Alberta
CanadaRBC Insurance leads both the organic results and the AI citations in Alberta, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 93.3% of the 15 searches tracked here, citing an average of 8.6 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | RBC Insurance | 100 |
| 02 | TD Insurance | 71.2 |
| 03 | Allstate | 38 |
| 04 | Square One | 30.9 |
| 05 | Intact | 25.9 |
| 06 | Allstate Canada | 19.6 |
| 07 | Liberty Mutual | 12 |
| 08 | Co-operators | 10.9 |
| 09 | PolicyMe | 9.2 |
| 10 | BCAA | 6.5 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | RBC Insurance | 21.3% |
| 02 | TD Insurance | 14.9% |
| 03 | Intact | 10.6% |
| 04 | Allstate | 8.5% |
| 05 | PolicyMe | 8.5% |
| 06 | Allstate Canada | 6.4% |
| 07 | Belairdirect | 6.4% |
| 08 | Liberty Mutual | 6.4% |
| 09 | Definity | 4.3% |
| 10 | GEICO | 2.1% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 38.8% |
| 02 | aggregator | 25.6% |
| 03 | agency | 10.7% |
| 04 | forum | 10.7% |
| 05 | association | 4.1% |
| 06 | publisher | 3.3% |
| 07 | unknown | 3.3% |
| 08 | regulator | 1.7% |
| 09 | contractor | 0.8% |
| 10 | social | 0.8% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Allstate | 30.4% |
| 02 | Intact | 21.7% |
| 03 | Belairdirect | 13% |
| 04 | PolicyMe | 13% |
| 05 | Aviva Canada | 4.3% |
| 06 | Co-operators | 4.3% |
| 07 | GEICO | 4.3% |
| 08 | TD Insurance | 4.3% |
| 09 | TruStage | 4.3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Alberta and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Calgary | Sharp Insurance | 27.8% | 8 | 4.4 |
| 02 | Edmonton | Sharp Insurance - Edmonton | 30.6% | 10 | 4.5 |
Near-me searches are measured per metro, not per province. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Alberta, insurers are 38.8% of cited sources and comparison sites are 25.6%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 9.1% |
| 02 | Ratehub ratehub.ca | Comparison sites | 8.3% |
| 03 | RBC Insurance rbcinsurance.com | Insurers | 8.3% |
| 04 | Rates.ca rates.ca | Comparison sites | 5.8% |
| 05 | TD Insurance tdinsurance.com | Insurers | 5.8% |
| 06 | Insurely insurely.ca | Comparison sites | 5% |
| 07 | Intact intact.ca | Insurers | 4.1% |
| 08 | Allstate allstate.com | Insurers | 3.3% |
| 09 | LowestRates lowestrates.ca | Comparison sites | 3.3% |
| 10 | PolicyMe policyme.com | Insurers | 3.3% |
| 11 | Allstate Canada allstate.ca | Insurers | 2.5% |
| 12 | Alberta Motor Association ama.ab.ca | Associations | 2.5% |
| 13 | Belairdirect belairdirect.com | Insurers | 2.5% |
| 14 | BrokerLink brokerlink.ca | Agencies | 2.5% |
| 15 | Liberty Mutual libertymutual.com | Insurers | 2.5% |
| 16 | Western Financial Group westernfinancialgroup.ca | Agencies | 2.5% |
| 17 | Blue Couch Insurance bluecouchinsurance.com | Agencies | 1.7% |
| 18 | Government of Canada canada.ca | Regulators | 1.7% |
| 19 | Definity economical.com | Insurers | 1.7% |
| 20 | Reddit reddit.com | Forums | 1.7% |
| 21 | Surex surex.com | Comparison sites | 1.7% |
| 22 | aldormaninsurance.com aldormaninsurance.com | unknown | 0.8% |
| 23 | Yahoo Finance ca.finance.yahoo.com | Publishers | 0.8% |
| 24 | clickondetroit.com clickondetroit.com | unknown | 0.8% |
| 25 | Facebook facebook.com | Social | 0.8% |
| 26 | Farnese Insurance farneseinsurance.com | Agencies | 0.8% |
| 27 | Forbes Advisor forbes.com | Publishers | 0.8% |
| 28 | GEICO geico.com | Insurers | 0.8% |
| 29 | GoCompare gocompare.com | Comparison sites | 0.8% |
| 30 | Goosehead Insurance goosehead.com | Agencies | 0.8% |
| 31 | InsureBC insurebc.ca | Agencies | 0.8% |
| 32 | Investopedia investopedia.com | Comparison sites | 0.8% |
| 33 | Kin Insurance kin.com | Insurers | 0.8% |
| 34 | local-insurance.ca local-insurance.ca | unknown | 0.8% |
| 35 | Mercury Insurance mercuryinsurance.com | Insurers | 0.8% |
| 36 | Newsweek newsweek.com | Publishers | 0.8% |
| 37 | Ontario Nurses Association ona.ca | Associations | 0.8% |
| 38 | PC Insurance pcinsurance.ca | Agencies | 0.8% |
| 39 | plainpioneer.ca plainpioneer.ca | unknown | 0.8% |
| 40 | Square One squareone.ca | Insurers | 0.8% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Alberta leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.