South Dakota
United StatesGEICO leads the organic results in South Dakota. Progressive Commercial is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 73.7% of the 19 searches tracked here, citing an average of 3.4 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | GEICO | 100 |
| 02 | Progressive Commercial | 81.7 |
| 03 | NEXT Insurance | 70 |
| 04 | The Hartford | 35 |
| 05 | Sentry Insurance | 13.2 |
| 06 | Merchants Insurance Group | 12.2 |
| 07 | Insurance for Nonprofits | 10.7 |
| 08 | Hiscox | 8.9 |
| 09 | Liberty Mutual | 8.9 |
| 10 | Travelers | 8.5 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive Commercial | 21.7% |
| 02 | Insurance for Nonprofits | 17.4% |
| 03 | NEXT Insurance | 17.4% |
| 04 | GEICO | 13% |
| 05 | The Hartford | 13% |
| 06 | Merchants Insurance Group | 4.3% |
| 07 | Sentry Insurance | 4.3% |
| 08 | Travelers | 4.3% |
| 09 | US Assure | 4.3% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 47.9% |
| 02 | agency | 22.9% |
| 03 | unknown | 8.3% |
| 04 | forum | 6.2% |
| 05 | association | 4.2% |
| 06 | aggregator | 2.1% |
| 07 | publisher | 2.1% |
| 08 | security vendor | 2.1% |
| 09 | social | 2.1% |
| 10 | software | 2.1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 18.2% |
| 02 | Progressive | 18.2% |
| 03 | Progressive Commercial | 18.2% |
| 04 | NEXT Insurance | 15.2% |
| 05 | The Hartford | 12.1% |
| 06 | Travelers | 6.1% |
| 07 | Chubb | 3% |
| 08 | Erie Insurance | 3% |
| 09 | Farmers | 3% |
| 10 | Hiscox | 3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 73.7% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in South Dakota and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in South Dakota, insurers are 47.9% of cited sources and comparison sites are 2.1%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Progressive Commercial progressivecommercial.com | Insurers | 10.4% |
| 02 | Insurance for Nonprofits insurancefornonprofits.org | Insurers | 8.3% |
| 03 | NEXT Insurance nextinsurance.com | Insurers | 8.3% |
| 04 | GEICO geico.com | Insurers | 6.2% |
| 05 | The Hartford thehartford.com | Insurers | 6.2% |
| 06 | YouTube youtube.com | Forums | 6.2% |
| 07 | Farmer Brown Insurance farmerbrown.com | Agencies | 4.2% |
| 08 | Truckwriters truckwriters.com | Agencies | 4.2% |
| 09 | Brunswick Companies brunswickcompanies.com | Agencies | 2.1% |
| 10 | charityfirst.com charityfirst.com | unknown | 2.1% |
| 11 | charlesriverinsurance.com charlesriverinsurance.com | unknown | 2.1% |
| 12 | Wikipedia en.wikipedia.org | Publishers | 2.1% |
| 13 | Gallagher Small Business gallaghersmallbusiness.com | Agencies | 2.1% |
| 14 | Gym Insurance gyminsurance.com | Comparison sites | 2.1% |
| 15 | JMG Insurance jmg.com | Agencies | 2.1% |
| 16 | LinkedIn linkedin.com | Social | 2.1% |
| 17 | LogRock logrock.com | Security vendors | 2.1% |
| 18 | Merchants Insurance Group merchantsgroup.com | Insurers | 2.1% |
| 19 | Michigan Community Insurance michigancommunity.com | Agencies | 2.1% |
| 20 | MP Insurance mpins.net | Agencies | 2.1% |
| 21 | mynewmarkets.com mynewmarkets.com | unknown | 2.1% |
| 22 | New York Council of Nonprofits nycon.org | Associations | 2.1% |
| 23 | pogo.co pogo.co | unknown | 2.1% |
| 24 | Quote Texas quotetexas.com | Agencies | 2.1% |
| 25 | Sentry Insurance sentry.com | Insurers | 2.1% |
| 26 | ServiceTitan servicetitan.com | software | 2.1% |
| 27 | Travelers travelers.com | Insurers | 2.1% |
| 28 | Trucking Insurance Services truckinginsuranceservices.com | Agencies | 2.1% |
| 29 | US Assure usassure.com | Insurers | 2.1% |
| 30 | Santa Cruz Chamber of Commerce web.santacruzchamber.org | Associations | 2.1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the South Dakota leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.