Oregon
United StatesAllstate leads the organic results in Oregon. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 93.3% of the 15 searches tracked here, citing an average of 8.9 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 51.8 |
| 03 | GEICO | 40.7 |
| 04 | Liberty Mutual | 26.9 |
| 05 | State Farm | 20.4 |
| 06 | Mercury Insurance | 14.7 |
| 07 | AAA | 13.1 |
| 08 | Kin Insurance | 11.3 |
| 09 | Nationwide | 6.5 |
| 10 | Travelers | 5.1 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive | 18% |
| 02 | Allstate | 16% |
| 03 | GEICO | 14% |
| 04 | Kin Insurance | 14% |
| 05 | Liberty Mutual | 8% |
| 06 | Mercury Insurance | 6% |
| 07 | State Farm | 6% |
| 08 | Lemonade | 4% |
| 09 | Travelers | 4% |
| 10 | Andover Companies | 2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 40.3% |
| 02 | aggregator | 28.2% |
| 03 | publisher | 13.7% |
| 04 | forum | 12.1% |
| 05 | agency | 1.6% |
| 06 | financial institution | 1.6% |
| 07 | regulator | 1.6% |
| 08 | law firm | 0.8% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 20% |
| 02 | GEICO | 17.8% |
| 03 | Allstate | 13.3% |
| 04 | Nationwide | 11.1% |
| 05 | State Farm | 8.9% |
| 06 | USAA | 6.7% |
| 07 | Amica | 4.4% |
| 08 | Lemonade | 4.4% |
| 09 | Travelers | 4.4% |
| 10 | Chubb | 2.2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Oregon and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Eugene | Affordable Insurance Solutions | 33.3% | 12 | 4.9 |
| 02 | Portland | Bridge City Insurance | 30.6% | 10 | 4.6 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Oregon, insurers are 40.3% of cited sources and comparison sites are 28.2%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 11.3% |
| 02 | NerdWallet nerdwallet.com | Comparison sites | 8.1% |
| 03 | Progressive progressive.com | Insurers | 7.3% |
| 04 | Allstate allstate.com | Insurers | 6.5% |
| 05 | US News usnews.com | Publishers | 6.5% |
| 06 | GEICO geico.com | Insurers | 5.6% |
| 07 | Kin Insurance kin.com | Insurers | 5.6% |
| 08 | Policygenius policygenius.com | Comparison sites | 4% |
| 09 | The Zebra thezebra.com | Comparison sites | 4% |
| 10 | Insurify insurify.com | Comparison sites | 3.2% |
| 11 | Liberty Mutual libertymutual.com | Insurers | 3.2% |
| 12 | Mercury Insurance mercuryinsurance.com | Insurers | 2.4% |
| 13 | State Farm statefarm.com | Insurers | 2.4% |
| 14 | Consumer Reports consumerreports.org | Publishers | 1.6% |
| 15 | Yahoo Finance finance.yahoo.com | Publishers | 1.6% |
| 16 | Forbes Advisor forbes.com | Publishers | 1.6% |
| 17 | Insurance.com insurance.com | Comparison sites | 1.6% |
| 18 | Investopedia investopedia.com | Comparison sites | 1.6% |
| 19 | Lemonade lemonade.com | Insurers | 1.6% |
| 20 | LendingTree lendingtree.com | Comparison sites | 1.6% |
| 21 | Matic matic.com | Comparison sites | 1.6% |
| 22 | Travelers travelers.com | Insurers | 1.6% |
| 23 | Andover Companies andovercompanies.com | Insurers | 0.8% |
| 24 | Bravera Bank bravera.bank | Banks | 0.8% |
| 25 | COUNTRY Financial countryfinancial.com | Insurers | 0.8% |
| 26 | South Carolina DOI doi.sc.gov | Regulators | 0.8% |
| 27 | Liberty Bank libertybank.com | Banks | 0.8% |
| 28 | Money money.com | Publishers | 0.8% |
| 29 | Nationwide nationwide.com | Insurers | 0.8% |
| 30 | NCMIC ncmic.com | Insurers | 0.8% |
| 31 | Newsweek newsweek.com | Publishers | 0.8% |
| 32 | Nsure nsure.com | Comparison sites | 0.8% |
| 33 | Rate rate.com | Comparison sites | 0.8% |
| 34 | Reddit reddit.com | Forums | 0.8% |
| 35 | SelectQuote selectquote.com | Comparison sites | 0.8% |
| 36 | SoFi sofi.com | Publishers | 0.8% |
| 37 | Star West Insurance starwestinsurance.com | Agencies | 0.8% |
| 38 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 0.8% |
| 39 | The Hartford thehartford.com | Insurers | 0.8% |
| 40 | Vargas Gonzalez vargasgonzalez.com | Law firms | 0.8% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Oregon leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.