Kansas
United StatesLiberty Mutual leads the organic results in Kansas. Allstate is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 89.5% of the 19 searches tracked here, citing an average of 4.4 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Liberty Mutual | 100 |
| 02 | Allstate | 73.4 |
| 03 | Progressive | 44 |
| 04 | GEICO | 42.3 |
| 05 | Dairyland | 17 |
| 06 | Kin Insurance | 17 |
| 07 | Farmers | 10.6 |
| 08 | State Farm | 8.5 |
| 09 | Nationwide | 5.7 |
| 10 | AAA | 5.3 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 25% |
| 02 | Liberty Mutual | 21.9% |
| 03 | GEICO | 18.8% |
| 04 | Progressive | 12.5% |
| 05 | State Farm | 6.2% |
| 06 | Farmers | 3.1% |
| 07 | Mercury Insurance | 3.1% |
| 08 | Pronto Insurance | 3.1% |
| 09 | The General | 3.1% |
| 10 | Travelers | 3.1% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 43.2% |
| 02 | aggregator | 20.3% |
| 03 | forum | 17.6% |
| 04 | publisher | 9.5% |
| 05 | search | 4.1% |
| 06 | unknown | 2.7% |
| 07 | agency | 1.4% |
| 08 | regulator | 1.4% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 17.5% |
| 02 | Allstate | 14% |
| 03 | GEICO | 14% |
| 04 | Travelers | 12.3% |
| 05 | State Farm | 8.8% |
| 06 | USAA | 8.8% |
| 07 | Erie Insurance | 7% |
| 08 | Nationwide | 7% |
| 09 | American Family | 1.8% |
| 10 | COUNTRY Financial | 1.8% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| quote | 100% |
| informational | 80% |
| near me | 50% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Kansas and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Wichita | The Insurance Guys - Wichita | 25% | 10 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Kansas, insurers are 43.2% of cited sources and comparison sites are 20.3%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 14.9% |
| 02 | Allstate allstate.com | Insurers | 10.8% |
| 03 | Liberty Mutual libertymutual.com | Insurers | 9.5% |
| 04 | GEICO geico.com | Insurers | 8.1% |
| 05 | Progressive progressive.com | Insurers | 5.4% |
| 06 | US News usnews.com | Publishers | 5.4% |
| 07 | Google google.com | Search | 4.1% |
| 08 | Insurify insurify.com | Comparison sites | 4.1% |
| 09 | NerdWallet nerdwallet.com | Comparison sites | 4.1% |
| 10 | Experian experian.com | Publishers | 2.7% |
| 11 | LendingTree lendingtree.com | Comparison sites | 2.7% |
| 12 | Policygenius policygenius.com | Comparison sites | 2.7% |
| 13 | Reddit reddit.com | Forums | 2.7% |
| 14 | State Farm statefarm.com | Insurers | 2.7% |
| 15 | The Zebra thezebra.com | Comparison sites | 2.7% |
| 16 | Compare.com compare.com | Comparison sites | 1.4% |
| 17 | Farmers farmers.com | Insurers | 1.4% |
| 18 | Illinois DOI idoi.illinois.gov | Regulators | 1.4% |
| 19 | Mercury Insurance mercuryinsurance.com | Insurers | 1.4% |
| 20 | Nsure nsure.com | Comparison sites | 1.4% |
| 21 | pandalawfirm.com pandalawfirm.com | unknown | 1.4% |
| 22 | Prestige Luxury Rentals prestigeluxuryrentals.com | unknown | 1.4% |
| 23 | Pronto Insurance prontoinsurance.com | Insurers | 1.4% |
| 24 | Schneiderman Insurance schneidermaninsurance.com | Agencies | 1.4% |
| 25 | The General thegeneral.com | Insurers | 1.4% |
| 26 | Travelers travelers.com | Insurers | 1.4% |
| 27 | WalletHub wallethub.com | Comparison sites | 1.4% |
| 28 | Wall Street Journal wsj.com | Publishers | 1.4% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Kansas leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.