New York
United StatesNEXT Insurance leads the organic results in New York. Insurance for Nonprofits is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 89.5% of the 19 searches tracked here, citing an average of 3.6 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | NEXT Insurance | 100 |
| 02 | Progressive Commercial | 94.1 |
| 03 | GEICO | 60.5 |
| 04 | W. R. Berkley | 35.6 |
| 05 | The Hartford | 17.8 |
| 06 | Merchants Insurance Group | 17.8 |
| 07 | Insurance for Nonprofits | 17.8 |
| 08 | biBERK | 11.9 |
| 09 | Markel | 8.9 |
| 10 | Sentry Insurance | 7.1 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Insurance for Nonprofits | 20% |
| 02 | NEXT Insurance | 20% |
| 03 | Progressive Commercial | 20% |
| 04 | The Hartford | 20% |
| 05 | GEICO | 6.7% |
| 06 | Liberty Mutual | 6.7% |
| 07 | Sentry Insurance | 6.7% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 24.6% |
| 02 | agency | 19.7% |
| 03 | unknown | 18% |
| 04 | forum | 11.5% |
| 05 | aggregator | 9.8% |
| 06 | publisher | 4.9% |
| 07 | association | 3.3% |
| 08 | directory | 1.6% |
| 09 | search | 1.6% |
| 10 | security vendor | 1.6% |
| 11 | social | 1.6% |
| 12 | software | 1.6% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 23.1% |
| 02 | Progressive | 19.2% |
| 03 | GEICO | 15.4% |
| 04 | Progressive Commercial | 15.4% |
| 05 | NEXT Insurance | 11.5% |
| 06 | Chubb | 3.8% |
| 07 | Erie Insurance | 3.8% |
| 08 | Liberty Mutual | 3.8% |
| 09 | State Farm | 3.8% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 89.5% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in New York and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Syracuse | THE STEVE DONIGAN AGENCY, INC. | 29.7% | 8 | 4.9 |
| 02 | Albany | Brick House Insurance Agency | 30.6% | 8 | 4.9 |
| 03 | New York | Liberty Mutual Insurance Agent Magdalena Sokolowska | 22.2% | 16 | 3.2 |
| 04 | Rochester | Affordable Car Insurance Service By Annie | 22.2% | 10 | 5 |
| 05 | Buffalo | New Buffalo Insurance Agency, Inc. | 30.3% | 6 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in New York, insurers are 24.6% of cited sources and comparison sites are 9.8%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 9.8% |
| 02 | Insurance for Nonprofits insurancefornonprofits.org | Insurers | 4.9% |
| 03 | NEXT Insurance nextinsurance.com | Insurers | 4.9% |
| 04 | Progressive Commercial progressivecommercial.com | Insurers | 4.9% |
| 05 | The Hartford thehartford.com | Insurers | 4.9% |
| 06 | Allied Insurance Managers alliedinsmgr.com | Agencies | 3.3% |
| 07 | NerdWallet nerdwallet.com | Comparison sites | 3.3% |
| 08 | blue365deals.com blue365deals.com | unknown | 1.6% |
| 09 | Construction Coverage constructioncoverage.com | Publishers | 1.6% |
| 10 | Dayton Insurance daytoninsured.com | Agencies | 1.6% |
| 11 | Wikipedia en.wikipedia.org | Publishers | 1.6% |
| 12 | Farmer Brown Insurance farmerbrown.com | Agencies | 1.6% |
| 13 | fliprogram.com fliprogram.com | unknown | 1.6% |
| 14 | GEICO geico.com | Insurers | 1.6% |
| 15 | Google google.com | Search | 1.6% |
| 16 | hercorgroup.com hercorgroup.com | unknown | 1.6% |
| 17 | insureaustin.com insureaustin.com | unknown | 1.6% |
| 18 | Insure Bodywork insurebodywork.com | Comparison sites | 1.6% |
| 19 | Insureon insureon.com | Comparison sites | 1.6% |
| 20 | JMG Insurance jmg.com | Agencies | 1.6% |
| 21 | Liberty Mutual libertymutual.com | Insurers | 1.6% |
| 22 | LinkedIn linkedin.com | Social | 1.6% |
| 23 | LogRock logrock.com | Security vendors | 1.6% |
| 24 | Yelp m.yelp.com | Directories | 1.6% |
| 25 | MoneyGeek moneygeek.com | Comparison sites | 1.6% |
| 26 | MP Insurance mpins.net | Agencies | 1.6% |
| 27 | muirheadinsurancegroup.com muirheadinsurancegroup.com | unknown | 1.6% |
| 28 | NIP Group nipgroup.com | Agencies | 1.6% |
| 29 | New York Council of Nonprofits nycon.org | Associations | 1.6% |
| 30 | ooidatruckinsurance.com ooidatruckinsurance.com | unknown | 1.6% |
| 31 | Otterstedt Insurance otterstedt.com | Agencies | 1.6% |
| 32 | Reddit reddit.com | Forums | 1.6% |
| 33 | reliancepartners.com reliancepartners.com | unknown | 1.6% |
| 34 | risman.com risman.com | unknown | 1.6% |
| 35 | schwartzinsgrp.com schwartzinsgrp.com | unknown | 1.6% |
| 36 | Sentry Insurance sentry.com | Insurers | 1.6% |
| 37 | ServiceTitan servicetitan.com | software | 1.6% |
| 38 | Soma Insurance somainsure.com | Agencies | 1.6% |
| 39 | Ten Four Insurance tenfourins.com | Agencies | 1.6% |
| 40 | Thumann Insurance Agency thumanninsuranceagency.com | Agencies | 1.6% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the New York leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.