Nova Scotia
United StatesIntact leads the organic results in Nova Scotia. PolicyMe is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 89.5% of the 19 searches tracked here, citing an average of 3.5 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Intact | 100 |
| 02 | TD Insurance | 98.4 |
| 03 | Allstate Canada | 50.9 |
| 04 | RBC Insurance | 28.6 |
| 05 | Sonnet | 26.9 |
| 06 | Belairdirect | 26.1 |
| 07 | CAA | 18.6 |
| 08 | Square One | 12.8 |
| 09 | State Farm | 9.3 |
| 10 | Progressive | 7.4 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | PolicyMe | 22.2% |
| 02 | Allstate Canada | 16.7% |
| 03 | Intact | 11.1% |
| 04 | Allstate | 5.6% |
| 05 | Belairdirect | 5.6% |
| 06 | Farmers | 5.6% |
| 07 | GEICO | 5.6% |
| 08 | RBC Insurance | 5.6% |
| 09 | State Farm | 5.6% |
| 10 | TD Insurance | 5.6% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | aggregator | 31.7% |
| 02 | carrier | 30% |
| 03 | agency | 18.3% |
| 04 | forum | 8.3% |
| 05 | unknown | 5% |
| 06 | association | 3.3% |
| 07 | publisher | 1.7% |
| 08 | regulator | 1.7% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Intact | 12.5% |
| 02 | PolicyMe | 12.5% |
| 03 | Sonnet | 12.5% |
| 04 | Allstate | 10% |
| 05 | Belairdirect | 10% |
| 06 | CAA | 10% |
| 07 | Travelers | 7.5% |
| 08 | Co-operators | 5% |
| 09 | Aviva Canada | 2.5% |
| 10 | Desjardins | 2.5% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Nova Scotia and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Nova Scotia, insurers are 30% of cited sources and comparison sites are 31.7%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Rates.ca rates.ca | Comparison sites | 16.7% |
| 02 | BrokerLink brokerlink.ca | Agencies | 6.7% |
| 03 | LowestRates lowestrates.ca | Comparison sites | 6.7% |
| 04 | PolicyMe policyme.com | Insurers | 6.7% |
| 05 | Ratehub ratehub.ca | Comparison sites | 6.7% |
| 06 | YouTube youtube.com | Forums | 6.7% |
| 07 | Allstate Canada allstate.ca | Insurers | 5% |
| 08 | Mitch Insurance mitchinsurance.com | Agencies | 5% |
| 09 | Alberta Motor Association ama.ab.ca | Associations | 3.3% |
| 10 | Intact intact.ca | Insurers | 3.3% |
| 11 | A.A. Munro aamunro.com | Agencies | 1.7% |
| 12 | airbfilings-app.alberta.ca airbfilings-app.alberta.ca | unknown | 1.7% |
| 13 | Allstate allstate.com | Insurers | 1.7% |
| 14 | Belairdirect belairdirect.com | Insurers | 1.7% |
| 15 | Experian experian.com | Publishers | 1.7% |
| 16 | Farmers farmers.com | Insurers | 1.7% |
| 17 | GEICO geico.com | Insurers | 1.7% |
| 18 | Insurance Bureau of Canada ibc.ca | Regulators | 1.7% |
| 19 | KBD Insurance kbdinsurance.com | Agencies | 1.7% |
| 20 | novascotia.ca novascotia.ca | unknown | 1.7% |
| 21 | Panda7 panda7.ca | Comparison sites | 1.7% |
| 22 | PC Insurance pcinsurance.ca | Agencies | 1.7% |
| 23 | RBC Insurance rbcinsurance.com | Insurers | 1.7% |
| 24 | Reddit reddit.com | Forums | 1.7% |
| 25 | State Farm statefarm.com | Insurers | 1.7% |
| 26 | TD Insurance tdinsurance.com | Insurers | 1.7% |
| 27 | The Personal thepersonal.com | Insurers | 1.7% |
| 28 | Travelers travelers.com | Insurers | 1.7% |
| 29 | wagners.co wagners.co | unknown | 1.7% |
| 30 | Westland Insurance westlandinsurance.ca | Agencies | 1.7% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Nova Scotia leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.