Mississippi
United StatesGEICO leads the organic results in Mississippi. Progressive Commercial is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 78.9% of the 19 searches tracked here, citing an average of 4.1 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | GEICO | 100 |
| 02 | NEXT Insurance | 71.1 |
| 03 | Progressive Commercial | 62.8 |
| 04 | The Hartford | 47.4 |
| 05 | AmTrust | 47.4 |
| 06 | Merchants Insurance Group | 33.2 |
| 07 | Thimble | 23.7 |
| 08 | Hiscox | 22.6 |
| 09 | biBERK | 11.8 |
| 10 | Markel | 11.8 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive Commercial | 27.8% |
| 02 | GEICO | 22.2% |
| 03 | Insurance for Nonprofits | 16.7% |
| 04 | Hiscox | 5.6% |
| 05 | Markel | 5.6% |
| 06 | NEXT Insurance | 5.6% |
| 07 | The Hartford | 5.6% |
| 08 | Thimble | 5.6% |
| 09 | US Assure | 5.6% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 29.5% |
| 02 | agency | 19.7% |
| 03 | aggregator | 13.1% |
| 04 | forum | 13.1% |
| 05 | unknown | 11.5% |
| 06 | publisher | 8.2% |
| 07 | association | 1.6% |
| 08 | social | 1.6% |
| 09 | software | 1.6% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 16.7% |
| 02 | Progressive | 16.7% |
| 03 | NEXT Insurance | 13.3% |
| 04 | Progressive Commercial | 13.3% |
| 05 | The Hartford | 13.3% |
| 06 | Hiscox | 6.7% |
| 07 | Thimble | 6.7% |
| 08 | Chubb | 3.3% |
| 09 | Erie Insurance | 3.3% |
| 10 | Nationwide | 3.3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 78.9% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Mississippi and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Jackson | The Policy Center | 27.8% | 11 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Mississippi, insurers are 29.5% of cited sources and comparison sites are 13.1%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 11.5% |
| 02 | Progressive Commercial progressivecommercial.com | Insurers | 8.2% |
| 03 | GEICO geico.com | Insurers | 6.6% |
| 04 | Insurance for Nonprofits insurancefornonprofits.org | Insurers | 4.9% |
| 05 | NerdWallet nerdwallet.com | Comparison sites | 3.3% |
| 06 | World Insurance Associates worldinsurance.com | Agencies | 3.3% |
| 07 | aegisifs.com aegisifs.com | unknown | 1.6% |
| 08 | Allied Insurance Managers alliedinsmgr.com | Agencies | 1.6% |
| 09 | AutoGuide autoguide.com | Publishers | 1.6% |
| 10 | Wikipedia en.wikipedia.org | Publishers | 1.6% |
| 11 | Farmer Brown Insurance farmerbrown.com | Agencies | 1.6% |
| 12 | garrity-insurance.com garrity-insurance.com | unknown | 1.6% |
| 13 | Geotab geotab.com | software | 1.6% |
| 14 | gymdesk.com gymdesk.com | unknown | 1.6% |
| 15 | Gym Insurance gyminsurance.com | Comparison sites | 1.6% |
| 16 | Hiscox hiscox.com | Insurers | 1.6% |
| 17 | Insure Bodywork insurebodywork.com | Comparison sites | 1.6% |
| 18 | JMG Insurance jmg.com | Agencies | 1.6% |
| 19 | Knoxville Insurance Store knoxvilleinsurancestore.com | Agencies | 1.6% |
| 20 | lakeviewins.com lakeviewins.com | unknown | 1.6% |
| 21 | LinkedIn linkedin.com | Social | 1.6% |
| 22 | Markel markel.com | Insurers | 1.6% |
| 23 | milepostinsurance.com milepostinsurance.com | unknown | 1.6% |
| 24 | M Insurance Agent minsuranceagent.com | Agencies | 1.6% |
| 25 | NEXT Insurance nextinsurance.com | Insurers | 1.6% |
| 26 | Reddit reddit.com | Forums | 1.6% |
| 27 | Reliant Insurance Group reliantinsgrp.com | Agencies | 1.6% |
| 28 | Simply Business simplybusiness.com | Comparison sites | 1.6% |
| 29 | SoFi sofi.com | Publishers | 1.6% |
| 30 | suncoastinsurance.com suncoastinsurance.com | unknown | 1.6% |
| 31 | Ten Four Insurance tenfourins.com | Agencies | 1.6% |
| 32 | BFIS thebfis.com | Agencies | 1.6% |
| 33 | The Hartford thehartford.com | Insurers | 1.6% |
| 34 | The Zebra thezebra.com | Comparison sites | 1.6% |
| 35 | Thimble thimble.com | Insurers | 1.6% |
| 36 | Tower Street Insurance towerstreetinsurance.com | Agencies | 1.6% |
| 37 | Truck Info truckinfo.net | Publishers | 1.6% |
| 38 | TruckLeap truckleap.com | Comparison sites | 1.6% |
| 39 | Truckwriters truckwriters.com | Agencies | 1.6% |
| 40 | Turf Magazine turfmagazine.com | Publishers | 1.6% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Mississippi leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.