North Carolina
United StatesAllstate leads the organic results in North Carolina. Liberty Mutual is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 68.4% of the 19 searches tracked here, citing an average of 6.4 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 85.9 |
| 03 | GEICO | 82.5 |
| 04 | Liberty Mutual | 37.9 |
| 05 | AAA | 26.2 |
| 06 | Mercury Insurance | 23.4 |
| 07 | State Farm | 16.6 |
| 08 | The General | 16.4 |
| 09 | SafeAuto | 7.2 |
| 10 | Farmers | 7 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Liberty Mutual | 24.1% |
| 02 | Progressive | 24.1% |
| 03 | Allstate | 13.8% |
| 04 | Farmers | 13.8% |
| 05 | State Farm | 6.9% |
| 06 | GEICO | 3.4% |
| 07 | Lemonade | 3.4% |
| 08 | Mercury Insurance | 3.4% |
| 09 | The General | 3.4% |
| 10 | Travelers | 3.4% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 34.9% |
| 02 | aggregator | 25.3% |
| 03 | publisher | 18.1% |
| 04 | forum | 14.5% |
| 05 | law firm | 3.6% |
| 06 | regulator | 2.4% |
| 07 | agency | 1.2% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 21.4% |
| 02 | GEICO | 19% |
| 03 | Travelers | 14.3% |
| 04 | State Farm | 11.9% |
| 05 | Farmers | 9.5% |
| 06 | Allstate | 7.1% |
| 07 | USAA | 7.1% |
| 08 | Amica | 2.4% |
| 09 | Erie Insurance | 2.4% |
| 10 | Lemonade | 2.4% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 68.4% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in North Carolina and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Charlotte | Latorre Insurance | 33.3% | 9 | 4.9 |
| 02 | Raleigh | Raleigh Insurance Group | 27.8% | 10 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in North Carolina, insurers are 34.9% of cited sources and comparison sites are 25.3%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 13.3% |
| 02 | NerdWallet nerdwallet.com | Comparison sites | 12% |
| 03 | Liberty Mutual libertymutual.com | Insurers | 8.4% |
| 04 | Progressive progressive.com | Insurers | 8.4% |
| 05 | MarketWatch marketwatch.com | Publishers | 6% |
| 06 | US News usnews.com | Publishers | 6% |
| 07 | Allstate allstate.com | Insurers | 4.8% |
| 08 | Compare.com compare.com | Comparison sites | 4.8% |
| 09 | Farmers farmers.com | Insurers | 4.8% |
| 10 | Experian experian.com | Publishers | 3.6% |
| 11 | Insurify insurify.com | Comparison sites | 3.6% |
| 12 | The Zebra thezebra.com | Comparison sites | 3.6% |
| 13 | State Farm statefarm.com | Insurers | 2.4% |
| 14 | Chandler Law chandlerlaw.com | Law firms | 1.2% |
| 15 | Consumer Reports consumerreports.org | Publishers | 1.2% |
| 16 | David Ricks Law davidrickslaw.com | Law firms | 1.2% |
| 17 | FMG Law fmglaw.com | Law firms | 1.2% |
| 18 | GEICO geico.com | Insurers | 1.2% |
| 19 | Maryland Insurance Administration insurance.maryland.gov | Regulators | 1.2% |
| 20 | Leavitt Group leavitt.com | Agencies | 1.2% |
| 21 | Lemonade lemonade.com | Insurers | 1.2% |
| 22 | LendingTree lendingtree.com | Comparison sites | 1.2% |
| 23 | Mercury Insurance mercuryinsurance.com | Insurers | 1.2% |
| 24 | Money money.com | Publishers | 1.2% |
| 25 | Reddit reddit.com | Forums | 1.2% |
| 26 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.2% |
| 27 | The General thegeneral.com | Insurers | 1.2% |
| 28 | Travelers travelers.com | Insurers | 1.2% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the North Carolina leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.