Oklahoma
United StatesAllstate leads both the organic results and the AI citations in Oklahoma, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 89.5% of the 19 searches tracked here, citing an average of 4.5 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Liberty Mutual | 95.6 |
| 03 | Progressive | 39.9 |
| 04 | Farmers | 30.6 |
| 05 | AAA | 26.3 |
| 06 | GEICO | 21.1 |
| 07 | State Farm | 20.4 |
| 08 | Dairyland | 20.4 |
| 09 | The General | 19.4 |
| 10 | Kemper | 10.2 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 23.1% |
| 02 | GEICO | 20.5% |
| 03 | Progressive | 17.9% |
| 04 | Liberty Mutual | 12.8% |
| 05 | AAA | 2.6% |
| 06 | American Family | 2.6% |
| 07 | Amica | 2.6% |
| 08 | Farmers | 2.6% |
| 09 | Mercury Insurance | 2.6% |
| 10 | Pronto Insurance | 2.6% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 51.3% |
| 02 | aggregator | 13.2% |
| 03 | forum | 13.2% |
| 04 | publisher | 9.2% |
| 05 | unknown | 5.3% |
| 06 | search | 3.9% |
| 07 | regulator | 2.6% |
| 08 | agency | 1.3% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 16.9% |
| 02 | Allstate | 15.4% |
| 03 | GEICO | 13.8% |
| 04 | State Farm | 10.8% |
| 05 | Travelers | 9.2% |
| 06 | Nationwide | 7.7% |
| 07 | USAA | 7.7% |
| 08 | Liberty Mutual | 4.6% |
| 09 | AAA | 3.1% |
| 10 | Erie Insurance | 3.1% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| cost | 100% |
| head | 100% |
| quote | 100% |
| informational | 100% |
| comparison | 75% |
| near me | 50% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Oklahoma and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Oklahoma City | Thrive Insurance | 22.2% | 10 | 4.8 |
| 02 | Tulsa | Cheapest Auto Insurance | 30.6% | 7 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Oklahoma, insurers are 51.3% of cited sources and comparison sites are 13.2%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Allstate allstate.com | Insurers | 11.8% |
| 02 | GEICO geico.com | Insurers | 10.5% |
| 03 | YouTube youtube.com | Forums | 10.5% |
| 04 | Progressive progressive.com | Insurers | 9.2% |
| 05 | Liberty Mutual libertymutual.com | Insurers | 6.6% |
| 06 | NerdWallet nerdwallet.com | Comparison sites | 5.3% |
| 07 | Google google.com | Search | 3.9% |
| 08 | US News usnews.com | Publishers | 3.9% |
| 09 | Consumer Reports consumerreports.org | Publishers | 2.6% |
| 10 | Experian experian.com | Publishers | 2.6% |
| 11 | Reddit reddit.com | Forums | 2.6% |
| 12 | American Family amfam.com | Insurers | 1.3% |
| 13 | Amica amica.com | Insurers | 1.3% |
| 14 | Compare.com compare.com | Comparison sites | 1.3% |
| 15 | espanol.nationwide.com espanol.nationwide.com | unknown | 1.3% |
| 16 | Farmers farmers.com | Insurers | 1.3% |
| 17 | foxbusiness.com foxbusiness.com | unknown | 1.3% |
| 18 | Freeway Insurance freeway.com | Agencies | 1.3% |
| 19 | Insurify insurify.com | Comparison sites | 1.3% |
| 20 | LendingTree lendingtree.com | Comparison sites | 1.3% |
| 21 | Mercury Insurance mercuryinsurance.com | Insurers | 1.3% |
| 22 | AAA mwg.aaa.com | Insurers | 1.3% |
| 23 | netquote.com netquote.com | unknown | 1.3% |
| 24 | Nsure nsure.com | Comparison sites | 1.3% |
| 25 | Oklahoma OID oid.ok.gov | Regulators | 1.3% |
| 26 | Prestige Luxury Rentals prestigeluxuryrentals.com | unknown | 1.3% |
| 27 | Pronto Insurance prontoinsurance.com | Insurers | 1.3% |
| 28 | State Farm statefarm.com | Insurers | 1.3% |
| 29 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.3% |
| 30 | The General thegeneral.com | Insurers | 1.3% |
| 31 | The Zebra thezebra.com | Comparison sites | 1.3% |
| 32 | Travelers travelers.com | Insurers | 1.3% |
| 33 | USAA usaa.com | Insurers | 1.3% |
| 34 | WalletHub wallethub.com | Comparison sites | 1.3% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Oklahoma leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.