Delaware
United StatesThe Hartford leads both the organic results and the AI citations in Delaware, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 91.7% of the 24 searches tracked here, citing an average of 7.4 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive Commercial | 81.9 |
| 03 | GEICO | 48.7 |
| 04 | NEXT Insurance | 42.6 |
| 05 | biBERK | 27.8 |
| 06 | Mutual Benefit Group | 18.1 |
| 07 | Vouch | 18.1 |
| 08 | Allstate | 17.2 |
| 09 | Hiscox | 15.8 |
| 10 | Nationwide | 14.6 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 23.8% |
| 02 | NEXT Insurance | 14.3% |
| 03 | Progressive Commercial | 14.3% |
| 04 | GEICO | 9.5% |
| 05 | biBERK | 7.1% |
| 06 | Allstate | 6% |
| 07 | Nationwide | 4.8% |
| 08 | Hiscox | 3.6% |
| 09 | Travelers | 3.6% |
| 10 | Liberty Mutual | 2.4% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 48.8% |
| 02 | aggregator | 12.8% |
| 03 | forum | 12.8% |
| 04 | unknown | 7.6% |
| 05 | agency | 5.2% |
| 06 | publisher | 5.2% |
| 07 | payroll | 4.1% |
| 08 | association | 1.2% |
| 09 | security vendor | 1.2% |
| 10 | financial institution | 0.6% |
| 11 | software | 0.6% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 17.3% |
| 02 | GEICO | 15.4% |
| 03 | NEXT Insurance | 9.6% |
| 04 | Allstate | 7.7% |
| 05 | Hiscox | 7.7% |
| 06 | Nationwide | 7.7% |
| 07 | biBERK | 5.8% |
| 08 | Progressive | 5.8% |
| 09 | Progressive Commercial | 5.8% |
| 10 | Travelers | 5.8% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| line specific | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Delaware and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Delaware, insurers are 48.8% of cited sources and comparison sites are 12.8%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | The Hartford thehartford.com | Insurers | 11.6% |
| 02 | YouTube youtube.com | Forums | 11.6% |
| 03 | NEXT Insurance nextinsurance.com | Insurers | 7% |
| 04 | Progressive Commercial progressivecommercial.com | Insurers | 7% |
| 05 | GEICO geico.com | Insurers | 4.7% |
| 06 | biBERK biberk.com | Insurers | 3.5% |
| 07 | Simply Business simplybusiness.com | Comparison sites | 3.5% |
| 08 | Allstate allstate.com | Insurers | 2.9% |
| 09 | Nationwide nationwide.com | Insurers | 2.3% |
| 10 | Forbes Advisor forbes.com | Publishers | 1.7% |
| 11 | Hiscox hiscox.com | Insurers | 1.7% |
| 12 | Insureon insureon.com | Comparison sites | 1.7% |
| 13 | Homebase joinhomebase.com | Payroll platforms | 1.7% |
| 14 | TechInsurance techinsurance.com | Comparison sites | 1.7% |
| 15 | Travelers travelers.com | Insurers | 1.7% |
| 16 | Compare Small Business Insurance comparesmallbusinessinsurance.com | Comparison sites | 1.2% |
| 17 | Liberty Mutual libertymutual.com | Insurers | 1.2% |
| 18 | NerdWallet nerdwallet.com | Comparison sites | 1.2% |
| 19 | Paychex paychex.com | Payroll platforms | 1.2% |
| 20 | Quora quora.com | Forums | 1.2% |
| 21 | US Chamber of Commerce uschamber.com | Associations | 1.2% |
| 22 | US News usnews.com | Publishers | 1.2% |
| 23 | 1800insurance.com 1800insurance.com | unknown | 0.6% |
| 24 | Acrisure acrisure.com | Agencies | 0.6% |
| 25 | ADP adp.com | Payroll platforms | 0.6% |
| 26 | alliedinsmgr.com alliedinsmgr.com | unknown | 0.6% |
| 27 | Business Insurance Cost businessinsurancecost.com | Comparison sites | 0.6% |
| 28 | Chubb chubb.com | Insurers | 0.6% |
| 29 | Construction Coverage constructioncoverage.com | Publishers | 0.6% |
| 30 | CoverLink Insurance coverlink.com | Agencies | 0.6% |
| 31 | Cynet cynet.com | Security vendors | 0.6% |
| 32 | Wikipedia en.wikipedia.org | Publishers | 0.6% |
| 33 | firststeps.delaware.gov firststeps.delaware.gov | unknown | 0.6% |
| 34 | hemnaniinsurance.com hemnaniinsurance.com | unknown | 0.6% |
| 35 | hillusher.com hillusher.com | unknown | 0.6% |
| 36 | hodgeagency.com hodgeagency.com | unknown | 0.6% |
| 37 | Illinois Insurance Center ilinsurancecenter.com | Agencies | 0.6% |
| 38 | ins121.com ins121.com | unknown | 0.6% |
| 39 | insurance-forums.com insurance-forums.com | unknown | 0.6% |
| 40 | Insurance Brokers of Arizona insurancebrokersofaz.com | Agencies | 0.6% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Delaware leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.