North Carolina
United StatesAllstate leads both the organic results and the AI citations in North Carolina, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 78.9% of the 19 searches tracked here, citing an average of 6.8 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 61.9 |
| 03 | GEICO | 33.4 |
| 04 | Mercury Insurance | 31 |
| 05 | AAA | 24.6 |
| 06 | The General | 22.2 |
| 07 | Liberty Mutual | 20 |
| 08 | State Farm | 11.1 |
| 09 | Farmers | 9.5 |
| 10 | SafeAuto | 7 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 20% |
| 02 | Progressive | 20% |
| 03 | GEICO | 17.1% |
| 04 | Liberty Mutual | 11.4% |
| 05 | Nationwide | 11.4% |
| 06 | State Farm | 8.6% |
| 07 | Farmers | 2.9% |
| 08 | Mercury Insurance | 2.9% |
| 09 | The General | 2.9% |
| 10 | Travel Guard | 2.9% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 34.3% |
| 02 | aggregator | 32.4% |
| 03 | forum | 13.7% |
| 04 | publisher | 13.7% |
| 05 | unknown | 2.9% |
| 06 | agency | 1% |
| 07 | law firm | 1% |
| 08 | social | 1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 22.2% |
| 02 | Progressive | 18.5% |
| 03 | Allstate | 13% |
| 04 | Nationwide | 13% |
| 05 | State Farm | 13% |
| 06 | Travelers | 9.3% |
| 07 | USAA | 5.6% |
| 08 | COUNTRY Financial | 1.9% |
| 09 | Erie Insurance | 1.9% |
| 10 | Liberty Mutual | 1.9% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| head | 0% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in North Carolina and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Charlotte | Latorre Insurance | 27.8% | 9 | 4.9 |
| 02 | Raleigh | Raleigh Insurance Group | 25% | 8 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in North Carolina, insurers are 34.3% of cited sources and comparison sites are 32.4%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Insurify insurify.com | Comparison sites | 9.8% |
| 02 | NerdWallet nerdwallet.com | Comparison sites | 8.8% |
| 03 | YouTube youtube.com | Forums | 7.8% |
| 04 | Allstate allstate.com | Insurers | 6.9% |
| 05 | Progressive progressive.com | Insurers | 6.9% |
| 06 | GEICO geico.com | Insurers | 5.9% |
| 07 | US News usnews.com | Publishers | 5.9% |
| 08 | Liberty Mutual libertymutual.com | Insurers | 3.9% |
| 09 | Nationwide nationwide.com | Insurers | 3.9% |
| 10 | The Zebra thezebra.com | Comparison sites | 3.9% |
| 11 | Compare.com compare.com | Comparison sites | 2.9% |
| 12 | Experian experian.com | Publishers | 2.9% |
| 13 | LendingTree lendingtree.com | Comparison sites | 2.9% |
| 14 | Quora quora.com | Forums | 2.9% |
| 15 | State Farm statefarm.com | Insurers | 2.9% |
| 16 | Reddit reddit.com | Forums | 2% |
| 17 | WalletHub wallethub.com | Comparison sites | 2% |
| 18 | billlayneinsurance.com billlayneinsurance.com | unknown | 1% |
| 19 | Bogleheads bogleheads.org | Forums | 1% |
| 20 | CarInsurance.com carinsurance.com | Comparison sites | 1% |
| 21 | Consumer Reports consumerreports.org | Publishers | 1% |
| 22 | eInsurance einsurance.com | Comparison sites | 1% |
| 23 | Facebook facebook.com | Social | 1% |
| 24 | Farmers farmers.com | Insurers | 1% |
| 25 | Forbes Advisor forbes.com | Publishers | 1% |
| 26 | Gallon Law gallonlaw.com | Law firms | 1% |
| 27 | Leavitt Group leavitt.com | Agencies | 1% |
| 28 | MarketWatch marketwatch.com | Publishers | 1% |
| 29 | Mercury Insurance mercuryinsurance.com | Insurers | 1% |
| 30 | ncdot.gov ncdot.gov | unknown | 1% |
| 31 | Ramsey Solutions ramseysolutions.com | Publishers | 1% |
| 32 | SoFi sofi.com | Publishers | 1% |
| 33 | The General thegeneral.com | Insurers | 1% |
| 34 | Travel Guard travelguard.com | Insurers | 1% |
| 35 | wheelerinsuresme.com wheelerinsuresme.com | unknown | 1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the North Carolina leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.