Ohio
United StatesAllstate leads the organic results in Ohio. Liberty Mutual is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 78.9% of the 19 searches tracked here, citing an average of 7 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 93.4 |
| 03 | GEICO | 51.1 |
| 04 | Liberty Mutual | 41.1 |
| 05 | The General | 29.3 |
| 06 | AAA | 24 |
| 07 | Mercury Insurance | 21.1 |
| 08 | State Farm | 19.5 |
| 09 | Farmers | 15.3 |
| 10 | SafeAuto | 5.6 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Liberty Mutual | 20% |
| 02 | Allstate | 17.5% |
| 03 | GEICO | 15% |
| 04 | Progressive | 15% |
| 05 | Farmers | 10% |
| 06 | Lemonade | 5% |
| 07 | Mercury Insurance | 5% |
| 08 | AAA | 2.5% |
| 09 | Pronto Insurance | 2.5% |
| 10 | State Farm | 2.5% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 38.1% |
| 02 | publisher | 25.7% |
| 03 | aggregator | 18.1% |
| 04 | forum | 13.3% |
| 05 | law firm | 3.8% |
| 06 | agency | 1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 21.4% |
| 02 | Progressive | 19.6% |
| 03 | State Farm | 14.3% |
| 04 | Allstate | 7.1% |
| 05 | Farmers | 7.1% |
| 06 | Travelers | 7.1% |
| 07 | USAA | 7.1% |
| 08 | Erie Insurance | 3.6% |
| 09 | Lemonade | 3.6% |
| 10 | Nationwide | 3.6% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 78.9% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Ohio and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Cincinnati | Camargo Insurance | 33.3% | 11 | 4.9 |
| 02 | Cleveland | CrossCountry Home and Auto Insurance Agency | 27.8% | 6 | 5 |
| 03 | Columbus | Branch | 25% | 10 | 4.3 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Ohio, insurers are 38.1% of cited sources and comparison sites are 18.1%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 9.5% |
| 02 | NerdWallet nerdwallet.com | Comparison sites | 8.6% |
| 03 | US News usnews.com | Publishers | 8.6% |
| 04 | Liberty Mutual libertymutual.com | Insurers | 7.6% |
| 05 | Allstate allstate.com | Insurers | 6.7% |
| 06 | GEICO geico.com | Insurers | 5.7% |
| 07 | Progressive progressive.com | Insurers | 5.7% |
| 08 | CNBC cnbc.com | Publishers | 3.8% |
| 09 | Experian experian.com | Publishers | 3.8% |
| 10 | Farmers farmers.com | Insurers | 3.8% |
| 11 | Forbes Advisor forbes.com | Publishers | 3.8% |
| 12 | Reddit reddit.com | Forums | 3.8% |
| 13 | The Zebra thezebra.com | Comparison sites | 2.9% |
| 14 | Compare.com compare.com | Comparison sites | 1.9% |
| 15 | Lemonade lemonade.com | Insurers | 1.9% |
| 16 | MarketWatch marketwatch.com | Publishers | 1.9% |
| 17 | Mercury Insurance mercuryinsurance.com | Insurers | 1.9% |
| 18 | SoFi sofi.com | Publishers | 1.9% |
| 19 | WalletHub wallethub.com | Comparison sites | 1.9% |
| 20 | Chandler Law chandlerlaw.com | Law firms | 1% |
| 21 | Consumer Reports consumerreports.org | Publishers | 1% |
| 22 | David Ricks Law davidrickslaw.com | Law firms | 1% |
| 23 | FMG Law fmglaw.com | Law firms | 1% |
| 24 | Gallon Law gallonlaw.com | Law firms | 1% |
| 25 | Insurance.com insurance.com | Comparison sites | 1% |
| 26 | Insurify insurify.com | Comparison sites | 1% |
| 27 | Leavitt Group leavitt.com | Agencies | 1% |
| 28 | LendingTree lendingtree.com | Comparison sites | 1% |
| 29 | Money money.com | Publishers | 1% |
| 30 | AAA mwg.aaa.com | Insurers | 1% |
| 31 | Pronto Insurance prontoinsurance.com | Insurers | 1% |
| 32 | State Farm statefarm.com | Insurers | 1% |
| 33 | The General thegeneral.com | Insurers | 1% |
| 34 | Travelers travelers.com | Insurers | 1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Ohio leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.