Alberta
CanadaRBC Insurance leads the organic results in Alberta. TD Insurance is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 86.7% of the 15 searches tracked here, citing an average of 7.6 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | RBC Insurance | 100 |
| 02 | TD Insurance | 86.7 |
| 03 | Allstate | 32.8 |
| 04 | Co-operators | 20.5 |
| 05 | Allstate Canada | 15 |
| 06 | Intact | 9.7 |
| 07 | Progressive | 9 |
| 08 | Square One | 6.6 |
| 09 | PolicyMe | 6.4 |
| 10 | Kin Insurance | 4.8 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | TD Insurance | 19.4% |
| 02 | RBC Insurance | 16.1% |
| 03 | Allstate | 9.7% |
| 04 | PolicyMe | 9.7% |
| 05 | Square One | 9.7% |
| 06 | Allstate Canada | 6.5% |
| 07 | Belairdirect | 6.5% |
| 08 | Intact | 6.5% |
| 09 | Sonnet | 6.5% |
| 10 | Co-operators | 3.2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 31.3% |
| 02 | aggregator | 29.3% |
| 03 | agency | 15.2% |
| 04 | unknown | 9.1% |
| 05 | forum | 5.1% |
| 06 | regulator | 5.1% |
| 07 | publisher | 4% |
| 08 | association | 1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Allstate | 17.4% |
| 02 | PolicyMe | 17.4% |
| 03 | Belairdirect | 13% |
| 04 | Intact | 13% |
| 05 | Sonnet | 8.7% |
| 06 | Aviva Canada | 4.3% |
| 07 | Co-operators | 4.3% |
| 08 | Lemonade | 4.3% |
| 09 | RBC Insurance | 4.3% |
| 10 | Square One | 4.3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 86.7% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Alberta and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Calgary | Sharp Insurance | 30.6% | 7 | 4.4 |
| 02 | Edmonton | Sharp Insurance - Edmonton | 30.6% | 14 | 4.5 |
Near-me searches are measured per metro, not per province. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Alberta, insurers are 31.3% of cited sources and comparison sites are 29.3%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Ratehub ratehub.ca | Comparison sites | 11.1% |
| 02 | Rates.ca rates.ca | Comparison sites | 7.1% |
| 03 | Insurely insurely.ca | Comparison sites | 6.1% |
| 04 | TD Insurance tdinsurance.com | Insurers | 6.1% |
| 05 | BrokerLink brokerlink.ca | Agencies | 5.1% |
| 06 | Government of Canada canada.ca | Regulators | 5.1% |
| 07 | RBC Insurance rbcinsurance.com | Insurers | 5.1% |
| 08 | Allstate allstate.com | Insurers | 3% |
| 09 | LowestRates lowestrates.ca | Comparison sites | 3% |
| 10 | PolicyMe policyme.com | Insurers | 3% |
| 11 | Reddit reddit.com | Forums | 3% |
| 12 | Square One squareone.ca | Insurers | 3% |
| 13 | Allstate Canada allstate.ca | Insurers | 2% |
| 14 | Armour Insurance armourinsurance.ca | Agencies | 2% |
| 15 | Belairdirect belairdirect.com | Insurers | 2% |
| 16 | Insurance Business insurancebusinessmag.com | Publishers | 2% |
| 17 | InsureBC insurebc.ca | Agencies | 2% |
| 18 | Intact intact.ca | Insurers | 2% |
| 19 | PC Insurance pcinsurance.ca | Agencies | 2% |
| 20 | Sonnet sonnet.ca | Insurers | 2% |
| 21 | Western Financial Group westernfinancialgroup.ca | Agencies | 2% |
| 22 | YouTube youtube.com | Forums | 2% |
| 23 | Alberta Motor Association ama.ab.ca | Associations | 1% |
| 24 | Aon aon.com | Agencies | 1% |
| 25 | bakerhomeexteriors.com bakerhomeexteriors.com | unknown | 1% |
| 26 | bluecouchinsurance.com bluecouchinsurance.com | unknown | 1% |
| 27 | Consumer Reports consumerreports.org | Publishers | 1% |
| 28 | Co-operators cooperators.ca | Insurers | 1% |
| 29 | cornerstoneinsurance.ca cornerstoneinsurance.ca | unknown | 1% |
| 30 | Forbes Advisor forbes.com | Publishers | 1% |
| 31 | gatewayexteriors.ca gatewayexteriors.ca | unknown | 1% |
| 32 | insurancejournal.com insurancejournal.com | unknown | 1% |
| 33 | Investopedia investopedia.com | Comparison sites | 1% |
| 34 | Lemonade lemonade.com | Insurers | 1% |
| 35 | nationwest.ca nationwest.ca | unknown | 1% |
| 36 | ona.ca ona.ca | unknown | 1% |
| 37 | qz.com qz.com | unknown | 1% |
| 38 | Surex surex.com | Comparison sites | 1% |
| 39 | The Personal thepersonal.com | Insurers | 1% |
| 40 | Westland Insurance westlandinsurance.ca | Agencies | 1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Alberta leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.