Hawaii
United StatesProgressive Commercial leads both the organic results and the AI citations in Hawaii, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 89.5% of the 19 searches tracked here, citing an average of 3.1 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | The Hartford | 63.1 |
| 03 | NEXT Insurance | 58 |
| 04 | GEICO | 51.8 |
| 05 | Insurance for Nonprofits | 16.1 |
| 06 | biBERK | 14.8 |
| 07 | Merchants Insurance Group | 11.1 |
| 08 | Hiscox | 5.6 |
| 09 | Travelers | 3.7 |
| 10 | Liberty Mutual | 3.2 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive Commercial | 25% |
| 02 | NEXT Insurance | 20% |
| 03 | The Hartford | 20% |
| 04 | GEICO | 10% |
| 05 | Insurance for Nonprofits | 10% |
| 06 | Travelers | 5% |
| 07 | US Assure | 5% |
| 08 | biBERK | 5% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 37.7% |
| 02 | unknown | 20.8% |
| 03 | agency | 18.9% |
| 04 | aggregator | 9.4% |
| 05 | forum | 7.5% |
| 06 | publisher | 1.9% |
| 07 | search | 1.9% |
| 08 | software | 1.9% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 19.2% |
| 02 | NEXT Insurance | 15.4% |
| 03 | Progressive Commercial | 15.4% |
| 04 | The Hartford | 15.4% |
| 05 | GEICO | 11.5% |
| 06 | Hiscox | 7.7% |
| 07 | biBERK | 3.8% |
| 08 | Chubb | 3.8% |
| 09 | Thimble | 3.8% |
| 10 | Travelers | 3.8% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 89.5% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Hawaii and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Hawaii, insurers are 37.7% of cited sources and comparison sites are 9.4%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Progressive Commercial progressivecommercial.com | Insurers | 9.4% |
| 02 | NEXT Insurance nextinsurance.com | Insurers | 7.5% |
| 03 | The Hartford thehartford.com | Insurers | 7.5% |
| 04 | YouTube youtube.com | Forums | 7.5% |
| 05 | GEICO geico.com | Insurers | 3.8% |
| 06 | Insurance for Nonprofits insurancefornonprofits.org | Insurers | 3.8% |
| 07 | Insureon insureon.com | Comparison sites | 3.8% |
| 08 | aiasc.com aiasc.com | unknown | 1.9% |
| 09 | aidenrisk.com aidenrisk.com | unknown | 1.9% |
| 10 | Allied Insurance Managers alliedinsmgr.com | Agencies | 1.9% |
| 11 | biBERK biberk.com | Insurers | 1.9% |
| 12 | candsins.com candsins.com | unknown | 1.9% |
| 13 | charlesriverinsurance.com charlesriverinsurance.com | unknown | 1.9% |
| 14 | ciainsures.com ciainsures.com | unknown | 1.9% |
| 15 | Dayton Insurance daytoninsured.com | Agencies | 1.9% |
| 16 | doereninsurance.com doereninsurance.com | unknown | 1.9% |
| 17 | Wikipedia en.wikipedia.org | Publishers | 1.9% |
| 18 | Farmer Brown Insurance farmerbrown.com | Agencies | 1.9% |
| 19 | fullerins.com fullerins.com | unknown | 1.9% |
| 20 | getjobber.com getjobber.com | unknown | 1.9% |
| 21 | Google google.com | Search | 1.9% |
| 22 | huckleberry.com huckleberry.com | unknown | 1.9% |
| 23 | Insure Bodywork insurebodywork.com | Comparison sites | 1.9% |
| 24 | LeadIQ leadiq.com | software | 1.9% |
| 25 | NerdWallet nerdwallet.com | Comparison sites | 1.9% |
| 26 | ooidatruckinsurance.com ooidatruckinsurance.com | unknown | 1.9% |
| 27 | Otterstedt Insurance otterstedt.com | Agencies | 1.9% |
| 28 | Quote Texas quotetexas.com | Agencies | 1.9% |
| 29 | Reliant Insurance Group reliantinsgrp.com | Agencies | 1.9% |
| 30 | tciteam.com tciteam.com | unknown | 1.9% |
| 31 | BFIS thebfis.com | Agencies | 1.9% |
| 32 | Travelers travelers.com | Insurers | 1.9% |
| 33 | Trucking Insurance Services truckinginsuranceservices.com | Agencies | 1.9% |
| 34 | Truckwriters truckwriters.com | Agencies | 1.9% |
| 35 | US Assure usassure.com | Insurers | 1.9% |
| 36 | World Insurance Associates worldinsurance.com | Agencies | 1.9% |
| 37 | Zensurance zensurance.com | Comparison sites | 1.9% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Hawaii leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.