British Columbia
CanadaTD Insurance leads both the organic results and the AI citations in British Columbia, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 86.7% of the 15 searches tracked here, citing an average of 4.5 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | TD Insurance | 100 |
| 02 | Co-operators | 92.1 |
| 03 | RBC Insurance | 82.8 |
| 04 | The Personal | 74.1 |
| 05 | Square One | 46.3 |
| 06 | Universal Property | 37 |
| 07 | PolicyMe | 23.8 |
| 08 | Intact | 18.5 |
| 09 | Hippo | 9.3 |
| 10 | Progressive | 7.4 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | TD Insurance | 20% |
| 02 | Allstate | 10% |
| 03 | Liberty Mutual | 10% |
| 04 | RBC Insurance | 10% |
| 05 | CAA | 5% |
| 06 | Co-operators | 5% |
| 07 | Definity | 5% |
| 08 | GEICO | 5% |
| 09 | Intact | 5% |
| 10 | Kin Insurance | 5% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 34.5% |
| 02 | aggregator | 22.4% |
| 03 | agency | 13.8% |
| 04 | forum | 10.3% |
| 05 | regulator | 6.9% |
| 06 | unknown | 6.9% |
| 07 | association | 3.4% |
| 08 | social | 1.7% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | TD Insurance | 13.8% |
| 02 | Allstate | 10.3% |
| 03 | Intact | 10.3% |
| 04 | PolicyMe | 10.3% |
| 05 | Belairdirect | 6.9% |
| 06 | Co-operators | 6.9% |
| 07 | Progressive | 6.9% |
| 08 | Square One | 6.9% |
| 09 | GEICO | 3.4% |
| 10 | Liberty Mutual | 3.4% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| head | 50% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in British Columbia and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Vancouver | Western Coast Insurance Services Ltd. | Home, Car & Business Insurance | 33.3% | 6 | 4.9 |
Near-me searches are measured per metro, not per province. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in British Columbia, insurers are 34.5% of cited sources and comparison sites are 22.4%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 8.6% |
| 02 | Ratehub ratehub.ca | Comparison sites | 6.9% |
| 03 | Rates.ca rates.ca | Comparison sites | 6.9% |
| 04 | TD Insurance tdinsurance.com | Insurers | 6.9% |
| 05 | BrokerLink brokerlink.ca | Agencies | 5.2% |
| 06 | Allstate allstate.com | Insurers | 3.4% |
| 07 | Government of Canada canada.ca | Regulators | 3.4% |
| 08 | Insurance Bureau of Canada ibc.ca | Regulators | 3.4% |
| 09 | Liberty Mutual libertymutual.com | Insurers | 3.4% |
| 10 | LowestRates lowestrates.ca | Comparison sites | 3.4% |
| 11 | PC Insurance pcinsurance.ca | Agencies | 3.4% |
| 12 | RBC Insurance rbcinsurance.com | Insurers | 3.4% |
| 13 | ACERA acera.ca | Associations | 1.7% |
| 14 | CAA caasco.com | Insurers | 1.7% |
| 15 | Co-operators cooperators.ca | Insurers | 1.7% |
| 16 | coughlin.com coughlin.com | unknown | 1.7% |
| 17 | Definity economical.com | Insurers | 1.7% |
| 18 | Facebook facebook.com | Social | 1.7% |
| 19 | GEICO geico.com | Insurers | 1.7% |
| 20 | godfreyroofing.com godfreyroofing.com | unknown | 1.7% |
| 21 | HUB International hubinternational.com | Agencies | 1.7% |
| 22 | Insurely insurely.ca | Comparison sites | 1.7% |
| 23 | Intact intact.ca | Insurers | 1.7% |
| 24 | Kin Insurance kin.com | Insurers | 1.7% |
| 25 | Matic matic.com | Comparison sites | 1.7% |
| 26 | Mitch Insurance mitchinsurance.com | Agencies | 1.7% |
| 27 | NerdWallet nerdwallet.com | Comparison sites | 1.7% |
| 28 | Ontario Nurses Association ona.ca | Associations | 1.7% |
| 29 | Progressive progressive.com | Insurers | 1.7% |
| 30 | Reddit reddit.com | Forums | 1.7% |
| 31 | springfinancial.ca springfinancial.ca | unknown | 1.7% |
| 32 | State Farm statefarm.com | Insurers | 1.7% |
| 33 | The Hartford thehartford.com | Insurers | 1.7% |
| 34 | The Personal thepersonal.com | Insurers | 1.7% |
| 35 | Western Financial Group westernfinancialgroup.ca | Agencies | 1.7% |
| 36 | youset.ca youset.ca | unknown | 1.7% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the British Columbia leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.