Florida
United StatesProgressive Commercial leads the organic results in Florida. The Hartford is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 95.8% of the 24 searches tracked here, citing an average of 6.2 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | NEXT Insurance | 78.3 |
| 03 | The Hartford | 44.3 |
| 04 | GEICO | 33.7 |
| 05 | State Farm | 20.4 |
| 06 | Thimble | 12.6 |
| 07 | biBERK | 9.2 |
| 08 | Hiscox | 7.2 |
| 09 | Chubb | 6.8 |
| 10 | Farmers | 6.8 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 21.9% |
| 02 | Progressive Commercial | 16.4% |
| 03 | GEICO | 9.6% |
| 04 | NEXT Insurance | 9.6% |
| 05 | Allstate | 6.8% |
| 06 | Nationwide | 5.5% |
| 07 | State Farm | 5.5% |
| 08 | Travelers | 4.1% |
| 09 | biBERK | 4.1% |
| 10 | Chubb | 2.7% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 51.4% |
| 02 | forum | 21.1% |
| 03 | agency | 5.6% |
| 04 | aggregator | 4.2% |
| 05 | publisher | 4.2% |
| 06 | payroll | 3.5% |
| 07 | unknown | 2.8% |
| 08 | security vendor | 2.1% |
| 09 | regulator | 1.4% |
| 10 | social | 1.4% |
| 11 | association | 0.7% |
| 12 | financial institution | 0.7% |
| 13 | software | 0.7% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 19.8% |
| 02 | Progressive | 12.8% |
| 03 | Progressive Commercial | 11.6% |
| 04 | GEICO | 10.5% |
| 05 | NEXT Insurance | 8.1% |
| 06 | biBERK | 5.8% |
| 07 | Hiscox | 5.8% |
| 08 | Nationwide | 5.8% |
| 09 | Allstate | 4.7% |
| 10 | Travelers | 4.7% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| line specific | 100% |
| quote | 100% |
| near me | 50% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Florida and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Orlando | Acceptance Insurance | 31.6% | 10 | 4.9 |
| 02 | Tampa | Ellie Insurance Group | 21.6% | 14 | 4.9 |
| 03 | Fort Lauderdale | Estrella Insurance | 33.3% | 9 | 4.9 |
| 04 | Jacksonville | Jacksonville Insurance Agency-Insurance Company | 30.6% | 9 | 5 |
| 05 | Miami | SOL Insurance Agency | 22.2% | 10 | 4.8 |
| 06 | Sarasota | Multi Insurance Services | 25% | 10 | 4.9 |
| 07 | Cape Coral | Simily Insurance | 23.5% | 10 | 4.9 |
| 08 | Tallahassee | Premier Insurance Agency | 30.3% | 10 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Florida, insurers are 51.4% of cited sources and comparison sites are 4.2%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 20.4% |
| 02 | The Hartford thehartford.com | Insurers | 11.3% |
| 03 | Progressive Commercial progressivecommercial.com | Insurers | 8.5% |
| 04 | GEICO geico.com | Insurers | 4.9% |
| 05 | NEXT Insurance nextinsurance.com | Insurers | 4.9% |
| 06 | Allstate allstate.com | Insurers | 3.5% |
| 07 | Nationwide nationwide.com | Insurers | 2.8% |
| 08 | Paychex paychex.com | Payroll platforms | 2.8% |
| 09 | State Farm statefarm.com | Insurers | 2.8% |
| 10 | biBERK biberk.com | Insurers | 2.1% |
| 11 | Travelers travelers.com | Insurers | 2.1% |
| 12 | Chubb chubb.com | Insurers | 1.4% |
| 13 | Forbes Advisor forbes.com | Publishers | 1.4% |
| 14 | Harbour Insurance Agency harbourinsuranceagency.com | Agencies | 1.4% |
| 15 | Hiscox hiscox.com | Insurers | 1.4% |
| 16 | Inszone Insurance inszoneinsurance.com | Agencies | 1.4% |
| 17 | myfloridacfo.com myfloridacfo.com | unknown | 1.4% |
| 18 | NerdWallet nerdwallet.com | Comparison sites | 1.4% |
| 19 | Progressive progressive.com | Insurers | 1.4% |
| 20 | US News usnews.com | Publishers | 1.4% |
| 21 | Bankers Insurance bankersinsurance.com | Insurers | 0.7% |
| 22 | BlueVoyant bluevoyant.com | Security vendors | 0.7% |
| 23 | Business News Daily businessnewsdaily.com | Publishers | 0.7% |
| 24 | Compare the Market comparethemarket.com | Comparison sites | 0.7% |
| 25 | Cynet cynet.com | Security vendors | 0.7% |
| 26 | Facebook facebook.com | Social | 0.7% |
| 27 | Farmer Brown Insurance farmerbrown.com | Agencies | 0.7% |
| 28 | Fortinet fortinet.com | Security vendors | 0.7% |
| 29 | Federal Trade Commission ftc.gov | Regulators | 0.7% |
| 30 | greeneinsurance.com greeneinsurance.com | unknown | 0.7% |
| 31 | HireChore hirechore.com | software | 0.7% |
| 32 | HUB International hubinternational.com | Agencies | 0.7% |
| 33 | Hudson Valley Credit Union hvcu.org | Banks | 0.7% |
| 34 | Instagram instagram.com | Social | 0.7% |
| 35 | Insurance Brokers of Arizona insurancebrokersofaz.com | Agencies | 0.7% |
| 36 | Insureon insureon.com | Comparison sites | 0.7% |
| 37 | Liberty Mutual libertymutual.com | Insurers | 0.7% |
| 38 | meslee.com meslee.com | unknown | 0.7% |
| 39 | OnPay onpay.com | Payroll platforms | 0.7% |
| 40 | Policygenius policygenius.com | Comparison sites | 0.7% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Florida leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.