North Carolina
United StatesLiberty Mutual leads the organic results in North Carolina. Allstate is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 89.5% of the 19 searches tracked here, citing an average of 4.6 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Liberty Mutual | 100 |
| 02 | Allstate | 87.6 |
| 03 | GEICO | 48.5 |
| 04 | Progressive | 34.9 |
| 05 | State Farm | 29.9 |
| 06 | American Family | 26.6 |
| 07 | AAA | 23.8 |
| 08 | Mercury Insurance | 13.3 |
| 09 | Kemper | 10 |
| 10 | Farmers | 10 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 22% |
| 02 | Liberty Mutual | 22% |
| 03 | GEICO | 17.1% |
| 04 | Progressive | 14.6% |
| 05 | AAA | 4.9% |
| 06 | The General | 4.9% |
| 07 | American Family | 2.4% |
| 08 | Amica | 2.4% |
| 09 | Farmers | 2.4% |
| 10 | Mercury Insurance | 2.4% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 51.9% |
| 02 | aggregator | 24.1% |
| 03 | forum | 15.2% |
| 04 | publisher | 6.3% |
| 05 | regulator | 1.3% |
| 06 | unknown | 1.3% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Allstate | 15.6% |
| 02 | GEICO | 15.6% |
| 03 | Progressive | 15.6% |
| 04 | Travelers | 10.9% |
| 05 | USAA | 7.8% |
| 06 | AAA | 4.7% |
| 07 | Erie Insurance | 4.7% |
| 08 | Liberty Mutual | 4.7% |
| 09 | Nationwide | 4.7% |
| 10 | State Farm | 4.7% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in North Carolina and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Charlotte | Latorre Insurance | 25% | 9 | 4.9 |
| 02 | Raleigh | Raleigh Insurance Group | 30.3% | 11 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in North Carolina, insurers are 51.9% of cited sources and comparison sites are 24.1%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 13.9% |
| 02 | Allstate allstate.com | Insurers | 11.4% |
| 03 | Liberty Mutual libertymutual.com | Insurers | 11.4% |
| 04 | GEICO geico.com | Insurers | 8.9% |
| 05 | NerdWallet nerdwallet.com | Comparison sites | 8.9% |
| 06 | Progressive progressive.com | Insurers | 7.6% |
| 07 | The Zebra thezebra.com | Comparison sites | 5.1% |
| 08 | US News usnews.com | Publishers | 3.8% |
| 09 | Insurify insurify.com | Comparison sites | 2.5% |
| 10 | LendingTree lendingtree.com | Comparison sites | 2.5% |
| 11 | AAA mwg.aaa.com | Insurers | 2.5% |
| 12 | The General thegeneral.com | Insurers | 2.5% |
| 13 | American Family amfam.com | Insurers | 1.3% |
| 14 | Amica amica.com | Insurers | 1.3% |
| 15 | Compare.com compare.com | Comparison sites | 1.3% |
| 16 | Consumer Reports consumerreports.org | Publishers | 1.3% |
| 17 | Experian experian.com | Publishers | 1.3% |
| 18 | Farmers farmers.com | Insurers | 1.3% |
| 19 | Insure.com insure.com | Comparison sites | 1.3% |
| 20 | Mercury Insurance mercuryinsurance.com | Insurers | 1.3% |
| 21 | North Carolina Dept. of Insurance ncdoi.gov | Regulators | 1.3% |
| 22 | newsobserver.com newsobserver.com | unknown | 1.3% |
| 23 | Nsure nsure.com | Comparison sites | 1.3% |
| 24 | Policygenius policygenius.com | Comparison sites | 1.3% |
| 25 | Reddit reddit.com | Forums | 1.3% |
| 26 | State Farm statefarm.com | Insurers | 1.3% |
| 27 | Travelers travelers.com | Insurers | 1.3% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the North Carolina leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.