Kansas
United StatesAllstate leads the organic results in Kansas. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 73.7% of the 19 searches tracked here, citing an average of 6.5 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 75.8 |
| 03 | GEICO | 65.3 |
| 04 | Liberty Mutual | 33.1 |
| 05 | AAA | 25.1 |
| 06 | The General | 23.8 |
| 07 | Mercury Insurance | 19 |
| 08 | State Farm | 14.5 |
| 09 | Farmers | 7.8 |
| 10 | Nationwide | 7.1 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive | 22.2% |
| 02 | Allstate | 16.7% |
| 03 | GEICO | 16.7% |
| 04 | Liberty Mutual | 16.7% |
| 05 | State Farm | 8.3% |
| 06 | Mercury Insurance | 5.6% |
| 07 | American Family | 2.8% |
| 08 | Farmers | 2.8% |
| 09 | Lemonade | 2.8% |
| 10 | The General | 2.8% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 39.6% |
| 02 | aggregator | 24.2% |
| 03 | publisher | 17.6% |
| 04 | forum | 13.2% |
| 05 | law firm | 2.2% |
| 06 | regulator | 2.2% |
| 07 | agency | 1.1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 20.8% |
| 02 | Progressive | 18.8% |
| 03 | Allstate | 10.4% |
| 04 | State Farm | 10.4% |
| 05 | Travelers | 10.4% |
| 06 | USAA | 10.4% |
| 07 | Erie Insurance | 4.2% |
| 08 | Farmers | 4.2% |
| 09 | Liberty Mutual | 4.2% |
| 10 | Nationwide | 4.2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 73.7% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Kansas and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Wichita | M & M Insurance Associates | 33.3% | 5 | 4.3 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Kansas, insurers are 39.6% of cited sources and comparison sites are 24.2%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 11% |
| 02 | Progressive progressive.com | Insurers | 8.8% |
| 03 | NerdWallet nerdwallet.com | Comparison sites | 7.7% |
| 04 | Allstate allstate.com | Insurers | 6.6% |
| 05 | GEICO geico.com | Insurers | 6.6% |
| 06 | Liberty Mutual libertymutual.com | Insurers | 6.6% |
| 07 | US News usnews.com | Publishers | 6.6% |
| 08 | The Zebra thezebra.com | Comparison sites | 4.4% |
| 09 | Compare.com compare.com | Comparison sites | 3.3% |
| 10 | MarketWatch marketwatch.com | Publishers | 3.3% |
| 11 | State Farm statefarm.com | Insurers | 3.3% |
| 12 | Experian experian.com | Publishers | 2.2% |
| 13 | Forbes Advisor forbes.com | Publishers | 2.2% |
| 14 | Insurance.com insurance.com | Comparison sites | 2.2% |
| 15 | Insurify insurify.com | Comparison sites | 2.2% |
| 16 | LendingTree lendingtree.com | Comparison sites | 2.2% |
| 17 | Mercury Insurance mercuryinsurance.com | Insurers | 2.2% |
| 18 | Reddit reddit.com | Forums | 2.2% |
| 19 | Way.com way.com | Comparison sites | 2.2% |
| 20 | American Family amfam.com | Insurers | 1.1% |
| 21 | Baldwin Risk Partners baldwin.com | Agencies | 1.1% |
| 22 | CNBC cnbc.com | Publishers | 1.1% |
| 23 | Consumer Reports consumerreports.org | Publishers | 1.1% |
| 24 | Farmers farmers.com | Insurers | 1.1% |
| 25 | Kistler Law Firm kistlerlawfirm.com | Law firms | 1.1% |
| 26 | Lemonade lemonade.com | Insurers | 1.1% |
| 27 | Money money.com | Publishers | 1.1% |
| 28 | Georgia OCI oci.georgia.gov | Regulators | 1.1% |
| 29 | Shamieh Law shamiehlaw.com | Law firms | 1.1% |
| 30 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.1% |
| 31 | The General thegeneral.com | Insurers | 1.1% |
| 32 | Travelers travelers.com | Insurers | 1.1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Kansas leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.