Idaho
United StatesAllstate leads the organic results in Idaho. GEICO is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 100% of the 15 searches tracked here, citing an average of 7.9 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 52.6 |
| 03 | GEICO | 45.4 |
| 04 | Liberty Mutual | 31.3 |
| 05 | State Farm | 18.9 |
| 06 | Mercury Insurance | 14.7 |
| 07 | Kin Insurance | 13.1 |
| 08 | AAA | 13.1 |
| 09 | Travelers | 5.9 |
| 10 | Nationwide | 5.1 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | GEICO | 16.7% |
| 02 | Allstate | 14.6% |
| 03 | Progressive | 14.6% |
| 04 | Kin Insurance | 12.5% |
| 05 | Liberty Mutual | 10.4% |
| 06 | Nationwide | 8.3% |
| 07 | Mercury Insurance | 6.2% |
| 08 | Travelers | 6.2% |
| 09 | State Farm | 4.2% |
| 10 | American Family | 2.1% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 40.7% |
| 02 | aggregator | 23.7% |
| 03 | publisher | 14.4% |
| 04 | forum | 8.5% |
| 05 | regulator | 5.1% |
| 06 | agency | 2.5% |
| 07 | search | 2.5% |
| 08 | unknown | 1.7% |
| 09 | financial institution | 0.8% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 18.2% |
| 02 | Progressive | 18.2% |
| 03 | Allstate | 15.9% |
| 04 | Nationwide | 13.6% |
| 05 | State Farm | 6.8% |
| 06 | Travelers | 6.8% |
| 07 | USAA | 6.8% |
| 08 | Auto-Owners | 4.5% |
| 09 | Amica | 2.3% |
| 10 | Chubb | 2.3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| near me | 100% |
| quote | 100% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Idaho and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Boise | Freeway Insurance | 25% | 12 | 4.7 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Idaho, insurers are 40.7% of cited sources and comparison sites are 23.7%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | GEICO geico.com | Insurers | 6.8% |
| 02 | NerdWallet nerdwallet.com | Comparison sites | 6.8% |
| 03 | US News usnews.com | Publishers | 6.8% |
| 04 | Allstate allstate.com | Insurers | 5.9% |
| 05 | Progressive progressive.com | Insurers | 5.9% |
| 06 | YouTube youtube.com | Forums | 5.9% |
| 07 | Kin Insurance kin.com | Insurers | 5.1% |
| 08 | Liberty Mutual libertymutual.com | Insurers | 4.2% |
| 09 | Nationwide nationwide.com | Insurers | 3.4% |
| 10 | Policygenius policygenius.com | Comparison sites | 3.4% |
| 11 | The Zebra thezebra.com | Comparison sites | 3.4% |
| 12 | Google google.com | Search | 2.5% |
| 13 | Insurify insurify.com | Comparison sites | 2.5% |
| 14 | Matic matic.com | Comparison sites | 2.5% |
| 15 | Mercury Insurance mercuryinsurance.com | Insurers | 2.5% |
| 16 | Reddit reddit.com | Forums | 2.5% |
| 17 | Travelers travelers.com | Insurers | 2.5% |
| 18 | Forbes Advisor forbes.com | Publishers | 1.7% |
| 19 | Insurance.com insurance.com | Comparison sites | 1.7% |
| 20 | Investopedia investopedia.com | Comparison sites | 1.7% |
| 21 | Louisiana Dept. of Insurance ldi.la.gov | Regulators | 1.7% |
| 22 | State Farm statefarm.com | Insurers | 1.7% |
| 23 | American Family amfam.com | Insurers | 0.8% |
| 24 | Bravera Bank bravera.bank | Banks | 0.8% |
| 25 | Consumer Reports consumerreports.org | Publishers | 0.8% |
| 26 | COUNTRY Financial countryfinancial.com | Insurers | 0.8% |
| 27 | NY Dept. of Financial Services dfs.ny.gov | Regulators | 0.8% |
| 28 | South Carolina DOI doi.sc.gov | Regulators | 0.8% |
| 29 | Yahoo Finance finance.yahoo.com | Publishers | 0.8% |
| 30 | Insurance Information Institute iii.org | Publishers | 0.8% |
| 31 | Kiplinger kiplinger.com | Publishers | 0.8% |
| 32 | LendingTree lendingtree.com | Comparison sites | 0.8% |
| 33 | MarketWatch marketwatch.com | Publishers | 0.8% |
| 34 | Money money.com | Publishers | 0.8% |
| 35 | NN Insurance nnins.com | Agencies | 0.8% |
| 36 | Georgia OCI oci.georgia.gov | Regulators | 0.8% |
| 37 | RCA Insurance rcaw.com | Agencies | 0.8% |
| 38 | rickettsinsurance.com rickettsinsurance.com | unknown | 0.8% |
| 39 | sihle.com sihle.com | unknown | 0.8% |
| 40 | SoFi sofi.com | Publishers | 0.8% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Idaho leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.