Wisconsin
United StatesAllstate leads both the organic results and the AI citations in Wisconsin, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 94.7% of the 19 searches tracked here, citing an average of 5.3 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Liberty Mutual | 58.1 |
| 03 | Progressive | 53.5 |
| 04 | GEICO | 44.5 |
| 05 | Farmers | 22.2 |
| 06 | AAA | 18.7 |
| 07 | Mercury Insurance | 12.8 |
| 08 | State Farm | 10.6 |
| 09 | The General | 9.1 |
| 10 | Kemper | 6.8 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 19% |
| 02 | GEICO | 19% |
| 03 | Liberty Mutual | 14.3% |
| 04 | Progressive | 14.3% |
| 05 | Mercury Insurance | 7.1% |
| 06 | AAA | 4.8% |
| 07 | Farmers | 4.8% |
| 08 | Amica | 2.4% |
| 09 | Nationwide | 2.4% |
| 10 | Pronto Insurance | 2.4% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 43.8% |
| 02 | aggregator | 17.7% |
| 03 | publisher | 17.7% |
| 04 | forum | 13.5% |
| 05 | regulator | 2.1% |
| 06 | search | 2.1% |
| 07 | directory | 1% |
| 08 | law firm | 1% |
| 09 | unknown | 1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 15.4% |
| 02 | Progressive | 15.4% |
| 03 | Allstate | 12.8% |
| 04 | Travelers | 9% |
| 05 | USAA | 7.7% |
| 06 | Farmers | 6.4% |
| 07 | Nationwide | 6.4% |
| 08 | State Farm | 6.4% |
| 09 | American Family | 5.1% |
| 10 | AAA | 3.8% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| cost | 100% |
| head | 100% |
| near me | 100% |
| informational | 100% |
| quote | 100% |
| comparison | 75% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Wisconsin and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Milwaukee | Robertson Ryan Insurance | 30.3% | 8 | 4.8 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Wisconsin, insurers are 43.8% of cited sources and comparison sites are 17.7%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 9.4% |
| 02 | Allstate allstate.com | Insurers | 8.3% |
| 03 | GEICO geico.com | Insurers | 8.3% |
| 04 | Liberty Mutual libertymutual.com | Insurers | 6.2% |
| 05 | Progressive progressive.com | Insurers | 6.2% |
| 06 | US News usnews.com | Publishers | 6.2% |
| 07 | Experian experian.com | Publishers | 5.2% |
| 08 | Consumer Reports consumerreports.org | Publishers | 4.2% |
| 09 | NerdWallet nerdwallet.com | Comparison sites | 4.2% |
| 10 | Reddit reddit.com | Forums | 4.2% |
| 11 | The Zebra thezebra.com | Comparison sites | 4.2% |
| 12 | LendingTree lendingtree.com | Comparison sites | 3.1% |
| 13 | Mercury Insurance mercuryinsurance.com | Insurers | 3.1% |
| 14 | Farmers farmers.com | Insurers | 2.1% |
| 15 | Google google.com | Search | 2.1% |
| 16 | AAA mwg.aaa.com | Insurers | 2.1% |
| 17 | Policygenius policygenius.com | Comparison sites | 2.1% |
| 18 | Amica amica.com | Insurers | 1% |
| 19 | Citi citi.com | Publishers | 1% |
| 20 | Finhabits finhabits.com | Comparison sites | 1% |
| 21 | Forbes Advisor forbes.com | Publishers | 1% |
| 22 | Insure.com insure.com | Comparison sites | 1% |
| 23 | Insurify insurify.com | Comparison sites | 1% |
| 24 | Yelp m.yelp.com | Directories | 1% |
| 25 | Nationwide nationwide.com | Insurers | 1% |
| 26 | Prestige Luxury Rentals prestigeluxuryrentals.com | unknown | 1% |
| 27 | Pronto Insurance prontoinsurance.com | Insurers | 1% |
| 28 | Shamieh Law shamiehlaw.com | Law firms | 1% |
| 29 | State Farm statefarm.com | Insurers | 1% |
| 30 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1% |
| 31 | The General thegeneral.com | Insurers | 1% |
| 32 | Travelers travelers.com | Insurers | 1% |
| 33 | USAA usaa.com | Insurers | 1% |
| 34 | WalletHub wallethub.com | Comparison sites | 1% |
| 35 | Wisconsin DOT wisconsindot.gov | Regulators | 1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Wisconsin leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.