Missouri
United StatesProgressive Commercial leads both the organic results and the AI citations in Missouri, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 73.7% of the 19 searches tracked here, citing an average of 3.6 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | NEXT Insurance | 93 |
| 03 | The Hartford | 55.4 |
| 04 | GEICO | 24.1 |
| 05 | Hiscox | 18.3 |
| 06 | Insurance for Nonprofits | 15.9 |
| 07 | State Farm | 11.7 |
| 08 | Sentry Insurance | 10.9 |
| 09 | Markel | 10.9 |
| 10 | Liberty Mutual | 8.6 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive Commercial | 38.1% |
| 02 | NEXT Insurance | 23.8% |
| 03 | The Hartford | 14.3% |
| 04 | GEICO | 9.5% |
| 05 | Hiscox | 4.8% |
| 06 | Insurance for Nonprofits | 4.8% |
| 07 | Markel | 4.8% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 42% |
| 02 | agency | 18% |
| 03 | aggregator | 12% |
| 04 | unknown | 12% |
| 05 | publisher | 6% |
| 06 | software | 4% |
| 07 | directory | 2% |
| 08 | forum | 2% |
| 09 | social | 2% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 19.4% |
| 02 | NEXT Insurance | 19.4% |
| 03 | Progressive | 16.1% |
| 04 | Progressive Commercial | 12.9% |
| 05 | Hiscox | 9.7% |
| 06 | The Hartford | 9.7% |
| 07 | biBERK | 3.2% |
| 08 | Chubb | 3.2% |
| 09 | Farmers | 3.2% |
| 10 | Markel | 3.2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 73.7% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Missouri and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Kansas City | Kansas City Auto Insurance | 19.4% | 12 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Missouri, insurers are 42% of cited sources and comparison sites are 12%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Progressive Commercial progressivecommercial.com | Insurers | 16% |
| 02 | NEXT Insurance nextinsurance.com | Insurers | 10% |
| 03 | The Hartford thehartford.com | Insurers | 6% |
| 04 | GEICO geico.com | Insurers | 4% |
| 05 | Trucking Insurance Services truckinginsuranceservices.com | Agencies | 4% |
| 06 | Assure Childcare assurechildcare.com | Comparison sites | 2% |
| 07 | AutoGuide autoguide.com | Publishers | 2% |
| 08 | ciainsures.com ciainsures.com | unknown | 2% |
| 09 | Wikipedia en.wikipedia.org | Publishers | 2% |
| 10 | Farmer Brown Insurance farmerbrown.com | Agencies | 2% |
| 11 | florin.inc florin.inc | unknown | 2% |
| 12 | Gallagher Small Business gallaghersmallbusiness.com | Agencies | 2% |
| 13 | Geotab geotab.com | software | 2% |
| 14 | goodrx.com goodrx.com | unknown | 2% |
| 15 | Gym Insurance gyminsurance.com | Comparison sites | 2% |
| 16 | HC&C Insurance hcandcinsurance.com | Agencies | 2% |
| 17 | Hiscox hiscox.com | Insurers | 2% |
| 18 | iatinsurancegroup.com iatinsurancegroup.com | unknown | 2% |
| 19 | Insurance for Nonprofits insurancefornonprofits.org | Insurers | 2% |
| 20 | Insure Bodywork insurebodywork.com | Comparison sites | 2% |
| 21 | Insureon insureon.com | Comparison sites | 2% |
| 22 | LeadIQ leadiq.com | software | 2% |
| 23 | LinkedIn linkedin.com | Social | 2% |
| 24 | Yelp m.yelp.com | Directories | 2% |
| 25 | Markel markel.com | Insurers | 2% |
| 26 | M Insurance Agent minsuranceagent.com | Agencies | 2% |
| 27 | pogo.co pogo.co | unknown | 2% |
| 28 | Quote Texas quotetexas.com | Agencies | 2% |
| 29 | SoFi sofi.com | Publishers | 2% |
| 30 | tciteam.com tciteam.com | unknown | 2% |
| 31 | The Horton Group thehortongroup.com | Agencies | 2% |
| 32 | The Zebra thezebra.com | Comparison sites | 2% |
| 33 | TruckLeap truckleap.com | Comparison sites | 2% |
| 34 | Truckwriters truckwriters.com | Agencies | 2% |
| 35 | YouTube youtube.com | Forums | 2% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Missouri leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.