North Dakota
United StatesProgressive Commercial leads both the organic results and the AI citations in North Dakota, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 73.7% of the 19 searches tracked here, citing an average of 3.6 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | NEXT Insurance | 55.2 |
| 03 | The Hartford | 52.6 |
| 04 | GEICO | 27.2 |
| 05 | Insurance for Nonprofits | 24.5 |
| 06 | AmTrust | 24.5 |
| 07 | Sentry Insurance | 24.5 |
| 08 | Merchants Insurance Group | 17.2 |
| 09 | Thimble | 12.3 |
| 10 | Liberty Mutual | 9.2 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive Commercial | 31.2% |
| 02 | GEICO | 12.5% |
| 03 | Insurance for Nonprofits | 12.5% |
| 04 | NEXT Insurance | 12.5% |
| 05 | Liberty Mutual | 6.2% |
| 06 | Markel | 6.2% |
| 07 | Merchants Insurance Group | 6.2% |
| 08 | Sentry Insurance | 6.2% |
| 09 | Thimble | 6.2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 32% |
| 02 | agency | 26% |
| 03 | unknown | 20% |
| 04 | aggregator | 6% |
| 05 | publisher | 6% |
| 06 | forum | 4% |
| 07 | association | 2% |
| 08 | security vendor | 2% |
| 09 | social | 2% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 18.2% |
| 02 | NEXT Insurance | 18.2% |
| 03 | Progressive | 18.2% |
| 04 | Progressive Commercial | 18.2% |
| 05 | The Hartford | 13.6% |
| 06 | Sentry Insurance | 4.5% |
| 07 | Thimble | 4.5% |
| 08 | Markel | 4.5% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 73.7% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in North Dakota and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in North Dakota, insurers are 32% of cited sources and comparison sites are 6%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Progressive Commercial progressivecommercial.com | Insurers | 10% |
| 02 | GEICO geico.com | Insurers | 4% |
| 03 | Insurance for Nonprofits insurancefornonprofits.org | Insurers | 4% |
| 04 | NEXT Insurance nextinsurance.com | Insurers | 4% |
| 05 | YouTube youtube.com | Forums | 4% |
| 06 | aegisifs.com aegisifs.com | unknown | 2% |
| 07 | Allied Insurance Managers alliedinsmgr.com | Agencies | 2% |
| 08 | ciainsures.com ciainsures.com | unknown | 2% |
| 09 | Dayton Insurance daytoninsured.com | Agencies | 2% |
| 10 | doereninsurance.com doereninsurance.com | unknown | 2% |
| 11 | Wikipedia en.wikipedia.org | Publishers | 2% |
| 12 | Farmer Brown Insurance farmerbrown.com | Agencies | 2% |
| 13 | firstmarkinsurance.com firstmarkinsurance.com | unknown | 2% |
| 14 | HC&C Insurance hcandcinsurance.com | Agencies | 2% |
| 15 | iatinsurancegroup.com iatinsurancegroup.com | unknown | 2% |
| 16 | Insure Bodywork insurebodywork.com | Comparison sites | 2% |
| 17 | JMG Insurance jmg.com | Agencies | 2% |
| 18 | kovalevinsurance.com kovalevinsurance.com | unknown | 2% |
| 19 | lakeviewins.com lakeviewins.com | unknown | 2% |
| 20 | Liberty Mutual libertymutual.com | Insurers | 2% |
| 21 | LinkedIn linkedin.com | Social | 2% |
| 22 | LogRock logrock.com | Security vendors | 2% |
| 23 | Markel markel.com | Insurers | 2% |
| 24 | Merchants Insurance Group merchantsgroup.com | Insurers | 2% |
| 25 | M Insurance Agent minsuranceagent.com | Agencies | 2% |
| 26 | mnaonline.org mnaonline.org | unknown | 2% |
| 27 | MoneyGeek moneygeek.com | Comparison sites | 2% |
| 28 | MP Insurance mpins.net | Agencies | 2% |
| 29 | musilliagency.com musilliagency.com | unknown | 2% |
| 30 | Reliant Insurance Group reliantinsgrp.com | Agencies | 2% |
| 31 | Sentry Insurance sentry.com | Insurers | 2% |
| 32 | Simply Business simplybusiness.com | Comparison sites | 2% |
| 33 | tciteam.com tciteam.com | unknown | 2% |
| 34 | BFIS thebfis.com | Agencies | 2% |
| 35 | The Horton Group thehortongroup.com | Agencies | 2% |
| 36 | Thimble thimble.com | Insurers | 2% |
| 37 | Thumann Insurance Agency thumanninsuranceagency.com | Agencies | 2% |
| 38 | Truck Info truckinfo.net | Publishers | 2% |
| 39 | Truckwriters truckwriters.com | Agencies | 2% |
| 40 | Turf Magazine turfmagazine.com | Publishers | 2% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the North Dakota leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.