Florida
United StatesThe Hartford leads both the organic results and the AI citations in Florida, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 87.5% of the 24 searches tracked here, citing an average of 7.7 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive Commercial | 79.8 |
| 03 | GEICO | 49.6 |
| 04 | NEXT Insurance | 44.4 |
| 05 | Nationwide | 18.4 |
| 06 | Hiscox | 15.6 |
| 07 | Allstate | 14.4 |
| 08 | biBERK | 14.2 |
| 09 | Travelers | 11.4 |
| 10 | State Farm | 8.4 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 25% |
| 02 | Progressive Commercial | 20.7% |
| 03 | NEXT Insurance | 17.4% |
| 04 | GEICO | 7.6% |
| 05 | Nationwide | 5.4% |
| 06 | biBERK | 4.3% |
| 07 | Allstate | 3.3% |
| 08 | Hiscox | 3.3% |
| 09 | Liberty Mutual | 3.3% |
| 10 | Travelers | 2.2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 53.8% |
| 02 | forum | 13.5% |
| 03 | aggregator | 9.9% |
| 04 | agency | 6.4% |
| 05 | publisher | 4.7% |
| 06 | regulator | 4.1% |
| 07 | payroll | 2.9% |
| 08 | unknown | 2.9% |
| 09 | association | 0.6% |
| 10 | financial institution | 0.6% |
| 11 | security vendor | 0.6% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 15.4% |
| 02 | Progressive | 13.8% |
| 03 | The Hartford | 12.3% |
| 04 | NEXT Insurance | 10.8% |
| 05 | Progressive Commercial | 10.8% |
| 06 | Hiscox | 9.2% |
| 07 | Nationwide | 9.2% |
| 08 | Allstate | 6.2% |
| 09 | biBERK | 3.1% |
| 10 | Farmers | 1.5% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 87.5% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Florida and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Cape Coral | Simily Insurance | 30.6% | 8 | 4.9 |
| 02 | Fort Lauderdale | Estrella Insurance | 41.7% | 8 | 4.9 |
| 03 | Jacksonville | Acceptance Insurance | 38.9% | 8 | 4.8 |
| 04 | Miami | SOL Insurance Agency | 19.4% | 14 | 4.8 |
| 05 | Orlando | Acceptance Insurance | 36.1% | 9 | 4.9 |
| 06 | Sarasota | Multi Insurance Services | 33.3% | 8 | 4.9 |
| 07 | Tallahassee | Acceptance Insurance | 44.4% | 5 | 4.9 |
| 08 | Tampa | Insurance Direct | 22.2% | 13 | 4.8 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Florida, insurers are 53.8% of cited sources and comparison sites are 9.9%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | The Hartford thehartford.com | Insurers | 13.5% |
| 02 | YouTube youtube.com | Forums | 12.9% |
| 03 | Progressive Commercial progressivecommercial.com | Insurers | 11.1% |
| 04 | NEXT Insurance nextinsurance.com | Insurers | 9.4% |
| 05 | GEICO geico.com | Insurers | 4.1% |
| 06 | Nationwide nationwide.com | Insurers | 2.9% |
| 07 | biBERK biberk.com | Insurers | 2.3% |
| 08 | Allstate allstate.com | Insurers | 1.8% |
| 09 | Forbes Advisor forbes.com | Publishers | 1.8% |
| 10 | Hiscox hiscox.com | Insurers | 1.8% |
| 11 | Investopedia investopedia.com | Comparison sites | 1.8% |
| 12 | Liberty Mutual libertymutual.com | Insurers | 1.8% |
| 13 | TechInsurance techinsurance.com | Comparison sites | 1.8% |
| 14 | floir.gov floir.gov | unknown | 1.2% |
| 15 | Insurance Brokers of Arizona insurancebrokersofaz.com | Agencies | 1.2% |
| 16 | InsuredBetter insuredbetter.com | Comparison sites | 1.2% |
| 17 | Lennox Insurance lennoxinsurancenea.com | Agencies | 1.2% |
| 18 | Paychex paychex.com | Payroll platforms | 1.2% |
| 19 | US Small Business Administration sba.gov | Regulators | 1.2% |
| 20 | Simply Business simplybusiness.com | Comparison sites | 1.2% |
| 21 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.2% |
| 22 | Travelers travelers.com | Insurers | 1.2% |
| 23 | Acrisure acrisure.com | Agencies | 0.6% |
| 24 | amtrustfinancial.com amtrustfinancial.com | unknown | 0.6% |
| 25 | atesariskadvisors.com atesariskadvisors.com | unknown | 0.6% |
| 26 | Baldwin Risk Partners baldwin.com | Agencies | 0.6% |
| 27 | Cynet cynet.com | Security vendors | 0.6% |
| 28 | Darden Miranda dardenmiranda.com | Agencies | 0.6% |
| 29 | DC DISB disb.dc.gov | Regulators | 0.6% |
| 30 | Wikipedia en.wikipedia.org | Publishers | 0.6% |
| 31 | farahandfarah.com farahandfarah.com | unknown | 0.6% |
| 32 | FPA Insurance fpa.insure | Agencies | 0.6% |
| 33 | Federal Trade Commission ftc.gov | Regulators | 0.6% |
| 34 | GoCompare gocompare.com | Comparison sites | 0.6% |
| 35 | Gusto gusto.com | Payroll platforms | 0.6% |
| 36 | Hudson Valley Credit Union hvcu.org | Banks | 0.6% |
| 37 | Insurance Navy insurancenavy.com | Agencies | 0.6% |
| 38 | Insurance Training Center insurancetrainingcenter.com | Publishers | 0.6% |
| 39 | Insureon insureon.com | Comparison sites | 0.6% |
| 40 | Insurify insurify.com | Comparison sites | 0.6% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Florida leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.