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WV
Home insurance board · September 2026

West Virginia

United States
Searches tracked
15
AI Overview rate
93.3%
Sources per answer
8.7
Locator United States

Home insurance in West Virginia: who ranks, and who gets cited

Allstate leads the organic results in West Virginia. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 93.3% of the 15 searches tracked here, citing an average of 8.7 sources.

Discipline 01 · Best insurance SEO Allstate Organic visibility 100 / 100
Discipline 02 · Best insurance GEO Progressive Cited in 16.7% of carrier citations
Discipline 03 · Best local SEO No local pack

Organic visibility

Indexed to the West Virginia leader
Organic visibility by carrier in West Virginia, home insurance, September 2026
#CarrierVisibility index
01 Allstate 100
02 Progressive 75.5
03 Liberty Mutual 32.3
04 GEICO 26.6
05 Nationwide 24.5
06 State Farm 21
07 Mercury Insurance 19.1
08 Kin Insurance 13.2
09 The Hartford 3.8
10 Travelers 3.8

AI citation share

Share of carrier citations
Share of AI Overview citations by carrier in West Virginia, home insurance, September 2026
#CarrierShare of carrier citations
01 Progressive 16.7%
02 Allstate 11.1%
03 GEICO 11.1%
04 Kin Insurance 11.1%
05 Liberty Mutual 11.1%
06 Mercury Insurance 7.4%
07 Homesite 3.7%
08 Lemonade 3.7%
09 Nationwide 3.7%
10 State Farm 3.7%

Who Google cites

All sources, not only carriers
Types of source cited in AI Overviews in West Virginia, home insurance, September 2026
#Source typeShare of citations
01 carrier 44.3%
02 aggregator 22.1%
03 forum 13.9%
04 publisher 10.7%
05 agency 3.3%
06 regulator 3.3%
07 unknown 1.6%
08 financial institution 0.8%

Named in the answer

Mentions, not citations
Carriers named in AI Overview text in West Virginia, home insurance, September 2026
#CarrierShare of mentions
01 Progressive 17.3%
02 Allstate 11.5%
03 GEICO 11.5%
04 Nationwide 7.7%
05 State Farm 7.7%
06 USAA 7.7%
07 Amica 5.8%
08 Lemonade 5.8%
09 Hippo 3.8%
10 Travelers 3.8%

Being described in the answer and being cited as a source are different things.

What these searches return

By intent, 15 searches
AI Overview presence by search intent in West Virginia, September 2026
Search intentReturned an AI Overview
comparison 100%
cost 100%
head 100%
informational 100%
quote 100%
near me 0%
West Virginia · Auto · 15 captures · Jul 2026

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Every source the AI cites

40 domains · not only insurers

The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in West Virginia, insurers are 44.3% of cited sources and comparison sites are 22.1%.

Every domain cited in AI answers for West Virginia, September 2026
#SourceType Share of citations
01 YouTube
youtube.com
Forums
12.3%
02 Progressive
progressive.com
Insurers
7.4%
03 US News
usnews.com
Publishers
6.6%
04 NerdWallet
nerdwallet.com
Comparison sites
5.7%
05 Allstate
allstate.com
Insurers
4.9%
06 GEICO
geico.com
Insurers
4.9%
07 Kin Insurance
kin.com
Insurers
4.9%
08 Liberty Mutual
libertymutual.com
Insurers
4.9%
09 Policygenius
policygenius.com
Comparison sites
4.1%
10 Insurance.com
insurance.com
Comparison sites
3.3%
11 Mercury Insurance
mercuryinsurance.com
Insurers
3.3%
12 The Zebra
thezebra.com
Comparison sites
3.3%
13 Homesite
go.homesite.com
Insurers
1.6%
14 Insurify
insurify.com
Comparison sites
1.6%
15 Louisiana Dept. of Insurance
ldi.la.gov
Regulators
1.6%
16 Lemonade
lemonade.com
Insurers
1.6%
17 Matic
matic.com
Comparison sites
1.6%
18 Nationwide
nationwide.com
Insurers
1.6%
19 Reddit
reddit.com
Forums
1.6%
20 State Farm
statefarm.com
Insurers
1.6%
21 Travelers
travelers.com
Insurers
1.6%
22 AAA
ace.aaa.com
Insurers
0.8%
23 Amica
amica.com
Insurers
0.8%
24 Bravera Bank
bravera.bank
Banks
0.8%
25 candsins.com
candsins.com
unknown
0.8%
26 COUNTRY Financial
countryfinancial.com
Insurers
0.8%
27 NY Dept. of Financial Services
dfs.ny.gov
Regulators
0.8%
28 South Carolina DOI
doi.sc.gov
Regulators
0.8%
29 Farmers
farmers.com
Insurers
0.8%
30 Yahoo Finance
finance.yahoo.com
Publishers
0.8%
31 Forbes Advisor
forbes.com
Publishers
0.8%
32 Gilmartin Agency
gilmartinagency.com
Agencies
0.8%
33 Hippo
hippo.com
Insurers
0.8%
34 Insurance Information Institute
iii.org
Publishers
0.8%
35 Investopedia
investopedia.com
Comparison sites
0.8%
36 Kiplinger
kiplinger.com
Publishers
0.8%
37 Leavitt Group
leavitt.com
Agencies
0.8%
38 LendingTree
lendingtree.com
Comparison sites
0.8%
39 NCMIC
ncmic.com
Insurers
0.8%
40 NN Insurance
nnins.com
Agencies
0.8%

Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.

Where this board sits

Every board is free and public

What is on this page position-weighted organic visibility indexed to the West Virginia leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.

Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.

Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.