Arkansas
United StatesAllstate leads both the organic results and the AI citations in Arkansas, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 93.3% of the 15 searches tracked here, citing an average of 4.9 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Liberty Mutual | 81.7 |
| 03 | Progressive | 63.4 |
| 04 | GEICO | 27.4 |
| 05 | State Farm | 12.9 |
| 06 | Nationwide | 11.5 |
| 07 | The Hartford | 10.3 |
| 08 | Plymouth Rock | 5.2 |
| 09 | American Family | 4.3 |
| 10 | NJM | 4.3 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 20% |
| 02 | Progressive | 20% |
| 03 | Liberty Mutual | 13.3% |
| 04 | GEICO | 6.7% |
| 05 | Kin Insurance | 6.7% |
| 06 | Nationwide | 6.7% |
| 07 | State Farm | 6.7% |
| 08 | Grange Insurance | 3.3% |
| 09 | Mercury Insurance | 3.3% |
| 10 | Travelers | 3.3% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 44.1% |
| 02 | aggregator | 20.6% |
| 03 | forum | 17.6% |
| 04 | publisher | 4.4% |
| 05 | social | 4.4% |
| 06 | unknown | 4.4% |
| 07 | agency | 1.5% |
| 08 | regulator | 1.5% |
| 09 | security vendor | 1.5% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Allstate | 13.1% |
| 02 | Progressive | 13.1% |
| 03 | State Farm | 9.8% |
| 04 | USAA | 9.8% |
| 05 | Nationwide | 8.2% |
| 06 | Amica | 6.6% |
| 07 | Liberty Mutual | 6.6% |
| 08 | Travelers | 6.6% |
| 09 | GEICO | 4.9% |
| 10 | Erie Insurance | 3.3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Arkansas and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Little Rock | Affordable Car Insurance Group Inc | 16.7% | 12 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Arkansas, insurers are 44.1% of cited sources and comparison sites are 20.6%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 16.2% |
| 02 | Allstate allstate.com | Insurers | 8.8% |
| 03 | NerdWallet nerdwallet.com | Comparison sites | 8.8% |
| 04 | Progressive progressive.com | Insurers | 8.8% |
| 05 | Liberty Mutual libertymutual.com | Insurers | 5.9% |
| 06 | US News usnews.com | Publishers | 4.4% |
| 07 | Facebook facebook.com | Social | 2.9% |
| 08 | GEICO geico.com | Insurers | 2.9% |
| 09 | Kin Insurance kin.com | Insurers | 2.9% |
| 10 | LendingTree lendingtree.com | Comparison sites | 2.9% |
| 11 | Nationwide nationwide.com | Insurers | 2.9% |
| 12 | State Farm statefarm.com | Insurers | 2.9% |
| 13 | The Zebra thezebra.com | Comparison sites | 2.9% |
| 14 | Bolt Insurance agency.boltinsurance.com | Agencies | 1.5% |
| 15 | coverage.com coverage.com | unknown | 1.5% |
| 16 | South Carolina DOI doi.sc.gov | Regulators | 1.5% |
| 17 | Grange Insurance grangeinsurance.com | Insurers | 1.5% |
| 18 | Insurify insurify.com | Comparison sites | 1.5% |
| 19 | jdpower.com jdpower.com | unknown | 1.5% |
| 20 | LinkedIn linkedin.com | Social | 1.5% |
| 21 | loggerhead.insurance loggerhead.insurance | unknown | 1.5% |
| 22 | Mercury Insurance mercuryinsurance.com | Insurers | 1.5% |
| 23 | Policygenius policygenius.com | Comparison sites | 1.5% |
| 24 | Rate rate.com | Comparison sites | 1.5% |
| 25 | Reddit reddit.com | Forums | 1.5% |
| 26 | Reviews.com reviews.com | Comparison sites | 1.5% |
| 27 | SimpliSafe simplisafe.co.uk | Security vendors | 1.5% |
| 28 | Travelers travelers.com | Insurers | 1.5% |
| 29 | TruStage trustage.com | Insurers | 1.5% |
| 30 | Universal Property universalproperty.com | Insurers | 1.5% |
| 31 | USAA usaa.com | Insurers | 1.5% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Arkansas leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.