Oklahoma
United StatesAllstate leads the organic results in Oklahoma. Liberty Mutual is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 84.2% of the 19 searches tracked here, citing an average of 7.8 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 73.9 |
| 03 | GEICO | 58 |
| 04 | Mercury Insurance | 38.3 |
| 05 | Liberty Mutual | 36.6 |
| 06 | Nationwide | 27 |
| 07 | State Farm | 25.6 |
| 08 | AAA | 24.5 |
| 09 | Lemonade | 23.7 |
| 10 | Pronto Insurance | 11.8 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Liberty Mutual | 18.4% |
| 02 | GEICO | 13.2% |
| 03 | Progressive | 13.2% |
| 04 | Allstate | 10.5% |
| 05 | State Farm | 10.5% |
| 06 | AAA | 5.3% |
| 07 | Farmers | 5.3% |
| 08 | Lemonade | 5.3% |
| 09 | Amica | 2.6% |
| 10 | Direct Auto | 2.6% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 30.6% |
| 02 | aggregator | 29.8% |
| 03 | publisher | 13.7% |
| 04 | forum | 8.9% |
| 05 | unknown | 6.5% |
| 06 | agency | 4% |
| 07 | regulator | 3.2% |
| 08 | law firm | 1.6% |
| 09 | social | 1.6% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 21.4% |
| 02 | GEICO | 16.1% |
| 03 | State Farm | 14.3% |
| 04 | USAA | 10.7% |
| 05 | Allstate | 8.9% |
| 06 | Travelers | 8.9% |
| 07 | Farmers | 5.4% |
| 08 | Nationwide | 5.4% |
| 09 | Lemonade | 3.6% |
| 10 | AAA | 1.8% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| head | 50% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Oklahoma and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Oklahoma City | Thrive Insurance | 27.8% | 8 | 4.8 |
| 02 | Tulsa | Cheapest Auto Insurance | 36.1% | 11 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Oklahoma, insurers are 30.6% of cited sources and comparison sites are 29.8%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Insurify insurify.com | Comparison sites | 10.5% |
| 02 | NerdWallet nerdwallet.com | Comparison sites | 8.9% |
| 03 | Liberty Mutual libertymutual.com | Insurers | 5.6% |
| 04 | YouTube youtube.com | Forums | 5.6% |
| 05 | US News usnews.com | Publishers | 4.8% |
| 06 | GEICO geico.com | Insurers | 4% |
| 07 | Progressive progressive.com | Insurers | 4% |
| 08 | Allstate allstate.com | Insurers | 3.2% |
| 09 | State Farm statefarm.com | Insurers | 3.2% |
| 10 | Experian experian.com | Publishers | 2.4% |
| 11 | MarketWatch marketwatch.com | Publishers | 2.4% |
| 12 | Reddit reddit.com | Forums | 2.4% |
| 13 | The Zebra thezebra.com | Comparison sites | 2.4% |
| 14 | Compare.com compare.com | Comparison sites | 1.6% |
| 15 | Facebook facebook.com | Social | 1.6% |
| 16 | Farmers farmers.com | Insurers | 1.6% |
| 17 | Forbes Advisor forbes.com | Publishers | 1.6% |
| 18 | Insurance.com insurance.com | Comparison sites | 1.6% |
| 19 | Lemonade lemonade.com | Insurers | 1.6% |
| 20 | Oklahoma OID oid.ok.gov | Regulators | 1.6% |
| 21 | savemoneycarinsurance.com savemoneycarinsurance.com | unknown | 1.6% |
| 22 | zoellnerinsurance.com zoellnerinsurance.com | unknown | 1.6% |
| 23 | AAA ace.aaa.com | Insurers | 0.8% |
| 24 | AAA acg.aaa.com | Insurers | 0.8% |
| 25 | allegiantinsurance.com allegiantinsurance.com | unknown | 0.8% |
| 26 | A-MAX Auto Insurance amaxinsurance.com | Agencies | 0.8% |
| 27 | Amica amica.com | Insurers | 0.8% |
| 28 | Baldwin Risk Partners baldwin.com | Agencies | 0.8% |
| 29 | CarInsurance.com carinsurance.com | Comparison sites | 0.8% |
| 30 | ClubLexus clublexus.com | Forums | 0.8% |
| 31 | CNBC cnbc.com | Publishers | 0.8% |
| 32 | Consumer Reports consumerreports.org | Publishers | 0.8% |
| 33 | Direct Auto directauto.com | Insurers | 0.8% |
| 34 | Freeway Insurance freeway.com | Agencies | 0.8% |
| 35 | Gallon Law gallonlaw.com | Law firms | 0.8% |
| 36 | H&H Insurance hhinsurance.com | Agencies | 0.8% |
| 37 | howmuchtoinsure.com howmuchtoinsure.com | unknown | 0.8% |
| 38 | Illinois DOI idoi.illinois.gov | Regulators | 0.8% |
| 39 | InsuranceQuotes insurancequotes.com | Comparison sites | 0.8% |
| 40 | Insure.com insure.com | Comparison sites | 0.8% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Oklahoma leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.