Utah
United StatesProgressive Commercial leads the organic results in Utah. Insurance for Nonprofits is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 68.4% of the 19 searches tracked here, citing an average of 3.5 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | NEXT Insurance | 78.8 |
| 03 | The Hartford | 48 |
| 04 | GEICO | 40.9 |
| 05 | Sentry Insurance | 33.9 |
| 06 | Insurance for Nonprofits | 8.8 |
| 07 | Travelers | 7.1 |
| 08 | US Assure | 5.6 |
| 09 | Chubb | 4 |
| 10 | Merchants Insurance Group | 4 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Insurance for Nonprofits | 25% |
| 02 | Progressive Commercial | 25% |
| 03 | NEXT Insurance | 20% |
| 04 | GEICO | 10% |
| 05 | Sentry Insurance | 10% |
| 06 | The Hartford | 10% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 44.4% |
| 02 | agency | 15.6% |
| 03 | unknown | 13.3% |
| 04 | aggregator | 8.9% |
| 05 | forum | 6.7% |
| 06 | publisher | 6.7% |
| 07 | association | 4.4% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 20.8% |
| 02 | Progressive | 20.8% |
| 03 | Progressive Commercial | 20.8% |
| 04 | NEXT Insurance | 16.7% |
| 05 | The Hartford | 12.5% |
| 06 | Nationwide | 4.2% |
| 07 | Sentry Insurance | 4.2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 68.4% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Utah and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Salt Lake City | Community Insurance Utah | 33.3% | 6 | 4.7 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Utah, insurers are 44.4% of cited sources and comparison sites are 8.9%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Insurance for Nonprofits insurancefornonprofits.org | Insurers | 11.1% |
| 02 | Progressive Commercial progressivecommercial.com | Insurers | 11.1% |
| 03 | NEXT Insurance nextinsurance.com | Insurers | 8.9% |
| 04 | YouTube youtube.com | Forums | 6.7% |
| 05 | GEICO geico.com | Insurers | 4.4% |
| 06 | NerdWallet nerdwallet.com | Comparison sites | 4.4% |
| 07 | Sentry Insurance sentry.com | Insurers | 4.4% |
| 08 | The Hartford thehartford.com | Insurers | 4.4% |
| 09 | anco.com anco.com | unknown | 2.2% |
| 10 | anderson.insure anderson.insure | unknown | 2.2% |
| 11 | Associated Hair Professionals associatedhairprofessionals.com | Associations | 2.2% |
| 12 | Dayton Insurance daytoninsured.com | Agencies | 2.2% |
| 13 | Wikipedia en.wikipedia.org | Publishers | 2.2% |
| 14 | Farmer Brown Insurance farmerbrown.com | Agencies | 2.2% |
| 15 | Gym Insurance gyminsurance.com | Comparison sites | 2.2% |
| 16 | HC&C Insurance hcandcinsurance.com | Agencies | 2.2% |
| 17 | Insurance Conference of Youth Organizations icoyouth.org | Associations | 2.2% |
| 18 | Leavitt Group leavitt.com | Agencies | 2.2% |
| 19 | leeinsuranceagency.com leeinsuranceagency.com | unknown | 2.2% |
| 20 | AM Best news.ambest.com | Publishers | 2.2% |
| 21 | ooidatruckinsurance.com ooidatruckinsurance.com | unknown | 2.2% |
| 22 | risman.com risman.com | unknown | 2.2% |
| 23 | Soma Insurance somainsure.com | Agencies | 2.2% |
| 24 | startbusinessbystate.com startbusinessbystate.com | unknown | 2.2% |
| 25 | The Horton Group thehortongroup.com | Agencies | 2.2% |
| 26 | Truckwriters truckwriters.com | Agencies | 2.2% |
| 27 | Turf Magazine turfmagazine.com | Publishers | 2.2% |
| 28 | Zensurance zensurance.com | Comparison sites | 2.2% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Utah leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.