Florida
United StatesThe Hartford leads the organic results in Florida. Progressive Commercial is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 91.7% of the 24 searches tracked here, citing an average of 9.4 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive Commercial | 72 |
| 03 | GEICO | 44 |
| 04 | NEXT Insurance | 34.1 |
| 05 | biBERK | 31.4 |
| 06 | Nationwide | 30.4 |
| 07 | Travelers | 18.8 |
| 08 | Hiscox | 15.4 |
| 09 | Allstate | 14.9 |
| 10 | Chubb | 12.1 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive Commercial | 21.9% |
| 02 | The Hartford | 19.8% |
| 03 | NEXT Insurance | 14.6% |
| 04 | GEICO | 10.4% |
| 05 | biBERK | 6.2% |
| 06 | Hiscox | 5.2% |
| 07 | Allstate | 4.2% |
| 08 | Nationwide | 4.2% |
| 09 | Liberty Mutual | 2.1% |
| 10 | Pie Insurance | 2.1% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 44.4% |
| 02 | aggregator | 14.8% |
| 03 | forum | 11.6% |
| 04 | unknown | 8.8% |
| 05 | publisher | 6% |
| 06 | agency | 5.6% |
| 07 | payroll | 3.7% |
| 08 | association | 1.4% |
| 09 | security vendor | 0.9% |
| 10 | social | 0.9% |
| 11 | software | 0.9% |
| 12 | financial institution | 0.5% |
| 13 | law firm | 0.5% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 16.4% |
| 02 | GEICO | 14.5% |
| 03 | Hiscox | 10.9% |
| 04 | Nationwide | 9.1% |
| 05 | Progressive | 9.1% |
| 06 | Progressive Commercial | 7.3% |
| 07 | Allstate | 5.5% |
| 08 | biBERK | 5.5% |
| 09 | NEXT Insurance | 5.5% |
| 10 | State Farm | 3.6% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| line specific | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Florida and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Tallahassee | Quality Insurance Of Tallahassee | 27% | 10 | 4.5 |
| 02 | Cape Coral | Simily Insurance | 27.8% | 9 | 4.9 |
| 03 | Fort Lauderdale | Estrella Insurance | 33.3% | 11 | 4.9 |
| 04 | Jacksonville | Acceptance Insurance | 27.8% | 10 | 4.8 |
| 05 | Miami | Estrella Insurance | 22.2% | 15 | 5 |
| 06 | Orlando | Acceptance Insurance | 25% | 10 | 4.8 |
| 07 | Sarasota | Multi Insurance Services | 25% | 8 | 4.9 |
| 08 | Tampa | Insurance Direct | 22.2% | 12 | 4.8 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Florida, insurers are 44.4% of cited sources and comparison sites are 14.8%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 10.2% |
| 02 | Progressive Commercial progressivecommercial.com | Insurers | 9.7% |
| 03 | The Hartford thehartford.com | Insurers | 8.8% |
| 04 | NEXT Insurance nextinsurance.com | Insurers | 6.5% |
| 05 | GEICO geico.com | Insurers | 4.6% |
| 06 | Insureon insureon.com | Comparison sites | 3.2% |
| 07 | Simply Business simplybusiness.com | Comparison sites | 3.2% |
| 08 | biBERK biberk.com | Insurers | 2.8% |
| 09 | Hiscox hiscox.com | Insurers | 2.3% |
| 10 | TechInsurance techinsurance.com | Comparison sites | 2.3% |
| 11 | Allstate allstate.com | Insurers | 1.9% |
| 12 | Nationwide nationwide.com | Insurers | 1.9% |
| 13 | US Chamber of Commerce uschamber.com | Associations | 1.4% |
| 14 | US News usnews.com | Publishers | 1.4% |
| 15 | aciai.co aciai.co | unknown | 0.9% |
| 16 | ADP adp.com | Payroll platforms | 0.9% |
| 17 | Business Insurance Cost businessinsurancecost.com | Comparison sites | 0.9% |
| 18 | Compare Small Business Insurance comparesmallbusinessinsurance.com | Comparison sites | 0.9% |
| 19 | Facebook facebook.com | Social | 0.9% |
| 20 | Forbes Advisor forbes.com | Publishers | 0.9% |
| 21 | Investopedia investopedia.com | Comparison sites | 0.9% |
| 22 | Homebase joinhomebase.com | Payroll platforms | 0.9% |
| 23 | Liberty Mutual libertymutual.com | Insurers | 0.9% |
| 24 | NerdWallet nerdwallet.com | Comparison sites | 0.9% |
| 25 | Paychex paychex.com | Payroll platforms | 0.9% |
| 26 | Pie Insurance pieinsurance.com | Insurers | 0.9% |
| 27 | Reddit reddit.com | Forums | 0.9% |
| 28 | State Farm statefarm.com | Insurers | 0.9% |
| 29 | Travelers travelers.com | Insurers | 0.9% |
| 30 | USAA usaa.com | Insurers | 0.9% |
| 31 | WorkCompOne workcompone.com | Comparison sites | 0.9% |
| 32 | Acrisure acrisure.com | Agencies | 0.5% |
| 33 | arkansasins.com arkansasins.com | unknown | 0.5% |
| 34 | Bates Insurance Agency batesia.com | Agencies | 0.5% |
| 35 | blockadvisors.com blockadvisors.com | unknown | 0.5% |
| 36 | brins.com brins.com | unknown | 0.5% |
| 37 | Business News Daily businessnewsdaily.com | Publishers | 0.5% |
| 38 | Construction Coverage constructioncoverage.com | Publishers | 0.5% |
| 39 | Cynet cynet.com | Security vendors | 0.5% |
| 40 | EDG Law edglaw.com | Law firms | 0.5% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Florida leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.