Kansas
United StatesAllstate leads both the organic results and the AI citations in Kansas, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 89.5% of the 19 searches tracked here, citing an average of 7.4 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 93.5 |
| 03 | GEICO | 45.3 |
| 04 | Plymouth Rock | 38.4 |
| 05 | Lemonade | 28.8 |
| 06 | Dairyland | 28.8 |
| 07 | Liberty Mutual | 19.2 |
| 08 | State Farm | 15.3 |
| 09 | AAA | 10.8 |
| 10 | Travelers | 9.3 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 16.3% |
| 02 | Liberty Mutual | 16.3% |
| 03 | GEICO | 14.3% |
| 04 | Progressive | 12.2% |
| 05 | Nationwide | 8.2% |
| 06 | State Farm | 8.2% |
| 07 | AAA | 6.1% |
| 08 | Lemonade | 6.1% |
| 09 | Mercury Insurance | 4.1% |
| 10 | Amica | 2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 39.2% |
| 02 | aggregator | 26.4% |
| 03 | publisher | 13.6% |
| 04 | forum | 9.6% |
| 05 | agency | 4.8% |
| 06 | unknown | 4.8% |
| 07 | law firm | 0.8% |
| 08 | social | 0.8% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 16.9% |
| 02 | Progressive | 15.3% |
| 03 | Allstate | 13.6% |
| 04 | Travelers | 11.9% |
| 05 | USAA | 10.2% |
| 06 | State Farm | 8.5% |
| 07 | Nationwide | 6.8% |
| 08 | AAA | 5.1% |
| 09 | Erie Insurance | 3.4% |
| 10 | Lemonade | 3.4% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Kansas and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Wichita | M & M Insurance Associates | 27.8% | 7 | 4.3 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Kansas, insurers are 39.2% of cited sources and comparison sites are 26.4%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | US News usnews.com | Publishers | 7.2% |
| 02 | Allstate allstate.com | Insurers | 6.4% |
| 03 | Liberty Mutual libertymutual.com | Insurers | 6.4% |
| 04 | GEICO geico.com | Insurers | 5.6% |
| 05 | YouTube youtube.com | Forums | 5.6% |
| 06 | Progressive progressive.com | Insurers | 4.8% |
| 07 | The Zebra thezebra.com | Comparison sites | 4.8% |
| 08 | Insurify insurify.com | Comparison sites | 4% |
| 09 | NerdWallet nerdwallet.com | Comparison sites | 4% |
| 10 | LendingTree lendingtree.com | Comparison sites | 3.2% |
| 11 | Nationwide nationwide.com | Insurers | 3.2% |
| 12 | State Farm statefarm.com | Insurers | 3.2% |
| 13 | Lemonade lemonade.com | Insurers | 2.4% |
| 14 | CarInsurance.com carinsurance.com | Comparison sites | 1.6% |
| 15 | Compare.com compare.com | Comparison sites | 1.6% |
| 16 | Experian experian.com | Publishers | 1.6% |
| 17 | FinanceBuzz financebuzz.com | Publishers | 1.6% |
| 18 | Insurance.com insurance.com | Comparison sites | 1.6% |
| 19 | Mercury Insurance mercuryinsurance.com | Insurers | 1.6% |
| 20 | Quora quora.com | Forums | 1.6% |
| 21 | Reddit reddit.com | Forums | 1.6% |
| 22 | WalletHub wallethub.com | Comparison sites | 1.6% |
| 23 | 3R Insurance 3rinsurance.com | Agencies | 0.8% |
| 24 | AAA ace.aaa.com | Insurers | 0.8% |
| 25 | AAA acg.aaa.com | Insurers | 0.8% |
| 26 | allianztravelinsurance.com allianztravelinsurance.com | unknown | 0.8% |
| 27 | Amica amica.com | Insurers | 0.8% |
| 28 | AOL aol.com | Publishers | 0.8% |
| 29 | Baldwin Risk Partners baldwin.com | Agencies | 0.8% |
| 30 | ClubLexus clublexus.com | Forums | 0.8% |
| 31 | CNBC cnbc.com | Publishers | 0.8% |
| 32 | Dairyland dairylandinsurance.com | Insurers | 0.8% |
| 33 | Facebook facebook.com | Social | 0.8% |
| 34 | Gallon Law gallonlaw.com | Law firms | 0.8% |
| 35 | H&H Insurance hhinsurance.com | Agencies | 0.8% |
| 36 | insurance.ks.gov insurance.ks.gov | unknown | 0.8% |
| 37 | InsuranceQuotes insurancequotes.com | Comparison sites | 0.8% |
| 38 | Insure.com insure.com | Comparison sites | 0.8% |
| 39 | InsureOne insureone.com | Agencies | 0.8% |
| 40 | Leavitt Group leavitt.com | Agencies | 0.8% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Kansas leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.