California
United StatesProgressive Commercial leads the organic results in California. GEICO is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 63.2% of the 19 searches tracked here, citing an average of 3.6 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | GEICO | 92.1 |
| 03 | NEXT Insurance | 77 |
| 04 | Sentry Insurance | 63.4 |
| 05 | The Hartford | 36.3 |
| 06 | Thimble | 27.2 |
| 07 | Insurance for Nonprofits | 18.6 |
| 08 | biBERK | 14.5 |
| 09 | Markel | 13.6 |
| 10 | Nationwide | 12.8 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | GEICO | 22.2% |
| 02 | Insurance for Nonprofits | 22.2% |
| 03 | Progressive Commercial | 16.7% |
| 04 | The Hartford | 16.7% |
| 05 | NEXT Insurance | 11.1% |
| 06 | Merchants Insurance Group | 5.6% |
| 07 | Sentry Insurance | 5.6% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 41.9% |
| 02 | agency | 16.3% |
| 03 | unknown | 11.6% |
| 04 | forum | 9.3% |
| 05 | aggregator | 7% |
| 06 | association | 4.7% |
| 07 | publisher | 4.7% |
| 08 | social | 2.3% |
| 09 | software | 2.3% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 27.8% |
| 02 | GEICO | 16.7% |
| 03 | NEXT Insurance | 11.1% |
| 04 | Progressive | 11.1% |
| 05 | Progressive Commercial | 11.1% |
| 06 | biBERK | 5.6% |
| 07 | Nationwide | 5.6% |
| 08 | Sentry Insurance | 5.6% |
| 09 | Markel | 5.6% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 63.2% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in California and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Los Angeles | Cost-U-Less Insurance | 42.1% | 12 | 4.8 |
| 02 | Long Beach | Only Way Insurance Services | 29.7% | 11 | 4.8 |
| 03 | Oakland | Rate Crushers Insurance Brokers | 24.3% | 10 | 5 |
| 04 | Riverside | Riverside Insurance Agency Inc. | 27% | 9 | 4.9 |
| 05 | Fresno | Fresno Insurance Agency | 33.3% | 7 | 5 |
| 06 | Sacramento | Auto Insurance Sacramento | 30.6% | 9 | 5 |
| 07 | San Diego | Hultz Insurance | 27.8% | 10 | 4.8 |
| 08 | San Francisco | April Insurance Agency | 27.8% | 11 | 5 |
| 09 | Anaheim | Anaheim Insurance & Vehicle Registration | 25.7% | 12 | 4.9 |
| 10 | Bakersfield | Acceptance Insurance | 21.2% | 11 | 4.8 |
| 11 | San Jose | Cost-U-Less Insurance | 30.3% | 9 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in California, insurers are 41.9% of cited sources and comparison sites are 7%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | GEICO geico.com | Insurers | 9.3% |
| 02 | Insurance for Nonprofits insurancefornonprofits.org | Insurers | 9.3% |
| 03 | YouTube youtube.com | Forums | 9.3% |
| 04 | Progressive Commercial progressivecommercial.com | Insurers | 7% |
| 05 | The Hartford thehartford.com | Insurers | 7% |
| 06 | NEXT Insurance nextinsurance.com | Insurers | 4.7% |
| 07 | Assure Childcare assurechildcare.com | Comparison sites | 2.3% |
| 08 | Commercial Carrier Journal ccjdigital.com | Publishers | 2.3% |
| 09 | Dayton Insurance daytoninsured.com | Agencies | 2.3% |
| 10 | Wikipedia en.wikipedia.org | Publishers | 2.3% |
| 11 | Farmer Brown Insurance farmerbrown.com | Agencies | 2.3% |
| 12 | Gallagher Small Business gallaghersmallbusiness.com | Agencies | 2.3% |
| 13 | Gym Insurance gyminsurance.com | Comparison sites | 2.3% |
| 14 | insurepacific.com insurepacific.com | unknown | 2.3% |
| 15 | ip-sk.com ip-sk.com | unknown | 2.3% |
| 16 | joemorten.com joemorten.com | unknown | 2.3% |
| 17 | kovalevinsurance.com kovalevinsurance.com | unknown | 2.3% |
| 18 | LeadIQ leadiq.com | software | 2.3% |
| 19 | LinkedIn linkedin.com | Social | 2.3% |
| 20 | Merchants Insurance Group merchantsgroup.com | Insurers | 2.3% |
| 21 | Michigan Community Insurance michigancommunity.com | Agencies | 2.3% |
| 22 | M Insurance Agent minsuranceagent.com | Agencies | 2.3% |
| 23 | New York Council of Nonprofits nycon.org | Associations | 2.3% |
| 24 | pathpoint.com pathpoint.com | unknown | 2.3% |
| 25 | Sentry Insurance sentry.com | Insurers | 2.3% |
| 26 | Ten Four Insurance tenfourins.com | Agencies | 2.3% |
| 27 | Truckwriters truckwriters.com | Agencies | 2.3% |
| 28 | Santa Cruz Chamber of Commerce web.santacruzchamber.org | Associations | 2.3% |
| 29 | Zensurance zensurance.com | Comparison sites | 2.3% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the California leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.