British Columbia
CanadaTD Insurance leads the organic results in British Columbia. Belairdirect is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 68.4% of the 19 searches tracked here, citing an average of 8.2 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | TD Insurance | 100 |
| 02 | Belairdirect | 90.6 |
| 03 | RBC Insurance | 60.8 |
| 04 | Allstate Canada | 53.5 |
| 05 | Allstate | 50.4 |
| 06 | Co-operators | 29.4 |
| 07 | Intact | 26.3 |
| 08 | Progressive | 25.7 |
| 09 | Sonnet | 20.2 |
| 10 | Desjardins | 8.8 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Belairdirect | 17.4% |
| 02 | TD Insurance | 17.4% |
| 03 | Allstate | 8.7% |
| 04 | Intact | 8.7% |
| 05 | PolicyMe | 8.7% |
| 06 | Progressive | 8.7% |
| 07 | Sonnet | 8.7% |
| 08 | Allstate Canada | 4.3% |
| 09 | Co-operators | 4.3% |
| 10 | GEICO | 4.3% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | aggregator | 37.4% |
| 02 | carrier | 21.5% |
| 03 | agency | 15.9% |
| 04 | forum | 8.4% |
| 05 | publisher | 7.5% |
| 06 | regulator | 4.7% |
| 07 | unknown | 2.8% |
| 08 | association | 0.9% |
| 09 | social | 0.9% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Belairdirect | 18.5% |
| 02 | Intact | 14.8% |
| 03 | Allstate | 11.1% |
| 04 | Sonnet | 11.1% |
| 05 | Aviva Canada | 7.4% |
| 06 | Co-operators | 7.4% |
| 07 | PolicyMe | 7.4% |
| 08 | Progressive | 7.4% |
| 09 | TD Insurance | 7.4% |
| 10 | GEICO | 3.7% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 68.4% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in British Columbia and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Vancouver | AMC Insurance Service - Yaletown (All Risk Insurance Agencies) | 30.6% | 11 | 4.8 |
Near-me searches are measured per metro, not per province. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in British Columbia, insurers are 21.5% of cited sources and comparison sites are 37.4%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Ratehub ratehub.ca | Comparison sites | 15.9% |
| 02 | LowestRates lowestrates.ca | Comparison sites | 8.4% |
| 03 | Rates.ca rates.ca | Comparison sites | 6.5% |
| 04 | YouTube youtube.com | Forums | 4.7% |
| 05 | Belairdirect belairdirect.com | Insurers | 3.7% |
| 06 | Reddit reddit.com | Forums | 3.7% |
| 07 | TD Insurance tdinsurance.com | Insurers | 3.7% |
| 08 | BrokerLink brokerlink.ca | Agencies | 2.8% |
| 09 | Duliban Insurance dulibaninsurance.com | Agencies | 2.8% |
| 10 | Western Financial Group westernfinancialgroup.ca | Agencies | 2.8% |
| 11 | Allstate allstate.com | Insurers | 1.9% |
| 12 | Canada Drives canadadrives.ca | Comparison sites | 1.9% |
| 13 | Forbes Advisor forbes.com | Publishers | 1.9% |
| 14 | FSRA Ontario fsrao.ca | Regulators | 1.9% |
| 15 | ICBC icbc.com | Regulators | 1.9% |
| 16 | Intact intact.ca | Insurers | 1.9% |
| 17 | PolicyMe policyme.com | Insurers | 1.9% |
| 18 | Progressive progressive.com | Insurers | 1.9% |
| 19 | RJ Insurance rjins.com | Agencies | 1.9% |
| 20 | Sonnet sonnet.ca | Insurers | 1.9% |
| 21 | Aftermarket Matters aftermarketmatters.com | Publishers | 0.9% |
| 22 | Allstate Canada allstate.ca | Insurers | 0.9% |
| 23 | Alberta Motor Association ama.ab.ca | Associations | 0.9% |
| 24 | AutoInsurance.com autoinsurance.com | Comparison sites | 0.9% |
| 25 | Baldwin Risk Partners baldwin.com | Agencies | 0.9% |
| 26 | bcaa.com bcaa.com | unknown | 0.9% |
| 27 | Bellingham Herald bellinghamherald.com | Publishers | 0.9% |
| 28 | birchwoodcredit.com birchwoodcredit.com | unknown | 0.9% |
| 29 | Yahoo Finance ca.finance.yahoo.com | Publishers | 0.9% |
| 30 | Chase Insurance Brokers chaseinsurancebrokers.ca | Agencies | 0.9% |
| 31 | ClicAssure clicassure.com | Comparison sites | 0.9% |
| 32 | Compare.com compare.com | Comparison sites | 0.9% |
| 33 | Co-operators cooperators.ca | Insurers | 0.9% |
| 34 | Farnese Insurance farneseinsurance.com | Agencies | 0.9% |
| 35 | GEICO geico.com | Insurers | 0.9% |
| 36 | hubinsurancehunter.ca hubinsurancehunter.ca | unknown | 0.9% |
| 37 | Insurance Bureau of Canada ibc.ca | Regulators | 0.9% |
| 38 | Insurance Information Institute iii.org | Publishers | 0.9% |
| 39 | Instagram instagram.com | Social | 0.9% |
| 40 | Insurance Business insurancebusinessmag.com | Publishers | 0.9% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the British Columbia leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.