Wisconsin
United StatesAllstate leads the organic results in Wisconsin. Liberty Mutual is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 73.7% of the 19 searches tracked here, citing an average of 7.4 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 61.7 |
| 03 | GEICO | 48.1 |
| 04 | AAA | 30 |
| 05 | Liberty Mutual | 29.9 |
| 06 | The General | 22.8 |
| 07 | State Farm | 13.8 |
| 08 | Mercury Insurance | 13.2 |
| 09 | SafeAuto | 6.5 |
| 10 | Farmers | 5.4 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Liberty Mutual | 19.4% |
| 02 | Allstate | 16.7% |
| 03 | Progressive | 16.7% |
| 04 | AAA | 8.3% |
| 05 | Farmers | 8.3% |
| 06 | GEICO | 8.3% |
| 07 | Lemonade | 5.6% |
| 08 | Mercury Insurance | 5.6% |
| 09 | State Farm | 5.6% |
| 10 | The General | 2.8% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 34.6% |
| 02 | aggregator | 26% |
| 03 | publisher | 18.3% |
| 04 | forum | 12.5% |
| 05 | agency | 4.8% |
| 06 | regulator | 2.9% |
| 07 | law firm | 1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 18.3% |
| 02 | Progressive | 16.7% |
| 03 | Allstate | 11.7% |
| 04 | State Farm | 10% |
| 05 | Travelers | 10% |
| 06 | AAA | 8.3% |
| 07 | USAA | 6.7% |
| 08 | Farmers | 5% |
| 09 | Nationwide | 5% |
| 10 | Lemonade | 3.3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 73.7% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Wisconsin and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Milwaukee | Frank Medina Insurance | 27.8% | 8 | 4.6 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Wisconsin, insurers are 34.6% of cited sources and comparison sites are 26%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NerdWallet nerdwallet.com | Comparison sites | 8.7% |
| 02 | YouTube youtube.com | Forums | 8.7% |
| 03 | Liberty Mutual libertymutual.com | Insurers | 6.7% |
| 04 | Allstate allstate.com | Insurers | 5.8% |
| 05 | Progressive progressive.com | Insurers | 5.8% |
| 06 | US News usnews.com | Publishers | 5.8% |
| 07 | Insurify insurify.com | Comparison sites | 4.8% |
| 08 | Reddit reddit.com | Forums | 3.8% |
| 09 | Compare.com compare.com | Comparison sites | 2.9% |
| 10 | Farmers farmers.com | Insurers | 2.9% |
| 11 | GEICO geico.com | Insurers | 2.9% |
| 12 | LendingTree lendingtree.com | Comparison sites | 2.9% |
| 13 | The Zebra thezebra.com | Comparison sites | 2.9% |
| 14 | WalletHub wallethub.com | Comparison sites | 2.9% |
| 15 | AAA ace.aaa.com | Insurers | 1.9% |
| 16 | Baldwin Risk Partners baldwin.com | Agencies | 1.9% |
| 17 | Forbes Advisor forbes.com | Publishers | 1.9% |
| 18 | Lemonade lemonade.com | Insurers | 1.9% |
| 19 | MarketWatch marketwatch.com | Publishers | 1.9% |
| 20 | Mercury Insurance mercuryinsurance.com | Insurers | 1.9% |
| 21 | Money money.com | Publishers | 1.9% |
| 22 | Ramsey Solutions ramseysolutions.com | Publishers | 1.9% |
| 23 | State Farm statefarm.com | Insurers | 1.9% |
| 24 | Chandler Law chandlerlaw.com | Law firms | 1% |
| 25 | CNBC cnbc.com | Publishers | 1% |
| 26 | Consumer Reports consumerreports.org | Publishers | 1% |
| 27 | Experian experian.com | Publishers | 1% |
| 28 | Yahoo Finance finance.yahoo.com | Publishers | 1% |
| 29 | California Dept. of Insurance insurance.ca.gov | Regulators | 1% |
| 30 | Insurance Navy insurancenavy.com | Agencies | 1% |
| 31 | Insure On The Spot insureonthespot.com | Agencies | 1% |
| 32 | Leavitt Group leavitt.com | Agencies | 1% |
| 33 | AAA mwg.aaa.com | Insurers | 1% |
| 34 | Georgia OCI oci.georgia.gov | Regulators | 1% |
| 35 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1% |
| 36 | The General thegeneral.com | Insurers | 1% |
| 37 | Travelers travelers.com | Insurers | 1% |
| 38 | Way.com way.com | Comparison sites | 1% |
| 39 | Wall Street Journal wsj.com | Publishers | 1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Wisconsin leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.