New Hampshire
United StatesProgressive Commercial leads both the organic results and the AI citations in New Hampshire, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 78.9% of the 19 searches tracked here, citing an average of 3.9 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | The Hartford | 76.9 |
| 03 | NEXT Insurance | 48.1 |
| 04 | Sentry Insurance | 28.8 |
| 05 | Insurance for Nonprofits | 19.7 |
| 06 | GEICO | 18.5 |
| 07 | Merchants Insurance Group | 15.4 |
| 08 | Markel | 14.4 |
| 09 | Hiscox | 12.8 |
| 10 | Liberty Mutual | 6.8 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive Commercial | 27.3% |
| 02 | The Hartford | 22.7% |
| 03 | Insurance for Nonprofits | 18.2% |
| 04 | NEXT Insurance | 13.6% |
| 05 | GEICO | 4.5% |
| 06 | Hiscox | 4.5% |
| 07 | Liberty Mutual | 4.5% |
| 08 | Sentry Insurance | 4.5% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 37.9% |
| 02 | agency | 15.5% |
| 03 | unknown | 12.1% |
| 04 | aggregator | 10.3% |
| 05 | forum | 10.3% |
| 06 | publisher | 5.2% |
| 07 | association | 3.4% |
| 08 | directory | 1.7% |
| 09 | social | 1.7% |
| 10 | software | 1.7% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | NEXT Insurance | 18.5% |
| 02 | The Hartford | 18.5% |
| 03 | GEICO | 14.8% |
| 04 | Progressive | 11.1% |
| 05 | Progressive Commercial | 11.1% |
| 06 | Allstate | 3.7% |
| 07 | biBERK | 3.7% |
| 08 | Hiscox | 3.7% |
| 09 | Liberty Mutual | 3.7% |
| 10 | Sentry Insurance | 3.7% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 78.9% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in New Hampshire and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in New Hampshire, insurers are 37.9% of cited sources and comparison sites are 10.3%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Progressive Commercial progressivecommercial.com | Insurers | 10.3% |
| 02 | The Hartford thehartford.com | Insurers | 8.6% |
| 03 | YouTube youtube.com | Forums | 8.6% |
| 04 | Insurance for Nonprofits insurancefornonprofits.org | Insurers | 6.9% |
| 05 | NEXT Insurance nextinsurance.com | Insurers | 5.2% |
| 06 | Acrisure acrisure.com | Agencies | 1.7% |
| 07 | Affordable Contractors Insurance affordablecontractorsinsurance.com | Comparison sites | 1.7% |
| 08 | aidenrisk.com aidenrisk.com | unknown | 1.7% |
| 09 | Allied Insurance Managers alliedinsmgr.com | Agencies | 1.7% |
| 10 | Assure Childcare assurechildcare.com | Comparison sites | 1.7% |
| 11 | bethanyins.com bethanyins.com | unknown | 1.7% |
| 12 | Commercial Carrier Journal ccjdigital.com | Publishers | 1.7% |
| 13 | Wikipedia en.wikipedia.org | Publishers | 1.7% |
| 14 | Farmer Brown Insurance farmerbrown.com | Agencies | 1.7% |
| 15 | fullerins.com fullerins.com | unknown | 1.7% |
| 16 | Gallagher Small Business gallaghersmallbusiness.com | Agencies | 1.7% |
| 17 | GEICO geico.com | Insurers | 1.7% |
| 18 | gennockinsurance.com gennockinsurance.com | unknown | 1.7% |
| 19 | Gym Insurance gyminsurance.com | Comparison sites | 1.7% |
| 20 | Hiscox hiscox.com | Insurers | 1.7% |
| 21 | Insure Bodywork insurebodywork.com | Comparison sites | 1.7% |
| 22 | Insureon insureon.com | Comparison sites | 1.7% |
| 23 | LeadIQ leadiq.com | software | 1.7% |
| 24 | Liberty Mutual libertymutual.com | Insurers | 1.7% |
| 25 | LinkedIn linkedin.com | Social | 1.7% |
| 26 | Yelp m.yelp.com | Directories | 1.7% |
| 27 | Michigan Community Insurance michigancommunity.com | Agencies | 1.7% |
| 28 | mosaicia.com mosaicia.com | unknown | 1.7% |
| 29 | MP Insurance mpins.net | Agencies | 1.7% |
| 30 | NerdWallet nerdwallet.com | Comparison sites | 1.7% |
| 31 | NIP Group nipgroup.com | Agencies | 1.7% |
| 32 | New York Council of Nonprofits nycon.org | Associations | 1.7% |
| 33 | pathpoint.com pathpoint.com | unknown | 1.7% |
| 34 | Reddit reddit.com | Forums | 1.7% |
| 35 | reliancepartners.com reliancepartners.com | unknown | 1.7% |
| 36 | Sentry Insurance sentry.com | Insurers | 1.7% |
| 37 | Thumann Insurance Agency thumanninsuranceagency.com | Agencies | 1.7% |
| 38 | Truck Info truckinfo.net | Publishers | 1.7% |
| 39 | Truckwriters truckwriters.com | Agencies | 1.7% |
| 40 | Santa Cruz Chamber of Commerce web.santacruzchamber.org | Associations | 1.7% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the New Hampshire leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.