South Carolina
United StatesAllstate leads the organic results in South Carolina. GEICO is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 73.3% of the 15 searches tracked here, citing an average of 8.8 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 44.8 |
| 03 | GEICO | 30.4 |
| 04 | Liberty Mutual | 22.9 |
| 05 | State Farm | 18.1 |
| 06 | AAA | 12.3 |
| 07 | Kin Insurance | 10.6 |
| 08 | Nationwide | 6.1 |
| 09 | Travelers | 4.6 |
| 10 | Hippo | 4.1 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | GEICO | 17.4% |
| 02 | Allstate | 15.2% |
| 03 | Progressive | 15.2% |
| 04 | Kin Insurance | 13% |
| 05 | Liberty Mutual | 10.9% |
| 06 | Mercury Insurance | 6.5% |
| 07 | COUNTRY Financial | 4.3% |
| 08 | State Farm | 4.3% |
| 09 | Travelers | 4.3% |
| 10 | Andover Companies | 2.2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 47.4% |
| 02 | aggregator | 21.6% |
| 03 | forum | 10.3% |
| 04 | publisher | 8.2% |
| 05 | unknown | 5.2% |
| 06 | regulator | 4.1% |
| 07 | agency | 1% |
| 08 | financial institution | 1% |
| 09 | law firm | 1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 19% |
| 02 | Allstate | 16.7% |
| 03 | Progressive | 16.7% |
| 04 | State Farm | 11.9% |
| 05 | USAA | 9.5% |
| 06 | Amica | 4.8% |
| 07 | Lemonade | 4.8% |
| 08 | Travelers | 4.8% |
| 09 | Auto-Owners | 4.8% |
| 10 | Liberty Mutual | 2.4% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| quote | 100% |
| informational | 100% |
| comparison | 66.7% |
| cost | 50% |
| head | 50% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in South Carolina and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Columbia | Insurance Company Advisors Group of Columbia | 25% | 8 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in South Carolina, insurers are 47.4% of cited sources and comparison sites are 21.6%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 9.3% |
| 02 | GEICO geico.com | Insurers | 8.2% |
| 03 | Allstate allstate.com | Insurers | 7.2% |
| 04 | Progressive progressive.com | Insurers | 7.2% |
| 05 | Kin Insurance kin.com | Insurers | 6.2% |
| 06 | NerdWallet nerdwallet.com | Comparison sites | 6.2% |
| 07 | Liberty Mutual libertymutual.com | Insurers | 5.2% |
| 08 | The Zebra thezebra.com | Comparison sites | 5.2% |
| 09 | Policygenius policygenius.com | Comparison sites | 4.1% |
| 10 | US News usnews.com | Publishers | 4.1% |
| 11 | Mercury Insurance mercuryinsurance.com | Insurers | 3.1% |
| 12 | COUNTRY Financial countryfinancial.com | Insurers | 2.1% |
| 13 | South Carolina DOI doi.sc.gov | Regulators | 2.1% |
| 14 | Investopedia investopedia.com | Comparison sites | 2.1% |
| 15 | Matic matic.com | Comparison sites | 2.1% |
| 16 | State Farm statefarm.com | Insurers | 2.1% |
| 17 | Travelers travelers.com | Insurers | 2.1% |
| 18 | allchoiceinsurance.com allchoiceinsurance.com | unknown | 1% |
| 19 | Andover Companies andovercompanies.com | Insurers | 1% |
| 20 | Bravera Bank bravera.bank | Banks | 1% |
| 21 | Consumer Reports consumerreports.org | Publishers | 1% |
| 22 | NY Dept. of Financial Services dfs.ny.gov | Regulators | 1% |
| 23 | ehlinelaw.com ehlinelaw.com | unknown | 1% |
| 24 | gabi.com gabi.com | unknown | 1% |
| 25 | hcandcinsurance.com hcandcinsurance.com | unknown | 1% |
| 26 | Insurance Information Institute iii.org | Publishers | 1% |
| 27 | Insurance.com insurance.com | Comparison sites | 1% |
| 28 | Lemonade lemonade.com | Insurers | 1% |
| 29 | MarketWatch marketwatch.com | Publishers | 1% |
| 30 | nar.realtor nar.realtor | unknown | 1% |
| 31 | Nationwide nationwide.com | Insurers | 1% |
| 32 | NCMIC ncmic.com | Insurers | 1% |
| 33 | Rate rate.com | Comparison sites | 1% |
| 34 | Reddit reddit.com | Forums | 1% |
| 35 | Star West Insurance starwestinsurance.com | Agencies | 1% |
| 36 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1% |
| 37 | Vargas Gonzalez vargasgonzalez.com | Law firms | 1% |
| 38 | WFTV wftv.com | Publishers | 1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the South Carolina leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.