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WY
Insurance board · November 2026

Wyoming

United States
Searches tracked
19
AI Overview rate
73.7%
Sources per answer
3.8
Locator United States

Insurance in Wyoming: who ranks, and who gets cited

NEXT Insurance leads the organic results in Wyoming. GEICO is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 73.7% of the 19 searches tracked here, citing an average of 3.8 sources.

Discipline 01 · Best insurance SEO NEXT Insurance Organic visibility 100 / 100
Discipline 02 · Best insurance GEO GEICO Cited in 25% of carrier citations
Discipline 03 · Best local SEO No local pack

Organic visibility

Indexed to the Wyoming leader
Organic visibility by carrier in Wyoming, specialty insurance, November 2026
#CarrierVisibility index
01 NEXT Insurance 100
02 GEICO 86.7
03 Progressive Commercial 78.8
04 Insurance for Nonprofits 27
05 The Hartford 22.5
06 Liberty Mutual 9.8
07 Hiscox 9
08 biBERK 9
09 Markel 5.4
10 Merchants Insurance Group 5.4

AI citation share

Share of carrier citations
Share of AI Overview citations by carrier in Wyoming, specialty insurance, November 2026
#CarrierShare of carrier citations
01 GEICO 25%
02 Progressive Commercial 25%
03 The Hartford 15%
04 Insurance for Nonprofits 10%
05 Liberty Mutual 10%
06 NEXT Insurance 10%
07 Thimble 5%

Who Google cites

All sources, not only carriers
Types of source cited in AI Overviews in Wyoming, specialty insurance, November 2026
#Source typeShare of citations
01 carrier 37.7%
02 agency 17%
03 forum 11.3%
04 unknown 11.3%
05 aggregator 7.5%
06 software 5.7%
07 publisher 3.8%
08 association 1.9%
09 directory 1.9%
10 social 1.9%

Named in the answer

Mentions, not citations
Carriers named in AI Overview text in Wyoming, specialty insurance, November 2026
#CarrierShare of mentions
01 GEICO 18.5%
02 The Hartford 18.5%
03 Progressive 14.8%
04 NEXT Insurance 11.1%
05 Progressive Commercial 11.1%
06 Hiscox 7.4%
07 Liberty Mutual 7.4%
08 Chubb 3.7%
09 State Farm 3.7%
10 Thimble 3.7%

Being described in the answer and being cited as a source are different things.

What these searches return

By intent, 19 searches
AI Overview presence by search intent in Wyoming, November 2026
Search intentReturned an AI Overview
unclassified 73.7%
Wyoming · Auto · 19 captures · Jul 2026

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Every source the AI cites

37 domains · not only insurers

The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Wyoming, insurers are 37.7% of cited sources and comparison sites are 7.5%.

Every domain cited in AI answers for Wyoming, November 2026
#SourceType Share of citations
01 GEICO
geico.com
Insurers
9.4%
02 Progressive Commercial
progressivecommercial.com
Insurers
9.4%
03 YouTube
youtube.com
Forums
9.4%
04 The Hartford
thehartford.com
Insurers
5.7%
05 Insurance for Nonprofits
insurancefornonprofits.org
Insurers
3.8%
06 NEXT Insurance
nextinsurance.com
Insurers
3.8%
07 aiasc.com
aiasc.com
unknown
1.9%
08 Liberty Mutual
business.libertymutual.com
Insurers
1.9%
09 Wikipedia
en.wikipedia.org
Publishers
1.9%
10 Farmer Brown Insurance
farmerbrown.com
Agencies
1.9%
11 Geotab
geotab.com
software
1.9%
12 getjobber.com
getjobber.com
unknown
1.9%
13 Gym Insurance
gyminsurance.com
Comparison sites
1.9%
14 Insure Bodywork
insurebodywork.com
Comparison sites
1.9%
15 Insureon
insureon.com
Comparison sites
1.9%
16 Knoxville Insurance Store
knoxvilleinsurancestore.com
Agencies
1.9%
17 kovalevinsurance.com
kovalevinsurance.com
unknown
1.9%
18 LeadIQ
leadiq.com
software
1.9%
19 Leavitt Group
leavitt.com
Agencies
1.9%
20 Liberty Mutual
libertymutual.com
Insurers
1.9%
21 LinkedIn
linkedin.com
Social
1.9%
22 Yelp
m.yelp.com
Directories
1.9%
23 Michigan Community Insurance
michigancommunity.com
Agencies
1.9%
24 MP Insurance
mpins.net
Agencies
1.9%
25 NerdWallet
nerdwallet.com
Comparison sites
1.9%
26 AM Best
news.ambest.com
Publishers
1.9%
27 New York Council of Nonprofits
nycon.org
Associations
1.9%
28 Otterstedt Insurance
otterstedt.com
Agencies
1.9%
29 pogo.co
pogo.co
unknown
1.9%
30 Reddit
reddit.com
Forums
1.9%
31 reliancepartners.com
reliancepartners.com
unknown
1.9%
32 ServiceTitan
servicetitan.com
software
1.9%
33 Soden Insurance
sodeninsurance.com
Agencies
1.9%
34 startbusinessbystate.com
startbusinessbystate.com
unknown
1.9%
35 Ten Four Insurance
tenfourins.com
Agencies
1.9%
36 Thimble
thimble.com
Insurers
1.9%
37 Thumann Insurance Agency
thumanninsuranceagency.com
Agencies
1.9%

Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.

Where this board sits

Every board is free and public

What is on this page position-weighted organic visibility indexed to the Wyoming leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.

Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.

Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.