Tennessee
United StatesProgressive Commercial leads both the organic results and the AI citations in Tennessee, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 68.4% of the 19 searches tracked here, citing an average of 3.9 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | GEICO | 31.2 |
| 03 | The Hartford | 23.2 |
| 04 | NEXT Insurance | 22.7 |
| 05 | Sentry Insurance | 17 |
| 06 | Hiscox | 12.2 |
| 07 | Merchants Insurance Group | 8.5 |
| 08 | Markel | 8.5 |
| 09 | NJM | 7.1 |
| 10 | Insurance for Nonprofits | 5.3 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive Commercial | 28% |
| 02 | NEXT Insurance | 16% |
| 03 | GEICO | 12% |
| 04 | The Hartford | 12% |
| 05 | Insurance for Nonprofits | 8% |
| 06 | Liberty Mutual | 8% |
| 07 | Markel | 4% |
| 08 | Sentry Insurance | 4% |
| 09 | US Assure | 4% |
| 10 | W. R. Berkley | 4% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 49% |
| 02 | agency | 17.6% |
| 03 | forum | 7.8% |
| 04 | unknown | 7.8% |
| 05 | aggregator | 5.9% |
| 06 | publisher | 3.9% |
| 07 | association | 2% |
| 08 | directory | 2% |
| 09 | security vendor | 2% |
| 10 | social | 2% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 18.5% |
| 02 | Progressive Commercial | 18.5% |
| 03 | NEXT Insurance | 14.8% |
| 04 | The Hartford | 14.8% |
| 05 | GEICO | 11.1% |
| 06 | biBERK | 3.7% |
| 07 | Chubb | 3.7% |
| 08 | Liberty Mutual | 3.7% |
| 09 | NJM | 3.7% |
| 10 | Sentry Insurance | 3.7% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 68.4% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Tennessee and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Nashville | Nashville Insurance Company | 27% | 12 | 5 |
| 02 | Memphis | iCover Insurance | 22.2% | 15 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Tennessee, insurers are 49% of cited sources and comparison sites are 5.9%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Progressive Commercial progressivecommercial.com | Insurers | 13.7% |
| 02 | NEXT Insurance nextinsurance.com | Insurers | 7.8% |
| 03 | YouTube youtube.com | Forums | 7.8% |
| 04 | GEICO geico.com | Insurers | 5.9% |
| 05 | The Hartford thehartford.com | Insurers | 5.9% |
| 06 | Farmer Brown Insurance farmerbrown.com | Agencies | 3.9% |
| 07 | Insurance for Nonprofits insurancefornonprofits.org | Insurers | 3.9% |
| 08 | Assure Childcare assurechildcare.com | Comparison sites | 2% |
| 09 | W. R. Berkley berkley.com | Insurers | 2% |
| 10 | Liberty Mutual business.libertymutual.com | Insurers | 2% |
| 11 | candsins.com candsins.com | unknown | 2% |
| 12 | Dayton Insurance daytoninsured.com | Agencies | 2% |
| 13 | doereninsurance.com doereninsurance.com | unknown | 2% |
| 14 | Wikipedia en.wikipedia.org | Publishers | 2% |
| 15 | FreightWaves freightwaves.com | Publishers | 2% |
| 16 | HC&C Insurance hcandcinsurance.com | Agencies | 2% |
| 17 | Insurance Conference of Youth Organizations icoyouth.org | Associations | 2% |
| 18 | insureaustin.com insureaustin.com | unknown | 2% |
| 19 | Insure Bodywork insurebodywork.com | Comparison sites | 2% |
| 20 | Liberty Mutual libertymutual.com | Insurers | 2% |
| 21 | LinkedIn linkedin.com | Social | 2% |
| 22 | LogRock logrock.com | Security vendors | 2% |
| 23 | Yelp m.yelp.com | Directories | 2% |
| 24 | Markel markel.com | Insurers | 2% |
| 25 | mnaonline.org mnaonline.org | unknown | 2% |
| 26 | NerdWallet nerdwallet.com | Comparison sites | 2% |
| 27 | Quote Texas quotetexas.com | Agencies | 2% |
| 28 | Sentry Insurance sentry.com | Insurers | 2% |
| 29 | The Horton Group thehortongroup.com | Agencies | 2% |
| 30 | Trucking Insurance Services truckinginsuranceservices.com | Agencies | 2% |
| 31 | Truckwriters truckwriters.com | Agencies | 2% |
| 32 | US Assure usassure.com | Insurers | 2% |
| 33 | World Insurance Associates worldinsurance.com | Agencies | 2% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Tennessee leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.