The Visibility Index
Home / The Index / United States / West Virginia / home
Car insurance Home insurance Business insurance Same geography, three lines
WV
Home insurance board · August 2026

West Virginia

United States
Searches tracked
15
AI Overview rate
73.3%
Sources per answer
7.2
Locator United States

Home insurance in West Virginia: who ranks, and who gets cited

Allstate leads both the organic results and the AI citations in West Virginia, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 73.3% of the 15 searches tracked here, citing an average of 7.2 sources.

Discipline 01 · Best insurance SEO Allstate Organic visibility 100 / 100
Discipline 02 · Best insurance GEO Allstate Cited in 14.7% of carrier citations
Discipline 03 · Best local SEO No local pack

Organic visibility

Indexed to the West Virginia leader
Organic visibility by carrier in West Virginia, home insurance, August 2026
#CarrierVisibility index
01 Allstate 100
02 Progressive 51.9
03 GEICO 42
04 State Farm 23.1
05 Liberty Mutual 18.2
06 Mercury Insurance 15.4
07 Travelers 12.2
08 Kin Insurance 11.2
09 Hippo 4.4
10 TruStage 4.1

AI citation share

Share of carrier citations
Share of AI Overview citations by carrier in West Virginia, home insurance, August 2026
#CarrierShare of carrier citations
01 Allstate 14.7%
02 Liberty Mutual 11.8%
03 Progressive 11.8%
04 GEICO 8.8%
05 Kin Insurance 8.8%
06 Mercury Insurance 5.9%
07 American Family 2.9%
08 Andover Companies 2.9%
09 Farm Bureau Financial Services 2.9%
10 Farmers 2.9%

Who Google cites

All sources, not only carriers
Types of source cited in AI Overviews in West Virginia, home insurance, August 2026
#Source typeShare of citations
01 carrier 43%
02 publisher 22.8%
03 aggregator 21.5%
04 forum 5.1%
05 unknown 5.1%
06 regulator 2.5%

Named in the answer

Mentions, not citations
Carriers named in AI Overview text in West Virginia, home insurance, August 2026
#CarrierShare of mentions
01 Allstate 13.3%
02 Progressive 13.3%
03 State Farm 13.3%
04 USAA 11.1%
05 GEICO 8.9%
06 Hippo 6.7%
07 Travelers 6.7%
08 Amica 4.4%
09 Nationwide 4.4%
10 Chubb 2.2%

Being described in the answer and being cited as a source are different things.

What these searches return

By intent, 15 searches
AI Overview presence by search intent in West Virginia, August 2026
Search intentReturned an AI Overview
unclassified 73.3%
West Virginia · Auto · 15 captures · Jul 2026

Not on these boards?

Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in West Virginia and send you all three scores.

Get your West Virginia scorecard
Free · 2-day turnaround · no call required

Every source the AI cites

39 domains · not only insurers

The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in West Virginia, insurers are 43% of cited sources and comparison sites are 21.5%.

Every domain cited in AI answers for West Virginia, August 2026
#SourceType Share of citations
01 US News
usnews.com
Publishers
13.9%
02 NerdWallet
nerdwallet.com
Comparison sites
8.9%
03 Allstate
allstate.com
Insurers
6.3%
04 Liberty Mutual
libertymutual.com
Insurers
5.1%
05 Progressive
progressive.com
Insurers
5.1%
06 Forbes Advisor
forbes.com
Publishers
3.8%
07 GEICO
geico.com
Insurers
3.8%
08 Insurance.com
insurance.com
Comparison sites
3.8%
09 Kin Insurance
kin.com
Insurers
3.8%
10 YouTube
youtube.com
Forums
3.8%
11 Investopedia
investopedia.com
Comparison sites
2.5%
12 LendingTree
lendingtree.com
Comparison sites
2.5%
13 Mercury Insurance
mercuryinsurance.com
Insurers
2.5%
14 The Zebra
thezebra.com
Comparison sites
2.5%
15 American Family
amfam.com
Insurers
1.3%
16 Andover Companies
andovercompanies.com
Insurers
1.3%
17 CNBC
cnbc.com
Publishers
1.3%
18 South Carolina DOI
doi.sc.gov
Regulators
1.3%
19 Experian
experian.com
Publishers
1.3%
20 Farmers
farmers.com
Insurers
1.3%
21 Farm Bureau Financial Services
fbfs.com
Insurers
1.3%
22 Yahoo Finance
finance.yahoo.com
Publishers
1.3%
23 gabi.com
gabi.com
unknown
1.3%
24 grangeinsurance.com
grangeinsurance.com
unknown
1.3%
25 Hippo
hippo.com
Insurers
1.3%
26 Insurify
insurify.com
Comparison sites
1.3%
27 Lemonade
lemonade.com
Insurers
1.3%
28 NJM
njm.com
Insurers
1.3%
29 Plymouth Rock
plymouthrock.com
Insurers
1.3%
30 RBC Insurance
rbcinsurance.com
Insurers
1.3%
31 Reddit
reddit.com
Forums
1.3%
32 SoFi
sofi.com
Publishers
1.3%
33 Texas Dept. of Insurance
tdi.texas.gov
Regulators
1.3%
34 The Hartford
thehartford.com
Insurers
1.3%
35 thehill.com
thehill.com
unknown
1.3%
36 Travelers
travelers.com
Insurers
1.3%
37 TruStage
trustage.com
Insurers
1.3%
38 universalproperty.com
universalproperty.com
unknown
1.3%
39 USAA
usaa.com
Insurers
1.3%

Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.

Where this board sits

Every board is free and public

What is on this page position-weighted organic visibility indexed to the West Virginia leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.

Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.

Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.