Wisconsin
United StatesAllstate leads the organic results in Wisconsin. GEICO is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 78.9% of the 19 searches tracked here, citing an average of 6.8 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | GEICO | 27.4 |
| 03 | Mercury Insurance | 26.6 |
| 04 | AAA | 24.2 |
| 05 | Progressive | 19.3 |
| 06 | Liberty Mutual | 17.5 |
| 07 | Dairyland | 17.4 |
| 08 | Pronto Insurance | 14.5 |
| 09 | The General | 10.2 |
| 10 | State Farm | 9.7 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | GEICO | 23.1% |
| 02 | Liberty Mutual | 23.1% |
| 03 | Allstate | 11.5% |
| 04 | Nationwide | 7.7% |
| 05 | Progressive | 7.7% |
| 06 | Alpha Direct | 3.8% |
| 07 | American Family | 3.8% |
| 08 | Dairyland | 3.8% |
| 09 | Direct Auto | 3.8% |
| 10 | Farmers | 3.8% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | aggregator | 29.4% |
| 02 | carrier | 25.5% |
| 03 | publisher | 20.6% |
| 04 | forum | 9.8% |
| 05 | unknown | 7.8% |
| 06 | regulator | 2.9% |
| 07 | agency | 1% |
| 08 | law firm | 1% |
| 09 | social | 1% |
| 10 | software | 1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 26.1% |
| 02 | Travelers | 15.2% |
| 03 | USAA | 15.2% |
| 04 | Progressive | 10.9% |
| 05 | Allstate | 8.7% |
| 06 | Nationwide | 8.7% |
| 07 | State Farm | 6.5% |
| 08 | American Family | 2.2% |
| 09 | Erie Insurance | 2.2% |
| 10 | Farmers | 2.2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| head | 0% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Wisconsin and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Milwaukee | Prime SR22 Insurance Milwaukee | 22.2% | 11 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Wisconsin, insurers are 25.5% of cited sources and comparison sites are 29.4%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | US News usnews.com | Publishers | 7.8% |
| 02 | YouTube youtube.com | Forums | 7.8% |
| 03 | NerdWallet nerdwallet.com | Comparison sites | 6.9% |
| 04 | Experian experian.com | Publishers | 5.9% |
| 05 | GEICO geico.com | Insurers | 5.9% |
| 06 | Liberty Mutual libertymutual.com | Insurers | 5.9% |
| 07 | The Zebra thezebra.com | Comparison sites | 5.9% |
| 08 | Insurance.com insurance.com | Comparison sites | 3.9% |
| 09 | Insurify insurify.com | Comparison sites | 3.9% |
| 10 | Allstate allstate.com | Insurers | 2.9% |
| 11 | Insure.com insure.com | Comparison sites | 2.9% |
| 12 | doardrill.com doardrill.com | unknown | 2% |
| 13 | InsuranceQuotes insurancequotes.com | Comparison sites | 2% |
| 14 | MarketWatch marketwatch.com | Publishers | 2% |
| 15 | Nationwide nationwide.com | Insurers | 2% |
| 16 | Wisconsin OCI oci.wi.gov | Regulators | 2% |
| 17 | Progressive progressive.com | Insurers | 2% |
| 18 | SoFi sofi.com | Publishers | 2% |
| 19 | A-MAX Auto Insurance amaxinsurance.com | Agencies | 1% |
| 20 | American Family amfam.com | Insurers | 1% |
| 21 | AOL aol.com | Publishers | 1% |
| 22 | Alpha Direct blog.alphadirect.co.bw | Insurers | 1% |
| 23 | businessinsider.com businessinsider.com | unknown | 1% |
| 24 | ChooseFI choosefi.com | Forums | 1% |
| 25 | Compare.com compare.com | Comparison sites | 1% |
| 26 | Dairyland dairylandinsurance.com | Insurers | 1% |
| 27 | Direct Auto directauto.com | Insurers | 1% |
| 28 | ellisandthomas.com ellisandthomas.com | unknown | 1% |
| 29 | Facebook facebook.com | Social | 1% |
| 30 | Farmers farmers.com | Insurers | 1% |
| 31 | Faroway faroway.ai | software | 1% |
| 32 | focalx.ai focalx.ai | unknown | 1% |
| 33 | Forbes Advisor forbes.com | Publishers | 1% |
| 34 | habush.com habush.com | unknown | 1% |
| 35 | Lemonade lemonade.com | Insurers | 1% |
| 36 | LendingTree lendingtree.com | Comparison sites | 1% |
| 37 | Ocho ocho.co | Comparison sites | 1% |
| 38 | okfbinsurance.com okfbinsurance.com | unknown | 1% |
| 39 | Quora quora.com | Forums | 1% |
| 40 | roadreadyresources.com roadreadyresources.com | unknown | 1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Wisconsin leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.