Ontario
CanadaTD Insurance leads the organic results in Ontario. Belairdirect is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 73.7% of the 19 searches tracked here, citing an average of 7.8 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | TD Insurance | 100 |
| 02 | Belairdirect | 56.7 |
| 03 | Allstate Canada | 42.3 |
| 04 | RBC Insurance | 40.4 |
| 05 | Intact | 38.3 |
| 06 | Allstate | 33.9 |
| 07 | Progressive | 22.3 |
| 08 | Co-operators | 13.7 |
| 09 | Square One | 9.2 |
| 10 | The Personal | 5.9 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Belairdirect | 21.7% |
| 02 | TD Insurance | 17.4% |
| 03 | RBC Insurance | 13% |
| 04 | Allstate Canada | 8.7% |
| 05 | Intact | 8.7% |
| 06 | Allstate | 4.3% |
| 07 | Co-operators | 4.3% |
| 08 | GEICO | 4.3% |
| 09 | PolicyMe | 4.3% |
| 10 | Progressive | 4.3% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | aggregator | 31.2% |
| 02 | carrier | 21.1% |
| 03 | agency | 18.3% |
| 04 | forum | 9.2% |
| 05 | publisher | 8.3% |
| 06 | regulator | 6.4% |
| 07 | unknown | 4.6% |
| 08 | education | 0.9% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Belairdirect | 20% |
| 02 | Intact | 20% |
| 03 | Allstate | 12% |
| 04 | Aviva Canada | 8% |
| 05 | Co-operators | 8% |
| 06 | Allstate Canada | 4% |
| 07 | GEICO | 4% |
| 08 | PolicyMe | 4% |
| 09 | Progressive | 4% |
| 10 | RBC Insurance | 4% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 73.7% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Ontario and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Hamilton | Begin Insurance Inc. Hamilton | 33.3% | 7 | 4.4 |
| 02 | Mississauga | Insure With Dolly | 25% | 9 | 5 |
| 03 | Toronto | Mitch Insurance Brokers | 19.4% | 14 | 4.7 |
| 04 | Ottawa | Aviva Canada | 27.3% | 7 | 1.7 |
Near-me searches are measured per metro, not per province. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Ontario, insurers are 21.1% of cited sources and comparison sites are 31.2%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Rates.ca rates.ca | Comparison sites | 14.7% |
| 02 | Ratehub ratehub.ca | Comparison sites | 9.2% |
| 03 | YouTube youtube.com | Forums | 6.4% |
| 04 | Belairdirect belairdirect.com | Insurers | 4.6% |
| 05 | BrokerLink brokerlink.ca | Agencies | 4.6% |
| 06 | Western Financial Group westernfinancialgroup.ca | Agencies | 4.6% |
| 07 | TD Insurance tdinsurance.com | Insurers | 3.7% |
| 08 | Duliban Insurance dulibaninsurance.com | Agencies | 2.8% |
| 09 | Forbes Advisor forbes.com | Publishers | 2.8% |
| 10 | FSRA Ontario fsrao.ca | Regulators | 2.8% |
| 11 | RBC Insurance rbcinsurance.com | Insurers | 2.8% |
| 12 | Reddit reddit.com | Forums | 2.8% |
| 13 | Allstate Canada allstate.ca | Insurers | 1.8% |
| 14 | Canada Drives canadadrives.ca | Comparison sites | 1.8% |
| 15 | HelloSafe hellosafe.ca | Comparison sites | 1.8% |
| 16 | Insurance Bureau of Canada ibc.ca | Regulators | 1.8% |
| 17 | Intact intact.ca | Insurers | 1.8% |
| 18 | Acumen Insurance acumeninsurance.com | Agencies | 0.9% |
| 19 | Aftermarket Matters aftermarketmatters.com | Publishers | 0.9% |
| 20 | Allstate allstate.com | Insurers | 0.9% |
| 21 | Bellingham Herald bellinghamherald.com | Publishers | 0.9% |
| 22 | Yahoo Finance ca.finance.yahoo.com | Publishers | 0.9% |
| 23 | Government of Canada canada.ca | Regulators | 0.9% |
| 24 | car-insurance.caasco.com car-insurance.caasco.com | unknown | 0.9% |
| 25 | Chase Insurance Brokers chaseinsurancebrokers.ca | Agencies | 0.9% |
| 26 | ClicAssure clicassure.com | Comparison sites | 0.9% |
| 27 | CNBC cnbc.com | Publishers | 0.9% |
| 28 | Compare.com compare.com | Comparison sites | 0.9% |
| 29 | Co-operators cooperators.ca | Insurers | 0.9% |
| 30 | Farnese Insurance farneseinsurance.com | Agencies | 0.9% |
| 31 | FCNB fcnb.ca | Regulators | 0.9% |
| 32 | GEICO geico.com | Insurers | 0.9% |
| 33 | Insurance Information Institute iii.org | Publishers | 0.9% |
| 34 | University of Missouri imba.missouri.edu | Education | 0.9% |
| 35 | Insurance.com insurance.com | Comparison sites | 0.9% |
| 36 | LowestRates lowestrates.ca | Comparison sites | 0.9% |
| 37 | mbautoinsurance.ca mbautoinsurance.ca | unknown | 0.9% |
| 38 | Mitch Insurance mitchinsurance.com | Agencies | 0.9% |
| 39 | Orbit Insurance Services orbitinsuranceservices.ca | Agencies | 0.9% |
| 40 | pcs.marsh.com pcs.marsh.com | unknown | 0.9% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Ontario leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.