British Columbia
CanadaIntact leads the organic results in British Columbia. Belairdirect is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 84.2% of the 19 searches tracked here, citing an average of 3.8 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Intact | 100 |
| 02 | Belairdirect | 55.1 |
| 03 | Progressive | 51.2 |
| 04 | TD Insurance | 46.2 |
| 05 | The Personal | 42.7 |
| 06 | RBC Insurance | 39.7 |
| 07 | Allstate Canada | 37.4 |
| 08 | PolicyMe | 26.7 |
| 09 | COUNTRY Financial | 21.3 |
| 10 | Square One | 20.3 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Belairdirect | 10.7% |
| 02 | PolicyMe | 10.7% |
| 03 | Progressive | 10.7% |
| 04 | RBC Insurance | 10.7% |
| 05 | Allstate Canada | 7.1% |
| 06 | GEICO | 7.1% |
| 07 | TD Insurance | 7.1% |
| 08 | The Personal | 7.1% |
| 09 | Allstate | 3.6% |
| 10 | BCAA | 3.6% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 46.7% |
| 02 | aggregator | 28.3% |
| 03 | agency | 10% |
| 04 | forum | 8.3% |
| 05 | unknown | 3.3% |
| 06 | publisher | 1.7% |
| 07 | regulator | 1.7% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Allstate | 14.3% |
| 02 | PolicyMe | 11.4% |
| 03 | Progressive | 11.4% |
| 04 | Belairdirect | 8.6% |
| 05 | Intact | 8.6% |
| 06 | GEICO | 5.7% |
| 07 | TD Insurance | 5.7% |
| 08 | Travelers | 5.7% |
| 09 | CAA | 5.7% |
| 10 | Aviva Canada | 2.9% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| head | 50% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in British Columbia and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Vancouver | Western Coast Insurance Services Ltd. | Home, Car & Business Insurance | 33.3% | 6 | 4.9 |
Near-me searches are measured per metro, not per province. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in British Columbia, insurers are 46.7% of cited sources and comparison sites are 28.3%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Rates.ca rates.ca | Comparison sites | 10% |
| 02 | Ratehub ratehub.ca | Comparison sites | 6.7% |
| 03 | YouTube youtube.com | Forums | 6.7% |
| 04 | Belairdirect belairdirect.com | Insurers | 5% |
| 05 | PolicyMe policyme.com | Insurers | 5% |
| 06 | Progressive progressive.com | Insurers | 5% |
| 07 | RBC Insurance rbcinsurance.com | Insurers | 5% |
| 08 | Allstate Canada allstate.ca | Insurers | 3.3% |
| 09 | Canada Drives canadadrives.ca | Comparison sites | 3.3% |
| 10 | GEICO geico.com | Insurers | 3.3% |
| 11 | LowestRates lowestrates.ca | Comparison sites | 3.3% |
| 12 | TD Insurance tdinsurance.com | Insurers | 3.3% |
| 13 | The Personal thepersonal.com | Insurers | 3.3% |
| 14 | Westland Insurance westlandinsurance.ca | Agencies | 3.3% |
| 15 | Allstate allstate.com | Insurers | 1.7% |
| 16 | BCAA bcaa.com | Insurers | 1.7% |
| 17 | BrokerLink brokerlink.ca | Agencies | 1.7% |
| 18 | Government of Canada canada.ca | Regulators | 1.7% |
| 19 | car-insurance.caasco.com car-insurance.caasco.com | unknown | 1.7% |
| 20 | ClicAssure clicassure.com | Comparison sites | 1.7% |
| 21 | Desjardins desjardins.com | Insurers | 1.7% |
| 22 | Duliban Insurance dulibaninsurance.com | Agencies | 1.7% |
| 23 | Farmers farmers.com | Insurers | 1.7% |
| 24 | Intact intact.ca | Insurers | 1.7% |
| 25 | NerdWallet nerdwallet.com | Comparison sites | 1.7% |
| 26 | PC Insurance pcinsurance.ca | Agencies | 1.7% |
| 27 | Reddit reddit.com | Forums | 1.7% |
| 28 | Sonnet sonnet.ca | Insurers | 1.7% |
| 29 | State Farm statefarm.com | Insurers | 1.7% |
| 30 | Surex surex.com | Comparison sites | 1.7% |
| 31 | Travelers travelers.com | Insurers | 1.7% |
| 32 | US News usnews.com | Publishers | 1.7% |
| 33 | westerncoastinsurance.ca westerncoastinsurance.ca | unknown | 1.7% |
| 34 | Western Financial Group westernfinancialgroup.ca | Agencies | 1.7% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the British Columbia leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.