Texas
United StatesThe Hartford leads the organic results in Texas. NEXT Insurance is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 83.3% of the 24 searches tracked here, citing an average of 8.7 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive Commercial | 80.1 |
| 03 | NEXT Insurance | 59 |
| 04 | GEICO | 49.9 |
| 05 | Nationwide | 16.8 |
| 06 | Hiscox | 15.7 |
| 07 | biBERK | 15.1 |
| 08 | Allstate | 14.3 |
| 09 | Travelers | 11.6 |
| 10 | State Farm | 7.4 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | NEXT Insurance | 24.7% |
| 02 | The Hartford | 21.6% |
| 03 | Progressive Commercial | 19.6% |
| 04 | GEICO | 6.2% |
| 05 | Nationwide | 6.2% |
| 06 | biBERK | 4.1% |
| 07 | Allstate | 2.1% |
| 08 | Liberty Mutual | 2.1% |
| 09 | Travelers | 2.1% |
| 10 | Vouch | 2.1% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 51.9% |
| 02 | forum | 14.4% |
| 03 | aggregator | 8.6% |
| 04 | regulator | 5.9% |
| 05 | agency | 5.3% |
| 06 | publisher | 5.3% |
| 07 | unknown | 3.2% |
| 08 | payroll | 2.1% |
| 09 | security vendor | 1.6% |
| 10 | association | 0.5% |
| 11 | financial institution | 0.5% |
| 12 | law firm | 0.5% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 13.5% |
| 02 | Nationwide | 11.5% |
| 03 | NEXT Insurance | 9.6% |
| 04 | Progressive | 9.6% |
| 05 | Progressive Commercial | 7.7% |
| 06 | The Hartford | 7.7% |
| 07 | Allstate | 5.8% |
| 08 | biBERK | 5.8% |
| 09 | Hiscox | 5.8% |
| 10 | Vouch | 5.8% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 83.3% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Texas and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Fort Worth | General Motors Insurance | 18.4% | 13 | 4.7 |
| 02 | Arlington | La Familia Auto Insurance | 27.8% | 10 | 4.9 |
| 03 | Austin | Acceptance Insurance | 25% | 11 | 4.8 |
| 04 | Corpus Christi | Acceptance Insurance | 44.4% | 9 | 5 |
| 05 | Dallas | Fiesta Auto Insurance & Tax Service | 22.2% | 13 | 4.9 |
| 06 | El Paso | Mt. Franklin Insurance | 27.8% | 11 | 4.9 |
| 07 | Houston | Pasadena Insurance Agency, Inc. | 22.2% | 16 | 4.8 |
| 08 | Laredo | A-MAX Auto Insurance | 30.6% | 9 | 4.8 |
| 09 | Lubbock | Acceptance Insurance | 47.2% | 9 | 4.9 |
| 10 | Mcallen | Amco Auto Insurance | 27.8% | 10 | 4.5 |
| 11 | Plano | AZ Auto Insurance | 25% | 9 | 4.7 |
| 12 | San Antonio | Leal Insurance Services, LLC | 22.2% | 13 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Texas, insurers are 51.9% of cited sources and comparison sites are 8.6%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 13.9% |
| 02 | NEXT Insurance nextinsurance.com | Insurers | 12.8% |
| 03 | The Hartford thehartford.com | Insurers | 11.2% |
| 04 | Progressive Commercial progressivecommercial.com | Insurers | 10.2% |
| 05 | GEICO geico.com | Insurers | 3.2% |
| 06 | Nationwide nationwide.com | Insurers | 3.2% |
| 07 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 2.7% |
| 08 | biBERK biberk.com | Insurers | 2.1% |
| 09 | Forbes Advisor forbes.com | Publishers | 2.1% |
| 10 | Insurance Brokers of Arizona insurancebrokersofaz.com | Agencies | 1.6% |
| 11 | Insureon insureon.com | Comparison sites | 1.6% |
| 12 | Investopedia investopedia.com | Comparison sites | 1.6% |
| 13 | Allstate allstate.com | Insurers | 1.1% |
| 14 | InsuredBetter insuredbetter.com | Comparison sites | 1.1% |
| 15 | Liberty Mutual libertymutual.com | Insurers | 1.1% |
| 16 | NerdWallet nerdwallet.com | Comparison sites | 1.1% |
| 17 | Paychex paychex.com | Payroll platforms | 1.1% |
| 18 | US Small Business Administration sba.gov | Regulators | 1.1% |
| 19 | Simply Business simplybusiness.com | Comparison sites | 1.1% |
| 20 | thumanninsuranceagency.com thumanninsuranceagency.com | unknown | 1.1% |
| 21 | Travelers travelers.com | Insurers | 1.1% |
| 22 | US News usnews.com | Publishers | 1.1% |
| 23 | Vouch vouch.us | Insurers | 1.1% |
| 24 | New York WCB wcb.ny.gov | Regulators | 1.1% |
| 25 | AAV Law Firm aavlawfirm.com | Law firms | 0.5% |
| 26 | BlueVoyant bluevoyant.com | Security vendors | 0.5% |
| 27 | Business News Daily businessnewsdaily.com | Publishers | 0.5% |
| 28 | Chubb chubb.com | Insurers | 0.5% |
| 29 | concentra.com concentra.com | unknown | 0.5% |
| 30 | Cynet cynet.com | Security vendors | 0.5% |
| 31 | Darden Miranda dardenmiranda.com | Agencies | 0.5% |
| 32 | dir.ca.gov dir.ca.gov | unknown | 0.5% |
| 33 | DC DISB disb.dc.gov | Regulators | 0.5% |
| 34 | dwd.wisconsin.gov dwd.wisconsin.gov | unknown | 0.5% |
| 35 | Wikipedia en.wikipedia.org | Publishers | 0.5% |
| 36 | Federated Insurance federatedinsurance.com | Insurers | 0.5% |
| 37 | Fortinet fortinet.com | Security vendors | 0.5% |
| 38 | FPA Insurance fpa.insure | Agencies | 0.5% |
| 39 | Federal Trade Commission ftc.gov | Regulators | 0.5% |
| 40 | GoCompare gocompare.com | Comparison sites | 0.5% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Texas leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.