Ohio
United StatesProgressive leads the organic results in Ohio. GEICO is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 89.5% of the 19 searches tracked here, citing an average of 7.5 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive | 100 |
| 02 | GEICO | 59.3 |
| 03 | Allstate | 52.5 |
| 04 | Lemonade | 49.3 |
| 05 | Dairyland | 30 |
| 06 | Plymouth Rock | 30 |
| 07 | Liberty Mutual | 25.5 |
| 08 | State Farm | 18.8 |
| 09 | Direct Auto | 15 |
| 10 | The General | 15 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | GEICO | 18.9% |
| 02 | Liberty Mutual | 18.9% |
| 03 | Progressive | 13.5% |
| 04 | Allstate | 10.8% |
| 05 | Nationwide | 8.1% |
| 06 | AAA | 5.4% |
| 07 | Alpha Direct | 2.7% |
| 08 | American Family | 2.7% |
| 09 | Amica | 2.7% |
| 10 | Kemper | 2.7% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | aggregator | 32.8% |
| 02 | carrier | 28.9% |
| 03 | publisher | 15.6% |
| 04 | forum | 10.9% |
| 05 | unknown | 3.9% |
| 06 | agency | 3.1% |
| 07 | social | 2.3% |
| 08 | regulator | 1.6% |
| 09 | law firm | 0.8% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 20.8% |
| 02 | GEICO | 18.9% |
| 03 | Nationwide | 9.4% |
| 04 | State Farm | 9.4% |
| 05 | Travelers | 9.4% |
| 06 | Allstate | 7.5% |
| 07 | USAA | 7.5% |
| 08 | Erie Insurance | 5.7% |
| 09 | AAA | 3.8% |
| 10 | Amica | 1.9% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Ohio and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Cincinnati | Camargo Insurance | 27.8% | 12 | 4.9 |
| 02 | Cleveland | CrossCountry Home and Auto Insurance Agency | 22.2% | 7 | 5 |
| 03 | Columbus | A.A. Affordable Insurance Agency of Ohio | 25% | 12 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Ohio, insurers are 28.9% of cited sources and comparison sites are 32.8%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Insurify insurify.com | Comparison sites | 12.5% |
| 02 | US News usnews.com | Publishers | 6.2% |
| 03 | GEICO geico.com | Insurers | 5.5% |
| 04 | Liberty Mutual libertymutual.com | Insurers | 5.5% |
| 05 | YouTube youtube.com | Forums | 5.5% |
| 06 | NerdWallet nerdwallet.com | Comparison sites | 4.7% |
| 07 | Progressive progressive.com | Insurers | 3.9% |
| 08 | The Zebra thezebra.com | Comparison sites | 3.9% |
| 09 | Allstate allstate.com | Insurers | 3.1% |
| 10 | Experian experian.com | Publishers | 3.1% |
| 11 | Facebook facebook.com | Social | 2.3% |
| 12 | LendingTree lendingtree.com | Comparison sites | 2.3% |
| 13 | Nationwide nationwide.com | Insurers | 2.3% |
| 14 | Quora quora.com | Forums | 2.3% |
| 15 | ChooseFI choosefi.com | Forums | 1.6% |
| 16 | Insurance.com insurance.com | Comparison sites | 1.6% |
| 17 | Insure.com insure.com | Comparison sites | 1.6% |
| 18 | MarketWatch marketwatch.com | Publishers | 1.6% |
| 19 | SoFi sofi.com | Publishers | 1.6% |
| 20 | 3R Insurance 3rinsurance.com | Agencies | 0.8% |
| 21 | AAA acg.aaa.com | Insurers | 0.8% |
| 22 | American Family amfam.com | Insurers | 0.8% |
| 23 | Amica amica.com | Insurers | 0.8% |
| 24 | Baldwin Risk Partners baldwin.com | Agencies | 0.8% |
| 25 | Alpha Direct blog.alphadirect.co.bw | Insurers | 0.8% |
| 26 | Ohio BMV bmv.ohio.gov | Regulators | 0.8% |
| 27 | Bogleheads bogleheads.org | Forums | 0.8% |
| 28 | click2houston.com click2houston.com | unknown | 0.8% |
| 29 | Kemper cloud.kemper.com | Insurers | 0.8% |
| 30 | CNBC cnbc.com | Publishers | 0.8% |
| 31 | Compare.com compare.com | Comparison sites | 0.8% |
| 32 | Consumer Reports consumerreports.org | Publishers | 0.8% |
| 33 | crystal-carrental.com crystal-carrental.com | unknown | 0.8% |
| 34 | FinanceBuzz financebuzz.com | Publishers | 0.8% |
| 35 | Finhabits finhabits.com | Comparison sites | 0.8% |
| 36 | Fortune fortune.com | Publishers | 0.8% |
| 37 | Gallon Law gallonlaw.com | Law firms | 0.8% |
| 38 | Ohio DOI insurance.ohio.gov | Regulators | 0.8% |
| 39 | InsuranceQuotes insurancequotes.com | Comparison sites | 0.8% |
| 40 | Leavitt Group leavitt.com | Agencies | 0.8% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Ohio leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.