Ontario
CanadaRBC Insurance leads the organic results in Ontario. PolicyMe is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 89.5% of the 19 searches tracked here, citing an average of 4.1 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | RBC Insurance | 100 |
| 02 | Intact | 96.6 |
| 03 | Allstate Canada | 87.4 |
| 04 | CAA | 62.5 |
| 05 | Progressive | 62.5 |
| 06 | TD Insurance | 47.4 |
| 07 | The Personal | 31.2 |
| 08 | Sonnet | 31.2 |
| 09 | Square One | 28.3 |
| 10 | Belairdirect | 27.7 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | PolicyMe | 14.3% |
| 02 | Belairdirect | 10.7% |
| 03 | RBC Insurance | 10.7% |
| 04 | Allstate Canada | 7.1% |
| 05 | GEICO | 7.1% |
| 06 | Intact | 7.1% |
| 07 | TD Insurance | 7.1% |
| 08 | The Personal | 7.1% |
| 09 | Allstate | 3.6% |
| 10 | CAA | 3.6% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 40.6% |
| 02 | aggregator | 30.4% |
| 03 | agency | 10.1% |
| 04 | forum | 8.7% |
| 05 | unknown | 4.3% |
| 06 | association | 2.9% |
| 07 | regulator | 2.9% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | PolicyMe | 16.7% |
| 02 | Allstate | 12.5% |
| 03 | Belairdirect | 10.4% |
| 04 | Intact | 8.3% |
| 05 | Sonnet | 8.3% |
| 06 | CAA | 8.3% |
| 07 | RBC Insurance | 6.2% |
| 08 | TD Insurance | 6.2% |
| 09 | Allstate Canada | 4.2% |
| 10 | Desjardins | 4.2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| head | 50% |
| near me | 50% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Ontario and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Ottawa | Halpenny Insurance Brokers Ltd. | 29.7% | 9 | 4.9 |
| 02 | Hamilton | Lawrie Insurance Group | 33.3% | 6 | 4.8 |
| 03 | Mississauga | My Hunter | 30.3% | 9 | 4.9 |
| 04 | Toronto | — | — | 0 | — |
Near-me searches are measured per metro, not per province. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Ontario, insurers are 40.6% of cited sources and comparison sites are 30.4%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Rates.ca rates.ca | Comparison sites | 17.4% |
| 02 | YouTube youtube.com | Forums | 7.2% |
| 03 | BrokerLink brokerlink.ca | Agencies | 5.8% |
| 04 | LowestRates lowestrates.ca | Comparison sites | 5.8% |
| 05 | PolicyMe policyme.com | Insurers | 5.8% |
| 06 | Ratehub ratehub.ca | Comparison sites | 5.8% |
| 07 | Belairdirect belairdirect.com | Insurers | 4.3% |
| 08 | RBC Insurance rbcinsurance.com | Insurers | 4.3% |
| 09 | Allstate Canada allstate.ca | Insurers | 2.9% |
| 10 | car-insurance.caasco.com car-insurance.caasco.com | unknown | 2.9% |
| 11 | GEICO geico.com | Insurers | 2.9% |
| 12 | Intact intact.ca | Insurers | 2.9% |
| 13 | Mitch Insurance mitchinsurance.com | Agencies | 2.9% |
| 14 | TD Insurance tdinsurance.com | Insurers | 2.9% |
| 15 | The Personal thepersonal.com | Insurers | 2.9% |
| 16 | ACERA acera.ca | Associations | 1.4% |
| 17 | Allstate allstate.com | Insurers | 1.4% |
| 18 | CAA caasco.com | Insurers | 1.4% |
| 19 | Canada Drives canadadrives.ca | Comparison sites | 1.4% |
| 20 | Duliban Insurance dulibaninsurance.com | Agencies | 1.4% |
| 21 | Definity economical.com | Insurers | 1.4% |
| 22 | FSRA Ontario fsrao.ca | Regulators | 1.4% |
| 23 | Insurance Bureau of Canada ibc.ca | Regulators | 1.4% |
| 24 | Progressive progressive.com | Insurers | 1.4% |
| 25 | Reddit reddit.com | Forums | 1.4% |
| 26 | scotiainsurance.com scotiainsurance.com | unknown | 1.4% |
| 27 | Sonnet sonnet.ca | Insurers | 1.4% |
| 28 | Square One squareone.ca | Insurers | 1.4% |
| 29 | State Farm statefarm.com | Insurers | 1.4% |
| 30 | Brokers Insurance Group thebig.ca | Associations | 1.4% |
| 31 | Travelers travelers.com | Insurers | 1.4% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Ontario leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.