British Columbia
CanadaRBC Insurance leads both the organic results and the AI citations in British Columbia, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 93.3% of the 15 searches tracked here, citing an average of 7 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | RBC Insurance | 100 |
| 02 | TD Insurance | 87 |
| 03 | NJM | 26 |
| 04 | Allstate | 24.9 |
| 05 | Allstate Canada | 21.3 |
| 06 | Square One | 15.3 |
| 07 | Intact | 13 |
| 08 | PolicyMe | 8.7 |
| 09 | Definity | 8.7 |
| 10 | Liberty Mutual | 7.4 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | RBC Insurance | 24.2% |
| 02 | TD Insurance | 15.2% |
| 03 | Belairdirect | 9.1% |
| 04 | Liberty Mutual | 9.1% |
| 05 | Square One | 9.1% |
| 06 | Allstate | 6.1% |
| 07 | Allstate Canada | 6.1% |
| 08 | Intact | 6.1% |
| 09 | Co-operators | 3% |
| 10 | GEICO | 3% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 33.7% |
| 02 | aggregator | 25.5% |
| 03 | agency | 14.3% |
| 04 | forum | 6.1% |
| 05 | unknown | 6.1% |
| 06 | association | 5.1% |
| 07 | publisher | 3.1% |
| 08 | regulator | 2% |
| 09 | search | 2% |
| 10 | contractor | 1% |
| 11 | social | 1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Allstate | 16% |
| 02 | Intact | 16% |
| 03 | Belairdirect | 12% |
| 04 | TD Insurance | 12% |
| 05 | RBC Insurance | 8% |
| 06 | Square One | 8% |
| 07 | BCAA | 8% |
| 08 | Co-operators | 4% |
| 09 | GEICO | 4% |
| 10 | Nationwide | 4% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in British Columbia and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Vancouver | AMC Insurance Service - Yaletown (All Risk Insurance Agencies) | 33.3% | 9 | 4.8 |
Near-me searches are measured per metro, not per province. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in British Columbia, insurers are 33.7% of cited sources and comparison sites are 25.5%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Ratehub ratehub.ca | Comparison sites | 10.2% |
| 02 | RBC Insurance rbcinsurance.com | Insurers | 8.2% |
| 03 | Insurely insurely.ca | Comparison sites | 5.1% |
| 04 | TD Insurance tdinsurance.com | Insurers | 5.1% |
| 05 | LowestRates lowestrates.ca | Comparison sites | 4.1% |
| 06 | YouTube youtube.com | Forums | 4.1% |
| 07 | Belairdirect belairdirect.com | Insurers | 3.1% |
| 08 | Blue Couch Insurance bluecouchinsurance.com | Agencies | 3.1% |
| 09 | InsureBC insurebc.ca | Agencies | 3.1% |
| 10 | Liberty Mutual libertymutual.com | Insurers | 3.1% |
| 11 | Rates.ca rates.ca | Comparison sites | 3.1% |
| 12 | Square One squareone.ca | Insurers | 3.1% |
| 13 | Western Financial Group westernfinancialgroup.ca | Agencies | 3.1% |
| 14 | Allstate Canada allstate.ca | Insurers | 2% |
| 15 | Allstate allstate.com | Insurers | 2% |
| 16 | Alberta Motor Association ama.ab.ca | Associations | 2% |
| 17 | Government of Canada canada.ca | Regulators | 2% |
| 18 | Google google.com | Search | 2% |
| 19 | home-insurance.caasco.com home-insurance.caasco.com | unknown | 2% |
| 20 | Intact intact.ca | Insurers | 2% |
| 21 | Reddit reddit.com | Forums | 2% |
| 22 | ACERA acera.ca | Associations | 1% |
| 23 | BrokerLink brokerlink.ca | Agencies | 1% |
| 24 | Co-operators cooperators.ca | Insurers | 1% |
| 25 | ctvnews.ca ctvnews.ca | unknown | 1% |
| 26 | Facebook facebook.com | Social | 1% |
| 27 | gatewayexteriors.ca gatewayexteriors.ca | unknown | 1% |
| 28 | GEICO geico.com | Insurers | 1% |
| 29 | Goosehead Insurance goosehead.com | Agencies | 1% |
| 30 | Investopedia investopedia.com | Comparison sites | 1% |
| 31 | Kin Insurance kin.com | Insurers | 1% |
| 32 | Kiplinger kiplinger.com | Publishers | 1% |
| 33 | Matic matic.com | Comparison sites | 1% |
| 34 | mcdougallinsurance.com mcdougallinsurance.com | unknown | 1% |
| 35 | Newsweek newsweek.com | Publishers | 1% |
| 36 | Ontario Nurses Association ona.ca | Associations | 1% |
| 37 | RJ Insurance rjins.com | Agencies | 1% |
| 38 | Sonnet sonnet.ca | Insurers | 1% |
| 39 | Surex surex.com | Comparison sites | 1% |
| 40 | Brokers Insurance Group thebig.ca | Associations | 1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the British Columbia leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.