Oregon
United StatesAllstate leads both the organic results and the AI citations in Oregon, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 80% of the 15 searches tracked here, citing an average of 7.1 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 46 |
| 03 | GEICO | 45.2 |
| 04 | Liberty Mutual | 18.1 |
| 05 | State Farm | 16.9 |
| 06 | Travelers | 13.7 |
| 07 | Mercury Insurance | 11.9 |
| 08 | Kin Insurance | 10.7 |
| 09 | Hippo | 4.3 |
| 10 | TruStage | 4 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 15.4% |
| 02 | Liberty Mutual | 12.8% |
| 03 | Progressive | 12.8% |
| 04 | GEICO | 7.7% |
| 05 | Kin Insurance | 7.7% |
| 06 | Mercury Insurance | 7.7% |
| 07 | American Family | 5.1% |
| 08 | Hippo | 5.1% |
| 09 | Lemonade | 5.1% |
| 10 | Andover Companies | 2.6% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 45.9% |
| 02 | aggregator | 22.4% |
| 03 | publisher | 18.8% |
| 04 | forum | 9.4% |
| 05 | regulator | 3.5% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Allstate | 14.6% |
| 02 | State Farm | 14.6% |
| 03 | Progressive | 12.2% |
| 04 | Lemonade | 9.8% |
| 05 | GEICO | 7.3% |
| 06 | Hippo | 7.3% |
| 07 | USAA | 7.3% |
| 08 | Amica | 4.9% |
| 09 | Chubb | 2.4% |
| 10 | Cincinnati Insurance | 2.4% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 80% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Oregon and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Eugene | Affordable Insurance Solutions | 33.3% | 11 | 4.9 |
| 02 | Portland | Bridge City Insurance | 27.8% | 10 | 4.6 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Oregon, insurers are 45.9% of cited sources and comparison sites are 22.4%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | US News usnews.com | Publishers | 11.8% |
| 02 | NerdWallet nerdwallet.com | Comparison sites | 9.4% |
| 03 | Allstate allstate.com | Insurers | 7.1% |
| 04 | Liberty Mutual libertymutual.com | Insurers | 5.9% |
| 05 | Progressive progressive.com | Insurers | 5.9% |
| 06 | Forbes Advisor forbes.com | Publishers | 4.7% |
| 07 | Reddit reddit.com | Forums | 4.7% |
| 08 | YouTube youtube.com | Forums | 4.7% |
| 09 | GEICO geico.com | Insurers | 3.5% |
| 10 | Kin Insurance kin.com | Insurers | 3.5% |
| 11 | Mercury Insurance mercuryinsurance.com | Insurers | 3.5% |
| 12 | The Zebra thezebra.com | Comparison sites | 3.5% |
| 13 | American Family amfam.com | Insurers | 2.4% |
| 14 | Hippo hippo.com | Insurers | 2.4% |
| 15 | Insurance.com insurance.com | Comparison sites | 2.4% |
| 16 | Insurify insurify.com | Comparison sites | 2.4% |
| 17 | Lemonade lemonade.com | Insurers | 2.4% |
| 18 | Matic matic.com | Comparison sites | 2.4% |
| 19 | Andover Companies andovercompanies.com | Insurers | 1.2% |
| 20 | COUNTRY Financial countryfinancial.com | Insurers | 1.2% |
| 21 | South Carolina DOI doi.sc.gov | Regulators | 1.2% |
| 22 | Yahoo Finance finance.yahoo.com | Publishers | 1.2% |
| 23 | Washington OIC insurance.wa.gov | Regulators | 1.2% |
| 24 | Investopedia investopedia.com | Comparison sites | 1.2% |
| 25 | LendingTree lendingtree.com | Comparison sites | 1.2% |
| 26 | Nationwide nationwide.com | Insurers | 1.2% |
| 27 | NJM njm.com | Insurers | 1.2% |
| 28 | Plymouth Rock plymouthrock.com | Insurers | 1.2% |
| 29 | SoFi sofi.com | Publishers | 1.2% |
| 30 | State Farm statefarm.com | Insurers | 1.2% |
| 31 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.2% |
| 32 | The Hartford thehartford.com | Insurers | 1.2% |
| 33 | TruStage trustage.com | Insurers | 1.2% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Oregon leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.