The Visibility Index
Boards: Business insuranceCar insuranceHome insuranceNear-me and map packSpecialty commercial · United StatesCanadaInteractive map
Home / The Index / United States / Nevada / specialty
Car insurance Home insurance Business insurance Same geography, three lines
NV
Insurance board · November 2026

Nevada

United States
Searches tracked
19
AI Overview rate
84.2%
Sources per answer
3.3
Locator United States

Insurance in Nevada: who ranks, and who gets cited

NEXT Insurance leads the organic results in Nevada. Insurance for Nonprofits is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 84.2% of the 19 searches tracked here, citing an average of 3.3 sources.

Discipline 01 · Best insurance SEO NEXT Insurance Organic visibility 100 / 100
Discipline 02 · Best insurance GEO Insurance for Nonprofits Cited in 26.3% of carrier citations
Discipline 03 · Best local SEO Acceptance Insurance 24.5% of map slots across 3 metros

Organic visibility

Indexed to the Nevada leader
Organic visibility by carrier in Nevada, specialty insurance, November 2026
#CarrierVisibility index
01 NEXT Insurance 100
02 Progressive Commercial 92.9
03 The Hartford 34
04 Merchants Insurance Group 31.4
05 Markel 29.4
06 Sentry Insurance 23.5
07 AmTrust 23.5
08 GEICO 14.7
09 Thimble 11.8
10 State Farm 10.8

AI citation share

Share of carrier citations
Share of AI Overview citations by carrier in Nevada, specialty insurance, November 2026
#CarrierShare of carrier citations
01 Insurance for Nonprofits 26.3%
02 NEXT Insurance 15.8%
03 Progressive Commercial 15.8%
04 The Hartford 10.5%
05 AmTrust 5.3%
06 GEICO 5.3%
07 Markel 5.3%
08 Sentry Insurance 5.3%
09 Travelers 5.3%
10 US Assure 5.3%

Who Google cites

All sources, not only carriers
Types of source cited in AI Overviews in Nevada, specialty insurance, November 2026
#Source typeShare of citations
01 carrier 35.8%
02 agency 28.3%
03 unknown 11.3%
04 aggregator 7.5%
05 publisher 5.7%
06 association 3.8%
07 forum 3.8%
08 search 1.9%
09 security vendor 1.9%

Named in the answer

Mentions, not citations
Carriers named in AI Overview text in Nevada, specialty insurance, November 2026
#CarrierShare of mentions
01 Progressive 18.5%
02 Progressive Commercial 18.5%
03 GEICO 14.8%
04 The Hartford 14.8%
05 NEXT Insurance 11.1%
06 Chubb 3.7%
07 Erie Insurance 3.7%
08 Farmers 3.7%
09 Sentry Insurance 3.7%
10 Travelers 3.7%

Being described in the answer and being cited as a source are different things.

What these searches return

By intent, 19 searches
AI Overview presence by search intent in Nevada, November 2026
Search intentReturned an AI Overview
unclassified 84.2%
Nevada · Auto · 19 captures · Jul 2026

Not on these boards?

Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Nevada and send you all three scores.

Get your Nevada scorecard
Free · 2-day turnaround · no call required

Local pack by metro

3 metros measured in Nevada
Local pack leader in each Nevada metro, November 2026
#MetroLeading business Share of slotsBusinessesRating
01 Las Vegas Superior Insurance 38.9% 8 5
02 Reno Acceptance Insurance 50% 8 4.8
03 Henderson Get Help With Insurance, Inc. 29.4% 9 4.9

Near-me searches are measured per metro, not per state. Each metro has its own board.

Every source the AI cites

40 domains · not only insurers

The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Nevada, insurers are 35.8% of cited sources and comparison sites are 7.5%.

Every domain cited in AI answers for Nevada, November 2026
#SourceType Share of citations
01 Insurance for Nonprofits
insurancefornonprofits.org
Insurers
9.4%
02 NEXT Insurance
nextinsurance.com
Insurers
5.7%
03 Progressive Commercial
progressivecommercial.com
Insurers
5.7%
04 Insurance Pro Agencies
insuranceproagencies.com
Agencies
3.8%
05 Soden Insurance
sodeninsurance.com
Agencies
3.8%
06 The Hartford
thehartford.com
Insurers
3.8%
07 Trucking Insurance Services
truckinginsuranceservices.com
Agencies
3.8%
08 YouTube
youtube.com
Forums
3.8%
09 Allied Insurance Managers
alliedinsmgr.com
Agencies
1.9%
10 AmTrust
amtrustfinancial.com
Insurers
1.9%
11 Associated Hair Professionals
associatedhairprofessionals.com
Associations
1.9%
12 Commercial Carrier Journal
ccjdigital.com
Publishers
1.9%
13 charityfirst.com
charityfirst.com
unknown
1.9%
14 eqgroup.com
eqgroup.com
unknown
1.9%
15 Gallagher Small Business
gallaghersmallbusiness.com
Agencies
1.9%
16 GEICO
geico.com
Insurers
1.9%
17 Google
google.com
Search
1.9%
18 Gym Insurance
gyminsurance.com
Comparison sites
1.9%
19 HC&C Insurance
hcandcinsurance.com
Agencies
1.9%
20 iatinsurancegroup.com
iatinsurancegroup.com
unknown
1.9%
21 Insurance Conference of Youth Organizations
icoyouth.org
Associations
1.9%
22 Insure Bodywork
insurebodywork.com
Comparison sites
1.9%
23 intacadvisory.com
intacadvisory.com
unknown
1.9%
24 janitorialmanager.com
janitorialmanager.com
unknown
1.9%
25 JMG Insurance
jmg.com
Agencies
1.9%
26 Knoxville Insurance Store
knoxvilleinsurancestore.com
Agencies
1.9%
27 LogRock
logrock.com
Security vendors
1.9%
28 Markel
markel.com
Insurers
1.9%
29 Neill Insurance
neillinsurance.com
Agencies
1.9%
30 procore.com
procore.com
unknown
1.9%
31 Sentry Insurance
sentry.com
Insurers
1.9%
32 TechInsurance
techinsurance.com
Comparison sites
1.9%
33 Ten Four Insurance
tenfourins.com
Agencies
1.9%
34 BFIS
thebfis.com
Agencies
1.9%
35 The Horton Group
thehortongroup.com
Agencies
1.9%
36 Travelers
travelers.com
Insurers
1.9%
37 Truck Info
truckinfo.net
Publishers
1.9%
38 Turf Magazine
turfmagazine.com
Publishers
1.9%
39 US Assure
usassure.com
Insurers
1.9%
40 Zensurance
zensurance.com
Comparison sites
1.9%

Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.

Where this board sits

Every board is free and public

What is on this page position-weighted organic visibility indexed to the Nevada leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.

Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.

Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.