Texas
United StatesProgressive Commercial leads the organic results in Texas. The Hartford is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 75% of the 24 searches tracked here, citing an average of 4.8 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | The Hartford | 45 |
| 03 | NEXT Insurance | 34.2 |
| 04 | GEICO | 23.2 |
| 05 | State Farm | 19.8 |
| 06 | Allstate | 15.3 |
| 07 | Travelers | 9.4 |
| 08 | Chubb | 7.3 |
| 09 | biBERK | 7.1 |
| 10 | Hiscox | 6 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 23.6% |
| 02 | Progressive Commercial | 18.2% |
| 03 | GEICO | 9.1% |
| 04 | Allstate | 7.3% |
| 05 | Nationwide | 7.3% |
| 06 | NEXT Insurance | 5.5% |
| 07 | Travelers | 5.5% |
| 08 | Hiscox | 3.6% |
| 09 | State Farm | 3.6% |
| 10 | biBERK | 3.6% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 63.2% |
| 02 | forum | 11.5% |
| 03 | aggregator | 8% |
| 04 | agency | 5.7% |
| 05 | payroll | 3.4% |
| 06 | regulator | 2.3% |
| 07 | unknown | 2.3% |
| 08 | association | 1.1% |
| 09 | financial institution | 1.1% |
| 10 | publisher | 1.1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 24.1% |
| 02 | Progressive | 12.1% |
| 03 | Progressive Commercial | 12.1% |
| 04 | GEICO | 8.6% |
| 05 | Allstate | 6.9% |
| 06 | Nationwide | 6.9% |
| 07 | NEXT Insurance | 6.9% |
| 08 | biBERK | 5.2% |
| 09 | Travelers | 5.2% |
| 10 | Hiscox | 3.4% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| informational | 100% |
| quote | 100% |
| line specific | 85.7% |
| head | 66.7% |
| cost | 66.7% |
| comparison | 66.7% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Texas and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Arlington | America's Best Auto Insurance | 41.7% | 11 | 5 |
| 02 | Austin | Austin Insurance Agency | 25% | 12 | 5 |
| 03 | Corpus Christi | Amtex Insurance | 22.2% | 12 | 4.9 |
| 04 | Dallas | CINCO Auto Insurance | 25% | 14 | 5 |
| 05 | El Paso | Danial Affordable Auto Insurance El Paso | 25% | 13 | 5 |
| 06 | Fort Worth | General Motors Insurance | 22.2% | 10 | 4.8 |
| 07 | Houston | A-MAX Auto Insurance | 19.4% | 15 | 4.8 |
| 08 | Laredo | Pronto Insurance | 27.8% | 10 | 4.8 |
| 09 | Lubbock | Acceptance Insurance | 33.3% | 8 | 4.9 |
| 10 | Mcallen | Amco Auto Insurance | 19.4% | 14 | 4.4 |
| 11 | Plano | AZ Auto Insurance | 22.2% | 12 | 4.8 |
| 12 | San Antonio | La Familia Auto Insurance | 33.3% | 12 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Texas, insurers are 63.2% of cited sources and comparison sites are 8%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | The Hartford thehartford.com | Insurers | 14.9% |
| 02 | Progressive Commercial progressivecommercial.com | Insurers | 11.5% |
| 03 | YouTube youtube.com | Forums | 11.5% |
| 04 | GEICO geico.com | Insurers | 5.7% |
| 05 | Allstate allstate.com | Insurers | 4.6% |
| 06 | Insureon insureon.com | Comparison sites | 4.6% |
| 07 | Nationwide nationwide.com | Insurers | 4.6% |
| 08 | NEXT Insurance nextinsurance.com | Insurers | 3.4% |
| 09 | Travelers travelers.com | Insurers | 3.4% |
| 10 | biBERK biberk.com | Insurers | 2.3% |
| 11 | Hiscox hiscox.com | Insurers | 2.3% |
| 12 | Inszone Insurance inszoneinsurance.com | Agencies | 2.3% |
| 13 | Paychex paychex.com | Payroll platforms | 2.3% |
| 14 | Simply Business simplybusiness.com | Comparison sites | 2.3% |
| 15 | State Farm statefarm.com | Insurers | 2.3% |
| 16 | Bankers Insurance bankersinsurance.com | Insurers | 1.1% |
| 17 | W. R. Berkley berkley.com | Insurers | 1.1% |
| 18 | Chubb chubb.com | Insurers | 1.1% |
| 19 | efte.twc.texas.gov efte.twc.texas.gov | unknown | 1.1% |
| 20 | Farmers farmers.com | Insurers | 1.1% |
| 21 | Federal Trade Commission ftc.gov | Regulators | 1.1% |
| 22 | Hudson Valley Credit Union hvcu.org | Banks | 1.1% |
| 23 | jmoreyins.com jmoreyins.com | unknown | 1.1% |
| 24 | Leavitt Group leavitt.com | Agencies | 1.1% |
| 25 | Liberty Mutual libertymutual.com | Insurers | 1.1% |
| 26 | NerdWallet nerdwallet.com | Comparison sites | 1.1% |
| 27 | OnPay onpay.com | Payroll platforms | 1.1% |
| 28 | Progressive progressive.com | Insurers | 1.1% |
| 29 | Sonoma County sonomacounty.gov | Regulators | 1.1% |
| 30 | Star Shepherd Insurance starshep.com | Agencies | 1.1% |
| 31 | Tower Street Insurance towerstreetinsurance.com | Agencies | 1.1% |
| 32 | USAA usaa.com | Insurers | 1.1% |
| 33 | US Chamber of Commerce uschamber.com | Associations | 1.1% |
| 34 | US News usnews.com | Publishers | 1.1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Texas leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.