Arkansas
United StatesAllstate leads the organic results in Arkansas. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 80% of the 15 searches tracked here, citing an average of 6.8 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 53.2 |
| 03 | GEICO | 39.6 |
| 04 | State Farm | 22.2 |
| 05 | Liberty Mutual | 21.8 |
| 06 | Mercury Insurance | 15.8 |
| 07 | Kin Insurance | 12.5 |
| 08 | Travelers | 11 |
| 09 | Hippo | 4.4 |
| 10 | Nationwide | 4.1 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive | 20.5% |
| 02 | Allstate | 17.9% |
| 03 | GEICO | 10.3% |
| 04 | Liberty Mutual | 7.7% |
| 05 | Hippo | 5.1% |
| 06 | Kin Insurance | 5.1% |
| 07 | Mercury Insurance | 5.1% |
| 08 | State Farm | 5.1% |
| 09 | American Family | 2.6% |
| 10 | Andover Companies | 2.6% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 48.1% |
| 02 | publisher | 22.2% |
| 03 | aggregator | 21% |
| 04 | forum | 7.4% |
| 05 | regulator | 1.2% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Allstate | 17.4% |
| 02 | Progressive | 17.4% |
| 03 | State Farm | 13% |
| 04 | GEICO | 8.7% |
| 05 | Hippo | 6.5% |
| 06 | USAA | 6.5% |
| 07 | Amica | 4.3% |
| 08 | Nationwide | 4.3% |
| 09 | Travelers | 4.3% |
| 10 | AAA | 2.2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 80% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Arkansas and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Little Rock | Direct Auto Insurance | 30.6% | 11 | 4.6 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Arkansas, insurers are 48.1% of cited sources and comparison sites are 21%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NerdWallet nerdwallet.com | Comparison sites | 11.1% |
| 02 | Progressive progressive.com | Insurers | 9.9% |
| 03 | US News usnews.com | Publishers | 9.9% |
| 04 | Allstate allstate.com | Insurers | 8.6% |
| 05 | Forbes Advisor forbes.com | Publishers | 4.9% |
| 06 | GEICO geico.com | Insurers | 4.9% |
| 07 | Liberty Mutual libertymutual.com | Insurers | 3.7% |
| 08 | Reddit reddit.com | Forums | 3.7% |
| 09 | YouTube youtube.com | Forums | 3.7% |
| 10 | Hippo hippo.com | Insurers | 2.5% |
| 11 | Insurify insurify.com | Comparison sites | 2.5% |
| 12 | Kin Insurance kin.com | Insurers | 2.5% |
| 13 | Mercury Insurance mercuryinsurance.com | Insurers | 2.5% |
| 14 | State Farm statefarm.com | Insurers | 2.5% |
| 15 | American Family amfam.com | Insurers | 1.2% |
| 16 | Andover Companies andovercompanies.com | Insurers | 1.2% |
| 17 | CNBC cnbc.com | Publishers | 1.2% |
| 18 | COUNTRY Financial countryfinancial.com | Insurers | 1.2% |
| 19 | Farm Bureau Financial Services fbfs.com | Insurers | 1.2% |
| 20 | Yahoo Finance finance.yahoo.com | Publishers | 1.2% |
| 21 | Insurance Information Institute iii.org | Publishers | 1.2% |
| 22 | Insurance.com insurance.com | Comparison sites | 1.2% |
| 23 | Investopedia investopedia.com | Comparison sites | 1.2% |
| 24 | Lemonade lemonade.com | Insurers | 1.2% |
| 25 | LendingTree lendingtree.com | Comparison sites | 1.2% |
| 26 | Matic matic.com | Comparison sites | 1.2% |
| 27 | Money money.com | Publishers | 1.2% |
| 28 | Nationwide nationwide.com | Insurers | 1.2% |
| 29 | Plymouth Rock plymouthrock.com | Insurers | 1.2% |
| 30 | Policygenius policygenius.com | Comparison sites | 1.2% |
| 31 | Ramsey Solutions ramseysolutions.com | Publishers | 1.2% |
| 32 | SoFi sofi.com | Publishers | 1.2% |
| 33 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.2% |
| 34 | The Hartford thehartford.com | Insurers | 1.2% |
| 35 | The Zebra thezebra.com | Comparison sites | 1.2% |
| 36 | TruStage trustage.com | Insurers | 1.2% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Arkansas leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.