British Columbia
CanadaRBC Insurance leads the organic results in British Columbia. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 78.9% of the 19 searches tracked here, citing an average of 6.9 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | RBC Insurance | 100 |
| 02 | Square One | 33 |
| 03 | Progressive | 28.3 |
| 04 | CAA | 28.3 |
| 05 | Intact | 23.6 |
| 06 | Allstate Canada | 18.9 |
| 07 | Allstate | 18.9 |
| 08 | Belairdirect | 18.4 |
| 09 | PolicyMe | 16.2 |
| 10 | BCAA | 11.3 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive | 23.5% |
| 02 | Belairdirect | 11.8% |
| 03 | PolicyMe | 11.8% |
| 04 | RBC Insurance | 11.8% |
| 05 | Allstate | 5.9% |
| 06 | BCAA | 5.9% |
| 07 | GEICO | 5.9% |
| 08 | Intact | 5.9% |
| 09 | Lemonade | 5.9% |
| 10 | Mercury Insurance | 5.9% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | aggregator | 26.2% |
| 02 | unknown | 20.4% |
| 03 | carrier | 16.5% |
| 04 | agency | 12.6% |
| 05 | forum | 12.6% |
| 06 | regulator | 3.9% |
| 07 | social | 3.9% |
| 08 | association | 2.9% |
| 09 | publisher | 1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 21.4% |
| 02 | BCAA | 21.4% |
| 03 | PolicyMe | 14.3% |
| 04 | Allstate | 7.1% |
| 05 | Belairdirect | 7.1% |
| 06 | GEICO | 7.1% |
| 07 | Intact | 7.1% |
| 08 | Lemonade | 7.1% |
| 09 | Nationwide | 7.1% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| head | 0% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in British Columbia and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Vancouver | AMC Insurance Service - Yaletown (All Risk Insurance Agencies) | 33.3% | 9 | 4.8 |
Near-me searches are measured per metro, not per province. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in British Columbia, insurers are 16.5% of cited sources and comparison sites are 26.2%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Spinny spinny.ca | Comparison sites | 6.8% |
| 02 | YouTube youtube.com | Forums | 5.8% |
| 03 | Quora quora.com | Forums | 4.9% |
| 04 | Ratehub ratehub.ca | Comparison sites | 4.9% |
| 05 | Facebook facebook.com | Social | 3.9% |
| 06 | LowestRates lowestrates.ca | Comparison sites | 3.9% |
| 07 | Progressive progressive.com | Insurers | 3.9% |
| 08 | Rates.ca rates.ca | Comparison sites | 2.9% |
| 09 | Western Financial Group westernfinancialgroup.ca | Agencies | 2.9% |
| 10 | Belairdirect belairdirect.com | Insurers | 1.9% |
| 11 | HelloSafe hellosafe.ca | Comparison sites | 1.9% |
| 12 | ICBC icbc.com | Regulators | 1.9% |
| 13 | InsuranceHotline insurancehotline.com | Comparison sites | 1.9% |
| 14 | m.yelp.ca m.yelp.ca | unknown | 1.9% |
| 15 | MyInsuranceBroker myinsurancebroker.com | Comparison sites | 1.9% |
| 16 | Park Insurance park.ca | Agencies | 1.9% |
| 17 | PolicyMe policyme.com | Insurers | 1.9% |
| 18 | RBC Insurance rbcinsurance.com | Insurers | 1.9% |
| 19 | Reddit reddit.com | Forums | 1.9% |
| 20 | Brokers Insurance Group thebig.ca | Associations | 1.9% |
| 21 | Westland Insurance westlandinsurance.ca | Agencies | 1.9% |
| 22 | Acumen Insurance acumeninsurance.com | Agencies | 1% |
| 23 | aldormaninsurance.com aldormaninsurance.com | unknown | 1% |
| 24 | Allstate allstate.com | Insurers | 1% |
| 25 | Alberta Motor Association ama.ab.ca | Associations | 1% |
| 26 | BCAA bcaa.com | Insurers | 1% |
| 27 | begininsurance.ca begininsurance.ca | unknown | 1% |
| 28 | BrokerLink brokerlink.ca | Agencies | 1% |
| 29 | Canada Drives canadadrives.ca | Comparison sites | 1% |
| 30 | capitalinsurancebrokers.com capitalinsurancebrokers.com | unknown | 1% |
| 31 | cornerstoneins.ca cornerstoneins.ca | unknown | 1% |
| 32 | finalrentals.ca finalrentals.ca | unknown | 1% |
| 33 | FSRA Ontario fsrao.ca | Regulators | 1% |
| 34 | GEICO geico.com | Insurers | 1% |
| 35 | goldleafinsurance.com goldleafinsurance.com | unknown | 1% |
| 36 | guelph.ctvnews.ca guelph.ctvnews.ca | unknown | 1% |
| 37 | guthrieinsurance.com guthrieinsurance.com | unknown | 1% |
| 38 | Humberview Insurance humberviewinsurance.ca | Agencies | 1% |
| 39 | Insurance Bureau of Canada ibc.ca | Regulators | 1% |
| 40 | icdinsurance.ca icdinsurance.ca | unknown | 1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the British Columbia leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.