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Car insurance Home insurance Business insurance Same geography, three lines
AR
Insurance board · November 2026

Arkansas

United States
Searches tracked
19
AI Overview rate
73.7%
Sources per answer
2.7
Locator United States

Insurance in Arkansas: who ranks, and who gets cited

Progressive Commercial leads both the organic results and the AI citations in Arkansas, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 73.7% of the 19 searches tracked here, citing an average of 2.7 sources.

Discipline 01 · Best insurance SEO Progressive Commercial Organic visibility 100 / 100
Discipline 02 · Best insurance GEO Progressive Commercial Cited in 38.9% of carrier citations
Discipline 03 · Best local SEO Affordable Car Insurance Group Inc 16.7% of map slots across 1 metro

Organic visibility

Indexed to the Arkansas leader
Organic visibility by carrier in Arkansas, specialty insurance, November 2026
#CarrierVisibility index
01 Progressive Commercial 100
02 NEXT Insurance 72.1
03 GEICO 34.5
04 Markel 29.2
05 AmTrust 23.4
06 Insurance for Nonprofits 16
07 Thimble 14.3
08 Merchants Insurance Group 12.5
09 The Hartford 11.7
10 Travelers 8

AI citation share

Share of carrier citations
Share of AI Overview citations by carrier in Arkansas, specialty insurance, November 2026
#CarrierShare of carrier citations
01 Progressive Commercial 38.9%
02 GEICO 16.7%
03 NEXT Insurance 11.1%
04 Markel 5.6%
05 Merchants Insurance Group 5.6%
06 The Hartford 5.6%
07 Thimble 5.6%
08 Travelers 5.6%
09 biBERK 5.6%

Who Google cites

All sources, not only carriers
Types of source cited in AI Overviews in Arkansas, specialty insurance, November 2026
#Source typeShare of citations
01 carrier 47.4%
02 agency 15.8%
03 aggregator 13.2%
04 unknown 7.9%
05 forum 5.3%
06 publisher 5.3%
07 search 5.3%

Named in the answer

Mentions, not citations
Carriers named in AI Overview text in Arkansas, specialty insurance, November 2026
#CarrierShare of mentions
01 GEICO 16.7%
02 NEXT Insurance 16.7%
03 Progressive 16.7%
04 Progressive Commercial 16.7%
05 The Hartford 8.3%
06 Thimble 8.3%
07 Travelers 8.3%
08 biBERK 4.2%
09 Markel 4.2%

Being described in the answer and being cited as a source are different things.

What these searches return

By intent, 19 searches
AI Overview presence by search intent in Arkansas, November 2026
Search intentReturned an AI Overview
unclassified 73.7%
Arkansas · Auto · 19 captures · Jul 2026

Not on these boards?

Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Arkansas and send you all three scores.

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Local pack by metro

1 metro measured in Arkansas
Local pack leader in each Arkansas metro, November 2026
#MetroLeading business Share of slotsBusinessesRating
01 Little Rock Affordable Car Insurance Group Inc 16.7% 12 5

Near-me searches are measured per metro, not per state. Each metro has its own board.

Every source the AI cites

27 domains · not only insurers

The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Arkansas, insurers are 47.4% of cited sources and comparison sites are 13.2%.

Every domain cited in AI answers for Arkansas, November 2026
#SourceType Share of citations
01 Progressive Commercial
progressivecommercial.com
Insurers
18.4%
02 GEICO
geico.com
Insurers
7.9%
03 Google
google.com
Search
5.3%
04 NEXT Insurance
nextinsurance.com
Insurers
5.3%
05 YouTube
youtube.com
Forums
5.3%
06 bcfgroup.net
bcfgroup.net
unknown
2.6%
07 biBERK
biberk.com
Insurers
2.6%
08 Farmer Brown Insurance
farmerbrown.com
Agencies
2.6%
09 FreightWaves
freightwaves.com
Publishers
2.6%
10 Gym Insurance
gyminsurance.com
Comparison sites
2.6%
11 Insure Bodywork
insurebodywork.com
Comparison sites
2.6%
12 Insureon
insureon.com
Comparison sites
2.6%
13 janitorialmanager.com
janitorialmanager.com
unknown
2.6%
14 JMG Insurance
jmg.com
Agencies
2.6%
15 Markel
markel.com
Insurers
2.6%
16 Merchants Insurance Group
merchantsgroup.com
Insurers
2.6%
17 MoneyGeek
moneygeek.com
Comparison sites
2.6%
18 MP Insurance
mpins.net
Agencies
2.6%
19 NerdWallet
nerdwallet.com
Comparison sites
2.6%
20 Quote Texas
quotetexas.com
Agencies
2.6%
21 rogerkeith.com
rogerkeith.com
unknown
2.6%
22 Soden Insurance
sodeninsurance.com
Agencies
2.6%
23 The Hartford
thehartford.com
Insurers
2.6%
24 Thimble
thimble.com
Insurers
2.6%
25 Travelers
travelers.com
Insurers
2.6%
26 Truckwriters
truckwriters.com
Agencies
2.6%
27 Turf Magazine
turfmagazine.com
Publishers
2.6%

Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.

Where this board sits

Every board is free and public

What is on this page position-weighted organic visibility indexed to the Arkansas leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.

Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.

Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.