Ontario
CanadaRBC Insurance leads the organic results in Ontario. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 89.5% of the 19 searches tracked here, citing an average of 7.2 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | RBC Insurance | 100 |
| 02 | TD Insurance | 79.8 |
| 03 | PolicyMe | 48.4 |
| 04 | Sonnet | 36.3 |
| 05 | Allstate Canada | 34.8 |
| 06 | Square One | 25.4 |
| 07 | Intact | 13.8 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive | 17.2% |
| 02 | Allstate Canada | 13.8% |
| 03 | PolicyMe | 10.3% |
| 04 | RBC Insurance | 10.3% |
| 05 | Sonnet | 10.3% |
| 06 | TD Insurance | 10.3% |
| 07 | Belairdirect | 6.9% |
| 08 | Allstate | 3.4% |
| 09 | CAA | 3.4% |
| 10 | GEICO | 3.4% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | aggregator | 24.6% |
| 02 | carrier | 23.8% |
| 03 | unknown | 18.9% |
| 04 | forum | 13.1% |
| 05 | agency | 12.3% |
| 06 | publisher | 2.5% |
| 07 | association | 1.6% |
| 08 | regulator | 1.6% |
| 09 | social | 1.6% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 13.5% |
| 02 | Allstate | 10.8% |
| 03 | Belairdirect | 8.1% |
| 04 | PolicyMe | 8.1% |
| 05 | Sonnet | 8.1% |
| 06 | TD Insurance | 8.1% |
| 07 | CAA | 8.1% |
| 08 | Co-operators | 5.4% |
| 09 | Intact | 5.4% |
| 10 | Aviva Canada | 2.7% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Ontario and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Hamilton | Begin Insurance Inc. Hamilton | 30.6% | 6 | 4.4 |
| 02 | Mississauga | Insure With Dolly | 25% | 12 | 5 |
| 03 | Ottawa | Halpenny Insurance Brokers Ltd. | 27.8% | 9 | 4.9 |
| 04 | Toronto | Insurance_By_Massy | 25% | 12 | 5 |
Near-me searches are measured per metro, not per province. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Ontario, insurers are 23.8% of cited sources and comparison sites are 24.6%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 9.8% |
| 02 | Rates.ca rates.ca | Comparison sites | 8.2% |
| 03 | Acumen Insurance acumeninsurance.com | Agencies | 4.1% |
| 04 | Progressive progressive.com | Insurers | 4.1% |
| 05 | Ratehub ratehub.ca | Comparison sites | 4.1% |
| 06 | Allstate Canada allstate.ca | Insurers | 3.3% |
| 07 | HelloSafe hellosafe.ca | Comparison sites | 3.3% |
| 08 | Western Financial Group westernfinancialgroup.ca | Agencies | 3.3% |
| 09 | LowestRates lowestrates.ca | Comparison sites | 2.5% |
| 10 | PolicyMe policyme.com | Insurers | 2.5% |
| 11 | RBC Insurance rbcinsurance.com | Insurers | 2.5% |
| 12 | Reddit reddit.com | Forums | 2.5% |
| 13 | Sonnet sonnet.ca | Insurers | 2.5% |
| 14 | TD Insurance tdinsurance.com | Insurers | 2.5% |
| 15 | arcinsurance.ca arcinsurance.ca | unknown | 1.6% |
| 16 | Belairdirect belairdirect.com | Insurers | 1.6% |
| 17 | Facebook facebook.com | Social | 1.6% |
| 18 | lmbf.ca lmbf.ca | unknown | 1.6% |
| 19 | m.yelp.ca m.yelp.ca | unknown | 1.6% |
| 20 | reliablebrokers.ca reliablebrokers.ca | unknown | 1.6% |
| 21 | sharpinsurance.ca sharpinsurance.ca | unknown | 1.6% |
| 22 | Agents Publish agentspublish.ca | Associations | 0.8% |
| 23 | Allstate allstate.com | Insurers | 0.8% |
| 24 | Alberta Motor Association ama.ab.ca | Associations | 0.8% |
| 25 | begininsurance.ca begininsurance.ca | unknown | 0.8% |
| 26 | blog.verdantinsurance.com blog.verdantinsurance.com | unknown | 0.8% |
| 27 | BrokerLink brokerlink.ca | Agencies | 0.8% |
| 28 | CAA caasco.com | Insurers | 0.8% |
| 29 | Chase Insurance Brokers chaseinsurancebrokers.ca | Agencies | 0.8% |
| 30 | CNBC cnbc.com | Publishers | 0.8% |
| 31 | comparassurance.ca comparassurance.ca | unknown | 0.8% |
| 32 | finalrentals.ca finalrentals.ca | unknown | 0.8% |
| 33 | Forbes Advisor forbes.com | Publishers | 0.8% |
| 34 | freecarinsurancequote.ca freecarinsurancequote.ca | unknown | 0.8% |
| 35 | FSRA Ontario fsrao.ca | Regulators | 0.8% |
| 36 | GEICO geico.com | Insurers | 0.8% |
| 37 | HUB International hubinternational.com | Agencies | 0.8% |
| 38 | humberviewgroup.com humberviewgroup.com | unknown | 0.8% |
| 39 | Humberview Insurance humberviewinsurance.ca | Agencies | 0.8% |
| 40 | Insurance Bureau of Canada ibc.ca | Regulators | 0.8% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Ontario leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.