Delaware
United StatesThe Hartford leads the organic results in Delaware. Progressive Commercial is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 83.3% of the 24 searches tracked here, citing an average of 8 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive Commercial | 76.1 |
| 03 | NEXT Insurance | 47 |
| 04 | GEICO | 45 |
| 05 | Nationwide | 18 |
| 06 | Hiscox | 17 |
| 07 | biBERK | 15.9 |
| 08 | Allstate | 12.8 |
| 09 | Travelers | 9.4 |
| 10 | Thimble | 7.5 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive Commercial | 23.2% |
| 02 | The Hartford | 22.1% |
| 03 | NEXT Insurance | 21.1% |
| 04 | GEICO | 8.4% |
| 05 | Nationwide | 7.4% |
| 06 | Hiscox | 3.2% |
| 07 | Allstate | 2.1% |
| 08 | Liberty Mutual | 2.1% |
| 09 | Travelers | 2.1% |
| 10 | Federated Insurance | 1.1% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 56.2% |
| 02 | forum | 10.7% |
| 03 | aggregator | 8.9% |
| 04 | agency | 5.9% |
| 05 | publisher | 5.9% |
| 06 | regulator | 5.3% |
| 07 | payroll | 3.6% |
| 08 | unknown | 1.2% |
| 09 | association | 0.6% |
| 10 | financial institution | 0.6% |
| 11 | law firm | 0.6% |
| 12 | security vendor | 0.6% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 16.4% |
| 02 | Nationwide | 14.5% |
| 03 | The Hartford | 14.5% |
| 04 | Progressive | 12.7% |
| 05 | NEXT Insurance | 10.9% |
| 06 | Progressive Commercial | 9.1% |
| 07 | Allstate | 5.5% |
| 08 | Hiscox | 5.5% |
| 09 | Farmers | 1.8% |
| 10 | Liberty Mutual | 1.8% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 83.3% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Delaware and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Delaware, insurers are 56.2% of cited sources and comparison sites are 8.9%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Progressive Commercial progressivecommercial.com | Insurers | 13% |
| 02 | The Hartford thehartford.com | Insurers | 12.4% |
| 03 | NEXT Insurance nextinsurance.com | Insurers | 11.8% |
| 04 | YouTube youtube.com | Forums | 9.5% |
| 05 | GEICO geico.com | Insurers | 4.7% |
| 06 | Nationwide nationwide.com | Insurers | 4.1% |
| 07 | Investopedia investopedia.com | Comparison sites | 2.4% |
| 08 | Hiscox hiscox.com | Insurers | 1.8% |
| 09 | US Small Business Administration sba.gov | Regulators | 1.8% |
| 10 | Allstate allstate.com | Insurers | 1.2% |
| 11 | Forbes Advisor forbes.com | Publishers | 1.2% |
| 12 | InsuredBetter insuredbetter.com | Comparison sites | 1.2% |
| 13 | Lennox Insurance lennoxinsurancenea.com | Agencies | 1.2% |
| 14 | Liberty Mutual libertymutual.com | Insurers | 1.2% |
| 15 | Paychex paychex.com | Payroll platforms | 1.2% |
| 16 | Reddit reddit.com | Forums | 1.2% |
| 17 | Simply Business simplybusiness.com | Comparison sites | 1.2% |
| 18 | TechInsurance techinsurance.com | Comparison sites | 1.2% |
| 19 | Travelers travelers.com | Insurers | 1.2% |
| 20 | US News usnews.com | Publishers | 1.2% |
| 21 | AAV Law Firm aavlawfirm.com | Law firms | 0.6% |
| 22 | Acrisure acrisure.com | Agencies | 0.6% |
| 23 | ADP adp.com | Payroll platforms | 0.6% |
| 24 | Baldwin Risk Partners baldwin.com | Agencies | 0.6% |
| 25 | Maryland Business Express businessexpress.maryland.gov | Regulators | 0.6% |
| 26 | Business News Daily businessnewsdaily.com | Publishers | 0.6% |
| 27 | Colonial Insurance colonialinsurance.net | Agencies | 0.6% |
| 28 | Cynet cynet.com | Security vendors | 0.6% |
| 29 | Darden Miranda dardenmiranda.com | Agencies | 0.6% |
| 30 | deandraper.com deandraper.com | unknown | 0.6% |
| 31 | DC DISB disb.dc.gov | Regulators | 0.6% |
| 32 | Wikipedia en.wikipedia.org | Publishers | 0.6% |
| 33 | Federated Insurance federatedinsurance.com | Insurers | 0.6% |
| 34 | FPA Insurance fpa.insure | Agencies | 0.6% |
| 35 | Federal Trade Commission ftc.gov | Regulators | 0.6% |
| 36 | GoCompare gocompare.com | Comparison sites | 0.6% |
| 37 | Gusto gusto.com | Payroll platforms | 0.6% |
| 38 | Hudson Valley Credit Union hvcu.org | Banks | 0.6% |
| 39 | inc.com inc.com | unknown | 0.6% |
| 40 | Washington OIC insurance.wa.gov | Regulators | 0.6% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Delaware leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.