Texas
United StatesThe Hartford leads both the organic results and the AI citations in Texas, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 83.3% of the 24 searches tracked here, citing an average of 7 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive Commercial | 60.2 |
| 03 | GEICO | 42.8 |
| 04 | biBERK | 41.9 |
| 05 | Nationwide | 30.4 |
| 06 | Hiscox | 20.3 |
| 07 | Farmers | 20.3 |
| 08 | State Farm | 11.3 |
| 09 | NEXT Insurance | 10.9 |
| 10 | Travelers | 10.1 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 31.4% |
| 02 | Progressive Commercial | 15.7% |
| 03 | NEXT Insurance | 14.3% |
| 04 | GEICO | 10% |
| 05 | Nationwide | 5.7% |
| 06 | Allstate | 4.3% |
| 07 | Liberty Mutual | 2.9% |
| 08 | Travelers | 2.9% |
| 09 | Chubb | 1.4% |
| 10 | Hiscox | 1.4% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 48.3% |
| 02 | aggregator | 11% |
| 03 | forum | 10.3% |
| 04 | agency | 7.6% |
| 05 | unknown | 6.9% |
| 06 | publisher | 6.2% |
| 07 | payroll | 4.1% |
| 08 | association | 1.4% |
| 09 | regulator | 1.4% |
| 10 | security vendor | 1.4% |
| 11 | social | 1.4% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 21.4% |
| 02 | GEICO | 14.3% |
| 03 | NEXT Insurance | 11.9% |
| 04 | Nationwide | 9.5% |
| 05 | Hiscox | 7.1% |
| 06 | Allstate | 4.8% |
| 07 | Progressive | 4.8% |
| 08 | Progressive Commercial | 4.8% |
| 09 | Travelers | 4.8% |
| 10 | biBERK | 2.4% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| line specific | 85.7% |
| head | 66.7% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Texas and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Plano | AZ Auto Insurance | 21.6% | 11 | 4.7 |
| 02 | Arlington | La Familia Auto Insurance | 22.2% | 10 | 4.9 |
| 03 | Austin | Acceptance Insurance | 19.4% | 12 | 4.8 |
| 04 | Corpus Christi | Acceptance Insurance | 33.3% | 12 | 5 |
| 05 | Dallas | Fiesta Auto Insurance & Tax Service | 16.7% | 14 | 4.9 |
| 06 | El Paso | Mt. Franklin Insurance | 25% | 12 | 4.9 |
| 07 | Fort Worth | General Motors Insurance | 22.2% | 11 | 4.8 |
| 08 | Houston | Pasadena Insurance Agency, Inc. | 22.2% | 16 | 4.8 |
| 09 | Laredo | A-MAX Auto Insurance | 25% | 10 | 4.6 |
| 10 | Lubbock | Acceptance Insurance | 44.4% | 8 | 4.9 |
| 11 | Mcallen | Amco Auto Insurance | 25% | 12 | 4.5 |
| 12 | San Antonio | Leal Insurance Services, LLC | 25% | 14 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Texas, insurers are 48.3% of cited sources and comparison sites are 11%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | The Hartford thehartford.com | Insurers | 15.2% |
| 02 | Progressive Commercial progressivecommercial.com | Insurers | 7.6% |
| 03 | YouTube youtube.com | Forums | 7.6% |
| 04 | NEXT Insurance nextinsurance.com | Insurers | 6.9% |
| 05 | GEICO geico.com | Insurers | 4.8% |
| 06 | Insureon insureon.com | Comparison sites | 2.8% |
| 07 | Nationwide nationwide.com | Insurers | 2.8% |
| 08 | Reddit reddit.com | Forums | 2.8% |
| 09 | Allstate allstate.com | Insurers | 2.1% |
| 10 | TechInsurance techinsurance.com | Comparison sites | 2.1% |
| 11 | ADP adp.com | Payroll platforms | 1.4% |
| 12 | Facebook facebook.com | Social | 1.4% |
| 13 | Forbes Advisor forbes.com | Publishers | 1.4% |
| 14 | Liberty Mutual libertymutual.com | Insurers | 1.4% |
| 15 | NerdWallet nerdwallet.com | Comparison sites | 1.4% |
| 16 | Paychex paychex.com | Payroll platforms | 1.4% |
| 17 | Simply Business simplybusiness.com | Comparison sites | 1.4% |
| 18 | Travelers travelers.com | Insurers | 1.4% |
| 19 | US Chamber of Commerce uschamber.com | Associations | 1.4% |
| 20 | US News usnews.com | Publishers | 1.4% |
| 21 | Wirefly wirefly.com | Comparison sites | 1.4% |
| 22 | Acrisure acrisure.com | Agencies | 0.7% |
| 23 | bbgbroker.com bbgbroker.com | unknown | 0.7% |
| 24 | Boyd Insurance boydinsurance.com | Agencies | 0.7% |
| 25 | Business Insurance Cost businessinsurancecost.com | Comparison sites | 0.7% |
| 26 | Chubb chubb.com | Insurers | 0.7% |
| 27 | Construction Coverage constructioncoverage.com | Publishers | 0.7% |
| 28 | Cynet cynet.com | Security vendors | 0.7% |
| 29 | Wikipedia en.wikipedia.org | Publishers | 0.7% |
| 30 | Farmer Brown Insurance farmerbrown.com | Agencies | 0.7% |
| 31 | Fortinet fortinet.com | Security vendors | 0.7% |
| 32 | Fortune fortune.com | Publishers | 0.7% |
| 33 | gg-insurance.com gg-insurance.com | unknown | 0.7% |
| 34 | gov.texas.gov gov.texas.gov | unknown | 0.7% |
| 35 | Harbour Insurance Agency harbourinsuranceagency.com | Agencies | 0.7% |
| 36 | harwellgreen.com harwellgreen.com | unknown | 0.7% |
| 37 | Hiscox hiscox.com | Insurers | 0.7% |
| 38 | hodgeagency.com hodgeagency.com | unknown | 0.7% |
| 39 | Insurance Brokers of Arizona insurancebrokersofaz.com | Agencies | 0.7% |
| 40 | Investopedia investopedia.com | Comparison sites | 0.7% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Texas leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.