Oregon
United StatesLiberty Mutual leads both the organic results and the AI citations in Oregon, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 93.3% of the 15 searches tracked here, citing an average of 5.6 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Liberty Mutual | 100 |
| 02 | Progressive | 61 |
| 03 | Allstate | 45.7 |
| 04 | Plymouth Rock | 33.3 |
| 05 | GEICO | 28.5 |
| 06 | Farm Bureau Financial Services | 24.9 |
| 07 | Hippo | 22.3 |
| 08 | Nationwide | 19.5 |
| 09 | Farmers | 12.5 |
| 10 | The Hartford | 10.5 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Liberty Mutual | 19.4% |
| 02 | Allstate | 13.9% |
| 03 | Progressive | 13.9% |
| 04 | GEICO | 8.3% |
| 05 | Kin Insurance | 8.3% |
| 06 | Nationwide | 5.6% |
| 07 | State Farm | 5.6% |
| 08 | Travelers | 5.6% |
| 09 | Grange Insurance | 2.8% |
| 10 | Hippo | 2.8% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 46.2% |
| 02 | aggregator | 24.4% |
| 03 | forum | 15.4% |
| 04 | publisher | 7.7% |
| 05 | social | 3.8% |
| 06 | regulator | 1.3% |
| 07 | unknown | 1.3% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 12.1% |
| 02 | USAA | 12.1% |
| 03 | Allstate | 10.3% |
| 04 | State Farm | 10.3% |
| 05 | GEICO | 8.6% |
| 06 | Liberty Mutual | 6.9% |
| 07 | Travelers | 6.9% |
| 08 | Amica | 5.2% |
| 09 | Lemonade | 5.2% |
| 10 | Nationwide | 5.2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Oregon and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Eugene | Affordable Insurance Solutions | 31.6% | 11 | 4.9 |
| 02 | Portland | Affordable Insurance By Jefferson & Madison Inc | 30.6% | 11 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Oregon, insurers are 46.2% of cited sources and comparison sites are 24.4%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 11.5% |
| 02 | NerdWallet nerdwallet.com | Comparison sites | 10.3% |
| 03 | Liberty Mutual libertymutual.com | Insurers | 9% |
| 04 | Allstate allstate.com | Insurers | 6.4% |
| 05 | Progressive progressive.com | Insurers | 6.4% |
| 06 | US News usnews.com | Publishers | 5.1% |
| 07 | GEICO geico.com | Insurers | 3.8% |
| 08 | Kin Insurance kin.com | Insurers | 3.8% |
| 09 | Reddit reddit.com | Forums | 3.8% |
| 10 | The Zebra thezebra.com | Comparison sites | 3.8% |
| 11 | Facebook facebook.com | Social | 2.6% |
| 12 | Nationwide nationwide.com | Insurers | 2.6% |
| 13 | Policygenius policygenius.com | Comparison sites | 2.6% |
| 14 | State Farm statefarm.com | Insurers | 2.6% |
| 15 | Travelers travelers.com | Insurers | 2.6% |
| 16 | CNBC cnbc.com | Publishers | 1.3% |
| 17 | South Carolina DOI doi.sc.gov | Regulators | 1.3% |
| 18 | Grange Insurance grangeinsurance.com | Insurers | 1.3% |
| 19 | Hippo hippo.com | Insurers | 1.3% |
| 20 | Insure.com insure.com | Comparison sites | 1.3% |
| 21 | Insurify insurify.com | Comparison sites | 1.3% |
| 22 | LendingTree lendingtree.com | Comparison sites | 1.3% |
| 23 | LinkedIn linkedin.com | Social | 1.3% |
| 24 | Matic matic.com | Comparison sites | 1.3% |
| 25 | Mercury Insurance mercuryinsurance.com | Insurers | 1.3% |
| 26 | piawv.com piawv.com | unknown | 1.3% |
| 27 | Plymouth Rock plymouthrock.com | Insurers | 1.3% |
| 28 | Ramsey Solutions ramseysolutions.com | Publishers | 1.3% |
| 29 | Rate rate.com | Comparison sites | 1.3% |
| 30 | Reviews.com reviews.com | Comparison sites | 1.3% |
| 31 | TruStage trustage.com | Insurers | 1.3% |
| 32 | Universal Property universalproperty.com | Insurers | 1.3% |
| 33 | USAA usaa.com | Insurers | 1.3% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Oregon leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.