British Columbia
CanadaRBC Insurance leads the organic results in British Columbia. Allstate is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 80% of the 15 searches tracked here, citing an average of 7.9 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | RBC Insurance | 100 |
| 02 | TD Insurance | 80 |
| 03 | Allstate | 30.2 |
| 04 | Allstate Canada | 15.1 |
| 05 | Progressive | 13.4 |
| 06 | Square One | 13.1 |
| 07 | Intact | 10 |
| 08 | Co-operators | 9.4 |
| 09 | PolicyMe | 6.2 |
| 10 | Liberty Mutual | 5.2 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 16.7% |
| 02 | PolicyMe | 12.5% |
| 03 | RBC Insurance | 12.5% |
| 04 | TD Insurance | 12.5% |
| 05 | Allstate Canada | 8.3% |
| 06 | Belairdirect | 8.3% |
| 07 | Intact | 8.3% |
| 08 | Sonnet | 8.3% |
| 09 | Lemonade | 4.2% |
| 10 | Square One | 4.2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | aggregator | 33.7% |
| 02 | carrier | 25.3% |
| 03 | agency | 13.7% |
| 04 | unknown | 12.6% |
| 05 | forum | 6.3% |
| 06 | regulator | 5.3% |
| 07 | publisher | 3.2% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Allstate | 20% |
| 02 | PolicyMe | 16% |
| 03 | Intact | 12% |
| 04 | TD Insurance | 12% |
| 05 | Belairdirect | 8% |
| 06 | RBC Insurance | 8% |
| 07 | Sonnet | 8% |
| 08 | Aviva Canada | 4% |
| 09 | Co-operators | 4% |
| 10 | Lemonade | 4% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 80% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in British Columbia and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Vancouver | AMC Insurance Service - Yaletown (All Risk Insurance Agencies) | 30.6% | 11 | 4.8 |
Near-me searches are measured per metro, not per province. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in British Columbia, insurers are 25.3% of cited sources and comparison sites are 33.7%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Ratehub ratehub.ca | Comparison sites | 11.6% |
| 02 | Insurely insurely.ca | Comparison sites | 5.3% |
| 03 | LowestRates lowestrates.ca | Comparison sites | 5.3% |
| 04 | Rates.ca rates.ca | Comparison sites | 5.3% |
| 05 | Allstate allstate.com | Insurers | 4.2% |
| 06 | Government of Canada canada.ca | Regulators | 4.2% |
| 07 | Reddit reddit.com | Forums | 4.2% |
| 08 | Western Financial Group westernfinancialgroup.ca | Agencies | 4.2% |
| 09 | BrokerLink brokerlink.ca | Agencies | 3.2% |
| 10 | Investopedia investopedia.com | Comparison sites | 3.2% |
| 11 | PolicyMe policyme.com | Insurers | 3.2% |
| 12 | RBC Insurance rbcinsurance.com | Insurers | 3.2% |
| 13 | TD Insurance tdinsurance.com | Insurers | 3.2% |
| 14 | Allstate Canada allstate.ca | Insurers | 2.1% |
| 15 | Armour Insurance armourinsurance.ca | Agencies | 2.1% |
| 16 | Belairdirect belairdirect.com | Insurers | 2.1% |
| 17 | bluecouchinsurance.com bluecouchinsurance.com | unknown | 2.1% |
| 18 | Intact intact.ca | Insurers | 2.1% |
| 19 | Sonnet sonnet.ca | Insurers | 2.1% |
| 20 | Surex surex.com | Comparison sites | 2.1% |
| 21 | YouTube youtube.com | Forums | 2.1% |
| 22 | Aon aon.com | Agencies | 1.1% |
| 23 | brokervito.ca brokervito.ca | unknown | 1.1% |
| 24 | Consumer Reports consumerreports.org | Publishers | 1.1% |
| 25 | edmundshomeimprovements.com edmundshomeimprovements.com | unknown | 1.1% |
| 26 | Farnese Insurance farneseinsurance.com | Agencies | 1.1% |
| 27 | Forbes Advisor forbes.com | Publishers | 1.1% |
| 28 | gatewayexteriors.ca gatewayexteriors.ca | unknown | 1.1% |
| 29 | godfreyroofing.com godfreyroofing.com | unknown | 1.1% |
| 30 | Insurance Bureau of Canada ibc.ca | Regulators | 1.1% |
| 31 | Insurance Business insurancebusinessmag.com | Publishers | 1.1% |
| 32 | InsureBC insurebc.ca | Agencies | 1.1% |
| 33 | Lemonade lemonade.com | Insurers | 1.1% |
| 34 | ona.ca ona.ca | unknown | 1.1% |
| 35 | PC Insurance pcinsurance.ca | Agencies | 1.1% |
| 36 | publicnow.com publicnow.com | unknown | 1.1% |
| 37 | Square One squareone.ca | Insurers | 1.1% |
| 38 | thebig.ca thebig.ca | unknown | 1.1% |
| 39 | theglobeandmail.com theglobeandmail.com | unknown | 1.1% |
| 40 | The Personal thepersonal.com | Insurers | 1.1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the British Columbia leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.