Alabama
United StatesAllstate leads both the organic results and the AI citations in Alabama, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 73.3% of the 15 searches tracked here, citing an average of 7.4 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 50.3 |
| 03 | GEICO | 41.7 |
| 04 | State Farm | 22.6 |
| 05 | Liberty Mutual | 20.2 |
| 06 | Mercury Insurance | 14.1 |
| 07 | Kin Insurance | 11.6 |
| 08 | Travelers | 10.1 |
| 09 | TruStage | 4.2 |
| 10 | Nationwide | 4.2 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 16.7% |
| 02 | Progressive | 16.7% |
| 03 | GEICO | 14.3% |
| 04 | American Family | 4.8% |
| 05 | Hippo | 4.8% |
| 06 | Kin Insurance | 4.8% |
| 07 | Liberty Mutual | 4.8% |
| 08 | Mercury Insurance | 4.8% |
| 09 | Andover Companies | 2.4% |
| 10 | COUNTRY Financial | 2.4% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 51.9% |
| 02 | aggregator | 19.8% |
| 03 | publisher | 18.5% |
| 04 | forum | 6.2% |
| 05 | regulator | 2.5% |
| 06 | unknown | 1.2% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Allstate | 20.5% |
| 02 | Progressive | 18.2% |
| 03 | GEICO | 13.6% |
| 04 | State Farm | 11.4% |
| 05 | Hippo | 6.8% |
| 06 | Farmers | 4.5% |
| 07 | Nationwide | 4.5% |
| 08 | Travelers | 4.5% |
| 09 | USAA | 4.5% |
| 10 | Amica | 2.3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 73.3% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Alabama and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Birmingham | All American Insurance | 30.6% | 8 | 4.6 |
| 02 | Mobile | Acceptance Insurance | 41.7% | 5 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Alabama, insurers are 51.9% of cited sources and comparison sites are 19.8%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | US News usnews.com | Publishers | 9.9% |
| 02 | Allstate allstate.com | Insurers | 8.6% |
| 03 | NerdWallet nerdwallet.com | Comparison sites | 8.6% |
| 04 | Progressive progressive.com | Insurers | 8.6% |
| 05 | GEICO geico.com | Insurers | 7.4% |
| 06 | Forbes Advisor forbes.com | Publishers | 4.9% |
| 07 | The Zebra thezebra.com | Comparison sites | 4.9% |
| 08 | YouTube youtube.com | Forums | 3.7% |
| 09 | American Family amfam.com | Insurers | 2.5% |
| 10 | Hippo hippo.com | Insurers | 2.5% |
| 11 | Insurify insurify.com | Comparison sites | 2.5% |
| 12 | Kin Insurance kin.com | Insurers | 2.5% |
| 13 | Liberty Mutual libertymutual.com | Insurers | 2.5% |
| 14 | Mercury Insurance mercuryinsurance.com | Insurers | 2.5% |
| 15 | Reddit reddit.com | Forums | 2.5% |
| 16 | aldoi.gov aldoi.gov | unknown | 1.2% |
| 17 | Andover Companies andovercompanies.com | Insurers | 1.2% |
| 18 | COUNTRY Financial countryfinancial.com | Insurers | 1.2% |
| 19 | South Carolina DOI doi.sc.gov | Regulators | 1.2% |
| 20 | Experian experian.com | Publishers | 1.2% |
| 21 | Farm Bureau Financial Services fbfs.com | Insurers | 1.2% |
| 22 | Insurance.com insurance.com | Comparison sites | 1.2% |
| 23 | Investopedia investopedia.com | Comparison sites | 1.2% |
| 24 | Lemonade lemonade.com | Insurers | 1.2% |
| 25 | MarketWatch marketwatch.com | Publishers | 1.2% |
| 26 | Nationwide nationwide.com | Insurers | 1.2% |
| 27 | NJM njm.com | Insurers | 1.2% |
| 28 | Plymouth Rock plymouthrock.com | Insurers | 1.2% |
| 29 | Policygenius policygenius.com | Comparison sites | 1.2% |
| 30 | SoFi sofi.com | Publishers | 1.2% |
| 31 | State Farm statefarm.com | Insurers | 1.2% |
| 32 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.2% |
| 33 | The Hartford thehartford.com | Insurers | 1.2% |
| 34 | Travelers travelers.com | Insurers | 1.2% |
| 35 | TruStage trustage.com | Insurers | 1.2% |
| 36 | Westfield Insurance westfieldinsurance.com | Insurers | 1.2% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Alabama leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.