, home insurance, November 2026
#CarrierVisibility index
01 Liberty Mutual 100
02 Progressive 62.1
03 Allstate 59.2
04 Plymouth Rock 25.3
05 GEICO 17.7
06 Hippo 10.5
07 Travelers 8.4
08 NJM 8.4
09 Farmers 5.1
10 Nationwide 5.1

AI citation share

Share of carrier citations
Share of AI Overview citations by carrier in West Virginia, home insurance, November 2026
#CarrierShare of carrier citations
01 Liberty Mutual 40.7%
02 Allstate 11.1%
03 Progressive 11.1%
04 State Farm 11.1%
05 Farmers 3.7%
06 Kin Insurance 3.7%
07 Mercury Insurance 3.7%
08 Nationwide 3.7%
09 Travelers 3.7%
10 USAA 3.7%

Who Google cites

All sources, not only carriers
Types of source cited in AI Overviews in West Virginia, home insurance, November 2026
#Source typeShare of citations
01 carrier 44.3%
02 aggregator 13.1%
03 forum 11.5%
04 publisher 9.8%
05 unknown 9.8%
06 agency 4.9%
07 social 3.3%
08 law firm 1.6%
09 regulator 1.6%

Named in the answer

Mentions, not citations
Carriers named in AI Overview text in West Virginia, home insurance, November 2026
#CarrierShare of mentions
01 Progressive 14.8%
02 State Farm 14.8%
03 Liberty Mutual 11.1%
04 USAA 11.1%
05 Allstate 9.3%
06 Amica 9.3%
07 GEICO 5.6%
08 Lemonade 5.6%
09 Travelers 5.6%
10 Chubb 3.7%

Being described in the answer and being cited as a source are different things.

What these searches return

By intent, 15 searches
AI Overview presence by search intent in West Virginia, November 2026
Search intentReturned an AI Overview
comparison 100%
cost 100%
head 100%
informational 100%
quote 100%
near me 0%
West Virginia · Auto · 15 captures · Jul 2026

Not on these boards?

Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in West Virginia and send you all three scores.

Get your West Virginia scorecard
Free · 2-day turnaround · no call required

Every source the AI cites

30 domains · not only insurers

The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in West Virginia, insurers are 44.3% of cited sources and comparison sites are 13.1%.

Every domain cited in AI answers for West Virginia, November 2026
#SourceType Share of citations
01 Liberty Mutual
libertymutual.com
Insurers
18%
02 YouTube
youtube.com
Forums
11.5%
03 NerdWallet
nerdwallet.com
Comparison sites
9.8%
04 Allstate
allstate.com
Insurers
4.9%
05 Progressive
progressive.com
Insurers
4.9%
06 State Farm
statefarm.com
Insurers
4.9%
07 US News
usnews.com
Publishers
4.9%
08 Facebook
facebook.com
Social
3.3%
09 The Zebra
thezebra.com
Comparison sites
3.3%
10 Bolt Insurance
agency.boltinsurance.com
Agencies
1.6%
11 caseyinsurancecompanies.com
caseyinsurancecompanies.com
unknown
1.6%
12 crowmillerinsurance.com
crowmillerinsurance.com
unknown
1.6%
13 South Carolina DOI
doi.sc.gov
Regulators
1.6%
14 Experian
experian.com
Publishers
1.6%
15 Farmers
farmers.com
Insurers
1.6%
16 Forbes Advisor
forbes.com
Publishers
1.6%
17 greeneinsurance.com
greeneinsurance.com
unknown
1.6%
18 Hutchinson Insurance
hutins.com
Agencies
1.6%
19 kentuckyunitedins.com
kentuckyunitedins.com
unknown
1.6%
20 Kin Insurance
kin.com
Insurers
1.6%
21 Mercury Insurance
mercuryinsurance.com
Insurers
1.6%
22 mybanktracker.com
mybanktracker.com
unknown
1.6%
23 Nationwide
nationwide.com
Insurers
1.6%
24 RCA Insurance
rcaw.com
Agencies
1.6%
25 SoFi
sofi.com
Publishers
1.6%
26 tomneedhaminsurance.com
tomneedhaminsurance.com
unknown
1.6%
27 Travelers
travelers.com
Insurers
1.6%
28 Universal Property
universalproperty.com
Insurers
1.6%
29 USAA
usaa.com
Insurers
1.6%
30 Vargas Gonzalez
vargasgonzalez.com
Law firms
1.6%

Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.

Where this board sits

Every board is free and public

What is on this page position-weighted organic visibility indexed to the West Virginia leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.

Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.

Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.