Virginia
United StatesAllstate leads the organic results in Virginia. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 93.3% of the 15 searches tracked here, citing an average of 8.5 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 54.6 |
| 03 | GEICO | 36.8 |
| 04 | Liberty Mutual | 29.2 |
| 05 | State Farm | 20.5 |
| 06 | Mercury Insurance | 14.8 |
| 07 | AAA | 13.1 |
| 08 | Kin Insurance | 11.3 |
| 09 | Nationwide | 6.6 |
| 10 | TruStage | 5.5 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive | 18% |
| 02 | Kin Insurance | 16% |
| 03 | Allstate | 12% |
| 04 | GEICO | 12% |
| 05 | Liberty Mutual | 10% |
| 06 | Mercury Insurance | 6% |
| 07 | Nationwide | 6% |
| 08 | Travelers | 6% |
| 09 | AAA | 2% |
| 10 | Andover Companies | 2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 42% |
| 02 | aggregator | 26.1% |
| 03 | publisher | 16.8% |
| 04 | forum | 5.9% |
| 05 | agency | 2.5% |
| 06 | regulator | 2.5% |
| 07 | financial institution | 1.7% |
| 08 | law firm | 0.8% |
| 09 | social | 0.8% |
| 10 | unknown | 0.8% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 18.8% |
| 02 | Allstate | 14.6% |
| 03 | GEICO | 12.5% |
| 04 | USAA | 10.4% |
| 05 | Nationwide | 8.3% |
| 06 | State Farm | 8.3% |
| 07 | Travelers | 6.2% |
| 08 | Amica | 4.2% |
| 09 | Chubb | 4.2% |
| 10 | AAA | 2.1% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Virginia and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Richmond | Value Low Cost Auto Insurance Center | 25% | 11 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Virginia, insurers are 42% of cited sources and comparison sites are 26.1%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | US News usnews.com | Publishers | 9.2% |
| 02 | NerdWallet nerdwallet.com | Comparison sites | 8.4% |
| 03 | Progressive progressive.com | Insurers | 7.6% |
| 04 | Kin Insurance kin.com | Insurers | 6.7% |
| 05 | Allstate allstate.com | Insurers | 5% |
| 06 | GEICO geico.com | Insurers | 5% |
| 07 | YouTube youtube.com | Forums | 5% |
| 08 | Liberty Mutual libertymutual.com | Insurers | 4.2% |
| 09 | The Zebra thezebra.com | Comparison sites | 4.2% |
| 10 | Policygenius policygenius.com | Comparison sites | 3.4% |
| 11 | Forbes Advisor forbes.com | Publishers | 2.5% |
| 12 | Insurance.com insurance.com | Comparison sites | 2.5% |
| 13 | Matic matic.com | Comparison sites | 2.5% |
| 14 | Mercury Insurance mercuryinsurance.com | Insurers | 2.5% |
| 15 | Nationwide nationwide.com | Insurers | 2.5% |
| 16 | Travelers travelers.com | Insurers | 2.5% |
| 17 | Investopedia investopedia.com | Comparison sites | 1.7% |
| 18 | SoFi sofi.com | Publishers | 1.7% |
| 19 | Allied Insurance alliedpa.com | Agencies | 0.8% |
| 20 | Andover Companies andovercompanies.com | Insurers | 0.8% |
| 21 | Bravera Bank bravera.bank | Banks | 0.8% |
| 22 | candsins.com candsins.com | unknown | 0.8% |
| 23 | South Carolina DOI doi.sc.gov | Regulators | 0.8% |
| 24 | Facebook facebook.com | Social | 0.8% |
| 25 | Farmers farmers.com | Insurers | 0.8% |
| 26 | Yahoo Finance finance.yahoo.com | Publishers | 0.8% |
| 27 | Gilmartin Agency gilmartinagency.com | Agencies | 0.8% |
| 28 | Homesite go.homesite.com | Insurers | 0.8% |
| 29 | Insurance Information Institute iii.org | Publishers | 0.8% |
| 30 | Insurify insurify.com | Comparison sites | 0.8% |
| 31 | Louisiana Dept. of Insurance ldi.la.gov | Regulators | 0.8% |
| 32 | LendingTree lendingtree.com | Comparison sites | 0.8% |
| 33 | Liberty Bank libertybank.com | Banks | 0.8% |
| 34 | Money money.com | Publishers | 0.8% |
| 35 | AAA mwg.aaa.com | Insurers | 0.8% |
| 36 | NCMIC ncmic.com | Insurers | 0.8% |
| 37 | Newsweek newsweek.com | Publishers | 0.8% |
| 38 | Nsure nsure.com | Comparison sites | 0.8% |
| 39 | Rate rate.com | Comparison sites | 0.8% |
| 40 | Reddit reddit.com | Forums | 0.8% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Virginia leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.